On the 2nd of October, Faraway Supermarket launched the membership card system.
Faraway Supermarket launched a massive publicity campaign with the elements of free registration, discounts, and accumulating points to exchange for gifts.
Newspapers, outdoor advertisements, leaflets, and students walking the streets with supermarket slogans …
The multi-pronged publicity made Faraway Supermarket once again a topic of conversation in Dongping. The supermarket's entrance also reappeared with the crowds on the opening day.
On the 2nd alone, more than 800 membership cards were issued. The launch of the shopping cards was also very popular, selling more than 36000 yuan on the first day.
On the 3rd of October, the news that the shopping cards could be bought back at 10% of the original price spread.
There were a lot more people who came to buy the shopping cards that day.
Unlike the first day where housewives were the mainstream, there were a lot more men who spent more than the housewives. Many of them bought more than 10,000 yuan.
Li Dong, who was watching from the side, could tell where these people came from at a glance. Most of them were local businessmen in Dongping and staff from the logistics department of some government agencies.
That night, the supermarket did an inventory check. Nearly 1,000 membership cards were issued, and the shopping cards were sold for more than 180,000 yuan.
…
By the evening of the 6th of October, Faraway Supermarket had issued a total of more than 5,700 membership cards, and the total value of the shopping cards was nearly 800,000 yuan.
5,700 membership cards were equivalent to 5,700 households that chose Faraway. As long as Faraway Supermarket's service and price were in place, these people would be loyal customers of Faraway.
As for the shopping cards, excluding the 200,000 yuan that was given out, the millions of shopping vouchers that were launched earlier were all sold out.
These shopping cards would not circulate in the supermarket soon. They would even become a form of currency in disguise, and perhaps they would never be used in the supermarket.
This was equivalent to Li Dong having more than 800,000 yuan in liquid funds, and this was just the beginning.
Li Dong believed that when the wave of gift-giving at the end of the year passed, it would not be difficult to sell the shopping cards for millions.
The additional effect of the introduction of membership cards and shopping cards was that the supermarket's turnover reached a new high.
During the six days of National Day, Faraway Supermarket's total sales exceeded 6 million yuan, and the average daily sales exceeded 1 million yuan!
…
On the evening of the 6th, Li Dong met Sun Tao, who had rushed back from Qingyang City.
Sun Tao was darker and thinner than before.
When Li Dong saw this, he felt a little sad. After spending so much time together, there would always be feelings.
In the past, Sun Tao was just a professional manager in his eyes. Now, Li Dong treated him as a true partner. Seeing this, Li Dong couldn't help but say, "Brother Sun, there's no need to do everything yourself. We recruited so many people, not to let them do nothing!"
Sun Tao smiled and said tiredly, "General Manager Li, I'm enjoying it."
On one hand, it was the incentive of dividends. On the other hand, it was a sense of accomplishment, an unparalleled sense of accomplishment!
Sun Tao was an indispensable part of Faraway Supermarket's growth!
After that, Sun Tao avoided this topic and asked, "You're leaving tomorrow?"
Seeing that Sun Tao didn't want to discuss this topic, Li Dong had to let it go. He nodded and said, "I'm leaving tomorrow morning."
The National Day holiday was coming to an end. In addition, the shopping mall in Longhua had to be settled as soon as possible. Li Dong had to leave.
Sun Tao was silent for a moment. He wanted to say something but stopped.
After a few times, Li Dong also saw that Sun Tao had something to say, so he said, "Brother Sun, what's so difficult for you?"
Sun Tao frowned slightly. He didn't get to the point first. Instead, he asked, "How is Longsheng?"
Li Dong saw this and didn't force him. If there was really something, Sun Tao would definitely tell him.
Seeing that he mentioned Longsheng, Li Dong said disdainfully, "Recently, their business has decreased by more than half. It's just a minor illness. There's no need to pay too much attention to it."
Far away's series of actions completely stunned Longsheng. Previously, they could barely compete with Far away in the price war. Now that the membership card was out, Longsheng had no way to fight back.
If it weren't for Li Dong wanting to drag Longsheng, it wouldn't be too difficult to completely destroy Longsheng with a few more promotions.
Sun Tao actually didn't take Longsheng seriously. Otherwise, he wouldn't have mentioned it to Li Dong before.
After asking about Longsheng, Sun Tao was silent again.
Li Dong frowned and said unhappily, "Brother Sun, if you have something to say, just say it. It's not like you to drag things out."
Sun Tao took a deep breath and said seriously, "General Manager Li, China Resources already has a controlling stake in Su Guo!"
Li Dong raised his eyebrows. Just as he was about to say that this had nothing to do with him, he suddenly remembered the memory of his future life and immediately said seriously, "Su Guo wants to enter Jiangbei?"
"Yes!"
