Gerstner was also listening to his assistant's report about the sales of the new product, the e-cigarette, these few days.
It had to be said that it was very difficult for people to accept a new product, especially a product that had never appeared before.
Gerstner had used the media to debate and let everyone participate in the debate to increase the popularity of the e-cigarette. Feng Yu's strategy is smart and had increased the number of e-cigarette consumers. Many of them are curious and even critical of Feng Yu.
But this growth will slow down very soon. After all, this strategy will expose the e-cigarette's shortcomings. If you want to find the shortcomings of any product, you will be able to find them.
Gerstner thought this marketing strategy is unique and did not expect Feng Yu to tell him another marketing strategy that he had never used before.
Smoke Ring Competition!
The name of this competition tells everyone what it is about. It is a competition to see who can blow out the most smoke rings, who can blow out the most creative smoke rings, and who can blow out the biggest and smallest smoke rings.
Gerstner had heard of this competition being held in some pubs before, but this is the first time it is held in the US and has such high prize money.
The person who blows out the most smoke rings will be recorded in the Guinness World Records.
Guinness is not a serious organization, and they have all sorts of weird records. Many of the records make people want to poke their eyes out.
For example, the world's biggest leg dance record, the world's biggest mouth, the longest tongue, the biggest teeth, the biggest face, and the heaviest body weight.
These records are nothing, and many people like to see them. But Feng Yu was not interested in the biggest shoe, the heaviest earwax, the longest time he did not defecate, the longest time he did not shower … …. He was also not interested to know who the record holder was.
But he had to admit that many people in the world were very interested in the Guinness World Records. Some people thought that this was a very cool thing to do, but more people wanted to use this opportunity to become famous and even leave their names in history.
Of course, no one knows how many people will want to know about their names.
In fact, Guinness is not an organization. It is a private company, and it is now a company. You can think of it as < Forbes >. It is a series of books for profits.
In order to maintain sales, Guinness World Records had to be published continuously. Those who obtained the world records wouldn't receive a high reward. They would only receive a small amount of money as a token in exchange for their names to appear in the 'Guinness World Records' and use it for commercial purposes.
To put it bluntly, even if you put your life on the line, you would only get a small amount of money. Most of the money would be earned by Guinness.
In recent years, Guinness had also held various record-setting nights to make money. Guinness had become a super brand, a brand that no one could shake.
Feng Yu was a little disdainful about this. What was the use of the world's biggest shoe other than a gimmick? The most important function of shoes is for people to wear. Your shoes are bigger than a car. Who will wear them?
What about the world's biggest pizza, the biggest cake, and so on? Weren't they all a waste? Those who set the world's biggest records do it for publicity.
Of course, some people had made lots of money from the Guinness World Records. In Feng Yu's previous life, Hua Xia's Yinli mobile phone had set the Guinness World Records for the thinnest mobile phone. The world's thinnest condom, the world's biggest amusement park, etc., had brought in lots of profits for the record makers.
This time, Feng Yu's plan is to use this smoking ring competition to attract more people's attention to E-cigarettes. After all, compared to ordinary cigarettes, e-cigarettes could spit out more smoke rings.
E-cigarettes will also be used in this competition. As long as it is a legal cigarette, it will be fine. Of course, if anyone uses a big cigarette to participate in the competition, they will be arrested by the police.
The winner of this Smoke Ring Competition will be awarded 100,000 USD. Such a high prize had attracted many people to register online. They don't mind taking a plane to participate. As long as they win, they can use the money to have fun for a period of time after deducting the food and lodging.
Most importantly, the entry threshold for this competition was too low. Anyone who was allowed to smoke could sign up for the competition. Furthermore, there was more than one type of first place in the competition. Many people felt that this was more reliable than buying lottery tickets.
This competition will cost a lot. After deducting the prize money, it will cost at least a few million USD. Just the venue, security, etc. will cost a lot. Fortunately, once the scale of this kind of competition is large, there will definitely be TV stations willing to buy the broadcasting rights. Therefore, this competition will not only not make a loss, but also make a lot of money, so Gerstner did not refuse.
One week later, the competition starts. Feng Yu is watching the live broadcast in front of his TV. The venue is a stadium, and it is crowded. More people came for the purpose of participating. To put it bluntly, they just wanted to join in the fun.
Feng Yu did not know that there are so many people who like to puff smoke rings. It is like watching videos on the internet in his previous life.
A person took a deep puff and opened his mouth into an 'O' shape. He flicked his finger rhythmically, and smoke rings came out of his mouth.
Someone's puff looks like a person!
Someone puffed out smoke rings that formed the shape of the Olympic rings!
All sorts of techniques are amazing.
After a while, Feng Yu switched off the TV. There's no need to continue watching. He knows this marketing strategy is a success because those people are using e-cigarettes. In other words, they were hired actors who had performed the performance of blowing smoke rings before.
They also realized that it was easier for them to perform with e-cigarettes than with ordinary cigarettes.
Therefore, most of the people who were in the limelight during the competition were using electronic cigarettes. This also made more people feel that electronic cigarettes were better. Even some people who don't smoke also want to try electronic cigarettes, or try blowing smoke rings for fun.
After the competition ends, the winners are given out. People noticed that most of the winners are using E-cigarettes. Only one winner is using cigarettes, and one winner is using something similar to a hookah. Tai Hua E-cigarettes appeared in front of the cameras many times, and more people are paying attention to it.
Gerstner can't help but admire Feng Yu. E-cigarettes can be marketed in such a way!
… …
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