Li Dong was ready to do a brainwashing promotion, but his suggestion was rejected as soon as it was put forward during the afternoon meeting.
Wang Yue disagreed, "General Manager Li, we only need to promote within the province. I don't think it's necessary to promote the portal. I don't have any objections to advertising on the provincial and local TV stations. We can also do outdoor advertising and traditional media. But I don't think it's necessary. Too much advertising will cause aesthetic fatigue. "
"General Manager Wang, you can't say that." Shen Qian supported Li Dong.
"I think the promotion within the province that Boss Li mentioned is just a precondition. Although Distance hasn't been able to leave the province yet, it will happen sooner or later. I don't think there's anything wrong with doing some publicity and laying the groundwork."
Wang Yue frowned, "The shopping mall is only open in Jiangbei. What's the point of promoting it to the whole country? It won't be too late to promote it when the shopping mall is opened to the whole country. "
Liu Hongmei nodded, "I think what General Manager Wang said makes sense. Also, if we promote it to the whole country, but the shopping mall isn't opened for a long time, people will start to reject it. I'm afraid it will backfire on us when it's opened. It's better not to promote it. "
Shen Qian retorted, "These are just your guesses. How do you know it won't work if you don't do it?"
Liu Hongmei frowned and looked at Li Dong. She wanted to say something, but she didn't in the end.
Upon seeing this, Li Dong smiled and said, "Director Liu, if you have anything to say, just say it. Today, we're just discussing.
Liu Hongmei took a deep breath and said, "General Manager Li, I'm against it because the expenses are too high."
"Since General Manager Li and Director Sun are here today, I'll report the financial situation of the first year.
As of the end of December 2005, Distance's total profit last year was about 200 million yuan, while its total expenditure was about 500 million yuan.
Three hundred million yuan in debt, ninety million yuan in the bank, around two hundred million yuan in the overdraft of goods and shopping vouchers, and around one hundred million yuan in the balance of the company's goods.
In 2006, the company's profits were about 50 million every month. It was now the end of March, and the company had just settled the results for the first two months. The profits were about 100 million.
A few days ago, General Manager Li had sold a portion of his shares and invested 100 million RMB into the company. This meant that the company had earned 200 million RMB this year.
In terms of expenditure, the land for the distribution center would cost 40 million yuan, the Far away Building and the distribution center would cost about 50 million yuan, and the development of the new Mingcheng and Nanhu stores would also cost about 50 million yuan.
Also, the initial investment for the e-commerce department was about 10 million yuan.
A few days ago, General Manager Li had donated 5 million RMB to the charity dinner, and the company had spent around 25 million RMB.
All in all, including the loans and some other expenses, the total expenditure for this year was about 190 million.
Currently, the company has about 110 million yuan in capital. If we deduct the balance of last year's payment, the company's net income this year is only about 10 million yuan. "
Liu Hongmei didn't say anything else after saying that.
Others might think that she was living a comfortable life as the Chief Butler of Far away, but it was like drinking water. Only one knew whether it was warm or cold.
Far away had indeed made a lot of money, but Li Dong was not bad at spending money.
The distribution center, Far away Building, the e-commerce department, the charity dinner …
Not only did these places not require money, but they were also not small amounts. This year had only just started, and the expenditure had reached 200 million yuan.
Now that Li Dong was going to invest heavily in the shopping mall, Liu Hongmei was having a headache.
Last year's debt was 300 million RMB, and this year's hole had not been filled yet. If they continued to spend like this, how much money would they have to spend?
After listening to Liu Hongmei, everyone was silent for a while.
After a while, Li Dong said, "Director Liu is right to have concerns, but I still have to say a few words.
"The distribution center and Far away Building will probably not need to invest anymore after another 100 million RMB. The development of the new stores in Mingcheng and Nanhu should be about 50 million RMB later. I plan to invest in some new stores in a few other cities this year, but the total investment will not exceed 100 million RMB. So far away this year's expenditure is 250 million RMB, and in the remaining ten months, Far away should make more than 500 million RMB. There will also be income from Nanhu and Mingcheng, so it should not be difficult to make 600 million RMB in total. "In this way, even after deducting last year's hole, we will have a net income of 50 million RMB by the end of this year."
Li Dong looked at everyone and said, "50 million RMB net income, and the payment of goods and shopping vouchers should exceed 400 million RMB. Which company can do this without debt?"
"Don't just focus on the present. The future is bright. By the end of the year, if we do not have other expenses, we will not be able to spend even if we want to."
After Li Dong finished speaking, everyone laughed.
Liu Hongmei also smiled bitterly and said, "General Manager Li, you also said the end of the year, but the company is really in a difficult situation now."
Also, she felt that Li Dong was also a person who could not save money. When Far away starts to have an income without spending, he might not be able to stay idle again.
