In Feng Yu's previous life, there were hundreds and thousands of payment software in China. But in the end, there were only a few that survived.
The pros and cons of these payment software are known by others. Feng Yu does not dare to say he knows everything, but he knows better than those who have never done this before.
Just the way the payment software was promoted was enough to stun them!
What is Paypal's marketing strategy now? One is eBay's website advertising. When you enter eBay's website, you will see Paypal's advertisements. Of course, Paypal is paying advertising fees.
Another reason is Paypal's email advertisement. This is the most important.
Paypal's payment method requires the buyer to leave an email account number, and after the buyer pays, the seller will be notified via email.
If the seller wants to withdraw the money, he or she must register a Paypal account number. To withdraw the money, the seller needs to register an account number less than a minute, and the seller will not reject it.
This way, the number of Paypal users will increase rapidly.
EBay had its own payment business. But after Paypal joined, eBay's payment business started to shrink, and Paypal's business grew rapidly.
Now, eBay's payment business will be independent and merged with Paypal. Paypal will become eBay's only official payment platform.
This way, Paypal and eBay's benefits will be closely linked. But Paypal's boss is Feng Yu, and eBay's boss is Kirilenko.
Feng Yu felt Paypal's email advertising strategy is still lacking. Email advertising needs to attract the attention of the user and use the shortest amount of words to convey the most information.
In the past, Paypal's sellers had to use Paypal to show their value, and Paypal's users increased. But this method is too passive.
Luckily, eBay is an auction website, and the sellers and buyers can exchange identities. That's why Paypal's marketing is smooth.
But eBay had started to enter other countries in the US and acquired other auction websites to expand eBay's business. As eBay's official payment platform, Paypal must also enter those countries.
First, different countries use different currencies.
You can't say that this is a US company and they want their customers to pay in USD. Most of the overseas customers do not have USD in their accounts.
Fortunately, Feng Yu had reminded them about this problem when Paypal was introduced to Canada. To achieve multi-currency settlement, each currency must be converted to the country's currency. This requires detailed cooperation with the bank.
Of course, there was a processing fee for this exchange, and Bei Bao could earn a sum of money from it.
The processing fee couldn't be too high, otherwise, users would feel that it wasn't worth it. But it cannot be too low, as it will lower Paypal's profits. It is difficult to strike a balance. Different countries will adopt different rates in the future, but the overall difference will not be more than 1%. It mainly depended on the details of the cooperation with the banks. If the other party wanted more, Paypal would naturally want more.
Paypal will be more convenient than online banking, and at the same time, eBay will be able to conduct cross-border transactions better. However, it would not be easy to use the traditional email promotion method.
Email promotion is the most suitable for Paypal because Paypal's registration requires an email account. That's why Feng Yu had set more requirements for Paypal's marketing department.
Email promotion must meet certain criteria. For example, the email must give the readers a strong sense of excitement and encourage them to click on the link. For example, the cash withdrawal from eBay is a form of excitement. But it is not enough to stimulate non-eBay users. Now, Feng Yu needs new excitement.
The email must be clear and concise. He must use fewer words to let the readers understand what he is trying to express and what his intention is. He must not let the readers guess blindly. Although people are curious, most of them will treat this email as spam and click on the cross.
Another important point was to set up the atmosphere and create a feeling that the email was a great opportunity for the user.
The email must be eye-catching, and Feng Yu can use bright colors and pictures to achieve this. If he uses GIF, the effect will be better. Although the GIF format had been developed for more than ten years, it was limited by the current speed of the Internet. The clarity of the pictures was not too high, and the colors were generally 256 colors, which meant that it did not look real. However, the effect was much better than an ordinary still image. Animated pictures were always easier to attract people's attention.
In the future, if the internet is more developed, users can also create a video link and click on the link to play the video.
Another point. Paypal and eBay's email promotion must be combined. When users register for eBay, they will be bundled with Paypal's client. Similarly, when users register for Paypal, they will see eBay's promotional advertisements, and they will be able to see the promotional information at a glance.
At the same time, Paypal is signing payment agreements with many internet companies. This will let users feel that with Paypal, they can use their payments on different websites. They even have the illusion that they can use Paypal on all websites.
Of course, this is only a goal, but it is impossible to achieve. No other payment software can monopolize the market unless Paypal does not charge. That way, Paypal will lose its biggest source of profits.
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At the same time, Alipay also appeared on Amazon's payment list and was the first one by default. Alipay is also using email promotion. Paypal will get an email list from Paypal and start sending out advertisements based on this list.
The most important point was that the discount was stimulating, and there was a time limit. When the customers see the countdown timer, they will miss this opportunity if they don't buy now.
When the customers click on the advertisement link and enter Amazon's website, there will be a floating window on the right side. It keeps shaking to attract the customers to click on it, and it is the Alipay registration link.
This link tells the users about Alipay's benefits, credit guarantee, and Feng Yu and Kirilenko's signatures are on it. The slogan is "You shop, I guarantee. Safe, simple, and fast."
Feng Yu and Kirilenko's images are also included. They are shaking hands and look like they are working well together. But Kirilenko's image is from the front, and Feng Yu's image is from the back.
Many users received this email, and everyone noticed Alipay. The World's Second Richest Man and East Europe's Richest Man are jointly guaranteeing, and the number of Alipay registered users increases rapidly.
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