Hua Xia will be hosting the 2008 Olympic Games, and many companies want to enter the Hua Xia market. For example, some Japanese electronics companies, the two US beverage companies, etc.
But those Japanese electronics companies and the two US beverage companies are not close to the Hua Xia government. They felt it is better to approach the International Olympic Committee instead of Hua Xia. After all, the TOP sponsorship is decided by the International Olympic Committee, and it is forced to get the broadcasting rights for the Olympic Games.
Panasonic, Coca-Cola, and VISA had sponsored many Olympic Games, and they felt it was a good deal. For example, during the 2000 Sydney Olympic Games, their sponsorship had increased their product sales significantly.
Panasonic's rapid growth is largely due to their entry into the Hua Xia market. But unknowingly, their share in the Hua Xia market had been decreasing, and now, they are being squeezed out.
They know how big the Hua Xia market is. It is the most important emerging market in the world. If they can enter the Hua Xia market again, Panasonic's profits will skyrocket.
Before Hua Xia, not many people had heard of VISA, and Panasonic also wants to enter the Hua Xia market. After all, their credit cards can be used in many countries, and it is more convenient.
Coca-Cola had entered the Hua Xia market a long time ago. Although they were not kicked out of the Hua Xia market, their sales did not increase. Hua Xia's beverage alliance seems to be targeting them.
They had snatched away the best media, distributors, endorsers, and even the bottling factory they wanted to acquire.
Coca-Cola is the leader of the beverage industry in many countries. But in Hua Xia, especially after so many years, they are not even in the top five!
The most frustrating thing for Coca-Cola is that many people in Hua Xia think Wahaha's Refreshing Cola is the authentic Cola, and they are imitating it. Only God knows that Coca-Cola is invented by Coca-Cola!
Their Coca-Cola's formula is very expensive.
This is the best opportunity for Coca-Cola to advertise that Wahaha's Refreshing Cola is the real imitator, and they can make a comeback!
… …
"What? Are you sure? Why did the TOP sponsors' advertising fees increase so much? Didn't you say 5 million USD is fine? "Coca-Cola's Marketing Vice President shouted.
What a joke. This isn't the first time Coca-Cola has sponsored the Olympic Games. They have always been a loyal sponsor of the Olympic Games. They are also the longest sponsor in the history of the Olympic Games.
No one knows the sponsorship fees for the Olympics better than Coca-Cola. Even the sponsorship fees for the US Olympic Games are not as high as Coca-Cola. Why does Hua Xia have to charge such high fees for China?
"Jim, don't worry. We are not targeting Coca-Cola. We can discuss the sponsorship for 2004, but we will not accept the sponsorship for 2008!"
"Why? The sponsorship fees will increase every year, and we have considered this. Our offer is absolutely reasonable. But you've improved so much all of a sudden. What's the basis for that? Do you mean that in 2008, Hua Xia will become a developed country? Even if it is a developed country, their sponsorship fees should not be so ridiculous! "Jim shouted.
He wants to negotiate with the International Olympic Committee for the 2008 TOP sponsorship. This is considered an advance payment, but it is not a loss. After all, if they sign the contract closer to the 2008 Olympic Games, the sponsorship fees will increase.
Of course, Hua Xia will not suffer any losses. They will get the sponsorship earlier and use it to invest in the Olympic Games. Coca-Cola is familiar with this model.
The earlier they sponsor, the better it is for them. This is because they can put the Olympic logo on their products earlier. This will increase the sales of the host country.
For example, they can introduce Olympic commemorative bottles. These products will increase their sales and profits. Even after the Olympic Games are over, they will continue to pay attention to the Olympic Games.
But this time, the International Olympic Committee is asking for a lot of money. Is this what the Hua Xia Olympic Committee wants?
"Jim, let me show you a table, and you will understand. These are the official sponsors for the 2008 Olympic Games. Look at their sponsorship fees. "
Jim's eyes opened wide. This is impossible!
The top 10 sponsors had donated more than 200 million USD, and the top sponsor had donated 500 million USD. How can it be so expensive?!
They had only sponsored 50 million USD for the 2004 Olympic Games, and they thought Hua Xia's sponsorship will be around 60 million USD. After all, the sponsorship fees will be paid in 2004.
But when the International Olympic Committee gave them 200 million USD, they thought Hua Xia is asking for too much. But now, it seems they are not asking for too much.
As a TOP sponsor, the amount of money you're offering can't be lower than the official sponsor, right?
But 200 million USD is too expensive! The highest price they are willing to pay is not more than 80 million USD. This is only a TOP sponsorship, and there are still other investments.
If this is 200 million USD, the total investment for this year's Olympic Games will be more than 300 million USD. They might not be able to earn back so much money.
"Has anyone signed the contract?" Jim asked.
"Not yet. But more than 10 companies had contacted us, and all of them want to consider. I suggest you consider it too. After all, you all had sponsored so many Olympic Games, and it will be a pity if the Olympic Games are interrupted. "
Jim cursed in his heart. Of course, you all want us to agree, and your profits will increase by a lot. But Jim doesn't dare to make the decision with such high fees.
Damn! Where did those Hua Xia sponsors come from?!
Wind & Rain Electronics, Wind and Rain Appliances, Aiwa Electronics, Aiwa Home Appliances, Tai Hua Supermarket Group, Aiwa, Taihua Consulting, Wahaha Group, Wind & Rain Consulting, Wind and Rain Holdings.
When Coca-Cola saw Wind and Rain Holdings and Taihua Holdings, they knew what was going on. These companies are controlled by Hua Xia's top billionaire, Feng Yu.
This Feng Yu is stirring up trouble. You had sponsored this year's Olympic Games, and can you earn back the money? Also, why did the other shareholders agree when you are sponsoring so much?
Feng Yu is sponsoring the Olympic Games, and the other shareholders are benefiting from this. They will not object to this. After all, this will be the history of sponsoring the Olympic Games, and they will be remembered forever. This will be good for their companies and brands.
Also, these shareholders are Hua Xia's people, and they will not hesitate to sponsor their country. To put it bluntly, the shareholders of these companies were not short of money! To these companies, this is equivalent to spending on marketing.
Jim left the office gloomily. How should he answer to his company? He had promised to attend the Olympic Games, and now, there are so many uncertainties. What is this Feng Yu up to?!
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