10th of January.
Snow began to fall all over East China.
Heavy snow the size of goose feathers seemed to pour down from the sky.
11th. Jiangbei Meteorological Bureau produced the first issue of "Important Meteorological Information".
12th. The special report reported that Jiangbei had received 12 millimeters of snow in 24 hours!
What did 12 millimeters mean? Anything above 7.5 millimeters could be considered a blizzard.
The amount of snow and the depth of the snow were also different. Simply put, if the snow fell by 1 millimeter and did not melt, the depth of the snow would reach 6-8 millimeters.
If it was not for the rain that melted the snow, the depth of the snow would reach about 8 centimeters!
Even with the rain, the depth of the snow on Pingchuan had reached more than 5 centimeters.
And this was just the beginning. The snow in the sky did not show any signs of stopping.
…
Sunan.
Jinling.
Somewhere up and down a slope, four young girls wrapped like dumplings stood by the side of the road, waiting.
Soon, a small car appeared in front of them.
The girls quickly looked at the tires and saw that the car did not have anti-skid chains. Their eyes lit up and quickly raised the signboard in their hands.
The signboard had a few big words written on it – Anti-skid chains for sale!
The car did not stop and went straight up the slope.
However, since these girls chose to sell the anti-skid chains here, they were naturally prepared.
This was a bit uphill, and the other thing was that the road was too flat.
When the weather was clear, it was better to drive on flat roads.
But it had been snowing for two days. The road was icy and slippery.
Most drivers would not be able to climb up unless they were very experienced and the driving force of the car was not strong.
Sure enough, the car tried a few times and found that it was impossible to climb up the slope on its own.
The car door opened, and a middle-aged man got off and walked towards the girls. He asked, "How much is the anti-skid chain?"
"Uncle, we have the latest rubber chain. It only costs 400 yuan …"
The middle-aged man's face was ugly. "400 yuan. You are too much. I have bought it before. I just forgot to bring it this time. The last time I bought it, it was less than 200 yuan … "
"Uncle, we are different. There are good and bad things. Our anti-skid chain is the best. We bought it from the factory and it's already 380 RMB. It's such a cold day, and we're freezing here. We should at least earn some money. Also, we're only selling it for 400 RMB per pair. Go to the front and take a look. There are people selling it there as well. If you pay 500 RMB less, they'll ignore you. "
The man with the ponytail chattered for a while. The middle-aged man looked at the steep slope and the nearby roads. If he took a detour, he would probably have to run dozens of miles more. Forget it, 400 it is.
After the middle-aged man paid the money and left with the anti-skid chain, the girls couldn't help but snicker.
Qian Jiajia rubbed her red cheeks and said excitedly, "The 12th pair! The purchase price is 240, so we can earn 160 per set. Tingting, quickly calculate, how much have we earned? "
The man with the ponytail grinned and said, "1920 yuan! We still have 18 pairs on hand. It shouldn't be difficult to sell them today. When it's sold out, we can earn 4,800 yuan. According to the ratio of our investment, Jia Jia, you can get about 1,400 yuan. In just a day's work, we've earned two months' worth of living expenses. This feels great! "
Qian Jiajia was overjoyed. The feeling of making money for the first time in her life was great.
Although it was a little cold, and she was still a little afraid when she first bought it.
But now, Qian Jiajia only felt great from head to toe. She didn't even care about the cold.
…
While Qian Jiajia and the girls were feeling great, Li Dong wasn't feeling great.
He had underestimated the impact of the snow.
In just two days, the snow had almost reached a thickness of 10 centimeters.
With such heavy snow, not only was Taobao's logistics affected, but Li Dong's side was also affected.
He had overestimated the endurance of Far away Logistics. He felt that if others couldn't do it, Far Away would definitely be able to.
But the snow was too heavy. In two days, Far Away Logistics had more than 20 vehicles stuck in the middle of the road, and more than 10 vehicles had their engines cut off.
Listening to the reports around him, Li Dong suddenly said, "Contact the various supermarket storage centers. If the Far Away Mall's packages can't be delivered in time, you can get them from the local supermarket storage centers! If necessary, you can get them from the supermarket stores. "
The big conference room instantly quieted down.
