At first, Feng Yu thought that the Fruit Company was his only competitor, and there was nothing to worry about. But soon, another strong competitor appeared. It was an alliance between the two companies.
Samsung and Microsoft had worked together to develop a portable music player that supports WMA format. The strength of this music player is not the player itself. It is the WMA music format.
This is because the WMA music format takes up half of the storage space of a song compared to the MP3 format, and the sound quality is not bad.
This allowed a portable music player to store twice as many songs with the same amount of storage.
As a result, Samsung's YP player had the advantages of the MP3 and iPod portable players. It saved power and stored more songs.
Also, Samsung's YP player has a large LCD screen and is similar to the iPod. All the buttons are on the right side, and it can be operated with the thumb of the right hand.
Also, Microsoft is very supportive of WMA. This is an audio player based on the WMP video player, and it can also be played in WMP. Microsoft had bundled the WMP player with Microsoft's operating system like Internet Explorer. This made this player very popular.
Now, the WMA audio format is also using this method to promote itself. Many people felt it is only a matter of time before WMA replaces MP3.
This YP Portable Media Player had just been launched, and it received a lot of attention. It was rare for Microsoft's CEO to make a personal appearance.
Aiwa is also one of the invited companies. Heitaro Nakajima's face changed when he saw another strong competitor in the MP3 industry.
Aiwa's website technology is the worst. Apple's song download website is better than them, and their website is more popular.
Now, Microsoft and Samsung had cooperated to develop a WMA music download website. This website was much better than Aiwa's website in terms of simplicity, aesthetics, etc.
Heitaro Nakajima is worried, but Masao Kameda told him not to worry. Their website will be in the lead soon because their website will have a new search engine.
Masao Kameda contacted Google after consulting with Feng Yu. He asked Google to design a search engine for Aiwa's music website. This search engine will allow users to search for the songs they want based on the name of the song, artist, album title, song category, and even lyrics.
This way, no matter what song the user wants to download, even if the user does not know the name of the song or the name of the singer, they will be able to find the song they want based on the lyrics.
This feature will increase the website's page views and downloads, and it will suppress the other two music download websites.
Luckily, the most popular format is MP3 audio. Apple and Microsoft's formats still have not many users. But with the strength and influence of these two companies and their partners, they will pose a great threat to the MP3 players.
Heitaro Nakajima is panicking, but Feng Yu is calm when he knows about this.
In Feng Yu's previous life, the music format is the Three Kingdoms Competition, and it is the same in this life. But in the end, WMA, which claimed to be able to replace MP3, failed to do so.
On the other hand, Apple's music format will continue to be used in all their products.
Even during the Three Kingdoms Competition, Aiwa is still the strongest. Apple is Wei, Apple is Wu, and Samsung and Microsoft are Shu.
Shu and Wu must work together to fight against Wei. But can they work together now? There was no need to talk about the Fruit Company. They had always been very proud. Joe Gibbs was as proud as Bill Gates. In fact, he was even more proud than Bill Gates. His slogan had always been to change the world.
Microsoft will never compromise with Apple. Two years ago, if Microsoft had not invested 100 million USD into Apple and cooperated with them, Apple would be in trouble.
That's why it's impossible for Aiwa and Feng Yu to cooperate. Aiwa has a lot of followers, and MP3 format players are still the mainstream.
When more music formats appear, it will be the time for MP4 to appear. At that time, everyone will devote themselves to the research of video players. The research of audio formats will naturally slow down.
At that time, all the players will be compatible with each other, and there will be no format wars.
That's why Feng Yu is confident that MP3 will still be the most popular portable music player and will continue to lead the way.
But now, Samsung's YP had developed a horizontal screen, and it is considered an innovation. Feng Yu can't help but sigh. Even if he has the foresight, he can't make all the designs his own.
Unless MP3 is like Nokia's mobile phone, which releases a new product every three weeks and adjusts to the market. But this will also have a disadvantage. It will not be able to focus on one product, as Nokia only promotes its brand.
AIWA's brand in the portable media player industry was already one of the top brands in the world. When they were promoting their products, they were also promoting their brand.
Since there was a new competitor, it was time to make some innovations in other areas.
… …
"Boss, you are saying that our MP3 players can support external memory expansion?" Heitaro Nakajima is shocked. External memory expansion? Does that mean inserting a card?
"That's right. Just like mobile phones, we can reserve a card slot for a TF card. This way, we can increase the storage and increase the lifespan of the model."
"Boss, the TF card only has 128 MB storage, and the 256 MB storage is still in the testing stage. Our MP3 player's 1GB storage technology is mature, and we are still testing 2GB storage. Inserting a card will not increase the storage by much. "
Heitaro Nakajima doesn't mind. 2GB storage is only 256 MB, and what's the use? If it is still 256 MB, adding a 2GB TF card will surely be popular.
If Feng Yu did not know about the development of TF cards, he might also have the same thoughts as Heitaro Nakajima. But the development of TF cards will catch up with the storage of USB drives and other flash drives. In the future, many 2G MP4s will be connected with a 4G or 8G TF expansion card, and it will be the mainstream.
Before Feng Yu can say anything, Masao Kameda reprimanded him. "Just follow whatever Boss says. You just need to follow his instructions and don't need so many opinions!"
Heitaro Nakajima looks at Masao Kameda angrily. Aiwa's company is much bigger than Masao Kameda's company in the past. But now, this brat had climbed above him and even dares to reprimand him!
But Heitaro Nakajima must admit that Masao Kameda is capable, and he is still young. If Heitaro Nakajima is in Feng Yu's shoes, he will also choose to support Masao Kameda.
Feng Yu had only instructed Heitaro Nakajima over the phone, and he did not go to Tokyo. Instead, he flew to Moscow to attend Kirilenko's wedding.
… …
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