Feng Yu and Microsoft's Gbox console is finally going into the market. They had planned to launch it at the end of this year, around Christmas. But Sony had just launched the PSONE last month.
This is considered an upgraded version of the PlayStation console. It is smaller and is only one-third the size of the original console. Moreover, there was an external LCD screen and an external power supply. In this case, the wish of playing games in the car could be realized.
Feng Yu heard that Sony is going to introduce a portable power source that can provide 2 hours of battery for the console. This will increase the gaming time.
Sony had no choice. They had invested a lot in developing their MP3 player, but it is not popular. Many people even call it a defective product, and this affected Sony's profits.
Also, their CD player and Walkman sales are declining, and they need a new source of profit to increase the investors' confidence and increase their share prices.
Although the share prices will not affect Sony's operations, it will affect their brand's influence. For example, Sony's Fortune 500, World's Consumer Electronics Brand Rankings, etc. These are the channels to promote their company and brand, and Sony does not want to fall behind.
Also, Sega's Saturn had launched a new console. Although it does not have any games and only has a console, Sega's sales and reputation are bad. But it still managed to snatch some of the market share.
Also, Nintendo is going to introduce its fourth generation console, and Gbox does not want to compete with Nintendo. That's why they chose to release their first console at this time.
… …
"Everyone, please take a look. This is our Aiwa, together with Microsoft, Wind & Rain Electronics, and many other companies, will be introducing Gbox-1. This is the first generation of gaming console. This console has an internal Intel CPU, Microsoft's operating system, and Wind & Rain Electronics's latest DVD technology. This console can also be connected to the internet. In the future, we will introduce a Gbox-Live online battle platform, allowing users to play against each other online … "
This launch was held in New York. After all, this expensive console has a bigger market in the US, and Hua Xia's target audience is not as big.
Microsoft had sent their CEO Ballmer as the host, and Aiwa had sent Duan Yongping as their representative. Of course, Zong Qingxian had also represented Taihua Holdings.
Feng Yu came, but he didn't show his face. How tiring would it be to sit and listen to Ballmer blabber on for an hour without being able to drink water?
He just sat in his office and watched the live broadcast on his computer screen. Although the internet in the United States was not that good, Feng Yu's office had a dedicated line. The live broadcast was dedicated to him, so there was no delay. Next to him, Bill Gates was sitting.
This Gbox console is Bill Gates's counterattack against Sony. It is also his future TV box strategy, and Bill Gates is very concerned about this console.
"The Gbox-1 that we're launching this time is in the form of a gift pack. It includes a console, two game controllers, and three game discs, each corresponding to a different game. Two of the games are exclusive to Gbox-1, and other consoles do not have these games. This is because Wind and Rain Games had developed this console, and it includes … "
Why did Sega's Saturn fail? It was not because of the console's performance. It was because it does not have fun games. Sony had set Sega up, and the video game company that was working with them broke their alliance and betrayed them.
They only released new games for the PSONE and cannot run on Sega's console. This resulted in Sega not providing new versions of some of their fun games to their users. Now, they are only using old games, and people are sick of them!
Although Sega immediately signed agreements with other gaming companies, these agreements were also a scam for Sega. This was because many of these video game companies were acquired by Wind and Rain Games, and some of these companies were controlled by Microsoft.
Due to the change of ownership, some of their development plans were delayed. Sega thought they could help them regain the market share, but now, they can only support Microsoft operating system and can only run on Gbox-1.
At that time, Sega was only wary of Sony and Nintendo, and they did not expect Gbox to appear. That's why there were no restrictions or precautions against Gbox in the contract.
This time, Sega was not the only unlucky one. Sony and Nintendo were also affected. Normally, video game development companies will try to sell as many games as possible after they developed them. This is because the more they sell, the more profits they will make.
But this time, some video game companies only introduced the Gbox version and did not introduce a console version suitable for them! The video game companies tried to buy the copyrights or develop their own games. With their technologies, it's not a problem.
But the video game companies refused to sell even if they offered money. It's fine if they want to buy it, but they will not sell it this year. They can wait until next year.
Feng Yu and Microsoft are not short of money, and it doesn't matter if they make less money from their games. This way, some games will be exclusive to Gbox, and many people will buy their consoles for these games.
Sony had taken this path when they first developed, and Nintendo also has its own games. This is also the reason why Nintendo has a group of loyal fans.
At first, Masao Kameda had discussed with Feng Yu about letting Gbox carry some of his video game companies' games. But Feng Yu rejected!
Are you kidding me? Just release a PC version of your company's games, and people can play them on the PC. Anyway, there are already USB controllers, and it's better to play with a mouse. Err … isn't it more convenient to use one hand to play the games?
Sega's Saturn had another measure that caused them to fail. That's why they removed Saturn from the list of video game consoles. Many parents felt this console will be a bad influence on their children. That's why they removed Saturn from their list of video game consoles.
Although Saturn thought that the game console was suitable for both young and old, most of the time, it was really for young people. Those cartoon-like games were originally liked by children.
Feng Yu will not let Gbox go down the wrong path. This is only an ordinary video game console, and it can allow people to play 2D and 3D games. In the future, it will also provide online battles.
"Our Gbox-1 Gift Pack is priced at 399 USD …"
Currently, Nintendo and Sony's products are priced at 289 USD and 299 USD respectively. Gbox-1's selling price is 25% more expensive.
But Gbox-1 comes with a game controller and more game discs. This is much cheaper than Sony and Nintendo's products. How much does a game disc cost?!
This is after Duan Yongping and the rest had worked hard to lower the cost. There are no profits for Gbox-1 at this price. But this is much better than Microsoft's products in Feng Yu's previous life, which are losing more than 100 USD per unit and have some problems.
When Ballmer personally delivered the first Gbox-1 to a lucky audience member, the sales of Gbox officially kicked off!
… …
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