"Tai Hua E-cigarette. It is not tobacco, and you can still smoke it."
"An epoch-making product invented by Zhuo Yue. Tai Hua E-cigarette does not contain tar."
"Billions of people's choice. You deserve it."
These advertisements appeared in the US media, and many people were puzzled. What is E-cigarette?
Electronic products, as the name suggests, definitely use electricity, right? Cigarette is something that enters the mouth. Many people's first reaction is to smoke an E-cigarette, and it is like eating batteries!
Feng Yu was also looking at the advertisements in the papers. Gerstner had started to advertise in the papers, and his next step should be on TV, online, magazines, etc.
But the next day, Feng Yu noticed something was wrong. How come the papers start to mock E-cigarette? Saying E-cigarette is a lie. E-cigarette and cigarettes cannot be combined. That is a false statement!
Is Gerstner so unpopular? He had just introduced a product, and people immediately start to mock him? Gerstner is the Chairman and CEO of IBM, and these people dare to mock him?
After that, Gerstner's tobacco company retorted in the media. They claimed this product is made for the health of smokers, and it can reduce the harm of smoking and the people around smokers.
At the same time, this article also compared the main ingredients of tobacco and cigarette oil. It states that cigarette oil is developed by a pharmaceutical company to help smokers quit smoking.
The pharmaceutical company that invented cigarette oil is the same company that developed Viagra, Hua Xia Pharmaceutical Group.
This year, Viagra's sales in the US had increased. Although Pfizer had changed the formula and developed a type of drug called Viagra, which can keep the user excited for a longer period of time, those who were sick felt the effects were slow, and those who were healthy felt the effects were too long lasting and affected their daily lives.
That's why Bing City Pharmaceutical Group's Viagra is still the best-selling product. There is a company in Germany that had developed a drug similar to Viagra. The main ingredients are the same, but they added some other ingredients, and the effects are between Viagra and Pfizer. This company is Viagra's main competitor.
But no matter what, as a pioneer, Brother Viagra was still the most famous. Most people who wanted to buy similar drugs would choose Brother Viagra instead of other drugs.
As for the fact that Viagra was a prescription drug, many countries had very strict regulations on it. That was all nonsense. Sleeping pills were also prescription drugs. If one really wanted to buy them, wouldn't there be people who could buy them? Not to mention, those pharmacies would also see the profits of Viagra. They would automatically help to fabricate some prescriptions to deal with the government's inspection.
In this regard, the United States was even better than Hua Xia.
At the same time, Bing City Pharmaceutical Enterprise, the manufacturer of Viagra, also became more well-known. Because of this, Bing City Pharmaceutical Enterprise's nutritional supplements are selling well.
Bing City Pharmaceutical Group had acquired a pharmaceutical factory in Canada to produce nutritional drugs and Viagra. They will be selling in North America and trying to establish a foothold there.
Feng Yu knew Gerstner had purposely included Bing City Pharmaceutical Group in this article according to the contract.
Tai Hua E-Cigarette is not well-known in the US, but this article emphasized that Tai Hua E-cigarette is a subsidiary of Tai Hua Holdings. That's enough.
Although < Fortune > does not want to admit it, Tai Hua Holdings is still in the Fortune 500, although it is ranked in the bottom 50. But many people felt that it was because many of Taihua Holdings's companies were not listed, and their market value was not high.
Of course, if < Fortune > knew that the major shareholder of Sina, Sohu, etc. is Taihua Holdings, this company's ranking will be higher.
To Feng Yu, Taihua Holdings should be one of the top 50 companies in the world. Although the top 100 companies on the list are worth more than 100 billion USD, they are overvalued.
For example, WorldCom, Enron, etc. are also on the list. This shows that there is something wrong with this list. What Fortune had investigated was only what was on the surface.
If the Chairman of Taihua Holdings is not Feng Yu, this company might not even be on the list.
With these two names, many people are curious about Tai Hua E-cigarette and want to try it. But many people felt it is reasonable to say that e-cigarettes and cigarettes cannot be combined. Have you heard of electronic cheese?
In the next few days, the newspapers are split into two factions. One faction says e-cigarettes is a scam, and the other faction says e-cigarettes are a revolutionary product that combines technology and tobacco products.
… …
"Boss, what is Gerstner doing? Why is e-cigarette in the spotlight?" Ralph is unhappy. He felt Feng Yu had chosen the wrong company to represent him.
Gerstner is old and is no longer as energetic as he was in the past.
Feng Yu smiled and said. "Didn't you notice that the debate about e-cigarettes is increasing Tai Hua E-cigarette's popularity? Although there are different opinions, the sales of e-cigarettes are increasing. "
Ralph was stunned. He thought for a while and asked. "Boss, are you saying that Gerstner had allowed this debate to happen?"
"Not only that. I suspect Gerstner is the one who hired people to write those articles. Didn't you notice that many people are talking about e-cigarettes now? Including online news, online forums, and even some TV programs, everyone is talking about E-cigarettes. More and more people are paying attention to E-cigarettes. "
The internet has another advantage. The more people talk about e-cigarettes, the more famous e-cigarettes will be. Even if they are curious, many people will buy e-cigarettes to try them.
Feng Yu is impressed by Gerstner's marketing methods. Gerstner is indeed powerful!
Ralph stopped looking down on Gerstner. It turns out that this is Gerstner's marketing technique. It seems that Gerstner lives up to his name.
"Boss, should we give him a push?"
Feng Yu shook his head. "No need. Gerstner is in control of the pace now. If we join in now, it might backfire. By the way, has Gerstner released the news? "
"I've already released it. We'll know how great the response is tomorrow. Boss, can many people imitate this? "
"Everyone is curious, and you didn't realize that the teenagers in America are more free, but to put it bluntly, they lack discipline. That's why the proportion of teenagers smoking in the US is much higher than our Hua Xia. Let them be more interested in our e-cigarettes, and it will be better than cigarettes. "
Feng Yu thought to himself. I will use the US to try this marketing strategy.
… …
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