In Shanghai.
The ban on burning had not been amended yet.
On New Year's Eve, Shanghai was brightly lit with fireworks.
The Qin family.
Ever since Qin Yuhan set up a company in Shanghai, Qin Hai and his wife had settled down in Shanghai.
There were fewer people in the Qin family this year.
Qin Yuhan's grandparents, uncles, and aunts did not come to Shanghai this year. They were in their hometown for the New Year.
Qin Yuhan's family of three was still busy with the company until the 29th of the twelfth lunar month. Finally, they decided to spend the New Year in Shanghai and return to their hometown after that.
In the rented house.
In the living room.
The family of three watched the television absent-mindedly. There were fewer people during the New Year, so the atmosphere was a little cold.
In the past, when Yang Yun saw that there were many people at home during the New Year, she would feel a little annoyed even though she did not say it.
This year, Yang Yun sighed as she ate. "There are fewer people here. It doesn't make much difference whether we celebrate the New Year or not. If I had known this earlier, I would have returned to Dongping for the New Year. It's not bad to let Second Brother and his family bring Mom and Dad here for the New Year. "
Qin Hai took a sip of wine and smiled. "There are many things to do this year. I don't have time for this. Let's do it next year. Most of the things that should be settled this year have been settled. Next year will be much easier. After this year … "
Yang Yun could not help but look at him with a hint of rebuke in her eyes.
Far away, Yang Yun and Qin Hai had heard Li Dong's catchphrase countless times.
Being stared at by his wife, Qin Hai instantly came back to his senses. He laughed dryly. "It just slipped out of my mouth."
Yang Yun did not say anything else. They had heard Li Dong's words countless times. Far away, they did not know that their daughter was not around.
However, the couple could not help but think of Li Dong after hearing those words.
Li Dong's reputation was getting bigger and bigger. Even if they did not want to talk about him, people would talk about him every day.
Yang Yun couldn't help but take a look at her daughter sitting opposite her. Her previous daughter was clever and eccentric. She would come home with a smile on her face every day, making people feel at ease.
In the past few years, his daughter had gradually grown up and matured. Her personality had gradually changed.
There were fewer words and fewer smiles.
Now that he had started a company and his business was expanding, he looked more capable and experienced, and he looked much colder.
It was a company, and the person in charge was a young woman. If she did not act coldly, it would be hard to manage.
Qin Yuhan used to welcome people with a smile when she opened the dessert house. At that time, there was no pressure and no experience. Opening the dessert house was more like a kind of training.
However, it was different now. The newly opened online restaurant had been invested with all the savings of the Qin Family.
At this moment, the pressure was much greater.
Although Qin Hai and his wife didn't say anything and had always supported their daughter, Qin Yuhan couldn't be careless at this time.
She had spent all the money the couple had earned over the years.
The bank still owed the loan. If the company collapsed, although they wouldn't starve to death, all the hard work of her parents in the first half of their lives would go to waste.
As time passed, Qin Yuhan spoke even less. Even when she went home, she didn't talk much.
Looking at her daughter's gradual change, Yang Yun didn't know if it was a good thing or a bad thing.
Her daughter now was much more mature than before. However, in Yang Yun's opinion, this maturity was not as good as before.
Qin Yuhan didn't participate in the conversation between Qin Hai and his wife.
Yang Yun glanced at her husband. Qin Hai thought about it and said, "Yuhan, the area around Shanghai is now covered by the online restaurant.
In Capital, the online restaurant has also officially entered.
However, the platform can't make ends meet now, and the initial funds have been spent.
Now that there are online restaurant platforms everywhere, the pressure of competition is getting stronger. Do you have a plan for the online restaurant's development next year?
Also, these days, several investment companies, including some large enterprises, are quite interested in financing the online restaurant.
Do you think we should talk to them about financing? "
In the online restaurant, Qin Yuhan was the person in charge.
Qin Hai was her father, and he used to be a director Far away. Although he could make these decisions without asking his daughter, Qin Hai did not have the intention to do so.
However, Qin Hai was not in the mood to do so. His daughter wanted to make her career, and he was more of an assistant rather than making decisions for her.
When Qin Yuhan heard that, she looked up at Qin Hai and said, "Dad, the area around Shanghai is covered, and Capital is officially established. Next, should we follow the original plan and continue to set up branches in other first-tier cities? We can use the online restaurant to expand everywhere. Or, we can use Shanghai and Capital as the core to carry out regional coverage, connecting the north and south. Which of these two methods do you think is better? "
Qin Hai sighed in his heart. His daughter was only more talkative when it came to work now.
