With Norio Ohga's urging, Sony's second generation ebook project was progressing fast. In another half a month, they will be able to produce the finished product.
Amazon, Wind & Rain Electronics, etc., had not announced that they had developed the second generation ebook. That's why Norio Ohga firmly believes that Sony will be in the lead this time!
Sony was one of the world's top consumer electronics companies, and many of their products were the best in the world. They had never stopped developing new products.
Although these few years were not going well, especially after they went against Wind & Rain Electronics, Sony was still making profits, and their profits were still increasing.
But Sony's products were always suppressed by Wind & Rain Electronics, and this made Norio Ohga furious. Norio Ohga was desperate to get back at Sony, and that's why he introduced the ebook two years ago.
But that product was not well received in Japan. Not many of them were sold, and they received lots of complaints.
Luckily, Norio Ohga stopped that project in time. If not, it will have a negative impact on Sony's brand.
Of course, Sony was still ahead of Wind & Rain Electronics and all the other brands under Feng Yu's name.
For example, video game consoles. Although Nintendo and G-Box were selling well, Sony's new video game consoles were selling better. They had 40% of the market share. But Sony also realized that Nintendo's new video game consoles and G-Box's second generation video game consoles were each accounting for 30% of the market share. G-Box's video game consoles were selling the most, as they had the most new games and more fun games.
That's why Sony's overall profits were not as good as G-Box. But they were ahead in terms of sales, and they could still face their competitors proudly.
Also, Sony and other Japanese brands were the best in the world in digital cameras and video cameras. They had more than half of the world's market share, especially digital video cameras. Sony's market share was almost two-thirds.
But Europe, China, and Korea's products cannot be ignored. They are also catching up very quickly. Be it in terms of product design or technology, they cannot be underestimated. They hated Chinese products the most. The price-quality ratio was too good and had snatched away their market share, especially the low-end consumer market.
Of course, Japan was still the strongest in the flat-screen TV market. The plasma market share was more than two-thirds. Although the LCD market share was less than half, the profits from plasma were higher.
In this aspect, they are not worried about Hua Xia. Instead, they are worried about the Korean and Taiwanese manufacturers.
In the entertainment industry, Feng Yu had acquired MGM and invested in many high-budget movies. He had also signed many famous directors, and this made Sony wary.
Of course, Sony can easily suppress MGM, and Sony is ahead in this aspect. Not to mention, Sony's music record label is doing well.
But in terms of other products, Feng Yu's companies were all ahead. Sony's PC, mobile phone, MP3 players, and other high-profit electronic products are losing their market share.
Although Sony's sales are increasing, it is because the market is expanding. Other companies are increasing more than Sony. If Sony cannot maintain the lead in new products, then Sony's brand value will drop.
Many of Sony's products were sold because of Sony's brand. Once the brand value drops, the consumers' recognition of the brand will drop, and the profits from the brand will drop.
That's why Sony urgently needs a new product to motivate the consumers and show the world that Sony is still the powerful Sony that the consumers trust and trust.
The company that had defeated Feng Yu was the best proof of this!
Feng Yu's company had even defeated Microsoft. If Sony can beat Feng Yu's company, doesn't that mean Sony is stronger?
Also, this time, Sony can claim that Feng Yu's company is copying them. This is because Sony is the first to introduce E-readers!
… …
Feng Yu is in Aiwa Electronics' laboratory, looking at the new product's sample. He tried using it, and it's better than he expected.
"Will there be any problems with this language version?"
"Boss, don't worry. It is very stable. Different language versions will be labeled with different ending numbers. There will not be any confusion. The core of this product is the HOS 3.0 operating system, and different language versions will have different exterior designs. For example, we had printed the logo of the country's flag on the outer shell. I believe it will be popular. "
Xu Lihua was proud. This creative idea should be able to attract the consumers from those countries.
Feng Yu nodded. "Not bad. It is better than what I expected. Now, there are only two sizes, 128 MB and 256 MB memory, right? "
"That's right. E-readers are good enough. We will also provide an expansion function for users who like to store more content. They will be using our SD card. The maximum capacity is 4 GB expansion card. "
Currently, SD cards were the best-selling flash memory cards. Many people bought them to expand the memory of mobile phones, MP3 players, digital cameras, and other products. These products sold very well.
Not to mention, more and more consumer electronics companies supported the SD card expansion function, including many Japanese companies.
"We should be able to clear all our stocks, right?" Feng Yu was referring to those small memory cards. They had produced a lot of these cards in the past, and some of them were overstocked.
Although these cards can still be sold slowly, it's better to sell them now. In the future, these small memory cards will be obsolete.
"Not only can we clear all our stocks, but we will also buy the small memory cards from other companies at low prices. We plan to produce 1 million e-readers. Based on the minimum profit of 50 USD per e-reader, we can generate at least 50 million USD in profits!" Xu Lihua reported excitedly.
"Ok. This is the first production, and the quantity should be low. If the sales are good, we can increase the production and introduce new products. What about the sales cycle? How long do you all plan to sell all 1 million e-readers? "
"With our multi-brand and multi-language products, we plan to sell all of these products within 20 months. Boss, shall we start selling now? "Xu Lihua asked impatiently.
"No. We will produce according to the planned quantity for each brand and not sell them now. We will wait for Sony's e-readers to hit the market before we start selling them. "Feng Yu smiled.
"Boss? Why? Don't we want to be first? "
"If we sell our e-readers first, then Sony will notice some flaws in their products. If we are to hit the market at the same time, Sony will take away some of their customers, but Sony's flaws will be magnified, and it will be a blow to their reputation! "
"We must defeat Sony head-on and let them know the gap between us. Our marketing slogan can also be stronger. E-readers are after all Amazon's concept. We will not let others ruin our e-readers! "
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