[Many retailers are selling ebooks. Currently, there are two tiers. Sony is the first tier, and other brands are the second tier. But Sony is the second tier.]
[Ebook is a product that will change people's reading habits.]
[Jeff Bezos said: The reason why Amazon introduced this ebook is because he does not want ebooks to be destroyed by Sony's products.]
[Ebooks are convenient for people to read. If it is still so cumbersome, why use an ebook?]
[Amazon is the biggest book supplier and has the responsibility to let more people get used to reading books.]
[Many companies are working together to develop ebooks. Is it Feng Yu's idea?]
… …
There was a lot of news about ebooks in the media. Wind and Rain Holdings and Taihua Holdings had spent money to promote their ebooks, and some were spontaneously promoted by the media.
But none of the media said Sony's products are better. Only Sony's own media said their products are cheaper.
Since some time, Sony can only rely on price to compete, and they still lost.
Many users who bought Sony's ebooks followed their contracts and returned them within a week. This was because Sony had promised to return their ebooks for free within a week.
In the end, after 10 days, Sony's ebooks sales are only 8 units. Single digits!
Heitaro Nakajima knew about this figure, and he immediately got his men to report it. Jeff Bezos also started to promote this in the European and US markets.
All of them said that those 8 people were either Sony's employees or they were delayed by something and missed the replacement period.
If not, who would buy Sony's products if they really need ebooks? Sony's ebooks' actual sales should be 0!
64 MB of internal storage. Other than the operating system, the usable space is less than 60 MB. The functions are outdated, and the design is rigid. There are no advantages.
Just look at Sony's reading software. It is not compatible with other reading formats, and many users are complaining about it.
Other ebooks are using the HOS system and Hreader, which is compatible with all the mainstream reading formats. Also, users can download the original ebooks in bulk from their ebook stores, and the prices are not high.
Also, look at what Amazon and other companies are doing. They provide more ebooks for their readers to download, and they even collect users' opinions on the internet to produce professional ebooks to meet the needs of the users.
This is putting their users first and not like Sony, who only wants to promote their software.
That's right. Amazon's e-reader system also uses up more memory than Sony's system. But Amazon's system uses up more memory than Sony's system. But Amazon's system has more memory than Sony's. If Sony's system doesn't have enough memory, Feng Yu can always buy an SD card.
The most important thing was that Lin Fan's system was so easy to use. The design of the function keys was so user-friendly. Most of the time, he could operate it with a single hand or finger. How simple was that?
Within 10 days, Aiwa's e-readers had sold 30,000 units. This was only in the Japan market. Japan was indeed one of the biggest consumer markets for electronic products.
Aiwa ebooks had sold 20,000 units only in Hua Xia market. Qidian Brand's e-readers had sold 30,000 units and had overtaken Aiwa. Seems like the number of registered users on Qidian Brand was real. Many people had gotten used to reading the original e-readers.
Wind and rain brand's e-readers had sold 30,000 units. This figure might seem low in the global market. Lenovo brand's e-readers were also not selling well. There were only 20,000 units sold worldwide. But Amazon brand's e-readers had sold more than 100,000 units!
It had only been 10 days, and the popularity of the e-readers had exceeded their expectations.
In ten days, they had sold more than 230,000 e-readers. At this rate, if the promotion could keep up, the global sales could exceed 500,000 units in a month's time!
… …
"Cheers!"
Everyone raised their glasses to celebrate. Everyone was smiling. Xu Lihua, Jiang Wanmeng, and Lei Jun were the ones who had developed this product. That's why the profits of other brands were about 50 USD per unit. But they had the authorization rights to their products, and their profits were higher.
"Boss, should we ask the factory to produce more batches of this product? At this rate, our 1 million units might be sold before the end of the year. "Wu Chih-gang laughed and asked.
Feng Yu did not expect this product to sell so well.
In Feng Yu's previous life, this product's sales were very good. There were more than 30 million units of e-readers in the world.
But Feng Yu remembered that it was around 2008 when e-readers became popular. After that, it was affected by the tablet PC, and the sales growth slowed down.
Now, the tablet PC had not appeared yet. Based on Lenovo Group's development speed and the related technologies, they will only be able to introduce a tablet PC that meets Feng Yu's requirements next year.
Seems like there is still room to expand the market for e-readers.
But Feng Yu also needs to consider if the introduction of e-readers will affect the tablet PC sales in the future.
Feng Yu calculated in his heart. There will be some impact, but it will not be a significant one.
"What do you all think? Do you all want to produce more batches?" Feng Yu looked around and saw everyone nodding.
"Since that's the case, then let's produce more batches. But we had used up all our flash memory cards, and we will not continue to produce these products. We will produce a second-generation product with more memory! "
Since the sales were good, why not upgrade the product?
Feng Yu felt that Sony's product was a flop, and they will surely think of ways to upgrade it. They only need to change the core, and they can start selling again.
Then, Sony will surely upgrade the operating system, memory, etc. They also need to upgrade their products and step on Sony again. They will let Sony's new product flop again and warn other brands not to compete with them in the market.
For example, they found that Samsung Group and other companies are very interested in this product. They must be researching and developing their products, and their products must be upgraded.
If Amazon and other companies are still selling this old model, the market share will be taken over by other brands. The market now belongs to them!
But Philips, Tata Electronics, and Thomson are also interested in this product. They want to get the authorization to use the technologies. In China, Tongfang, Fangzheng, etc. had also contacted Sony to get the authorization to use the patents. Feng Yu can use the authorization to use this first-generation technology and then produce the second-generation products.
This will also allow more products to appear in the market, and Sony and Samsung's products will have no room to sell. Feng Yu can hint Tongfang and Fangzheng to focus on the Korean and Taiwanese markets.
"Are we going to upgrade the internal memory to 512 MB?" Xu Lihua asked.
512 MB flash memory cards are the most popular flash memory cards now. But within two years, it will be replaced by 1 GB flash memory cards.
"No. We will upgrade the internal memory to 1 GB, and we will continue to enhance the functions. Isn't our image reading ability still very weak? If we enhance the system functions, the system's memory usage will increase. If possible, we will introduce a 2 GB RAM version. "
"The screen size must be increased, and the grayscale must be upgraded. I heard that you all are about to develop a level 16 grayscale e-paper display? Then we will upgrade the screen for the second-generation products. "
Feng Yu will buy the basic technologies and upgrade them. This way, he will not rely on others' technologies forever. What's more, the electronic paper technology was widely used.
"This is only in theory. But it is still difficult to manufacture it. But we are confident that we can develop it as soon as possible! "Jiang Wanmeng said.
"Good. You must have this confidence. Don't be afraid of spending money on research and development. We can earn back the money we spend, and we can suppress other companies so that they can't compete with us. "
"Do you still remember our target? We will only produce the best products, and others can only imitate us and never surpass us!"
… …
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