Producing a mobile phone with camera function?
Everyone was shocked. This was simply a fantasy story!
Hua Xia's digital camera technology was still lagging behind, and her mobile phone technology had only just reached the top in the world. She was not even considered the best in the world. Was Feng Yu trying to break out of the competition?
The Palm Treasure series launched last year had received a good response in the market. It was very popular in China and overseas. This year's research and development focus was to introduce a 256-color LCD mobile phone.
In Feng Yu's previous life, people were using 16 million color mobile phones with high definition and bright colors. But now, the mobile phone's screen was still monochromatic.
It was either a grey screen, blue screen, green screen, or orange screen. There were rumors that some overseas companies had developed a purple screen, but the clarity was not as good as a grey screen. The only question was if the engineer who had spent money to develop this purple screen was fired.
Now, Wind & Rain Electronics and Philips had mastered the 256-color LCD display technology. They were confident that they could move it from the laboratory to the factory.
All of them thought it was enough to introduce a color LCD mobile phone this year. But Feng Yu wanted them to introduce a mobile phone with a camera function.
Now, they still do not have digital camera technology. Are they going to use the red camera technology? But will those photos be clear?
"General Manager Feng, you are saying that we should introduce a camera function when we introduce a color screen mobile phone?" Xu Lihua asked.
"If it were not for digital cameras, this technology would not be developed so fast. Since we are introducing a color screen mobile phone, what's the use of having a color screen without a camera function? Do you need a color screen to make phone calls or read text messages? Or do you like to play Snake or Tetris? "Feng Yu asked.
The development of the color display on the mobile phone screen was introduced for the camera phone. Later, it included MMS, pictures, videos, and so on. If not, a monochromatic screen would be enough to make phone calls and text messages. Just like the classic Nokia 1110. Other than a flashlight function, there were no new functions, and the ringtone was 20 chord. But it was the best-selling mobile phone in the world!
It was also this mobile phone that made mobile phones popular. It was priced at 30 to 40 USD, and most families could afford it.
"But if we add a built-in camera to the phone, then the phone's program will have to be redesigned. There will have to be functions for previewing, storing, and transferring pictures, right? This would increase the core requirements of the phone, and the cost would go up. Also, the color display, camera, and so on will increase our cost, so the price will increase, right? "
"But if we increase our selling prices, it will affect our sales. After all, we still cannot compete with Motorola and Nokia. We can only compete with Ericsson, Sony, Sharp, Panasonic, Samsung, etc. Also, since it's such an expensive phone, it's necessary to consider its durability. The casing has to be changed to a more durable and resistant material. "
"Moreover, after adding the camera function, the battery requirements of the phone will be even higher. Taking photos is very power-consuming, not to mention browsing photos."
"General Manager Feng, if this is the case, our mobile phone's cost will be doubled! What about the price? Doesn't this mean mobile phones will return to the era of more than 10,000 RMB? "Xu Lihua was excited. He felt Feng Yu was taking a big step forward.
Xu Lihua agreed with the idea of a mobile phone with a camera function in the future. But you can't want everything to be settled in one go. You should take it step by step.
"You don't need to worry about the battery. Tai Hua Batteries can produce a more powerful battery. We have 800 milliamperes and even 1,000 milliamperes. Also, the battery will be a small cube and will not be attached to the back of the phone. As for the durability of the casing, we can still use plastic. But we just need to increase the protection for the camera and screen. "
"The mobile phone's operating system will be developed in this direction. There will be higher requirements for the kernel, but it will not increase by too much. Our cost will increase, but I estimate it will at most increase by 200 USD. It might even increase by 100 USD. Don't forget what I told you all. Mobile phone technologies will be upgraded every six months. If we do not prepare now, we will always be behind Nokia and Motorola. When can we surpass them? "
How did Nokia overtake Motorola? It's because they keep introducing new products and durability. But what about the future? Nokia had placed more emphasis on durability, and they were finished. Now, Nokia knows that innovation is the way to go.
The prices of mobile phones had started to drop. Although it was not a big drop, it was common for mobile phones to sell for more than 4,000 USD. Firstly, the number of mobile phone manufacturers had increased, and secondly, everyone's technologies had matured, and the cost had dropped.
"My target for this mobile phone is 500 USD, and the retail price is between 600 to 700 USD. We want to revolutionize the mobile phone industry and become the industry leader. Don't worry about the durability of the phone. How many people are willing to drop a phone worth 600 to 700 USD? Those who are willing to drop a phone will not mind spending another 600 to 700 USD to buy a new phone! "
Eh? Xu Lihua, Jiang Wanmeng, and the rest looked at each other. What Feng Yu said makes sense.
It's just like the cameras they bought. They are expensive, but they are fragile. Sometimes, if someone throws the camera on the bed, it might break. Therefore, everyone who bought an expensive camera would take good care of it, fearing that it would be knocked or damaged.
"At a time when the price of mobile phones is dropping by a lot, we are launching a high-end mobile phone. We are going for the high-end route, so we are going for the high end. That's why it's expensive! You all must capture the mindset of those rich people. Even if they don't use it, they will still buy one. Most of them buy it to show off. When your mobile phone can take pictures, you can show off to others. "
Hua Xia is not the only one who wants to show off. Many people in many countries have this mindset. In Feng Yu's previous life, many people bought Fruit Phones not because of the phone's functionality, but because they feel proud to use this phone!
"Are we going to research on cheaper phones?" Xu Lihua asked.
"We are going to research on two extremes. One is to sell high-end phones, which are expensive and have many functions. The other is to sell cheap phones with simple functions, but it is durable and durable! That's why you all must think of ways to lower the cost of your mobile phone production, and how to increase the number of functions in your development. If we can be ahead of other companies in these two areas, we will be the world's top mobile phone manufacturer in the future! "
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