The East Star Charity Night, under the watchful eyes of the whole nation, only came to an end at 11 pm.
This time, the amount of money raised exceeded everyone's expectations.
950 million!
Of course, this figure included the money raised by Li Dong and Far away, which amounted to 500 million.
As for Shen Qian, she had spent nearly 20 million yuan.
The actual amount of money raised by people from all walks of life was about 430 million.
The online auction also shone brightly this time.
There were a lot of people participating in the live online auction. The highest number of bids for an item was more than 200!
In the end, the online auction raised about 30 million.
It didn't seem like much, but in fact, Li Dong and Hu Xiaorui thought it would be good if they could raise more than 10 million.
In the end, they raised 30 million because of the publicity from Far away and East Star, as well as the number of people who paid attention to it.
Nearly one billion yuan in funds. This had created history in the history of private charity fundraising.
The previous record was set by East Star Charity Night last year, which was more than 400 million.
This year, Far away broke the record again.
However, the 500 million this year probably wouldn't happen again next year, and Li Dong wouldn't donate at the charity night again.
This year, it was mainly for publicity. Far away's half-year revenue reached 300 billion.
By next year, Far away would have everything it needed, so there was no need to steal the limelight at the charity night again.
…
At the same time, with the end of East Star Charity Night, the promotion day on July 18 was also coming to an end.
When Li Dong returned to East Garden, it was exactly 12 pm.
This year's May Day promotion day had created an actual transaction value of 2 billion.
Taobao wasn't bad either, and the actual transaction value had reached 1.6 billion.
It hadn't been that long since May Day. It had only been two months.
However, the online shopping market was developing at an unimaginable speed.
With Li Dong's promotion, as well as Far away's competition with Taobao, more and more people paid attention to it.
Just like in his previous life, Jingdong wasn't that famous in the beginning. The reason why Jingdong could rise was partly because of himself and partly because of the hype.
By bringing out Taobao for comparison, more people would naturally pay attention to it. Even if they didn't know about it before, they would know about it after others mentioned it.
Sometimes, a monopoly might not necessarily create the greatest benefits.
The competition between the two might have an additional effect and attract more attention from society.
This time, it was the same.
Far away and Taobao's competition was becoming more and more obvious. Both sides were constantly fighting with each other. Even those who didn't know about the two online shopping platforms now knew about them.
With the spread of the mobile Internet and the increase of 3G users, shopping with smartphones was convenient and simple.
After more than two months, the online shopping market was much more prosperous than before.
When Tan Haiying made the call to report, she sounded a little excited. Even Tan Haiying did not expect that Far away would make another breakthrough under such circumstances.
Far away was still in the pilot phase of the 7 · 18 promotion, and there was no large-scale promotion.
But even so, they still got a result of 3.6 billion in the end.
Just as Tan Haiying was excited about this result, Li Dong received the call and said calmly, "The result is okay."
Tan Haiying was disappointed by the word "not bad". Was such a result only "not bad"?
Li Dong did not want to hurt anyone, but 3.6 billion was indeed okay.
It wasn't the first time they did the 7 · 18 promotion. In fact, it wasn't much different from 11 · 11.
And the current online shopping market was similar to 12 · 12 in his previous life. In other words, the online shopping market was three years ahead of his previous life.
And in his previous life, Ali was the third time in 12 · 11. What was the transaction volume?
Close to 20 billion!
Far Away Mall and Wanjia.Com's current strength was no weaker than Taobao in 12 · 12 · 12. At this time, to achieve a result of 3.6 billion, other than being okay, what else could they say?
Not to mention, Far Away had opened up all kinds of consumer loans.
Logically speaking, it should be better than Taobao in 12 · 12 · 12 · 12.
But for this 7 · 18, Far Away's preparation, activities, and promotion were average. They were all in the pilot phase, so 3.6 billion was not considered too low.
Li Dong did not consider Tan Haiying's thoughts and continued, "This time, we have learned a lesson and prepared well!
In August, after Tencent resumes trading, we will start the promotion of 11 · 11 three months in advance. At the latest, early September.
At that time, it will be the off-season for offline sales, but the online shopping market doesn't care about that.
Without the offline distribution, the online sales will only be better!
This time, if we don't achieve a result of more than 20 billion, we will be letting down all the preparatory work.
Also, from now on, we can communicate with some third-party merchants and manufacturers.
This time, it was the first time we did the 11 · 11 promotion, so we must do all kinds of activities to the limit!
By November, the number of 3G users might even exceed 200 million.
From now on, we must also guide users to use their mobile phones to shop.
In the beginning, everyone will definitely not be used to it, but we need to guide them and develop this market.
20 billion is the bottom line. Previously, you said that the hardware could not keep up, but now, I think the hardware is not a big problem.
As the market flourishes, these things are developing faster than we imagined.
Now that the hardware can keep up, we are also expanding the scale of express delivery.
So, 20 billion is far from my expected result, it's more like double.
When 11 · 11 achieves more than 40 billion, I will give you a celebration! "
"40 billion …"
Tan Haiying was dumbfounded. Boss's appetite was getting bigger and bigger.
