"President, Wind and Rain had lowered the prices of their digital video cameras."
Norio Ohga asked without raising his head. "How much is it?"
"1,499 USD. It is reduced by half."
Huh? So much lower? But it's alright. Sony's digital video cameras were divided into several categories. From the broadcasting equipment above 100,000 USD to the entry-level equipment above 1,000 USD.
Also, Sony is the world leader in digital video camera brands. Even the combined sales of Wind and Rain, Philips, and Thompson cannot be compared to Sony. Their profits are also incomparable.
Sony's sales are the highest, and their profits are the highest. This is their flagship product.
Although Hua Xia's two companies had snatched away most of the market share for digital cameras, Sony is still unable to compete with digital video cameras.
Look at their Wind and Rain products. There are lots of flaws and only a few strengths. How can they compete with Sony? The new products are introduced at the same time, and even the selling prices are about the same. This time, they are suffering a loss.
Wind and Rain had lowered their prices must be because they cannot sell their digital cameras, and they are preparing to enter the low-end market. But even if they lowered their prices, they will not be able to outsell Sony.
"It's alright. We have also introduced our low-end cameras. Let's fight them. They want to lower their prices to enter the low-end market, right? Then let them know that we can lower our prices. We will introduce our latest entry-level digital video camera to the market. We will sell it for less than 1,000 USD! "
Norio Ohga's assistant left to make arrangements, and Norio Ohga lit a cigar. Two years ago, Wind and Rain had been going against Sony. Or rather, that Feng Yu had been going against Sony.
But Feng Yu and his companies had the upper hand. How is it this time? You are defeated by digital video cameras?
You think you can make money just because you set up the HDV standards? Even if your standards are good, you still need to produce products to sell. Standards are not patents. No matter how good the standards are, and how many people implement it, it is useless if you do not have products.
In the digital video camera industry, Sony is unbeatable!
And this time, not only did they want to defeat Feng Yu in the field of digital cameras, but they also wanted to drive the two Hua Xia brands back to Hua Xia in the field of digital cameras.
Sony has better optical technologies, more patents, and more experience in product development. They will surely succeed!
Everyone said that Feng Yu was a business genius. He had never suffered a loss when doing business. This time, he will let the world know that Feng Yu is not invincible. The one who will defeat Feng Yu will be Sony and Norio Ohga!
…
"President, the Wind and rain brand has launched a new digital video camera. It's also targeted at the entry-level, and the price is only 499 USD!"
"What? How could it be so cheap! Does that mean that many advanced technologies can't be applied to it? " Norio Ohga does not think that the Wind and rain brand can lower the cost of the HD video camera to such an extent.
"This is not an HD digital video camera. It is just an ordinary DV, and it is very small. It is only the size of a palm, and it is convenient to carry around."
Norio Ohga frowned. Why did Feng Yu produce such a cheap product? This small DV will not be able to capture clear images. At most, it should be able to reach the quality of the cameras 3 to 4 years ago.
Also, why did they make it so small? The battery and circuit board should not be big, and the camera technology should not be advanced.
"The images captured by their product are standard definition?"
"That's right. The images captured by them can only be standard definition. Also, this model can only be used for 2 hours. But you can use a power bank to recharge or change the battery. The storage capacity was increased to two gigabytes, and it was also stored in a flash memory device. The optical zoom is still only 3 times, and with the addition of 3 times digital zoom, it will be useless. "
"Why do you think they are doing this? Why did they produce such a small digital video camera?" Norio Ohga asked.
"It's because their other models cannot compete with us, and they can only develop low-end products. In the future, their Wind and Rain brand of digital video cameras will be synonymous with low-end products! "The assistant replied excitedly.
Norio Ohga stared at the assistant. "Have you forgotten about Wind and Rain brand of mobile phones? Don't you know that they are the first company to combine a digital camera with a mobile phone? "
The assistant paused for a second and stared at Norio Ohga with his eyes wide open. "President, you are saying that they are going to introduce a mobile phone with a digital camera function? Is this product a transitional product of their technology? But the mobile phone is so small. How can it be combined with a digital camera? "
"If they do not ask for high quality images and only use it to entertain themselves, do you think the rest will be impressed? Even if the images are blurry and cannot even be considered standard definition, with this function, they will raise the quality of their mobile phones! "
Sony had been researching how to combine a digital camera with a mobile phone, but it is very difficult. Currently, Sony had not made any progress, and their combination of digital camera and mobile phone is lagging behind Wind and Rain mobile phones.
But now, Sony has a new idea. They want to combine a digital camera with a digital camera. It is not using a digital camera to take screenshots. It is using a digital camera to take short videos.
This is also because of Wind and Rain Mobile's reminder. If Wind and Rain Mobile can introduce this feature first, they will be the leader in the consumer digital camera industry.
This is considered a two-in-one product. With one camera, it is equivalent to having two cameras. It is more convenient to carry around and saves money.
But it is very difficult to combine these two functions. Feng Yu does not know how to do it before, but now, he knows what to do. He must lower the definition of the video.
As long as the video can be taken, he must think of ways to improve the image quality. After all, the demand for digital cameras is much higher than digital video cameras. Of course, it is also because digital cameras are cheaper than digital video cameras.
Hmph! Feng Yu wants to do this again, but you did not expect us, Sony, to think of this. Also, our camera's pixels, optical zoom, etc. are better than all of you. In the future, everyone will choose Sony Ericsson as their first choice for mobile phones!
Actually, there is another powerful company in the mobile phone industry. It is Sharp. If their other functions were not so lousy, their sales might be higher.
The world's first mobile phone with a megapixel camera is introduced by Sharp this year, and Sony Ericsson is discussing with Sharp to develop a mobile phone with camera functions. They are trying to beat Wind and Rain mobile phones with this feature.
Norio Ohga firmly believes that they can do it. As for Wind and Rain mobile phones, they are destined to be trampled by them!
… …
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