Ma Jialiang lost his fighting spirit, and the result of the war was doomed.
If a company wants to rise, it may take years or even decades to operate.
But the speed of a company's bankruptcy is sometimes beyond your imagination.
Of course, Su Guo is not to the point of bankruptcy.
As one of the domestic chain giants, Su Guo has been in the top ten of the chain industry for seven years in a row, and in the top 500 of Hua Xia for four years in a row.
In addition, there is the support of China Resources and the Sunan government. Even if they want to go bankrupt, others will not agree.
But not going bankrupt doesn't mean there is no loss.
The bloody war in the Sunan continues. So far, there is no concept of loss at all. The three forces are attacking Su Guo crazily.
In this case, in order to maintain the normal operation of hundreds of thousands of stores.
Su Guo invests more than ten million in the Sunan area every day, and this is just barely to maintain the operation. Once the war starts, the loss is even greater.
As of November 5th, Su Guo lost more than 100 million in five days.
This is not counting the previous loss, the loss alone is more than 300 million.
And the economic loss is only part of it, the main impact is the morale and brand.
Last year, Su Guo's brand value alone was estimated by professional organizations to be more than 2 billion, and even a month ago, the value was even greater. But now, Su Guo's brand value has fallen.
In addition to the brand value, influence, market share, Su Guo has suffered heavy losses in these aspects.
If this situation continues, Su Guo will only lose more and more, and the brand value will be greatly reduced.
Compared with the Sunan market, China Resources values the whole.
Losing a Sunan is not a big deal, but if this continues, other markets in other cities will suffer heavy losses.
Instead of cutting the meat with a blunt knife, it is better to cut the Gordian knot with a sharp knife.
Under the accountability of the headquarters, under the pressure of the Wan family step by step, and in the panic of the internal staff, Ma Jialiang finally could not hold on.
On November 6th, a convenience store of Su Guo in Changshu closed.
The convenience store is not big, no more than 60 square meters, and there are only two or three employees.
However, because of the closure of this convenience store, the entire retail industry is in a sensation.
Su Guo admitted defeat!
How many years has it been?
Since the rise of Su Guo in the Sunan, it is not that it has not closed stores, but it has never happened in the Sunan market.
No matter how difficult it is, Ma Jialiang has endured.
But now?
Su Guo's first store closed down. This was not only a store, but also represented Su Guo's hegemony and dominance in Sunan.
Now, Su Guo relinquished this right to rule.
Far away had established a winning advantage in Sunan. It was only a matter of time before Far away took over Suguo's supermarket dominance in Sunan.
…
The news of Su Guo's first store closing quickly spread to Jiangbei.
As soon as the news arrived, the entire building Far away was drowned in cheers.
Victory!
He really won!
Far away, Su Guo, who had been a colossus in the eyes of Li Dong and Sun Tao back then, had actually been defeated just like that.
Surprise, excitement, shock, disbelief …
This was probably how the employees Far away felt. It was incredible.
Su Guo, who dominated the top ten in the chain industry year after year, actually lost to Far away at home. Who could have imagined this result?
At the beginning, everyone thought that maintaining a draw was already a blessing from the heavens.
But now, not only was it not a draw, but Su Guo was defeated in Sunan. Who wouldn't be shocked?
…
In the office.
When Li Dong received the news, he was also stunned for a long time.
They won just like that?
Although Su Guo only closed one store, and it was only a convenience store, everyone understood that this was not so simple.
With the first store closed, there would soon be a second store, and then a third store …
This was an avalanche of collapse. The result was determined from the first store closing down.
There were too many implications. At the very least, Ma Jialiang had lost the initiative in Su Guo.
Otherwise, according to his plan, the Sunan market would not be given up.
But the arm could not twist the thigh. Since the Sunan store closed down, even if it was for reorganization, it was no different from going bankrupt.
This situation meant that Ma Jialiang's control over Su Guo had disappeared.
At the end of the day, Ma Jialiang was just a worker.
It was okay to bring benefits to Huarun Resources in the past, but now Ma Jialiang could not bring benefits to the other party. Naturally, he would kick as far away as possible.
In the Huarun Resources system, Ma Jialiang was at most a middle-level manager.
He was the chairman of Su Guo, but above him was Huarun Resources and Wan Jia, and above Wan Jia was Huachuang, and above Huachuang was the headquarters of Huarun Resources.
Even above the headquarters, there were several levels of leadership.
In the past, Li Dong and Chen Lang said that Wan Jia was just a grandson in the Huarun Resources system. According to this calculation, Su Guo could only be a great-grandson.
Now, for the overall situation, let alone giving up half of the Sunan market, so what if they gave up the entire Sunan market?
Even at the critical moment, so what if they gave up the East China market?
The retail industry was just a part of the industry, and the proportion was not too high.
Therefore, in Ma Jialiang's view, it was a matter of life and death, but in the eyes of the top management of Huarun Resources, it was just a partial setback.