Luckily, Li Dong had set a target of more than 100 billion previously, and compared to 100 billion, 40 billion was not too surprising.
Tan Haiying took a deep breath and quickly said, "We will work hard to achieve this target!"
"Ok, let's put it this way first. Also, get Liu Hong and the rest to prepare and start submitting the application for resuming trading.
Try to get it approved quickly, and settle Tencent at the end of the month first.
Otherwise, Weibo will be listed soon, and I won't have so much time to do this.
Once the application is approved, arrange for the road show.
Get the underwriters ready. Tencent will resume trading on a large scale this time. Because we are resuming trading, we can be a little careless, but they can't.
If the results are not good, don't blame me for going back on my words! "
Hearing Li Dong's words, Tan Haiying did not take it seriously and continued to respond, "Ok, I will inform Boss Liu immediately."
"Ok, that's all for now."
Li Dong hung up the phone and said to Shen Qian, "In the next few days, I have to discuss the cooperation with the real estate group.
After that, I will probably go to Hong Kong to prepare for the resumption of Tencent's trading. After that, I am afraid I will have to go abroad to prepare for the listing of Weibo.
I may not be back until the end of August.
You must take care of yourself, and don't run around.
It's almost seven months now, and it will be eight months at that time.
I will call your mother later and ask her to take care of you for a period of time. Take care of these things before you give birth, so that I won't be in trouble when you give birth. "
Shen Qian said softly, "Don't worry, I am not a child. Besides, there are so many people at home. If I can't even take care of myself, then I am too useless. "
"Anyway, it's okay to be careful. I will also arrange for some medical staff to stay at home. If you can't go to the hospital in time, you can give birth at home. I will arrange for a sterile room later. In short, you can rest assured now. If you have any troubles, don't hide them in your heart. Tell me. "
Li Dong nagged for a while. Shen Qian took his arm and walked into the manor while whispering, "I am almost spoiled by you. Can you not be so good to me in the future?"
Li Dong was speechless and said, "How can you make such a request? You should have said so earlier. If you are not pregnant now, I can satisfy your request. Now that my belly is big, isn't abusing you the same as abusing my children? Can I do such a thing? "
Shen Qian said with a smile, "That's a promise. You spoil me now, but you have to be like this in the future."
"When did I say that? Did I say that? "
"You said it. Anyway, I heard it."
"You are hallucinating. This needs to be treated …"
"…"
The couple chatted and laughed for a while, adding some liveliness to the quiet East Garden.
…
So far away, 3.6 billion had been made in the promotion on July 18. It was also 3.6 billion that was advertised to the public. There were no false reports.
This was different from Li Dong's personality in the past.
Ma Yun, who had not left Pingchuan, frowned when he saw the published data So far away.
Yesterday, Taobao's performance was also good. It exceeded the 1.6 billion on May 1 and reached 2 billion.
So far away, the public data was 3.6 billion, while Taobao's was 2.8 billion.
From the looks of it, the difference between the two was not that big.
But So far away's data seemed to be a little less.
Based on Li Dong's habits and So far away's habits, it was more appropriate to round it up. 4 billion was reasonable.
Ma Yun actually did not know if the data was true or false. He needed some time to find out and calculate it.
But he knew that So far away's real data should not be too bad.
At this time, 3.6 billion did not seem to be too high.
Li Dong, who was used to bragging, did not brag this time. The abnormal was actually the devil.
Ma Yun felt that Li Dong was holding back, holding back to release a big shot.
And this shot might be fatal to Taobao.
Ma Yun, who was in the hotel, really wanted to talk to Li Dong at this time.
But when he called Li Dong, Li Dong simply said "very busy" and hung up. When he called again, Li Dong ignored him.
This made Ma Yun very angry. He really spent tens of millions last night!
In the end, this guy turned hostile and didn't recognize him at all.
He spent the money, couldn't see him, and couldn't find out anything. What else could he do?
When he learned from others that Li Dong had talked to more than ten real estate developers today, Ma Yun knew that this guy was probably going to be busy.
Now, although he did not want to make a trip in vain, Ma Yun still rushed back to Lin 'an on the afternoon of the 19th.
…
When Ma Yun and others left, Li Dong did not see them off.
At this time, he was indeed busy.
Since the business square cooperation plan had started, Li Dong wanted to finish it quickly. It was more convenient to reach an agreement now that everyone was here, so that he would not have to talk to them one by one later.
In the hotel conference room.
This time, Li Dong did not talk separately, but gathered several medium-sized real estate groups together.
After talking for a while, Li Dong said, "You don't have to be pressured to refuse me.
In fact, I said that I won't let you suffer losses.
None of the companies that cooperated with Distance would suffer losses.
The business square is rented to others, and it is also rented to Far away.
Other companies sign at least a five-year contract, and it is common for them to sign a 20-year contract.
The ten-year contract that I asked for should not be difficult for you.
