Fruit's mobile phones are officially on sale.
At the end of last year, Fruit had announced that they will be producing their own mobile phones and will only be producing smartphones.
But at that time, the whole world is watching the competition for mobile phone operating systems, especially Microsoft and Lenovo Kingsoft. Many mobile phone manufacturers are divided.
At that time, both companies are evenly matched.
Microsoft had gotten the support of more brands, but Lenovo Kingsoft's operating system is better. Especially Lenovo Kingsoft's HOS, Wind and Rain phone. Their S3 + is more powerful than other smartphones.
As for Hei Mei and Saiban, they had lost. In this year's smartphone market, Wind and Rain's sales are on par with Hei Mei. At the end of the year, everyone thinks they will overtake Hei Mei.
Wind and Rain Mobile will become the leader in the smartphone industry, and Wind and Rain Mobile will secure their position as the world's leader.
At this time, no one is surprised when Fruit announces that they will be producing smartphones.
All the mobile phone manufacturers can tell smartphones will be the trend in the future, and the era of mobile phones will be over.
With the improvement of communication technology and electronic technology, the functions of mobile phones will become more and more powerful.
The Fruit company is planning to combine their iPod and mobile phones with their own IOS system. They want to have a foothold in this field.
Back in 2005, the Fruit Company had collaborated with Motorola to produce a music mobile phone. It was named ROKR, but it failed miserably.
At that time, the concept of a music mobile phone is not popular, and Fruit's product is more like an iPod that can accept calls. They had made the wrong product.
After that, music mobile phones became popular, but Aiwa's mobile phones became the most famous worldwide. Aiwa's mobile phones were also selling well, and Nokia and Sony's mobile phones were also making money. But at this time, Apple stopped doing business.
After Motorola failed in this area, they did not pursue music phones. In the end, they gave up this part of the market.
After Fruit split from Motorola, they did not give up on producing mobile phones. Look at Wind & Rain Electronics. Even a Walkman manufacturer can produce mobile phones now. Why can't Fruit do the same?
Fruit is in the PC and server industry, and their technologies are more advanced than Wind & Rain Electronics. In their eyes, a smartphone was just a PDA (palmtop computer) with the function of making calls.
Since the Fruit Company could produce PDAs, they could also produce smartphones. Their smartphones would also sell well.
It was just that their product designs were constantly changing. Not only the functions, but they are also not sure about the exterior designs.
Every time they feel a new design is good, Wind & Rain phones will have similar designs. No matter how they looked at it, they felt that their appearances were very similar to others.
It is just like Apple's iPod design, but many people think they had copied Aiwa's designs.
Because of this, they had spent a lot of effort to design their phones. But no matter what they did, it still looks like Wind and Rain Mobile. Could it be that their product designers have the same idea?
This time, the Fruit Company had invested a lot of money, and had signed a contract with AT&T, giving AT&T the license to distribute the Fruit phones for four years.
This time, Fruit is not going to give up on this project. They had even signed a contract with AT&T to sell Fruit phones in the US for four years.
During the launch of Fruit's mobile phone, Fruit had approached many partners. They had even invited Google's CEO, but he was rejected.
Although both companies had cooperated in some areas, Google had secretly become Lenovo Kingsoft's HOS partner. If Fruit does not use Lenovo's operating system, it will be fine. But since Lenovo and Kingsoft are using Lenovo's operating system, they will be competitors.
Ralph had been following Feng Yu's instructions to monitor Fruit's new products. When he saw the exterior and functions of this phone, he was relieved.
This phone is better than Wind & Rain S3, but it is still not as good as Wind & Rain S3 +. That's why this phone's selling price is lower than the S3 +.
There are two versions of Fruit phones. The 4GB model is priced at 499 USD, and the 8GB model is priced at 599 USD. The S3 +'s selling price is also lowered to 699 USD.
If there are any improvements to Fruit phones, it is the battery is fixed to the phone. There is no way to remove it. That means if there is any problem with the battery, the phone will have to be repaired. Also, if the battery runs out of power, the phone can only be plugged in to recharge.
This is considered an improvement, and the phone is more airtight. But at the same time, this is Fruit's weakness. Other than improving the internal storage, they also made it thinner than the S3 +. As for the other functions, Ralph could not see any of them being better than the S3 +.
But when this phone goes on sale, it attracted many Fruit's loyal fans. Some stores even have more than 10 people queuing to buy it.
When Ralph reported this to Feng Yu, Feng Yu asked him: "Do you still remember how many people were queuing when we launched our new phone?"
Ralph thought for a while. The number of people queuing for the Fruit phone is not a big deal. But when the Fruit phone is launched, there are already people queuing. This made Ralph wary.
Feng Yu said the Fruit company will surely suffer a setback this time because they had produced too many phones.
This phone's performance might not be weaker than the S3 +, but what about the applications? Although the Fruit company had developed many useful applications, all of them are charged. The S3 +'s applications are mostly free, and the number of applications is 100 times more than the Fruit IOS!
Also, the Fruit company's battery technology is not good enough, and this phone will not last long. It needs to be recharged every day, at least twice a day.
Compared to the S3 +, it will be even more inconvenient. In terms of price-performance ratio, the Fruit company's phone will be branded as a cheap phone with high prices.
The result is the Fruit phone's sales will be slow. Even if there were thousands of people queuing up, it would be useless, let alone a few hundred. The sales volume of a few thousand units was nothing compared to the production volume of the Fruit mobile phone.
That's why the Fruit company must lower its prices. This is the only way to sell these phones. Lowering the prices in a short time will cause more problems, and that is the Fruit company's reputation will be damaged.
I had just bought this phone for two months, and you had lowered the prices by so much?
Let's see how the Fruit company will deal with this!
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