On Lunar New Year's Eve, Feng Yu returned to the district. He was accompanied by a Wind and Rain Logistics truck. The truck was filled with Lunar New Year goodies.
After unloading the truck, Feng Yu gave the driver a 50 RMB red packet, and the driver happily returned home for Lunar New Year. Feng Xingtai was worried. How much did this prodigal son spend to buy so many Lunar New Year goodies?
But after knowing that his daughter and son-in-law had given him some gifts, Feng Xingtai immediately became happier. He even said that it was inconvenient for Feng Danying to be pregnant. He decided to visit his in-laws in Bing City on the third day of Lunar New Year and "conveniently" visit his pregnant daughter.
There were fewer people this year, but the Feng Family's traditions had not changed. 8 meat dishes and 2 vegetable dishes were prepared within an hour. But this year's dumplings were made with chives and eggs. Pure meat was too greasy, and Feng Yu did not like to eat it. This year, the Feng Family had been eating meat!
When Feng Yu was reborn, although his family was not poor, it was still hard for him to eat meat. Most of the time, even if you had money, you could not buy meat. Although the farmers did not care about meat tickets and bought them with money, it was rare for them to slaughter pigs in the summer.
Now, it was much better. Tian Peng Pig Farm had a batch of pigs every month. Not only it supplied to the district and the surrounding counties, but it was also famous in the city. Currently, Tian Peng Pig Farm was Bing City's biggest pork supplier.
Everyone said that Tian Peng Pig Farm's pork tasted good. The meat was tender and fresh. There were no sick or dead pork. No one knew when it started, but when Bing City's people went to the market to buy pork, they would ask: "Is this Tian Peng Pig Farm's pork?"
Unknowingly, after more than a year, Tian Peng Pig Farm's brand had slowly become famous in Bing City. There were even pork dealers from the northern counties and cities who came to purchase the pork. They said that the pork was for the leaders.
Feng Xingtai was very proud that his own pork could be served on the leader's table. He had completely forgotten that he had strongly opposed Feng Yu's purchase of this pig farm in the beginning. He was even more opposed to Feng Yu's reckless expansion of the scale and the random installation of modern equipment.
On New Year's Day, the people from the provincial TV station, led by Professor Su, came to Tian Peng Pig Farm for an exclusive interview. The program lasted for one and a half hours, and more than an hour was recorded at Tian Peng Pig Farm. What people talked about the most wasn't the modern breeding equipment, but the couplets pasted on both sides of the gate. Pigs want to be fat and people want to be famous. It had become a catchphrase for many people in the Longjiang Base City.
As a professor at Agricultural University, Professor Su naturally had some connections. His plan to modernize the pig farm was ignored by everyone. Even the other experts in the school thought that he was just an armchair strategist, fishing for compliments.
To put it bluntly, the reason why the other professors did not support him was because he needed too much investment. The school's annual research funding was not much, especially for agriculture and animal husbandry. It was much less than the industrial sector.
If Professor Su wanted to modernize the pig farm, it would cost at least a million RMB. Usually, they would only apply for a small amount of funding for a research project. Most of the time, they would not even need 10,000 RMB.
Why did Professor Su's research project cost more than 100 research projects? The school did not have so much money. Even if they had, they would not give it to Professor Su. If so, wouldn't the other professors rebel?
Luckily, Feng Yu took the initiative to look for Professor Su. Because of the pellet feed, he found out that Professor Su was also researching on modernizing the pig farm. However, due to funding issues, his research was stalled.
The two of them hit it off immediately. Feng Yu wanted to build a pig farm. Although the initial investment was high, once the brand was established, with the help of advertising, the price of the pork would definitely be higher than the average price.
At first, Feng Yu was worried that the pork would not be able to sell. He wanted to import a sausage production line and use the extra pork to make ham sausages.
But he did not expect that the people's appetite for pork was so strong. Tian Peng Pig Farm could produce more than 10,000 pigs a year, and it was selling well in Bing City and Lin Province.
There was no need for Feng Yu to spend too much effort to promote the pig feed. The sales of the pig feed in the province had also increased. Currently, the sales of the pig feed had exceeded Tai Hua Premium Cooking Oil, and the profits were also higher than soybean oil. This made Feng Xingtai very happy.
In the past, there was a large amount of pig feed in the warehouse, and Feng Xingtai was so worried. But he did not expect that in just a few months, the pig feed had become Tai Hua Food Processing Factory's flagship product. There was not even a single TV commercial, and the pig feed was selling better than Tai Hua Premium Cooking Oil, which was featured in the newspapers and on TV.
Feng Yu felt that this was normal. Animal feed pellets were more economical than corn and wheat. Also, the pigs' growth was faster.
Furthermore, Tai Hua Trading had started to sell on credit. They would give you the animal feed first, and you will write an IOU. After the pigs are sold, you will pay for the animal feed. Those who could not afford or had no intention to buy animal feed saw this opportunity and tried to buy on credit. This was the same as getting an interest-free loan.
It was because of this sales model that Tai Hua Food Processing Factory was able to expand its territory and capture the market share. According to Tai Hua Trading's research, Tai Hua Food Processing Factory had captured 80% of Longjiang province's animal feed pellets market, 60% of Lin Province's market, and 20% of Liao Province's market.
Liao Province also had a pig feed factory. It was a state-owned factory, and it was established earlier than Tai Hua Food Processing Factory. But they do not allow customers to buy on credit. Wu Chih-gang and the rest promised Tai Hua Food Processing Factory that if they continued to buy on credit, they were confident that they could double Liao Province's market share and continue to control the Longjiang and Lin Province's market share.
Feng Yu had even used this method of buying on credit. If he still could not capture the 3 provinces' market share, then he would be disappointed with Wu Chih-gang and the rest. He did not expect them to be geniuses in sales, but they must not be idiots.
As the sales of animal feed were getting better, it also meant that there were more and more people raising pigs. Although the demand for pork was increasing, Tian Peng Pig Farm's pork would be affected.
Feng Yu was confident that he could capture the Bing City's market share, but the other provinces would be affected by the local pig prices. With Tian Peng Pig Farm in the Longjiang province's news, Feng Yu could imagine that all the officials in Longjiang province would be thinking of ways to start this pig farm project. There was no choice. At this time, many officials had the ability to imitate and follow the trend. They did not care about the market's purchasing power.
But it was not a big deal. Tian Peng Pig's brand would become more stable. Even if the sales were affected, they could still start the ham project. Currently, the ham was still in short supply.
They could even set up a pork chain brand named Tian Peng Fresh Pork. If they could capture the 3 provinces' market share, they would be able to bring in endless profits. In the future, the company might even be listed!
This year, Old Feng had made a fortune!
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