Since returning from dinner that day, Room 351 had changed a little compared to before.
Xu Chen had less time to play games and often dragged Zhang Hao to the girls' dormitory to hang out.
At first, Li Dong didn't care until Meng Qiping told him that Xu Chen was pursuing Huang Shanshan. That was when Li Dong realized it.
Although Li Dong wasn't optimistic, he still wished Xu Chen well and hoped that Xu Chen would get what he wanted.
When the freshmen welcoming party ended on the night of the 30th, Xu Chen became much quieter. Li Dong realized something was wrong.
Because he happened to receive a call from Qin Yuhan that night, Li Dong didn't go to the party.
However, Li Dong still learned the reason from Meng Qiping, who returned to the dormitory a little later.
It turned out that Huang Shanshan also had a singing performance at the party. In the end, she defeated everyone, even Bai Su's piano piece. She won unanimous praise from the entire School of Economics and Management.
Huang Shanshan wasn't bad looking to begin with. She was almost on par with Bai Su.
As soon as she got off the stage, many seniors swarmed up to her. Huang Shanshan's hands were sore from the roses alone. Of course, Bai Su received the same treatment.
It was nothing at first. It was normal for a beautiful girl to be pursued. Li Tie didn't seem to have much of a reaction.
The point was that Huang Shanshan seemed to know a handsome sophomore. Not only did she accept his roses, but she also asked him to send her back to the dormitory while talking and laughing.
This made Xu Chen, who was secretly following behind, sad.
Li Dong also shook his head slightly. It couldn't be helped. They were both willing. He couldn't help even if he wanted to. He couldn't break them up, right?
Besides, he didn't have time to get involved in this kind of thing.
Tomorrow was the 11th of the month. There were many things waiting for Li Dong to deal with in both Qingyang and Longhua. He didn't have time to comfort the injured Xu Chen.
…
On the 1st of October, Li Dong boarded the bus back to Dongping early in the morning.
It was Yang Yun who came to pick them up. Sun Tao was currently in charge of work in Qingyang City. He was not in Dongping.
Seeing Yang Yun, Li Dong thought of Qin Yuhan.
Qin Yuhan didn't go home on National Day this year. Originally, she wanted Li Dong to go to the capital to see her.
However, Li Dong still had a lot of things to deal with. He had no choice but to postpone his trip to the capital.
When he saw Yang Yun, Li Dong didn't beat around the bush. He asked directly, "How's the renovation going for the branches in Nanping and Hechuan? Did you run into any trouble? "
Although they usually communicated on the phone, there were some things that couldn't be explained clearly over the phone.
"Everything is going well. General Manager Sun is planning to open all four branches at the same time in December. Right now, only the Qingyang branch might not be able to keep up with the progress. General Manager Sun is urging it."
Although Yang Yun had always been in charge of the finance, Sun Tao was often not in the shop recently. She was in charge of almost all the matters in Dongping. Therefore, she was concise when she talked about these matters.
Li Dong nodded. He and Sun Tao had discussed the opening of all four branches at the same time. It was to create a great momentum.
"What about the Dongping branch?"
Originally, Li Dong was just asking casually. After all, the Dongping branch had been developing well. There shouldn't be any problems.
However, Yang Yun hesitated for a moment. When Li Dong stopped and looked over, Yang Yun said, "The situation is not so good."
"What's going on?"
Li Dong frowned. Dongping was the key. At this stage, not only was the Qingyang branch waiting for Dongping's help, but Longhua was also counting on Dongping's support.
If something went wrong in Dongping, it would cause a shortage of funds. Li Dong's plan in Pingchuan would fall short of success.
"Another supermarket opened on North Street. It had a certain impact on the business of Far away."
Li Dong was deep in thought. It seemed that history had returned to the right track.
According to his memory, the first supermarket in Dongping would open on the 11th this year. Although he was one step ahead, he still couldn't change history.
However, Li Dong quickly realized that today was the 11th. If the supermarket opened today, it wouldn't affect Far away so quickly.
"When did that supermarket open? Is it Xingwang Supermarket? "
Yang Yun was a little puzzled by Li Dong's reaction, but she still replied, "It has been open for half a month. It's not called Xingwang Supermarket. It's called Longsheng Supermarket."
"Half a month, Longsheng …"
Li Dong murmured. His memory had changed.
It shouldn't have been like this. Xingwang Supermarket was gone, but there was Longsheng.
Li Dong wasn't in a hurry to go home. He asked Yang Yun to bring him to the newly opened supermarket to have a look.
…
The same location, the same signboard, but the name of the supermarket had changed.
Not only did the name change, but the boss was also not the original boss. It was a person that Li Dong didn't expect, but it was reasonable.
Feng Bin, Feng Jingsong's father, was second to none in Dongping.
Feng Bin had a high net worth and a wide network. It was normal for him to know that the supermarket was making money.
Li Dong didn't enter Longsheng Supermarket. He stood across the road and watched for a long time.