At this time, it was necessary to cut off one's wrist to prevent the expansion of Far away's victory from spreading to the entire retail industry.
While Li Dong was still in a daze, several other people in the office were also discussing in a low voice.
Everyone's face was flushed. They finally won!
This war didn't seem to last too long, about two months.
But in fact, the two sides had been fighting each other since last year.
The reason why they didn't turn against each other at that time was that, on the one hand, they joined forces to resist foreign companies. On the other hand, Su Guo underestimated Far away. Perhaps Ma Jialiang didn't think that Far Away would develop so fast, and even lost to Far Away in the local market.
But no matter how long it took, they won in the end.
Yuan Chengdao and others discussed for a while. After a while, Yuan Chengdao said, "General Manager Li, now it seems that the victory has been decided, and the next step is a matter of time. But since Huarun Resources has made a decision, I think this war will end soon. Now, it's time for us to enjoy the fruits of victory! "
The ultimate purpose of the business war was still for interests. If there was no interest, Far Away would not make a big move.
This time, in order to defeat Su Guo, including the money spent on mergers and acquisitions, the total expenditure was more than 3 billion.
So much money, of course, was not just for a reputation.
In the business world, it was rare for a confrontation between large groups to have a fight to the end.
This time, Huarun Resources closed the first store, which was a statement that Su Guo admitted defeat.
Then, the fight turned into a fight of words.
Everyone calmly sat down and talked about how to eliminate the follow-up impact, how the loser ceded the land, and how the winner received the compensation.
Since ancient times, the winner takes all.
When Yuan Chengdao spoke, Li Dong finally woke up.
Shaking his head, Li Dong exhaled and said, "Then how do you think Huarun Resources will give in this time?"
"According to my speculation, it should be impossible for Su Guo to completely withdraw from the Sunan market. At least in the Jinling market, Huarun Resources will not give up. As for the other Sunan markets, we can continue to talk. We will take over some of Su Guo's stores, reorganize, and integrate resources. Huarun Resources will probably do the same and take over the remaining stores. I think from now on, there will be no more Su Guo. There will only be Huarun Resources Su Guo in the world. "
Li Dong sighed, "What a pity."
The others didn't say anything, but there was some disapproval on their faces.
The business world was like a battlefield. Victory and defeat were common.
This time, if it wasn't Su Guo who lost, it would be Far Away. At that time, Li Dong wouldn't be regretful.
There were too many companies that went bankrupt every year. Now Su Guo didn't go bankrupt. At most, they would lose part of the market.
Huarun Resources would not give up Su Guo, and the Sunan government was the same.
In this case, only Ma Jialiang would suffer a heavy loss.
But the old man wasn't young anymore. He might be able to enjoy a comfortable life after retiring.
Although he didn't have Su Guo shares in his hands over the years, he still received a lot of dividends and bonuses. Losing a business war was somewhat different from a battlefield. At least people wouldn't die or be beheaded.
Even if Ma Jialiang was fired, he could still be a rich man for the rest of his life.
After thinking about it, everyone didn't feel that there was anything to be regretful about.
Li Dong was just expressing his feelings. He really felt sorry for Ma Jialiang.
When Far Away was first established, he learned almost all of his supermarket operations from Ma Jialiang.
In the beginning, the countryside surrounded the city, and later the wolf pack tactics, all of these were learned from Su Guo.
He also had the idea of poaching Ma Jialiang, and he was also afraid that Su Guo would enter the Jiangbei market.
However, in the blink of an eye, this industry senior fell. The person who knocked him down could barely be considered as half of his student, a student who secretly learned from him.
Shaking his head, Li Dong turned to a smile and said, "Although the current situation is great, we can't take it lightly.
If we fall into the opponent's delaying tactic, we may even be counterattacked.
Originally, we were able to defeat Su Guo because we caught them off guard. If we really give them a chance to breathe, it's hard to say who will win and who will lose.
The closer it is to the last moment, the more alert we have to be.
The fruit of victory is there, and no one can take it away. We are not in a hurry.
When Huarun Resources and the Sunan government speak, we will slowly slow down the pace of the attack. At this time, we have to continue. "
Everyone's face turned serious, and they quickly nodded.
This kind of thing was not impossible. Many wars were turned around by the opponent at the last moment.
Although Fang Yuan currently had the advantage, it wasn't an absolute advantage. If Su Guo recovered, it would be hard to say who would emerge victorious.
After a simple reminder, Li Dong didn't say much.
At this time, it was normal for everyone to be happy. In fact, he was also happy.
After discussing Su Guo for a while, Yuan Chengdao continued, "General Manager Li, then we will continue to maintain the offensive posture until Huarun Resources completely admits defeat."
Li Dong nodded slightly and said, "Well, let's arrange it like this. Let Zhang Mingduo stay vigilant. At most, in a month, this war should be over."
A month, this was the longest time Li Dong estimated.
Maybe it would not take a month. In any case, before the arrival of 2008, the war of Sunan would definitely be completely over.
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