"General Manager Feng, why are we regressing? We can also produce professional digital video cameras, and you said we will lower the price to the consumer level. This model should be the entry-level, right? "
Zong Qingxian had a troubled look on his face. He felt that improving the technology is the right thing to do. But why do I feel that the current products are getting worse? Although it was smaller and could even be said to be the smallest model at present, its functions were also much weaker.
"Zong, don't be anxious. This is only an experimental model."
Zong Qingxian was relieved. Experimental model? That means they will introduce better models in the future. This should be dealing with the leftover components.
"Later, we will introduce a cheaper handheld DV. The price will be lower than 400 USD."
"What? General Manager Feng, did I hear wrongly? You are going to introduce a cheaper model? General Manager Feng, this will hurt our brand. Didn't we claim to be the trendsetter and imitate others? You are letting others think that we are only producing low-end products. "Zong Qingxian is getting anxious.
Aiwa Electronics, Wind & Rain Electronics, etc. had invested so much in R&D, but their products did not improve, and they are starting to focus on consumer brands?
"No. Didn't you hear what Xu Lihua said at the product launch? Our target for this handheld DV is to let every family can afford their own digital video camera! As for the high-end market, we will not be satisfied. Soon, we will introduce professional digital video cameras. "
"If every family can afford it, will there be so many people buying it?"
"Zong, you don't understand what ordinary families are thinking. When they want to go out to play, they want to take a video as a souvenir. It is just like when I was young, I can take photos during Lunar New Year. At that time, not many families can afford a camera. But now, our mobile phones can take photos anytime and anywhere and print it out. Which do you think is more memorable, a video or a photo? "
"This … should be a video. After all, there are pictures and sound."
"That's right. The voice is also very important. Also, the people in the video are alive … uh … they are moving. Moreover, there's another advantage to launching this kind of cheap model, and that is to occupy the market. "
"A lot of people don't need high definition when they buy this, because the TV at home is not HD, and our LED screens don't have high resolution. They can't even reach standard definition. So why do we still need to shoot HD videos? On many televisions, our images look the same. Unless it is zoomed in, there will be an obvious difference. But how many people would zoom in to see it? The HD standard is prepared for professional grade and above digital cameras. "
"If our 500-dollar product looks similar to their 1000-dollar product, which do you think consumers will choose? When they buy our products, Sony and other companies' products will not be able to sell well. The market is only so big, and if we occupy the market, they will be gone. "
"In a few years, after these entry-level digital cameras have been phased out, our consumer-level digital cameras will be able to take over. In fact, in a few more years, I'm afraid that the market for consumer digital cameras will shrink further. Those who really want to buy these will have to buy professional ones. "
"Everyone wants to buy professional digital cameras? Professional digital cameras cost at least 3,000 to 4,000 USD, right? How many families are willing to spend? How much is a Little Genie car in Songjiang? A digital camera is more expensive than a car. Will there really be so many people who will buy it? "
"Three years ago, how many people will buy a mobile phone? Now, how many people will buy a mobile phone? Also, the price of a mobile phone is very high. What about now? Who says that the price of a professional digital camera can't be lowered? Furthermore, the family's income will continue to increase. Who says they won't be willing to buy a mobile phone? "
In the future, the market for entry-level digital cameras will be smaller. This is because people realized that the video recording function of a mobile phone is not worse than these entry-level products. Some are even better. After all, at that time, there will be many mobile phones with 10 megapixel cameras, optical zoom, anti-shake, anti-red eyes, etc. If that's the case, then who will buy entry-level cameras?
As for the consumer level, the market will be further compressed in the future. It will become an awkward situation where it is neither up nor down. The clarity isn't high, but the price isn't cheap. People who really like it will buy a low-end professional digital camera. Ordinary people think that it is enough to have a mobile phone. They can buy a mobile phone with powerful camera functions.
Zong Qingxian was a little confused by this information. His eyes were a little confused. "What you said seems to make sense, but who can say for sure about the future?"
"I can say for sure." Feng Yu's face was full of confidence.
Are you kidding me? I am a reborn person. If I can't even remember this basic trend, it will be a waste of God to let me be reborn.
Zong Qingxian: "…"
"Right, at Christmas, our Wind and Rain Card Player will launch the cheapest model. The same slogan is to let everyone afford a mobile phone. Small profits but quick sales. Sometimes, it can also be applied to electronic products."
The initial impression that electronic products gave people was that they were high-end, and naturally, the price was high. Feng Yu wanted to do the opposite. He launched a cheap product with the most basic functions.
"Is this the reason why you asked them to buy those electronic components that are about to be eliminated? Is this mobile phone a strategic product? "Zong Qingxian seemed to have thought of something.
Feng Yu snapped his fingers. "That's right. This mobile phone will be remembered by history in the future. It will be the best-selling mobile phone in the world. In the future, whenever people mention mobile phones, they will think of our Wind and Rain brand. This might be more memorable than the first mobile phone with camera function and the first mobile phone with MP3 function. "
"Really? If it can really become the world's number one mobile phone, it will promote the brand. You asked them to launch this cheap mini DV to become the world's number one mobile phone? "
"That's right. No matter how different the product's performance is from the high-end, the best product is the most suitable for the market. They are positioned as professionals, and we are positioned as ordinary families. Everyone's positioning is different. But when we become the industry's number one mobile phone, everything will be different. "
In the professional market, Wind and Rain is not competitive at all. That's why Feng Yu decided to focus on the civilian market. Now, the civilian market is dominated by Japanese products, and Feng Yu will stand on another mountain.
Feng Yu believes that these low-end electronic products will surprise many people!
… …
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