"General Manager Feng, it is just as you expected. This week, Legend of Mir 3 is experiencing a surge in topping up. The topping up is more than the previous month, and there are many people topping up." Mei Zhiqing, the person-in-charge of NetEase's gaming department, said excitedly.
"I am only giving you an example. If a free game wants to make money, we must attract more people to top up and try to motivate them to top up. If we are not spending money, how are we going to make money? Also, we can also have advertisements in the game. You must take note of this. "
Feng Yu's method of topping up his account was to set the pace of topping up his account.
"There are advertisements in the game? How do we do this? "Mei Zhiqing was stunned.
If there were advertisements on the game download website, or if there were advertisements on the client, he would be able to figure it out. But he had never heard of advertisements in the game.
"Let me give you an example. Let's look at this game. There is an escort system in the game, right? "
"That's right. Players can order items from each other, and we will charge them a fee. This is a Hua Xia Wuxia style online game, and the escort system is very popular. There is also a mount system, and the players can travel faster on horseback. Oh, there are also carriages and boats. "
"Why can't we call this escort agency Wind and Rain Escort Agency? We can also hang a big flag at the entrance with the words: Wind and Rain Escort Agency. Wind and Rain Unstoppable! "
Mei Zhiqing blinked. There seems to be nothing wrong with this, and many people might find it interesting. This Wind and Rain Escort Agency is referring to Wind and Rain Logistics? The advertising slogan seems to be Wind and Rain Logistics.
"This way, we can ask Wind and Rain Logistics to pay us some advertising fees. Even if they don't do it, we still have Shun Feng. There is also a mount system. Since there are carriages, why can't there be a logo on the carriages? Will Songjiang Motors not pay us advertising fees if we print Songjiang Motors' logo on the carriages? "
"Our game has so many players. At peak times, there are hundreds of thousands of players online. Although this kind of advertisement isn't particularly strong, it's not weak either. If we charge them some advertising fees, will they not agree?"
Mei Zhiqing quickly takes notes. General Manager Feng is General Manager Feng. He can come up with ideas to make money easily. There were so many people in their company, but no one had thought of this.
As long as it wasn't out of line, why couldn't there be advertisements in the game? All he had to do was ask the technician to make a patch and change the appearance.
"Also, have you realized what the core of our online games is?"
Core? Wasn't it just a game?
"Although it's a game, the core selling point of the game is different. Most importantly, it's fun. It can make people forget about time and play without eating or sleeping! "
Mei Zhiqing was suddenly enlightened. Wasn't that the case?
"No matter how good a skit is, you will laugh the first time, the second time, and the third time. But after dozens or hundreds of times, when you can even memorize the lines, will you still laugh?"
"It's the same for games. How are we going to attract the players when the game is less interesting?"
Mei Zhiqing asked tentatively, "Develop new maps and add new equipment?"
Feng Yu nodded. "You are right, but it's not enough. Not only these, there must be other points. For example, let the players make playing games a habit. They can log in at a fixed time every day and play with a fixed team. They can even become friends in real life with the players they play with.
"Also, as you said, there will be new ways to play the game, and the players can't stop playing. Periodically, there will be some rebates to attract the players to stay. "
"Don't think that many of our games are only making money from paying players. Without free players, the number of players will drop, and those paying players will lose the thrill of bullying others. Why are they paying? Isn't it because they want to have fun? In online games, PK is what most people like. "
"Pay-to-play games have the advantage of being more balanced. Everyone needs to rely on their skills, luck, and time to improve their character attributes."
"But now, many people don't have so much time to play online. Even the country has called for people to be prevented from being addicted to games. We have responded in this regard and introduced an anti-addiction patch. The time you can log in every day is limited."
"At this time, there will be more and more professional players. They will use their better skills to set up gold farming teams. They will sell game coins and equipment, or bring people to dungeons to earn money."
"Actually, the appearance of such people is good for our game industry. It will attract more players to our games."
"In the future, we will introduce more free games. We will gradually get rid of point cards or use game coins to offset the cost of point cards. Like I said, we can still make money even if we don't charge. The more players we have, the higher our advertising fees will be. We won't suffer any losses. "
"The most important thing about a game is that there are players, a lot of players. Our games have to be targeted at different groups of players. For example, NetEase's cartoonish version of Journey to the West is very popular with female players. It also attracts many children. "
"However, games like Legend of Mir and Warcraft are mostly played by secondary school students and above. Many of them are even office workers."
"There is also Cross the Line of Fire, which attracts some gun enthusiasts. Their instantaneous resurrection mode has attracted many players who are particularly bad before. They don't have to watch others play every time they die."
"Sprint Kartrider has attracted players who like racing. Not only male players, but many female players have also fallen in love with this game."
"Therefore, different games have different positioning, and the audience they can attract is naturally different. Speaking of Sprint Kartrider, you should know that many cars in it are used to advertise for car manufacturers, right? We use their brands and trademarks, and they still have to pay us. "
Although many gamers don't have much money, when they have money, they are likely to choose the brand that leaves the deepest impression when they want to buy a car. Therefore, advertising cars in the game is not without effect.
"Therefore, it doesn't matter whether a game charges money or not. In many games, we should think of ways to provide those free players with benefits to attract them to continue playing. Some people say that ordinary players are completely serving RMB players, and that RMB players are the most important. I really don't agree with this view. "
"Indeed, many games nowadays rely on RMB players to make money. I have also said that you have neglected some other ways to make money. Moreover, without a huge player base, how can there be so many RMB players? Those free players are also our potential VIP customers. "
"Remember, players will always be the first productivity of a game. We have to put players at the center and keep pace with the times. We have to carry out all kinds of investigations. We have to know what the players like to play the most and what type of game they hope to see the most. We have to respect every suggestion and opinion of the players. Even if we have to adjust the content of the game, we will always be invincible! "
"Oh right, remember to place advertisements in the game." Before leaving, Feng Yu reminded again.
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