In addition, let's put it this way. Under the same conditions, I will give 3% more rent than other retail companies. If you are still not satisfied, then I really have nothing to talk about. "
As soon as these words came out, several people in the conference room looked a little strange.
A year-on-year increase of 3%!
It did not sound much, but in fact, for these people, the annual rent of some business squares Far away requested was millions or even tens of millions.
Just a 3% increase would be a few hundred thousand.
A few hundred thousand increase in rent was not a small amount, especially with such a large-scale increase. Far away wanted more than one or two companies.
Li Dong saw that they were tempted and sighed lightly. He did not continue.
Now, in the retail group, the cost of rent had actually increased by a lot. It could reach more than 30% of the expenses.
On the basis of 30%, another 3% increase would increase the total cost by about 1%.
Compared to the huge system Far away, a 1% increase was not a small amount!
If the scale of this cooperation reached 100 billion, Far away would have to spend another 1 billion. This was also Li Dong's target.
Spending an additional 1 billion a year was not a small amount for any company.
But now, since Li Dong had made up his mind, he did not think about this anymore.
If this 100 billion investment could achieve a 200 billion revenue increase, it would be enough.
Even if it was only a three-month payment cycle, it was equivalent to an additional 50 billion in arrears from Distance Media. If Distance Media was brave enough, they could use this money for free.
50 billion interest from the bank was not low. It was much more than the additional 1 billion he had to spend now.
Increasing the annual revenue by 200 billion, an additional 50 billion for free use, and an additional 1 billion. Li Dong could accept this.
Of course, it was more than that.
After all, Far away did not have money now. The funds for this business square monopoly plan had to rely on financing and loans. Li Dong could not be bothered to calculate the interest. This had to be paid from the retail business.
As long as the profits could cover the interest payments, Far away would not suffer a loss.
If the profits were not even enough to cover the interest, then it would be like what Yuan Chengdao said. They would have a reputation, but in fact, it would be a huge loss.
In 2009, Li Dong did not feel that the profits from the retail business were not enough to cover the interest payments. Even if there was such a day, it would be after the online shopping market reached a few trillion.
The current online shopping market was not even a trillion, and the impact was average.
Also, the labor costs were not as high as in the future. In the end, they should be able to earn a little from the interest payments. This might be only 1%.
Outsiders might feel that this investment was not worth it. If they could get a loan of 100 billion, it would be more worth it to invest in something else.
It was not that many companies did not want to get loans, but they could not get loans. If they could get 100 billion, and the annual return was less than 10%, no one would do it.
Far away had the ability and capital to do so, but their only thought was not to lose money. If this news spread, many people would laugh at them.
Li Dong did not care if others laughed at him or not.
He said that a 3% increase in rent was an increase in profits, and it was not easy for anyone to reject it.
A few hundred thousand in a year, and a few million in ten years.
A few million in a shopping mall, and some companies developed as many as five to six shopping malls. That meant tens of millions of income in the next ten years.
Everyone knew how to do the math.
Just as Li Dong said, it did not matter who they rented to. Far away just wanted to have the right to choose.
These medium-sized real estate developers would not consider as much as the big real estate companies.
They might be powerful locally, but they were not competitive in China.
The big real estate companies still had to consider many things, such as their influence and the disadvantages of being monopolized by Far away. But these small real estate developers did not need to consider all these.
After Li Dong mentioned a 3% increase in rent, the people in charge of several companies thought about it for a while, and someone directly agreed to it.
Now, the outside world was familiar with Li Dong's style.
He liked to do things once and for all. Since he had said so much and wanted to pluck hair from Li Dong's head, Li Dong might not succeed in the end.
In fact, this result was already much better than what many people had expected.
The signing of the contracts was smoother than everyone had expected.
On the 19th, Li Dong signed 14 contracts involving as many as 38 shopping malls.
Some of the shopping malls were still under lease.
Li Dong did not ask anyone to break the contract. The cost was too high, and even if he wanted to monopolize the market, he could not afford it.
Now, it was enough. The expired shopping malls, the expiring shopping malls, and some newly built shopping malls were enough to restrict other companies.
Now, many of the old shopping malls were obsolete.
Society was progressing and developing, and those old shopping malls were on the verge of being eliminated.
They monopolized the newly developed commercial plaza, restricted the expansion of other companies, and interrupted their replacement process. Just this alone was worth an extra 1 billion a year, and Distance was already making a profit.
…
While Li Dong was negotiating and signing the contracts, Tencent submitted an application to the Hong Kong Stock Exchange and the China Securities Regulatory Commission on the 19th.
It had been two months since Tencent's restructuring.
For an Internet company, it was much easier to complete the restructuring in two months than for a real estate company.
Tencent might still have some problems, but it could still consolidate after the restructuring.
As long as the China Securities Regulatory Commission and the Hong Kong Stock Exchange approved, these small problems would not matter.
After Tencent's application was submitted, Li Dong's negotiation with the real estate developers in Pingchuan was ignored.
At this moment, everyone's attention was on Tencent's restructuring.
As for the expansion of Distance Retail, not many people cared about it.
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