When he heard his daughter's question, Qin Hai thought about it and said, "We don't have enough funds now, or rather, we're at the end of our rope.
And in first-tier cities, other than Capital and Shanghai, there are already local platforms in other places.
Entering at this time will only increase our competition and spend more funds.
Instead of that, it's better to build a firm foothold and gradually expand from Capital and Shanghai.
Other platforms have not entered the second-tier and third-tier cities yet. If we enter at this time, the investment will be much smaller.
The market in second-tier and third-tier cities is also very vast.
Choosing first-tier cities in the early stages, on one hand, to make it easier to gain popularity, and on the other hand, it is easier for first-tier cities to accept food delivery platforms.
But since the rapid development of the mobile Internet, plus … plus the continuous promotion of Far away, online payment has become more convenient.
Now in second-tier and third-tier cities, the public is also very receptive to new things.
The foundation of the online restaurant's survival now exists.
From this point of view, entering first-tier cities or other cities will not make a big difference. Instead, it will save a lot of funds and reduce friction with other platforms.
The cost of encircling the cities from the rural areas is small. By the time we take over the market in these small and medium-sized cities, the online restaurant will have become a giant.
At that time, we can enter other first-tier cities in reverse, and it will be easier to achieve a breakthrough. "
This was also the development strategy of Far away. In the early stages, Far away used this method to slowly occupy the market in small and medium-sized cities, and then gradually expand to first-tier and second-tier cities, accumulating strength to participate in the competition.
After staying in Far away for a few years, Qin Hai had a thorough understanding of Far away's strategy.
Avoiding competing with the strong in the early stages, slowly accumulating strength, and then turning the tables in one fell swoop. This was the choice that Far away often made.
Of course, there were pros and cons to this.
The disadvantage was that once they gave up the market in other first-tier cities, it would be easy for other competitors to rise.
If they did not suppress them in the early stages, they would rise later, and the further they went, the more difficult it would be to deal with them.
However, the online restaurant's strength was not strong enough. If they participated in the competition at this time, it would be easy for their hands and feet to be tied down, resulting in a situation where both sides suffered losses and others benefited.
Using Shanghai and Capital as the base, slowly expanding outwards, and finally connecting to a line, it might be better.
Qin Yuhan nodded slightly and said, "Dad, you're right. Far away's promotion has led to the rapid rise of the mobile Internet, which is very helpful for our business expansion.
"Also, I heard that Far away seems to be preparing to enter the F&B industry.
"Far away is very strong. Once they intervene, even if we become extremely strong in Shanghai and its surrounding areas, there will be no room for development in the future.
"Far away has occupied Jiangbei. Once they expand outwards, be it in East China or North China, the central region will be cut off by them.
"At that time, it will be very difficult for us to expand and connect to a line.
"The only thing we can do now is to first expand and occupy the East China market while Far away has not made a move.
"This way, Far away may not continue to do this business.
"The reason why we are doing it now is mainly because there is a gap in the local business. Far away wants to fill it.
"For Far away, the F&B business is insignificant. As long as we fill this gap, it will be a problem if they will still do it."
In the past, Li Dong told her that Far away would not take the initiative to snatch her business.
However, Li Dong's meaning was also very clear. Although he would not take the initiative to do it, it did not mean that he would not do it.
If Far away felt that there was a need to do it and that there was a need to expand their business, then Li Dong would not deliberately stop them.
Far away really wanted to do it. They could either reap the fruits from these companies that were already doing it, or they could do it themselves. They could quickly defeat their opponents and become the first in the industry.
Either way, for the current Qin Yuhan, it was not what she wanted to see.
Therefore, the best way was to take advantage of the fact that Far away had not decided to enter the market and occupy the market first.
At that time, even if they still could not withstand a single blow from Far away, at least they would have the capital to negotiate.
It would not be like now, where they almost had no power to fight back.
When Qin Hai saw his daughter talking about Far away, he was not too moved. He pondered for a while and asked, "What do you mean?"