Sun Tao said with a serious expression, "I'm not worried about other large supermarkets entering Jiangbei. I'm worried about Su Guo!"
"Their target market overlaps with Far away. Ma Jialiang's' wolf pack strategy 'is very popular. What they like to do the most is to open stores in regional markets, penetrate the business circle, and make competitors have nowhere to go …"
Sun Tao said a lot of things about Su Guo. Some of them Li Dong had heard in his previous life, and some of them were only rumors in the industry.
The focus was not on China Resources Holding Su Guo, nor was it about Su Guo entering Jiangbei.
What really worried Sun Tao was that Su Guo's strategic goal was the same as Far away's. They were both targeting small and medium-sized cities and even rural areas.
Originally, the county-level cities in Jiangbei were almost empty areas for large supermarkets. Far away was able to develop because there were no competitors in Dongping.
Whether it was Wal-Mart or Carrefour, their target market was the high-end population and large cities.
But Su Guo was a supermarket for the masses. It specialized in developing in towns, communities, and county-level cities. Fair price stores, convenience stores, and community stores were Su Guo's usual strategy.
In this way, Far away had the biggest competitor in Jiangbei, because Far away was now taking this path.
Previously, Li Dong was not in a hurry because other large supermarkets in Jiangbei were not interested in the town and county areas. He had time to develop.
But now the wolf was here!
Su Guo was rich and overbearing. Compared to Far away, once Far away competed with Su Guo, there was almost no advantage to speak of.
"That's not right. Where did you hear about Su Guo entering Jiangbei?"
Li Dong thought for a while and still felt that something was wrong. In his previous life, Su Guo's coverage area was the Jiangsu, Henan, and Shandong regions. Jiangbei was not their target area.
Moreover, he remembered that the first Su Guo supermarket in Jiangbei opened in 2008. At that time, China Resources had just acquired Su Guo. It was not the right time to make such a big move.
After listening to Li Dong's words, Sun Tao was also a little confused. "That's what the industry is saying."
He used to be the vice president of Carrefour. He had a wide network and was more well-informed than Li Dong.
"Could it be a smokescreen?" Li Dong asked doubtfully.
Sun Tao thought for a moment and said, "It's possible. Otherwise, the news would not have spread so fast. At least in Qingyang, there was no news of Su Guo opening."
Hearing that there was no Su Guo opening in Qingyang, Li Dong combined the memories from his previous life and confirmed that the news should be a smokescreen. He just did not know if Su Guo spread it herself or if someone else guessed it.
But even if it was a smokescreen, Li Dong had to take it seriously.
Su Guo did not come now, but there would be a day when it would come.
Right now, only Dong Ping was truly operating a store in Distance. Compared to a behemoth like Su Guo, Dong Ping was simply too weak.
So far away wanted to occupy a part of the retail market in Jiangbei. Sooner or later, Dongping would have to compete with those big supermarkets.
Time. The key was still time.
When Li Dong took over Longhua Mall, he felt that it was too big a step and wanted to slow down.
But now it seemed that it was not big enough. Su Guo could open hundreds of stores in Jiangbei within a year. So far away could not catch up with Su Guo even in a hundred years.
"Brother Sun, I'm going to renovate Longhua Mall immediately. It will open before the end of the year!" Li Dong's eyes were firm. He had made up his mind.
Sun Tao could tell. He thought for a moment and said, "Are you going to use the funds from the shopping cards?"
"Yes!"
"What if there is a run on the shopping cards?" Sun Tao reminded him.
It was not that there was no run on the shopping cards. Some small supermarkets had closed down because of a run on the shopping cards.
Li Dong did not care and said, "Three to five million is enough for the renovation. As long as a few branches start to make profits, the deficit will be made up soon."
Sun Tao shook his head and disagreed, "It's better to be safe than sorry. If the branches do not manage well and cannot achieve the desired results …"
"Director Sun!"
This was the first time Li Dong called Sun Tao Director Sun when there was no one around. Li Dong said, "If we are afraid of wolves in front and tigers behind, we will not be able to achieve anything! So far away does not want to be conservative now. If we want to become the leader of Jiangbei's retail industry, how can we succeed without taking risks! "
Sun Tao was enlightened. The worry on his face gradually disappeared, and his eyes became brighter.
To become the leader of Jiangbei's retail industry!
This was the first time Li Dong had mentioned his goal and the direction of So far away's future!
Yes, how can we succeed without taking risks? How can we defeat those big stores with strong capital without taking risks?
We have missed the best time to prepare. The market is changing with each passing day. By the time So far away finishes preparing, there will be no room for survival in the market for So far away.
"Then we will do as General Manager Li says!"
Sun Tao's voice was sonorous and powerful. He was no longer as tired as before. He was energetic again.
Even though the Faraway Lands were weak, their creator had great ambitions. There would come a day when his dreams would come true!
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