Sun Tao frowned slightly. "General Manager Li, this will affect the normal operation of the supermarket. At this time, the supermarket's logistics system is also in a state of stagnation. Fortunately, we prepared a few days in advance, and the storage center has sufficient goods. We have an advantage compared to other supermarkets. But if we have to meet the supply of the mall, our advantage will no longer exist. It may even affect the operation of the entire supermarket. Coupled with the temporary transfer, there will be too much trouble. "
Li Dong said with a serious face, "This is not the time to consider this. As I said, Faraway Group is one. You have to understand what I mean!
Supermarkets and malls are originally a combination of online and offline. These two complement each other.
On one hand, there are problems. On the other hand, we can make up for our shortcomings. This is where our advantage lies.
We have more than 500 supermarket stores open all over East China.
At this time, which e-commerce company can compare with us?
Do they have storage centers all over East China?
Do they have physical stores all over East China?
No!
And now half of their logistics channels have been intercepted by us. Our own logistics plus outsourced logistics can't meet the logistics needs. How can they do it?
Since they can't do it, then we have to do better!
They may not be able to deliver packages for half a month or even a month, but we can be anxious. No matter how far it is, we will arrive in three days. What do you think consumers will think at this time?
Don't think too much. I believe in our logistics team!
The supermarket has enough storage. It won't affect the temporary transfer. We will deliver the follow-up goods in time. "
Sun Tao didn't object anymore. He nodded and said, "Then I will arrange it, but I am afraid it will take some time."
"It doesn't matter. Don't panic. The more you panic, the more chaotic it will be."
Li Dong said again, "This is our opportunity, a once-in-a-lifetime opportunity!"
"I don't care about other places. In East China, I want Far Away Mall to become the largest electronic mall!"
"Shen Qian, you go and arrange it immediately. Get ready to hype it up. Taobao's goods can't arrive in eight to ten days. Our goods will all arrive in three days. No matter how heavy the snow is, no matter how congested the roads are, let all consumers know that there is nothing that we Far Away can't do! "
Shen Qian nodded and didn't say much.
This was indeed a once-in-a-lifetime opportunity to destroy Taobao's credibility in East China. This was just the beginning.
As long as they succeeded this time, it would be difficult for Taobao to surpass Far Away Mall in the future.
Now it depended on how long the snow could last. It wasn't that everyone was cold-blooded, but that was how business was.
The heavier the snow, the longer it lasted, the more obvious their advantage was.
If it continued to snow for ten days to half a month, other express delivery companies would probably have to stop.
But Far Away Logistics wouldn't!
Because they were fighting for their own business, even if they relied on manpower to transport, they could do their best.
Next, Li Dong issued a series of orders. When the snow was falling, Faraway Group was enthusiastic.
Surpass Taobao!
Surpass Taobao!
They had been chanting this slogan for a long time.
Not long after the establishment of the mall, they began to shout this slogan. Since the start of the 7.18 war, they had been shouting this slogan.
After the 7.18 war, their temporary overtake was quickly caught up by Taobao.
At that time, everyone felt that there was no hope in the next few years.
However, now everyone saw hope.
As long as the snow continued for a while, Taobao's logistics would be in a state of stagnation, and their opportunity would come.
When everyone went out to do their work, Li Dong picked up his coat and walked out.
Chen Ke quickly said, "General Manager Li, are you going out now?"
"Yes, I'm going to inspect the various stores. The snow is so heavy, and I'm not at ease. "
"General Manager Li!" Chen Ke hurriedly stopped him. "General Manager Li, forget it at this time. The snow outside is too heavy, and I can't even see the road clearly. It's too dangerous."
Li Dong ignored her. If it was dangerous to inspect the stores in Pingchuan, wouldn't the people of those logistics companies be dead?
After putting on his coat, Li Dong went straight into the elevator.
Chen Ke gritted her teeth and hurriedly followed him.
…
Lin 'an.
Ma Yun stood by the window, and his body was covered with snow.
It was also snowing heavily in Lin 'an, no less than that of Pingchuan.
After standing for a while, Ma Yun said in a hoarse voice, "What did SF Express and Yunda say?"
"Chairman, the snow is too heavy, and SF Express asked to stop operations. They said that we can't take the lives of our employees as a joke. It's okay in other places, but in East China, most cities have to stop operations. "
The man who spoke paused and continued, "Yunda and several other logistics companies are the same. They can only choose to stop operations at this time. After all, the snow is too heavy, and it's easy to have accidents at this time … "
"Stop operations!"
Ma Yun's face was a little stiff, and he slightly gritted his teeth. "Far away?"
"Far away … Far away …"
"Say it!"