Li Dong laughed and said, "It's all the same. Moreover, March is about to end. Far away Building and the distribution center should not spend much this month, and we should be able to keep 20 million RMB. The company will leave 100 million RMB as a reserve fund, and 30 million RMB will be used to promote the shopping mall. What do you think? "
"30 million RMB!"
Everyone was shocked. It was just a promotion in the province, and 30 million RMB was too much.
Li Dong laughed and said, "Don't look like that. 30 million RMB is for the whole year, and less than 3 million RMB a month should not be too much."
This time, even Shen Qian started to roll her eyes.
30 million RMB was not a lot?
Now, only the Jiangbei region was open to the public. If they were to open it to the whole country, it would cost 300 million RMB to promote the shopping mall.
Shen Qian felt the pressure on her. Including the 30 million RMB for the promotion, the e-commerce department had spent more than 40 million RMB.
How long would it take for a shopping mall to earn back 40 million RMB?
Li Dong waited for a while, and seeing that no one objected, he said to the marketing director, "Director Chen, I will leave this matter to you. Follow my request and contact Director Du of Shangyi Media to come up with a plan for our shopping mall. If possible, you can let the advertising company handle the promotion. "
The Director of the Marketing Department heaved a sigh of relief and quickly said, "Got it, Director Li."
He thought that this time, Li Dong still needed to come up with a marketing plan for his company. But this time, it was a big move. Just contacting the media and making the advertising billboards was not a simple task.
In addition, the time given by Li Dong was still short, and all the advertising must be ready before the Labor Day. Even if all the marketing department was mobilized, they might not be able to complete the task.
Fortunately, General Manager Li had agreed to cooperate with the advertising company, and the marketing department's task was much easier.
After the discussion, Li Dong announced the end of the meeting.
As soon as the meeting was over, Sun Tao stood up with a smile and said, "Everyone, wait a moment. I have something to announce."
Everyone sat down, and Wang Yue said with a smile, "General Manager Sun, what happy event are you announcing? Are you getting married? Let's join in? "
Sun Tao coughed lightly and said with a dry smile, "It's still too early to get married, but this is also a happy event. I will be moving the day after tomorrow, and I will treat you to a meal. If you have nothing to do, go and help me. "
Li Dong immediately smiled and said, "General Manager Sun, do you want us to work for you?"
Shen Qian also said, "General Manager Sun, if you give me a few days off, I will go and help you. Otherwise, forget it."
Sun Tao quickly begged for mercy, "General Manager Li is still here. If General Manager Li is not here, I can give you ten days off to half a month. The key is that General Manager Li is here, and I can't say anything."
Li Dong and the others suddenly laughed.
After the joke, everyone agreed. After all, the boss was moving, and it was necessary to go and join in the fun.
After the others left, Li Dong asked curiously, "Brother Sun, so fast?"
He had just sold Baidu's shares not long ago, and he got a total of 17 million US dollars, which was only 140 million.
Sun Tao got four million, but this money had not even warmed up yet, and he bought a house so fast?
Sun Tao said with a smile, "I bought a deluxe house, and I just bought some furniture. Two days ago, I asked my sister to come over and help me pick out furniture. These two days, I have bought almost everything, and I will move in later. "
"You really know how to save trouble."
Li Dong laughed and said, "Where did you buy the house?"
"Nanfeng Phase 2."
"That's not far, and we will be neighbors in the future."
Nanfeng and Wanyuan were two communities near the Longhua store, and they were both new communities. The reason why Li Dong chose to open a store in Longhua Square was also related to these two new communities.
Previously, Sun Tao lived in his own old house, which was not in Yaohai District, but near Guanhai District.
Now, Sun Tao chose Nanfeng Phase 2, which was less than a kilometer away from Li Dong's house, so he could drop in on a regular basis.
After talking about the house, Li Dong asked again, "Have the old couple moved in?"
"Not yet, let's wait a little longer. My parents dislike me for being single, and said that they will come over to take care of my children after they get married. You see, they are not married yet, where can the children go? "
Li Dong said with a smile, "I think it's about time. Don't play yourself too old."
Sun Tao shook his head with a smile and did not say anything more.
After the two left the conference room, Li Dong asked again, "How are things going in Nanhu and Mingcheng recently?"
"Not bad. So far away these days, we have been in the limelight a lot, and no one will go against us."
"That's good."
After saying this, Sun Tao thought for a moment and said, "General Manager Li, didn't you say before that you want us to prepare to apply for the 'leading enterprise'? We are almost done with the materials. Should we ask Director Shen to talk to the Economic and Trade Commission? "
"Forget it for the time being. Try not to use Shen Qian as much as possible."
Li Dong shook his head. Asking Shen Qian to do it now was a little overkill.
Favors should not be abused. Although Li Dong knew that Shen Qian would not say anything, there were many people he could use. If Shen Qian did not say anything, her father would not be satisfied.
If they could not even handle a "leading enterprise", it would be even more difficult to get government subsidies in the future.
They could not expect Shen Qian to help settle it from the beginning to the end, then they might as well let Shen Qian run the company.
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