Feng Yu wants to buy back those Chinese brands that were acquired by those foreign companies. But he does not want to pay a high price. The simplest way was to first lower the value of the brand, then buy it over and re-promote the business.
Just like Jianlibao. Wahaha had overtaken Jianlibao in China's market, but Jianlibao was still ranked first in the online poll. Many people had grown up with Jianlibao.
The easiest way to lower the value of a brand is to let the brand's reputation drop. But Feng Yu does not want to use those methods to tarnish the brand's reputation. He does not want to ruin these brands. Feng Yu's solution is to lower the brand's reputation and let people slowly forget about this brand.
Feng Yu needs some cooperation to lower the brand's reputation.
Firstly, CCTV cannot air these brands' advertisements. Secondly, the websites cannot have these products' advertisements. But if these products are removed from the shelves, they will need to pay at least double the compensation. Feng Yu needs to find loopholes in the contracts.
All along, those foreign companies had been using loopholes in the contracts to take advantage of Hua Xia. But this time, Feng Yu wants to let those foreign companies know that they are not the only ones who know how to be picky with words in the contracts!
… …
"Chief Jia, I think these products' advertisements should be removed from the shelves." Feng Yu passed a list to Chief Jia.
"General Manager Feng, these companies' products do not conflict with yours, right? Even if there are conflicts, you cannot just remove their products from the shelves. You will need to pay compensation. "Chief Jia frowned. This Feng Yu should not be so arrogant. We might be working together, but you cannot come over here and tell us what to do.
"Chief Jia, why do we need to pay compensation? We can ask them for compensation." Feng Yu asked sincerely.
What the hell? We had removed their advertisements for no reason, and we still want to ask them for compensation? They had already paid, and we are the ones who had breached the contract.
"How are we going to claim compensation from them?" Chief Jia asked patiently.
"According to our advertising laws, if they are lying and misleading the consumers in their advertisements, causing the advertisements to be inconsistent with the facts, then their advertisements can be removed. Also, this had damaged CCTV's credibility. Of course, we can seek compensation from them." Feng Yu said.
"You're saying that their advertisement is illegal? That's impossible. We've already reviewed the advertisements. "
"That's because you were deceived during the investigation, not because you didn't investigate carefully." Feng Yu gave Station Chief Jia a way out of this embarrassing situation. "For example, this Qiao Shou's laundry detergent advertisement. They said that after washing the clothes, they will be as good as new. But when you wash the clothes, they are obviously old. If this isn't cheating, then what is?"
"Another example is this. They claim that eating this can significantly increase one's intelligence. Does that mean that my child doesn't need to go to school and can become smarter just by eating this? "
"This Zhonghua toothpaste claims to be Hua Xia's own toothpaste, but this company is now a foreign company, right?"
"This shampoo claims that after washing the hair, the dandruff will disappear. This is not scientific. No shampoo can do this."
"Anyway, there are problems with these products' advertisements. They are seriously inaccurate, and this is fraud. Not only can we remove their advertisements from the shelves, but we also don't have to pay the penalty fee. We can also claim compensation from them. What's wrong with that? "
Chief Jia's mouth was agape, and he couldn't close it for a long time. This is an advertisement. What's wrong with exaggerating? Who doesn't know that laundry detergent cannot wash old clothes as good as new? What you are saying is wrong.
But what Feng Yu said is right. These advertisements are too exaggerated, but what has this got to do with you, Feng Yu? Does your company lack advertising slots? The only company that can change the content of their advertisements is your Taihua Holdings. Not even the state-owned enterprises can do this!
You are not satisfied with this and still want to cheat others? If you do this, how will others look at CCTV? Can they still buy advertising slots from us in the future?
"General Manager Feng, what are you trying to do?" Chief Jia asked.
"I am helping CCTV to make money. Isn't it obvious?"
"General Manager Feng, with our relationship, don't keep me in suspense. Did they offend you? Impossible. Do they dare to offend you, the World's Richest Man? "Chief Jia asked.
"That's right. They had offended me, but it is not what you think. The list of products I gave you are all foreign brands' products. "
"These are all foreign brands' products? That can't be. Aren't these old brands from China? That Zhonghua toothpaste is many years old. Also, isn't that medicine produced by our Beijing Pharmaceutical Factory? Isn't this shampoo from Guangdong? How can these be foreign brands? "
"Furthermore, even if these are foreign brands, what has it got to do with you? Don't tell me you want to wipe out these foreign companies? "Chief Jia sneered.
"That's right. I want to get rid of them. Not only I want to cut off their marketing channels, but I also want to cut off their sales channels. Tai Hua Supermarket Corporation will remove all these products from the shelves."
"It's fine if they are foreign companies. I am also working with foreign companies, and I welcome them to invest in Hua Xia. But they cannot make use of our national sentiments and use our national brands to sell their products. All the profits will be taken away by them! "
Chief Jia shook his head. "Manager Feng, don't you think this is too extreme? You are allowed to go overseas to make money, but foreign companies are not allowed to come to Hua Xia to make money? Furthermore, if you shut down these companies, what will happen to those factory workers and the local economy? "
"I will take over and push them back up. Also, I can let these companies' products and brands go overseas. They will not be limited to China. Although I am doing business overseas, I will never make use of the other party's national sentiments to promote my products. "
Chief Jia hesitated. If this is the case, these companies are too disgusting. You are a foreign company, and you dare to use our Chinese brand's name? This is a scam.
"General Manager Feng, even if what you said is true, isn't it too much to remove those companies' advertisements from the shelves because of these reasons? Furthermore, you still want me to seek compensation from them? Isn't this CCTV being unreasonable? "
"We are talking about the law. This law is not only in China. It is also the same for other countries. These advertisements should be marked clearly before they are allowed to air. They are in Hua Xia, and they do not have those words on them. Isn't this discrimination? "
"Chief Jia, this TV station will not suffer any losses. If we cannot sell our advertising slots next year, I will buy all the advertising slots!" Feng Yu said.
Chief Jia looked at Feng Yu. "Must you do this?"
"You must!"
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