"Next year, the online ordering business will officially enter the three provinces of Jiangzhe, Sunan, and Jiangbei. Especially the three provincial capitals, which will be our first target. First, we will carry out business expansion in the three provincial capitals. Then, we will quickly occupy the three provincial markets and connect with the Shanghai market. At that time, more than half of the Hua Dong region will be covered by the online ordering business. "
Qin Hai looked at his daughter again and thought for a while before saying, "If Far Away also wants to carry out business deployment at this time, how are you going to deal with it?"
Facing a giant like Far Away, even if the online ordering business really covered Hua Dong, once Far Away joined in, the online ordering business would also face a crisis of life and death.
When Qin Yuhan heard that, she paused for a while before saying, "When that time comes, either we don't cooperate with Far Away or choose to cooperate with other companies.
Far Away has almost no hope of fighting alone.
"However, Ali is in Jiangzhe. Although the F&B O2O business is not a great business, as one of the IT overlords, Ali will not easily let go of the opportunity to expand.
"We took the initiative to invest in Ali. With Ali's support, we might not lose to Far Away.
"Of course, cooperating with Far Away is also another option.
"Far Away's deployment now is no longer inclined to monopolize the market. This can be seen from the fact that they gave up some other businesses after taking in the retail business.
"Instead of facing competition and starting from zero, I think they don't mind entering the online ordering business in the form of shares and choosing to cooperate to expand this business."
"Cooperate with Far Away?"
Qin Hai was slightly stunned. Yang Yun also looked at her daughter.
They did not expect that Qin Yuhan would actually have such an idea.
Cooperating with Far Away was indeed very beneficial for the online ordering business.
If it was not because of his daughter, if Qin Hai had simply resigned from Far Away to start his own business, perhaps a long time ago, he would have gone to Far Away to seek cooperation opportunities through some of his past channels.
But that was only what they thought. For their daughter, the relationship between her and Li Dong was the biggest obstacle.
Qin Yuhan's expression was calm. She nodded and said, "From a business perspective, cooperating with Far Away is the most suitable choice for the development of the online ordering business.
Far Away has resources and channels.
"Moreover, in the industry, with the support of Far Away, other competitors will be afraid before the battle even begins.
"We are the number one in the industry. If we cooperate with Far Away, it will be a strong alliance. Under such circumstances, the layout that would have taken seven to eight years to complete can be completed in one to two years.
"Of course, the premise is that Far Away has no intention of annexing the online ordering business.
"Otherwise, we can only choose Ali.
"General Manager Ma of Ali is not as independent as Li Dong. During the previous Huashan Summit, I also had a simple conversation with General Manager Ma.
"Although Ali has suffered heavy losses, its foundation is still there, and its strength has not suffered too much.
"Ali has not given up on the control and expansion of the retail business. Retail is not only about department stores and home appliances, offline F&B is also retail!
The significance of F&B O2O is not in the platform, but in the offline physical F&B stores and the user base covered by the platform.
"If we cooperate with the online ordering business, Ali can continue to operate the front-end business instead of the current retail terminal.
"In addition, the online ordering business already has its own logistics layout. Although it is not perfect, the foundation of the online ordering business from scratch is more solid than Ali's logistics.
"We are now in the F&B business, and the riders we recruit are only in charge of delivering fast food.
"However, with some slight adjustments, we can take on more business at any time.
"I think Ali will understand this point. At this stage of the new retail business, Far Away seems to be unified, but in fact, it is only the unification of department stores and home appliances.
"Starting from the F&B platform might be another way to revive the business.
"However, if we really join Ali, we have to be prepared to face Far Away's suppression.
"Far Away can let us do it on our own, but they will not allow us to join Ali, including Baidu and other companies.
"This is especially so for Ali. Ali has experience in managing Taobao, and Ali has its own payment product — Alipay!
"For the mobile internet, the mobile payment system is also a big key.
"Today, the two biggest payment systems in the market are Universal Card and Alipay.
"Platforms like us have always been controlled by these two companies.
"Far Away doesn't care about other financing institutions and other companies supporting us, but Ali supports us, which means that we can break away from the restrictions of Universal Card.
"In this way, we have to be prepared to compete with Far Away."
Seeing that his daughter was speaking logically, Qin Hai could not help but say, "That … If we cooperate with Far Away, you … I'm afraid we will have to deal with Far Away …"
Qin Yuhan naturally understood Qin Hai's concerns. She smiled and said, "Dad, there is no need to consider this when doing business. "Far Away's business is spread all over the country, including our payment system, which is also using Universal Card. "If we have to avoid Far Away for everything, we won't be able to develop our business. "You don't have to think too much. To him, the F&B platform is just an insignificant part. Far Away Technology's Boss Liu is already thinking highly of us by dealing with us. It has nothing to do with him."
