The Olympic Games was the world's grandest sporting event. It had the highest number of followers, the highest number of events, the highest number of world records, and the highest number of broadcasters and viewers.
It could be said that this year's Olympic Games held in Huaxia had created a new record for the number of viewers.
Hua Xia has a lot of people. Although the number of people who like sports is not as much as the Western countries, this Olympic Games is held at home. With the Chinese government's publicity, many people pay attention to this Olympic Games.
Even some old people, who had only seen their grandchildren participate in the June 1st Games, are sitting in front of the TV excitedly to watch the opening ceremony. They even plan to watch some table tennis matches.
Advertising at such an event will be very effective. It will be like advertising at Hua Xia's Spring Festival Gala. The effect will be immediate.
Many people in front of the TV can see the camera is filming outside the Bird's Nest. Many people are standing there, and some cannot enter the Bird's Nest.
But many people noticed that the camera was crooked. Why did the camera stop for 3 seconds when it was on the big screen? Why is the camera still facing the Wind and Rain logo at the bottom of the screen?
Of course, this was the result of Wind and Rain Home Appliances' sponsorship. Although it was only 3 seconds, it was an extraordinary treatment.
Most importantly, this footage can be edited and used as an advertisement for Wind and Rain Electronics.
On the helicopter, the host is also introducing the event. What's more noticeable is that the host is holding an L-PAD and is using it to watch the opening ceremony. The Lenovo logo on the L-PAD can be seen clearly.
Feng Yu had wanted to spray paint the helicopter with the Wind and Rain logo or Songjiang logo. But the higher-ups refused.
Your other products are more or less related to your products. What does this helicopter have to do with those brands? Is Wind & Rain Electronics manufacturing the helicopter, or is Songjiang Motors manufacturing the helicopter?
Even if Wind & Rain Electronics is the one sponsoring the helicopter, you can't do this. What will happen if the foreigners see this? Do you still have the dignity of a big country?
Feng Yu can only give up. His higher-ups did not even agree to post some advertisements inside the helicopter. There could only be a five-star red flag inside. There could not be any other pictures!
Naturally, there could not be any advertisements on the stage of the opening ceremony. Feng Yu thought of a few ways to place advertisements, but the higher-ups did not agree to any of them. They said that they had to ensure the effect of the stage and that there could not be any flaws.
However, during the opening ceremony, the cameras always had to scan the audience. There were many banner advertisements below the audience. Whichever one the camera could scan, that one would be the one to take advantage of.
Under normal circumstances, these were things that the sponsors had discussed with the organizers. If the cameras caught our advertisements, we would give them more money.
But this time, Coca-Cola, a crazy sponsor of the Olympics, can't even spend their money!
They had always coveted the Hua Xia market, but after so many years, they had not been able to open it. Although their old rival, Pepsi, did not manage to break into this market, Refreshing Cola had taken over the market. It was not that the people of Hua Xia did not like to drink Cola, but they did not drink Coca-Cola!
Coca-Cola had always wanted to advertise on Hua Xia's biggest media, CCTV. But every year, they had not won a single bid. They could not even win the midnight slot. But when they questioned Coca-Cola, they got a perfect explanation. Someone had bid higher than them. What's wrong?
Why? In the US, this kind of closed-bid auction allows the lowest bidder to win the bid?
Luckily, it was different this time. Coca-Cola had been a sponsor of the Olympic Games for many years and had close ties with the International Olympic Committee.
But when Coca-Cola wanted to spend more money on Hua Xia, Hua Xia did not want it. This was the first time they realized that a country that hosted the Olympic Games was pushing out sponsorships!
But what could they do? The threshold for this year's Olympic Games was too high. 50 million USD for the previous Olympic Games was considered high, and this year, it was 200 million USD!
Coca-Cola investigated and found out that it was Hua Xia's companies who had raised the threshold, but they could not say anything.
They had spent a lot, and you can still accuse them? This revenue will be given to the International Olympic Committee, and Coca-Cola will not get any support from them.
Coca-Cola had increased their sponsorship fees and became one of the partners. They must not miss this Olympic Games. Also, Coca-Cola can use this opportunity to show their logos to the rest of the world, especially Hua Xia's audience.
Even if they cannot advertise on CCTV, they can still advertise on the internet. Anyway, this soda is mainly consumed by young people and children, and they are the main target audience of the netizens.
Coca-Cola can even advertise on the newspapers, train stations, school gates, etc. But the retail outlets made Coca-Cola helpless. Someone had mentioned that Wahaha and other beverage alliance members had hinted to those retail outlets that they would give them freezers for them to chill their drinks in the summer.
But after taking their freezers, some brands cannot be sold, and Coca-Cola was the first to be mentioned. Of course, this was not stated in the agreement. But some of them had violated this agreement in the past, and Coca-Cola's retail outlets will not be able to get their hands on China's best-selling beverages. The beverage alliance is too powerful.
So, Coca-Cola can only work with those retail outlets that are slightly bigger, like those second-tier supermarket chains in Hua Xia. Although these chains are not as big as Tai Hua Supermarket, they will not be threatened by the beverage alliance. Many of these chains are owned by Hua Xia, and the beverage alliance cannot go overboard.
But this is not enough. Those supermarket chains combined cannot be compared to Tai Hua Supermarket Corporation. Coca-Cola wants to use this Olympic Games to promote their brand and then use Hua Xia's celebrity to advertise for a year.
This way, Tai Hua Supermarket will not stop them from entering the market. They will be able to get a share of China's most powerful retail channel.
Coca-Cola no longer wants to dominate the Hua Xia market. They only want to have a foothold. Coca-Cola is the world's top beverage giant, and their sales are doing well in Africa. Why can't they adapt to the climate in Hua Xia?
How can they be pushed to the lowest level of the market in the countryside? This is an insult to Coca-Cola!
But it couldn't be helped. This was the reality. Many famous brands in other countries and regions had failed in Hua Xia.
Is it because of the cultural gap? Or maybe it is just like what people are saying. This is Hua Xia, Feng Yu's territory. As long as Feng Yu is in the industry, they can forget about it!
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