Feng Yu arranged for Masao Kameda to go to that camera company to purchase the patents and related technologies. Oh, that camera company is called Kodak!
Masao Kameda assured Feng Yu that he will get the technologies back at the best price within the shortest time.
Feng Yu had asked Feng Yu to go and not Ralph is because Masao Kameda is Japanese, and he will be using the Japanese company's name to purchase the technologies. Japan is one of the top digital cameras in the world. This will lower the value of these technologies and patents and will not arouse Kodak's suspicions.
Kodak does not care about digital cameras now, and they are afraid this technology will affect their traditional camera market. That's why they had been suppressing the development of this industry.
Although Kodak's digital technology is also one of the top in the world, the company's revenue from digital is only about 15%. But the investment for digital and traditional cameras is almost 1: 1!
Many shareholders are unhappy with Kodak's CEO. They felt this decision will lower the company's profits. If they only focus on traditional cameras, their profits can increase by 30%!
Kameda Masao went to contact Kodak's shareholders, and all of them agreed. Many shareholders even expressed that Kodak should sell all of its digital businesses and not just the patented technologies. After all, selling the patents and technologies is not a good idea. People will think that Kodak has financial problems.
But some shareholders felt selling the patents and technologies is not a bad idea. After all, Kodak still has some R&D staff, and they can be like some research institutes and sell their technologies or technology authorization to make profits. This is also a good way to make profits.
After selling off these technologies, Kodak's digital projects will not be losing money. They will be making money. Since this project can make money, why not continue to research on it? If digital technologies matured in the future, Kodak will not lag behind other companies.
Some shareholders felt that Kodak should not sell off these technologies and patents. After all, they had invested a lot in these technologies. They had just decided on a two-pronged strategy, and it will take at least three years to see the results.
These few years, digital camera products had improved a lot, and it might only be a few years before they can compete with traditional cameras.
But all the shareholders do not feel that digital cameras will replace traditional cameras in a short time!
Masao Kameda asked Feng Yu for his opinion. If Feng Yu could acquire Kodak's digital camera business, should he do so? But he might need to spend more money.
Kodak had the most camera patents in the world. It was a company with more than 100 years of history. Just the brand value alone was an astronomical figure.
If Kodak's brand is removed, the value of the digital camera business will depreciate. To put it simply, the same camera with a brand that no one had ever heard of and the Kodak brand had a price difference of more than 200 USD! Kodak's brand added a lot of value to cameras.
It was precisely because of Kodak's high added value that their digital products did not sell well. After all, Samsung, Sony, Nikon, etc. are all big brands, and the products with the same functions are sold much cheaper.
Moreover, other companies were mainly promoting digital cameras. Only Kodak was focusing on traditional cameras. This was because they had film processing shops all over the world. This was also a large part of their income.
Also, their film sales are also the world's number one. Their profits are not low.
Feng Yu thought for a while. If he could acquire Kodak, it's not a bad idea. But it depends on the price. If it was cheap, Feng Yu will surely buy it and produce his own cameras. At least, he can occupy the Hua Xia market.
If it was too expensive, there was no need for Kodak to compete with other brands overseas. Anyway, this digital camera's lifespan is only 10 years. Ten years later, smartphones will be popular, and there will be all sorts of photo apps.
The ones who will really play with digital cameras are still photography enthusiasts. But how many photography enthusiasts are there?
But if they can develop digital cameras into digital video cameras, then the development will be much better. But the technologies involved are different. At least, Kodak does not have this technology, and Sony and the rest had it for a long time.
In another six to seven years, traditional film cameras will be obsolete. At that time, movies will be filmed using digital video cameras. Digital video cameras are portable and have a lot of storage. It can also be copied to the PC for editing. Most importantly, Kodak does not have to worry about shooting dozens of shots at the same time. This will increase the cost of the film and the production cost.
Digital video cameras will only take up a little storage space, and it can save on the production cost. Even that kind of small DV will become popular. The fun of taking selfies is something that many people like.
Yes. As for taking selfies outside or inside a room, there is no need to explain.
The popularity of digital cameras is also related to the development of computers. Many people are willing to take photos, but not willing to develop them. After the photos are developed, many people are not satisfied with them and feel it was a waste of money.
But digital photos can save this trouble. Feng Yu can choose from the PC, and he can even delete some photos he does not like from the camera. The printed photos must have been filtered.
But when Masao Kameda told Feng Yu about Kodak's price, Feng Yu was stunned.
"What did you say? The digital camera business costs 4.6 billion USD?! "
This is not beyond Feng Yu's budget. It's more than 10 times!
Feng Yu's budget is within 500 million USD to get the advanced digital camera technologies, including the patents. If he could choose, he wanted to choose and filter out some of the less important technologies.
Feng Yu had expected Kodak to ask for a high price, but he did not expect it to be so high!
"Boss, their technologies are really good, and many of their technologies are their exclusive patents. I am confident that we can get this business within 4 billion USD. "
Masao Kameda thought to himself. It's not like Feng Yu cannot afford 4 billion USD. Every time Feng Yu is interested in a new industry, he will not hold back.
"Not buying! It's too expensive! Just pick some optical and electronic technologies. As for the other technologies, you can buy the authorization or develop your own. "
Feng Yu had only wanted to use a digital camera on a mobile phone. 4 billion USD is too big of an investment! Feng Yu still needs to set aside funds to acquire AMD's shares.
Masao Kameda realized he had misunderstood Feng Yu. He immediately told Feng Yu: "Don't worry, Boss. If we are only buying some of the technologies and patents or authorization, we will not need 500 million USD. I can even sign an agreement with them. If they develop new technologies in the future, we will have the priority to buy them. "
"Ok. Let's talk about this and save as much as we can."
After hanging up, Feng Yu shook his head. A tycoon's money will not last long!
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