That was right, but could Li Dong really turn a blind eye when it came to Qin Yuhan?
The main reason why Qin Hai's family moved to Shanghai to develop their business was to draw a clear line with Li Dong.
Now, they took the initiative to go back and contact Far Away.
Before Qin Hai could say anything, Yang Yun said unhappily, "Yuhan, must we do this?"
Qin Yuhan glanced at her mother and said softly, "Far Away can't do these businesses in the country. Unless we give up on expanding, we will be either a competitor or a partner.
"However, if we give up on expanding, we will soon be surpassed by others, even if we're still first now.
"By that time, we'll be limited to a corner, and I'm afraid we'll soon die.
"We've put too much effort into the Online Food Ordering Network, and I don't want to see that happen.
"Instead of waiting for death, it's better to take the initiative. This way, we can maximize our profits.
"If we don't consider personal issues, from the company's point of view, working with Far Away is the best choice.
"However, since we've entered the business world, I don't think there's a need to mix too many personal grudges.
"The matter between me and Li Dong is between us. It has nothing to do with the Online Food Ordering Network or Far Away.
"Dad, Mom, you don't have to think too much about it."
Yang Yun grumpily said, "So we still have to deal with that guy in the end after going one round here?"
Qin Yuhan corrected her, "You and Dad were his subordinates in the past, but working with him is different. We're partners, and it's mutually beneficial. It's no longer the same as before.
"That's the biggest difference!
"We don't need to care about what he thinks. At most, we'll choose Ali. I believe Ali won't reject us.
"Now, we have a choice.
"In terms of status, we're on equal footing with Far Away!
"However, once Far Away starts doing business on their own, and their business expands, we won't have a choice anymore.
"Therefore, we can't wait passively. We can only take the initiative.
"Now, Far Away's main task is to get the retail group listed. We still have a lot of room to maneuver.
"Once Far Away's retail group is listed, and Far Away has completely digested their gains, Far Away won't have any restraints, and we won't have a chance anymore.
"Therefore, in a few days, I'll be the first to enter the Jiangbei market.
Before Far Away's retail group is listed, we'll cover all the cities in Jiangbei. This way, we'll have the biggest capital! "
Yang Yun didn't say anything else, but Qin Hai looked at his daughter.
His daughter had said so much. Business expansion was one thing, but from Qin Hai's point of view, his daughter had some fighting spirit in it.
Wasn't Li Dong invincible in the business world?
As a whole, the Food Order Network couldn't pose any threat to Far Away. However, if it expanded in the field, it would be a threat to Far Away.
Especially at this time, there was still Ali in Jiangzhe.
If the two parties worked together, even Far Away wouldn't be able to suppress the Food Order Network in a short period of time.
From not having any sense of existence before, to being able to pose some threat to Far Away now. Perhaps in his daughter's eyes, this was a method of revenge and the greatest success.
Thinking about it, Qin Hai didn't say it out loud. He only said, "But expansion also requires funds."
Qin Yuhan gritted her teeth and said, "Communicate with the financial institutions first. If they can't meet my conditions, then … we'll find someone to borrow money! I think she probably won't refuse! "
Qin Hai and Yang Yun both looked at her, wondering who she was talking about.
However, Qin Yuhan didn't explain. She had already thought about it. If it really couldn't work, she would find Hu Xiaorui to borrow money.
Wasn't Li Dong very arrogant?
He was suppressed by two women working together. Let's see how he could still be arrogant.
Others might not be able to get Hu Xiaorui to deal with Li Dong, but Qin Yuhan knew that if she asked Hu Xiaorui to help deal with Li Dong, Hu Xiaorui would probably be happy to watch the show.
It was Chinese New Year's Eve, and that bastard didn't even say hello!
At the thought of that guy's family being happy and harmonious at this time, but she had to leave her hometown and settle down in Shanghai to avoid him, Qin Yuhan was filled with anger.
Why did she have to hide from him?
Jiangbei didn't belong to him. He should be the one hiding from her!
This time, she came back to Jiangbei aboveboard. There was nothing to feel guilty about.
She defeated him once in the business world. Even if it was just in the food and beverage field, Qin Yuhan had to let him know that the world didn't revolve around him!
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