Coca-Cola's representative waited for a long time and saw the camera sweeping past their banner.
The smile on his face froze. This is the opening ceremony footage? It is less than a second. Who can see it clearly?!
That Lenovo Kingsoft robot logo is still there for three seconds. The difference is too big.
You Huaxia people can't do things like this. We also paid for it!
No. I must speak to Hua Xia's Olympic Committee!
At the same time, the US Nike executives are also watching the live broadcast of the opening ceremony.
Nike had entered the Hua Xia market for a few years, but they are not doing well. As the world's number one sports brand, their competitors are only Adidas, Puma, etc. But Hua Xia's sports brand, Li Guang, is also doing well.
Also, Anta and other local sports brands in Hua Xia are doing well. The main reason is that Nike's products are too expensive!
To the Americans, it is normal for a pair of sports shoes to cost 100 to 200 USD. Many advanced technologies are used in these shoes, and how much does it cost to develop these technologies? Coupled with the celebrities' endorsement fees and marketing fees, the total cost will be very high.
Furthermore, they are the world's number one sports brand, and their brand value must be considered. Also, they need to pay taxes. Shouldn't it be more expensive?
Hua Xia is a developing country and does not have money. The world's richest man is in Hua Xia. Who dares to say Hua Xia is poor?!
This time, Nike had spent 200 million USD to become one of the sponsors of the Olympic Games. They hope to make use of this platform to promote their brand in Hua Xia. This is also a good opportunity to promote their brand to the world!
The camera panned to Nike's banner … Sweeping past it!
Nike's executives were stunned. What is going on? Where is our advertising fees? We are one of the sponsors. Where are the benefits? Who can see it clearly when the camera panned past it?
Those who know about Nike will know that this is our advertisement. But those who don't know about us will not be able to tell.
Those who know about our Nike logo already know about it. Do we still need to let them know? Advertising is to let people who don't know that we are Nike remember us, and then get to know us and like our products.
What kind of impression could one have in one second?
Adidas' Vice President of Sales was also depressed. Their advertisement was also gone in a flash, and he didn't even see it clearly.
Then, the camera paused on another sporting goods logo for three seconds. That was Hua Xia's Li Guang!
Thinking about Adi's situation, and then thinking about Nike's situation, he understood. So your Hua Xia brand only has three seconds of camera time and ours only has one second?
Wasn't this discrimination a little too obvious?
Conspiracy, this is definitely a conspiracy!
Over the past few years, Li Gui had acquired several small sportswear companies in Europe and the United States, absorbing their advanced technology and excellent designers, allowing the strength of the brand to improve very quickly.
Although there was still a gap between Nike and Adi, it was not much different from other sportswear brands. It was enough to be a second-tier brand in the world. In Hua Xia, it was a first-tier brand, and it was more popular than Adi and Nike.
Li Gui and Jianlibao's Li Jingwei were old friends. After Jianlibao became a shareholding private company, Li Gui returned the favor by letting Li Jingwei invest in Li Gui's sportswear company. At the same time, Li Gui also received an investment from Taihua Consulting, including cash and some sportswear technology.
For example, the sports shoes' shock absorption technology, sportswear's sweat absorption technology, etc., which made Li Gui's product strength improve rapidly. Moreover, Li Gui also used the sales channels of Wind and Rain Holdings and Taihua Holdings to sell their products to more countries and regions. Their sales soared year after year.
At this time, Li Gui was already listed in China. Although the stock price had fallen because of the market decline this year, it was still Hua Xia's sportswear company with the highest market value. It had become the largest sportswear company with the highest market value in Asia.
During this Olympic Games, not only Li Gui's company logo will appear many times, but the Prince of Gymnastics, Li Gui, will also be the person who lit the Olympic flame!
This opportunity was naturally fought for by Li Guang. Firstly, it was because he had enough experience and prestige. He also had enough gold medals and had a certain level of fame internationally. Secondly, it was also because Li Guang had spent a large amount of sponsorship money on him.
Yes, Feng Yu had even helped to inform Feng Yu.
Li Gui will personally endorse the company's products and let the company's products reach every corner of the world!
Feng Yu did not know that many of the company's top management in front of the TV had gone crazy. They were calling Hua Xia's organizing committee to question why their commercials are so short and Hua Xia's brand is so long?
Wen Dongjun was also one of the people answering the calls. Although he was the leader, he had to do it personally. Wen Dongjun hung up another call and stretched his back.
This bunch of idiots. What do they mean by unfair? How much did you all spend? Don't you know the brands with long commercials had spent more?
Their advertising fees were higher, and of course, they should have longer commercials. If it was the same for all the brands, then it would be unfair!
As for why those brands' advertising fees were slightly higher than those companies, it was a coincidence. What's wrong with it?
"Team Leader Wen, this company's representative had scolded me earlier!" A young lady cried.
Wen Dongjun was furious: "Which company is it? Immediately call back and inform them to apologize. All the calls are recorded. If they do not apologize and compensate for their losses, I will report this matter! This is Hua Xia. How dare they rebel against them! "
They had already studied these possible problems. The decisions made by the higher-ups had to be reasonable and well-grounded.
Other people had more money, more cameras, and more time. This was the logic. The current accounts were the evidence. Treating people politely, but not swallowing insults, this was integrity!
"It is Coca-Cola's representative."
"What's wrong with Coca-Cola? Isn't it just a soda seller? Call back now. I will speak to him personally. If not, we will not let Coca-Cola's logo appear in front of the cameras for even a second! "
Wen Dongjun was unhappy that he was assigned to the logistics department. He wanted to be in charge of the scene and be there to watch the Olympics.
Although Wen Dongjun was given the position of team leader, this meant that after this Olympics, if there were no problems, he will be in a position with real power. He will no longer be given the position of Deputy Director.
But even so, Wen Dongjun was still unhappy. He would rather not be promoted and watch the Olympics live.
Now, he was already on fire, and there were still people looking for trouble with him. This was asking for trouble!
… …
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