Things were as Feng Yu had expected. After the iPhone was launched, although the Fruit company had done a good job in marketing, and AT&T's sales platform was good, the sales of the iPhone had surprised them!
First, the iPhone operating system is different from other smartphone operating systems. Although the iPhone is only available in North America, the users are used to the Black Rose operating system, Microsoft operating system, and HOS operating system.
They are not used to using the IOS operating system. The operating system might seem simple, but there are more steps than the HOS operating system.
Also, there are too few mobile phone applications. The Fruit company said the users can download and install the applications from their official website. They can even download and install the applications directly from the phone. But it is more troublesome and expensive.
Many of the applications based on the HOS system were free. Even if they were paid, they weren't particularly expensive. It seemed like they were very good and cheap.
Even the Microsoft operating system applications are cheap. Compared to the Fruit company, the consumers do not like it.
The US economy had started to deteriorate, and the sub-prime mortgage crisis had broken out. Many companies had gone bankrupt. Although the situation seems to be salvageable, many people do not have money.
The Fruit company's mobile phone is not cheap, and it is expensive to use. How can the consumers not complain?
The Wind and Rain mobile phone did not even need to attack the Fruit company. The other mobile phone manufacturers had started to attack the Fruit company.
They had analyzed almost every feature of the Fruit Phone. They could find weaknesses in every feature, especially the poor signal of the Fruit Phone. The battery was not durable and could not be disassembled. The charging cable was different from other phones. These were repeatedly used to criticize the Fruit Phone.
In the mouths of the mobile phone manufacturers, the Apple iPhone was a complete failure. They even brought up the failed phone that the Apple and Motorola had collaborated on in the past to rebuke the corpse.
In the end, Motorola was implicated. This time, it has nothing to do with them. Didn't everyone besiege the Fruit Company? Why is the fire burning our heads?
Other than the first week, the sales of the iPhone had been doing well. After that, the sales plummeted. Many people said the phone with such features is not worth the high price.
The Fruit Company's board of directors was initially confident in this product. They felt that even if this mobile phone could not become the king of mobile phones, the sales would not be too bad.
What's more, they didn't produce a lot this time. They should be able to sell them out easily, right? Even if it was the Fruit Company's brand, it should have been sold out within three months.
However, based on the current decline in sales, they might not even be able to sell out all the mobile phones they produced in a year! In that case, their funds would be under a lot of pressure, and the cell phone business would definitely lose money. They were mentally prepared for this, but they didn't expect the sales to be so bad.
Originally, Jobs had told them that the Fruit Company should use three years to change people's perception of smartphones before they could start making profits.
Now, it seemed like there was no need for three years to test the market. In less than three weeks, the market had already proven that this phone was a flop again.
At this time, they still had many projects in development, and the funds invested were not small. Last year, they benefited from the growth in global electronics consumption, which allowed them to make more than 1.5 billion US dollars in profits.
But for the first two quarters of this year, their profits had turned negative. If this carries on, their profits for this year will drop to less than 1 billion US dollars.
The Fruit Company did not expect this mobile phone to be profitable, but they didn't expect it to be so bad.
Even their iPod, iPod, Touch, IMAC, etc. had their profits dropping. This reminded the Fruit Company to use their funds wisely this year.
The Fruit Company did not forget that if Bill Gates had not invested more than 100 million US dollars in the past, they might have filed for bankruptcy protection. The Fruit Company does not want to go through that again.
Seeing this situation, the Fruit Company decided to increase their marketing efforts and expand their sales from the US to the rest of the world. People can order through their official website.
They had learned this from Lenovo Group.
After making this change, the sales of their products increased a lot, which made the Fruit Company feel relieved.
Ralph reported this to Feng Yu. But even after Feng Yu knew about it, he was still not bothered.
This product's reputation is not good in the US. Will it work in other countries? Furthermore, they only have an English version of their operating system, which means they can only sell their phones in English-speaking countries. How many of their phones can they sell?
The Fruit Company is trying to snatch the market share of other mobile phone manufacturers, and the other manufacturers are not going to sit back and watch.
If the Fruit Company introduces a Chinese version of their phones, Feng Yu must let the Fruit Company know that they cannot touch this market share.
At this time, even Microsoft stood up and said that the IOS operating system is full of flaws and is not mature enough. It is irresponsible for the consumers to introduce this operating system into the market!
This is a good opportunity, and Lenovo Kingsoft also agreed with Microsoft. But at the same time, they expressed that the HOS operating system is the best and most suitable operating system for the consumers. All their smartphones are equipped with the HOS operating system!
While Lenovo is criticizing the iPhone, the Wind and Rain S3 + sales increased significantly again. This is a pleasant surprise.
After comparison, the Wind and Rain S3 +'s performance can be seen. Furthermore, the Wind and Rain S3 +'s price had dropped, and they are also giving away some accessories. Many people felt this is a good deal.
Big brand, reliable quality, high performance-to-price ratio, a wide variety of functions, there were too many advantages.
During this period, the production of some mobile phones that support Microsoft's operating system had started to drop.
They can tell Wind and Rain Mobile is lagging behind Wind and Rain Mobile in terms of hardware design, not to mention the software.
There were so many different functions on a mobile phone, yet they could still guarantee that the price wouldn't be so high. This was something that they really couldn't do.
Now, Xu Lihua and the rest are laughing at the Fruit Company. If they had not introduced this lousy phone, their Wind and Rain and Aiwa phones' sales will not increase so much. Even Aiwa's music phone's sales had increased significantly.
If the Fruit Company's R&D staff heard what Xu Lihua said, they will bang their heads on their computers.
At this time, Kirilenko sent another piece of good news.
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