"His place isn't as big as mine, and the decoration isn't as good as mine. He's not as popular as me. Why would he have an impact on Far away?"
Li Dong was silent for a long time before he suddenly asked.
Yang Yun paused and was about to speak when she heard Li Dong say, "How much less business Far away?"
"Nearly 30% less in the past half a month!" Yang Yun quickly replied.
"30%!"
Li Dong's voice was a little heavier, but he remembered that the woman in front of him wasn't just his employee. He suppressed his anger and asked, "Why is it so much less?"
Longsheng's area was less than 500 square meters, less than one-fifth of Far away's area.
Far away had already opened up the market in the early stage and had a reputation. It shouldn't have been snatched away so much business.
"Longsheng is fighting a price war with us. The price of the same product is 5% lower than ours."
After Yang Yun finished speaking, Li Dong heaved a sigh of relief. It was fine as long as it wasn't because of other reasons.
As for the price war, it had its pros and cons. Li Dong didn't pay much attention to it.
Far away's product prices weren't too high. Moreover, the supplier was the main distributor, so it was definitely much cheaper than other small supermarkets.
Longsheng's area wasn't big, so he could only be supplied by second-and third-tier distributors. The purchasing price was more expensive than Far away's, and the selling price was cheaper than Far away's. It was a complete loss.
Far away had a 15% profit ratio, but Li Dong suspected that Longsheng might not even have 5%.
However, he couldn't just leave it like that. In addition, Longsheng was Feng Jingsong's family, so Li Dong couldn't just ignore it.
He immediately asked, "How's the membership system going?"
"It's almost ready. Director Sun personally went to Beijing to find a big company to customize it. It's not worse than other large supermarkets in the country."
"Good!"
Li Dong was very satisfied with Sun Tao's speed. He had just talked about the membership system not long ago, but he didn't expect Sun Tao to get it done so quickly.
Originally, there was only one Faraway Supermarket, so Li Dong hadn't thought about developing a membership system. Now that there were more branches, the membership system naturally had to be opened up.
It wasn't just a simple membership card, but also a shopping card. That was a real killer.
Li Dong still remembered that when the shopping card first appeared, it was a hit!
Whether it was giving gifts or asking someone to do something, a large denomination shopping card was essential. The benefits given by the company were also mainly based on shopping cards.
Li Dong heard from a friend that there was a small supermarket in the city where he lived, but the value of the shopping cards sold in a year was equivalent to a hundred times the sales!
Of course, Far away definitely couldn't sell that much. After all, Far away's monthly sales were close to ten million. A hundred times was a billion. Dongping couldn't possibly eat it all.
"Manager Yang, how long will it take for the membership card to be launched?"
Yang Yun quickly said, "The internal debugging is almost done. If it's urgent, we can do it tomorrow."
Li Dong was even more satisfied and said, "Tomorrow then. Take advantage of the National Day holiday to promote the membership card."
"Also, for the time being, we'll only launch the three types of shopping cards: 100, 500, and 1000. We'll launch the total price of one million first to test the market reaction. Also, take two hundred thousand shopping cards and send some to various government departments. Ask them to help test it. "
Although Li Dong didn't like to deal with the government, he still understood the ways of the world.
The Faraway Supermarket couldn't hide the fact that it was making money from others. Li Dong didn't mind giving some small favors. As long as it could save him some trouble, it was fine.
Yang Yun noted down Li Dong's words one by one and asked, "What about Longsheng …"
Li Dong was a little speechless. Yang Yun's vision was still not far-sighted enough.
However, since it was his mother-in-law's question, Li Dong still patiently explained, "After the launch of the membership card and shopping card, our price after the discount is not much different from Longsheng. Tell me, would you be willing to go to Longsheng or Far away for the same price? "
"Far away …"
Seeing Li Dong staring at her, Yang Yun said something against her will. In fact, she wanted to say that if it was her, it didn't matter where she went.
Li Dong saw that she didn't mean what she said, but he didn't explain anymore.
The introduction of the membership card was not only one aspect of the discount, but it could also increase customer loyalty. This was one of the magic weapons of those big supermarkets.
Even if Longsheng wanted to make membership cards, the gains would not make up for the losses. The profit level was not high to begin with. If they launched the membership card, they would really lose money.
However, if there were no membership cards to bind customers, they would lack a central customer base. Once they launched Far away, Longsheng would not be able to hold on for long.
What Li Dong wanted to do was to defeat Longsheng. Wasn't Feng Jingsong rich? When Longsheng collapsed, even if it couldn't shake Feng Bin's foundation, it would still make him lose a lot. After all, the initial investment of the supermarket was still a lot.
Although Longsheng was not as good as Far away, the initial investment was probably no less than five hundred thousand.
It would be even better if Feng Bin didn't close the store and held on. The longer the store opened, the more he would lose money. Li Dong was confident that he could defeat Longsheng.
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