"Far away logistics is still running, and I heard that they have adopted online and offline integration tactics. Now it has been spread on the Internet. Far Away Mall guarantees that no matter how bad the weather is, it will arrive within three days. Because of the last compensation incident, consumers trust them very much. Also, SF Express is also willing to continue to serve Far away, and did not choose to stop operations. "
"Why?"
Ma Yun really couldn't understand why it was like this.
The strength of SF Express and Yunda is not weaker than SF Express. Even SF Express can continue, why can't they?
The subordinate who reported did not say anything, but in fact, they knew it in their hearts.
Why?
Because the merchants of Taobao are too complicated!
Yes, it's too complicated.
They are everywhere, maybe in the countryside, maybe in a remote street, or maybe in an abandoned factory in the middle of nowhere.
It's too troublesome to pick up these logistics and express deliveries, especially in such bad weather.
Far away?
Over there, all the big manufacturers are unified delivery, and the work of the express company is much easier.
They can directly transport the goods from the warehouse to the express delivery point Far away. Such a simple matter, too easy.
Although there are some dangers on the road, which job is not dangerous these days?
At least compared to Taobao, picking up Far away is much easier and safer, so SF Express is naturally willing to continue doing it.
If they stop operations, they will also suffer heavy losses. Unless it is absolutely necessary, who is willing to stop operations?
Ma Yun is a little disappointed, muttering, "I hope the snow will stop soon."
The subordinate staff also hopes so, but looking at the current situation, it seems that it can't be done in a short period of time.
After a moment of depression, Ma Yun regained his fighting spirit again, gritting his teeth, "Continue to contact the various logistics companies, talk to them, increase the money! We will increase the fees at Taobao Mall, and we will also provide express subsidies for other merchants! I don't believe that they won't be tempted! "
"I will contact them immediately."
The man did not say much. At this time, besides increasing the money, what else can they do?
If all the malls stop operations, then there is nothing to say, and Taobao does not care.
But others have stopped operations, but Far away continues, and they cannot stop operations at this time.
The Huadong region is not small, and the population is even larger. This is not the western region, and they can just give up.
Once they give up Huadong, even if Taobao is not finished, they might not be able to compete with Far away.
For consumers, a company's responsibility and credibility are very important.
At this time, many people are unable to go shopping because of the heavy snow, and everyone had placed their hopes on Taobao.
But Taobao told them that because of the weather, they have to wait for ten days to half a month. What do they think?
Since every business is like this, they can only accept it.
But at this time, Far away jumped out and told everyone, "We can do it, we can definitely deliver within three days."
Good heavens, they suddenly snatched away the customers of other e-commerce companies.
It is easy to snatch away, but it is not so easy to snatch back.
That is why Ma Yun is anxious, and he knows this better than anyone else.
After the subordinate left, Ma Yun said with some fatigue, "Even God is helping you?"
If not for God's help, Li Dong would not have such an opportunity.
Taobao's logistics channels were first cut off, and then they were hit by the heavy snow, and more than half of the other logistics companies' channels were paralyzed.
At this time, what else can Ma Yun say?
It is not their fault!
It is not that Taobao is not good enough, and it is not that they did not work hard enough, and it is not that they did not develop well.
It is just that this snow came at the wrong time, and it could have been a year earlier or a year later.
A year ago, Far away did not have the ability to challenge Taobao. If it was a year later, his rookie logistics network would have been built, and he would not have been afraid then.
But at this time, what the hell!
Thinking of this, Ma Yun suddenly bent down and remembered that he had suspected Li Dong before he arrived at the Association.
This is not a coincidence, this is all premeditated, and Li Dong had planned this!
He probably knew that it was going to snow, and that is why Li Dong took this gamble.
It is not difficult to know that it is going to snow, and some professional organizations and old farmers can tell.
But to know how big the snow is, you need to take a gamble. Without a doubt, Li Dong won the gamble.
In fact, even if he lost the gamble, Li Dong does not seem to lose anything.
If it was him, he would also be willing to take the gamble.
Unfortunately, it is all too late. He did not expect Li Dong to find another way to beat him with the weather.
At this time, Ma Yun thought of a person, Zhuge Liang.
Zhuge Liang defeated Cao Cao with the help of the east wind, and now Li Dong wants to defeat him with the help of the snow?
Ma Yun laughed at himself. That guy is not like Zhuge Liang, and I am not Cao Cao.
"Sigh!"
A sigh was carried away by the wind.
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