When the results were announced, some people were happy, and some were sad. Those who won the awards were happy, and those who did not win were sad, especially when their votes were about the same as the top car.
They had worked hard for a long time and even learned from Taihua Holdings. Their top executives had also tried to get votes for their cars personally. Some of them even spent money secretly to get votes for their cars.
But the final result was not satisfactory.
Some people were cheering, and some were disappointed. But the results cannot be changed.
In the end, Songjiang Motors won two out of the 12 awards. The rest of the top automobile manufacturers only won one award, and some unlucky companies like Toyota did not win a single award. All four of them had hopes of winning the awards, but all of them got second place.
Toyota's representatives were regretting. They should have focused on promoting one of their cars like the rest of the manufacturers. This way, they will surely win the awards. Four of them got second place. How ironic.
The other unlucky companies were the same. Many of their cars were ranked higher than them, but none of them won the awards.
The world's number one and number two automobile manufacturers did not win the awards. This is unprecedented!
The rest of the top automobile manufacturers were secretly happy. So what if your cars are selling well? The netizens still like our cars more. Your cars are selling well now, but it will not be the same in the future.
During the month-long exhibition, they had received a lot of orders. Not only Hua Xia's cars, but they also received orders from all over the world.
They don't know how many orders other companies had received, but they knew they had received many orders. For this reason alone, if there was another Pearl Award next year, they would also participate.
Liu Chuanzhi invited ten representatives from the top automobile manufacturers to present the awards to their winning cars. All the trophies are made of pure gold. In Feng Yu's words, this is the best performance. Those crystal or glass trophies are too cheap!
That night, Feng Yu and the rest gathered again to see how the Pearl Awards are doing.
"Songjiang Motors' overseas sales had increased by 50,000 units, and this is only for one month. Of course, it will definitely drop in the future. But if we promote our products with the award, our overseas sales will definitely double compared to last year! "
"Among them, Little Elf grew the most, accounting for 37%, followed by Oriental Deer, accounting for 21%, followed by B1, accounting for … Even in the domestic market, the sales of all our models have increased significantly."
"This year, our planned production and sales volume has been adjusted from 2 million units to 2.2 million units. The production tasks of each factory have become heavier. Fortunately, our factories are also expanding at the same time."
During the report, Li Mingde's face was glowing. Last year, there were only 1.5 million units. This year, when they planned to produce and sell 2 million units, many people felt that it was impossible to achieve. But now, it seemed that they could definitely achieve the sales target of 200 units. They were going to hit the target of 2.2 million units!
Feng Yu nodded. "Very good. It's not a waste for us to spend so much money on this award. But this year, our publicity costs will also increase by a lot, so the increase in profits will be a little less."
"That's right. Excluding the expenses for this event, we will need to spend 100 million USD on the overseas advertising. This is the highest we have ever spent. In China, all the major automobile manufacturers, including overseas brands, will also increase their marketing efforts. We must not slack off on our marketing efforts. "
"Although this year's profits did not increase by a lot, it is still an increase. Next year, our profits will increase by a lot. We are getting closer to the world's top automobile manufacturers. I think next year, when those organizations rank the automobile manufacturers, they will no longer put us in the top ten! "
Feng Yu smiled and nodded. He turns to Jiang Wanmeng. "Old Jiang, where is the Wind and Rain mobile phone?"
This year's Automobile Industry Pearl Award will not only boost Songjiang Motors, but it will also boost the sales of many other products.
Baidu, Google, Facebook, Hua Xia, etc. had increased their registrations. This is because netizens need to register before they can vote.
To an internet company, the number of users is very important. With a large number of users, there will be more profitable projects. Even if it is just advertising, it will be a lot of money.
If the company can develop other applications, the profits will be higher.
Although advertisements for other products cannot be added on the voting page, it can be added on the previous page. For example, there is a voting link advertisement on Baidu. Beside this advertisement is the Wind and Rain mobile phone's advertisement link. Even if you click on it, you will notice the Wind and Rain mobile phone.
That's why Li Mingde did not mention the cost of this event when he reported earlier. He wants everyone to share the cost. For example, the event cost 500 million RMB, but it is only a few dozen million RMB for each brand.
A few dozen million RMB for the whole world's attention is worth it.
"During the event, the Wind and Rain mobile phone sales increased by 17% compared to last month. This is our fastest growth in a month. With our other marketing channels, this year's Wind and Rain mobile phone sales will increase by 15%!"
Wind and Rain mobile phone is the world's top mobile phone manufacturer, and an increase of 15% is a terrifying figure. Nokia, which is in second place, also has an increase of 10%.
"Our Lenovo's laptop sales increased by 12% compared to last month, and our desktop sales increased by 7%. Our all-in-one PC sales have the biggest increase …"
Everyone was reporting the sales growth of their products, and everyone was full of smiles even thinking about it. After the reports, Masao Kameda and the rest start reporting through the video conference.
When they organized this Automobile Industry Awards, they felt it is a waste. They had spent so much money, and the overseas manufacturers might still be in the limelight.
But Songjiang Motors did not expect Songjiang Motors to win an award and become more famous. Their other brands and products also benefited from this award.
Not only Taihua Holdings, but Wind and Rain Holdings also benefited from this event. This Pearl Awards is a great success, and they must continue to hold it next year. Even if it is 800 million RMB, it will be worth it!
But when Feng Yu and the rest are calculating the profits, some people are unhappy, especially those Hua Xia Group's bosses. They felt Songjiang Motors and those overseas manufacturers had taken all the benefits, and they did not get any benefits!
Yes, they did not get any benefits, and they suffered losses!
… …
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