Lenovo S0412 Laptop is officially available for pre-order on their official website.
The selling price in China is 3,499 RMB, and the selling price overseas is 499 USD. All the computers are pre-installed with Kingsoft's XOS operating system, Baidu Browser, Kingsoft Video, Kingsoft Venom, etc.
When Lenovo Group announced this product, all the manufacturers and consumers were shocked.
Since when can laptops be so cheap? Less than 500 USD? This is cheaper than many desktop PCs!
In the eyes of the manufacturers, 500 USD was not even enough to cover the production costs, not to mention other costs such as sales and marketing. What is Lenovo Group trying to do? Make a loss?
But Lenovo Group is not a new brand, and they are already well known in the world. They are also the market leader in Asia and Eastern Europe. They are also doing well in the US and Africa. There is no need for them to make a loss.
Under normal circumstances, if they want to increase their sales, they should increase their marketing, develop better sales channels, and develop better products.
Why were there only 100,000 units of this product, which they thought was a loss and a profit, in the entire world? 30,000 units in China, 30,000 units in Eastern Europe, and 40,000 units in other regions. They are from different countries and languages. What is Lenovo Group trying to do?
Also, this laptop can only be ordered online and will be delivered to the consumers within 60 days. It will be delivered within a week to the address specified by the consumers.
When the consumers look at the specifications of this product, they finally understand. Other than the CPU and graphics card, the other specifications are the same as two years ago.
The CPU is a new dual-core 1GHZ CPU, and the graphics card is new. It is a high integrated graphics card and has excellent video and audio performance. The RAM is also a new product. It is Kingston's latest 256MB RAM.
The hard disk is only 40G, which is about the same size as the mainstream laptop hard disk. The mainstream desktop PC hard disk is 80G, and many people are buying 160G hard disk. As for 320G and bigger hard disk, not many people are buying it as it is too expensive.
The sound card is produced by Aiwa Electronics. It is one of the better models in the video and audio industry, but it is not the latest model. The keyboard feels average, and the arrangement is compact.
The battery is high and is comparable to the mainstream laptops. The screen is only 12 inches, and the resolution is not the highest in the market. It is considered ordinary.
The exterior design was beautiful, and the colors were mainly red, white, silver, black, and grey. Lenovo's PCs had always been very colorful.
Moreover, this laptop was very thin, slightly thinner than ordinary laptops. It was also lighter and more convenient to carry around. Leaning against the bed and placing the laptop on your lap wouldn't feel heavy.
However, it was more than enough to surf the internet, watch movies, and listen to songs. Also, because the screen was small, the hardware was low-power, and the battery life was longer than ordinary laptops.
All in all, the performance parameters were very average, but it was definitely enough.
How can this be called a laptop in the eyes of professionals? Isn't Lenovo regressing?
But in the eyes of many consumers, especially young female consumers, this computer was simply too beautiful and too cheap.
In their eyes, Lenovo Group had become a good company.
They didn't care if the performance of this computer was high enough. It said that they could listen to music, watch movies, browse the web, and play QQ (MSN). They didn't want to do anything else.
They don't understand the specifications of the laptop. Hmmm … maybe they don't need to understand it. They just need to know what it can do.
Just when those manufacturers were thinking nothing of Lenovo, they realized that 100,000 laptops were all pre-ordered within 3 days. The consumers had already paid for the laptops online!
Many consumers also left comments on Lenovo Group's official website, asking for more laptops. They also want to buy them.
Only then did the manufacturers realize that something was wrong. Why was this laptop with such poor performance so popular with consumers?
To them, this laptop should be a rejected product!
After that, Lenovo Group increased the number of laptops they ordered by 3 times and stated that they will only sell out.
There was a huge countdown timer on the website, telling the consumers that they will only be able to pre-order today. From tomorrow onwards, they will not be selling!
The consumers did not expect such a willful company to do this. However, they still wanted to take advantage of the situation. In less than a day, or perhaps only 15 hours, they had ordered all the other laptops.
This time, there were more comments on the website, but Lenovo Group did not respond.
We can only produce this many laptops for the time being. Please wait patiently. We might have more in a month's time. They are currently reporting to their leaders.
The manufacturers were dumbfounded. 400,000 laptops. Although it was not a lot, it was important to know that at the beginning, there were only 100,000 laptops, and they were all ordered within three days. Later on, there were 300,000 laptops, and they were all ordered within a day.
The higher-ups had stated clearly that the laptops will be delivered within 60 days. That means they might have to wait for 2 months. Those consumers had already paid for the laptops, and they still have to wait for 2 months?
The other manufacturers felt that if the consumers bought Lenovo's cheap laptops, it will affect their sales.
Luckily, there are only 400,000 units this time. Please don't sell any more.
But at the same time, the manufacturers were also unhappy with the selling prices of these laptops. Even if the specifications were low, the production cost was at least 500 USD. Can you make money selling these laptops like this?
Lenovo's laptops had always made the overseas manufacturers helpless. They were cheap, cost-effective, and beautiful. These were the best features of Lenovo.
The manufacturers knew that Hua Xia's labor costs were cheap, and they were a large manufacturing country. That's why their design and production costs were lower. But the profits from these products were not as high as them. That's why they were not worried even though Lenovo had been expanding rapidly.
But now, Lenovo was doing this. This was not fair competition. You made such a cheap laptop. That's not a normal competition. That's cheating!
Can you all make money from these cheap laptops? You all are using such unprofitable products to occupy the market. What are you all thinking? You all are not making money, and you all are not letting others make money?
This was disrupting the market order. This is unfair competition. Sue him! We must sue Lenovo Group!
We must let this Hua Xia Group understand that they must abide by the rules of the game. We can't stop playing just because of you and your family. If this is the case, we will not play with you anymore!
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