"General Manager Feng, my men had reported that our new Wind and rain mobile phones are selling well these few days. Many people are satisfied with the improved camera function. Yes, Aiwa's mobile phone sales had increased a lot. The other sponsors' products had also increased their sales. Seems like product placement in a good program is very effective. We have only aired two episodes. If we air more than ten episodes, the effect will be better! "Zong Qingxian laughed.
"Our mobile phone quality is excellent. Furthermore, this new model has other advertisements. It's not surprising that it is selling well. Product placement is to implant the concept of the advertisement into the consumers' subconscious. When the consumers need this product, they will think of this brand first. "Feng Yu replied calmly.
In China, Wind and rain mobile phones and Aiwa mobile phones are advertised together. The bottom of the advertisements will say Wind and Rain is a joint product of Aiwa. This is to let people know that these two mobile phones have the same functions.
Although China's main mobile phone brand is Aiwa, Wind and rain mobile phones are also available. Furthermore, this program's title is Wind and rain mobile phones. This is because Feng Yu wants to sell the copyrights of this program.
Currently, he had contacted Discovery Channel, and they will decide if they want to import this program after watching four episodes. But they are satisfied with the current performance of this program.
But they are puzzled. Does Hua Xia have enough money to travel by car? Also, when they visit a city, they will film the scenery along the way. Why are there so many skyscrapers?
Many foreigners' impression of Hua Xia is poor. Although Feng Yu is the World's Richest Man, most of the people on the World's Richest List are Americans.
Also, most of Feng Yu's assets are overseas. Most of his investments are in the US and Hong Kong. This shows that Hua Xia is not doing well in China.
Looking at Hua Xia's movies, all of them were set in the poor countryside. One could tell that Hua Xia was still a poor place. Didn't their country also advertise that they were still developing China's home?
Actually, the impression that Hua Xia gave foreigners was that Hua Xia was still poor was not unrelated to these movies. The movie itself was a kind of cultural product. It was one of the easiest cultural products to spread. Through the movie, one could understand the economic situation of a country.
For example, the United States always had those kinds of sci-fi blockbusters, flying to another planet, aliens attacking, robots, mutants, etc. This gave people the impression that the United States was that technologically advanced.
Back then, the former Soviet Union fell for this trick and was dragged into the Star Wars program. In the end, it caused a serious imbalance in the development of the domestic industry and caused the economy to collapse, which led to the dissolution of the Soviet Union.
But you said that there are no poor places in America? There must be, and there are quite a few of them. The black neighborhoods in the United States were synonymous with filth and disorder. Some of their farms were not doing well either. Don't think that those big farm owners in the United States have it easy. Many farms don't even have electricity.
It was fine to stay in those places for a day or two as a holiday. But not many people are willing to stay there for a long time. Most rich people like to live in the suburbs of the city, but not many rich people like to live in the deserted areas.
No matter how good the United States' publicity was, the division between the rich and the poor areas in a city was very wide. During the day, people did not dare to go to the poor areas where the black people lived. At night, many white people did not dare to go out of their neighborhoods. The only exception might be Las Vegas, where day and night were reversed and there was no one during the day.
Most of these facts were covered up by the media. If these facts were included, how many people would like to go to the United States? The so-called fairness and equality were a joke in the eyes of the Americans. The white people in the United States had a sense of superiority. Even if they were ignorant, they could easily apply for social security.
But for the black people, it was hard for them to even get an education. These black people were more extreme and kept talking about equality, but they did not work hard.
As for Hua Xia's movies, many people said that as long as Hua Xia was poor and had a hard life, he would win an award. Others would think that being able to film a movie under such difficult circumstances was worth praising!
Hua Xia was known as one of the most hardworking people in many countries. But the government's publicity could not keep up. Now, Hua Xia finally saw the importance of the government's publicity.
Without enough publicity, it was impossible to attract investors. In the past, Hua Xia had used the same method to attract foreign investment. That was to use high-quality assets to form a joint venture with the other party. It was in the name of attracting foreign investment to improve the economy. But it was a big loss.
For example, Hua Xia's most popular daily chemical product was a washing powder called Vitality 28. This was the washing powder that Hua Xia had over 70% of the market share at that time. In the end, to respond to the government's policy to attract foreign investment, their company started to attract foreign investment.
In the end, this Vitality 28 brand disappeared. Many people had heard of this new brand of washing powder. It was called Qiaoshou.
In Feng Yu's previous life, there were many similar examples. For example, Le Bashi, Wahaha, Shuanghui, Xi 'an Yangsen, Zhonghua Toothpaste, Nanfu Battery, Bing City Beer, etc. These were all profitable national brands. They had entered joint ventures with foreign companies and were slowly swallowed by those foreign companies.
These once successful national brands had become foreign companies' money-making machines. But these companies were still using the Hua Xia brand. How ironic.
In Feng Yu's previous life, some people started to rebel. For example, Zong Qingxian had fallen out with Danone, but he still owns the brand. After that, he set up a few new companies under his daughter's name and slowly transferred his business to Danone.
China's Snowflake had also bought back its shares in the end. This was to prevent foreign companies from controlling the state-owned brand.
Now, many companies were like this. During their marketing, they will still use the Hua Xia brand, but the major shareholders will be foreign companies.
Feng Yu does not object to joint ventures, and he does not object to selling his companies to foreign companies. But these companies are foreign companies, and they are still using national brands to sell their products. This is too disgusting.
In the worst case scenario, this was a form of fraud! A scam that made use of the people's feelings.
Scamming people's feelings was more disgusting than scamming people's money!
Feng Yu made a decision. "Old Zhong, get your men to investigate how many of the best-selling brands are owned by foreign investors or foreign investors are the major shareholders."
Zong Qingxian looked at Feng Yu curiously. "General Manager Feng, why do you care about this? Are you thinking of ….? Why don't you buy all these brands? "
He knew Feng Yu was very xenophobic and did not want foreigners to earn Hua Xia's money.
"Why not? Get your men to investigate. I think the local companies also want to buy back these brands, but they do not have the money. We will not suffer any losses if we help them. We cannot let those foreign brands grow in Hua Xia and form an invisible monopoly! "
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