After talking about the debt repayment, Li Dong and Chen Lang's discussion did not end there.
Bai Su entered the door and poured them a cup of hot tea. Before she left, she heard Chen Lang say, "General Manager Li, it's time to launch the boutique supermarket plan.
This year, all the major supermarkets have begun to invest in this area.
As for China Resources, Ole Boutique Supermarket was launched in 2007. It did not expand much in 2008, but since the beginning of this year, it has begun to expand the boutique supermarket.
Moreover, China Resources has begun to build the Ole Boutique System and create different categories of boutique brands under Ole.
In addition, Hutchison Whampoa in Hong Kong had previously built Taste Boutique Supermarket in Hong Kong, but it had not entered the mainland before.
But at the beginning of this year, Hutchison Whampoa opened the first Taste Boutique Supermarket in Guangzhou.
Moreover, its Baijia had created a second boutique brand, Great, and it was also showing signs of entering the mainland market.
In addition, after Bailian began to integrate its supermarket brands last year, although it sold some ordinary supermarket stores in the north, it launched BHG Boutique Supermarket in Beijing.
Also, Yonghui, which was acquired by Bailian, is now rapidly expanding in the southern market after receiving financial support from Bailian.
It is mainly focusing on fresh food supermarkets, and I heard that Yonghui is also planning to launch its own boutique brand.
Also, Sun Hung Kai Group has begun to set foot in high-end retail and built Citysuper high-end supermarket.
By the way, Gao Xin's RT-Mart has also begun to develop in this field.
I heard from a friend of RT-Mart that they have a plan to build a boutique supermarket called RHLavia … "
Chen Lang was still narrating, but Bai Su couldn't help but burst out laughing.
When Chen Lang stopped talking and looked at her, Bai Su immediately apologized, "President Chen, I'm sorry. I didn't mean it."
Chen Lang chuckled and said, "It's fine. I just don't know what I said just now, but Assistant Bai couldn't help but laugh."
As Li Dong's secretary, Bai Su did not have such self-control. She had been a secretary for more than a year in vain.
It was not that Chen Lang was dissatisfied, but Bai Su's sudden laughter and interrupting his report was a little inappropriate after all.
Chen Lang didn't mind, but Li Dong would probably be dissatisfied. This could also be considered as giving Bai Su a chance to explain.
Unexpectedly, as soon as Chen Lang asked, Bai Su's face flushed red, and she stammered as she didn't know how to reply.
At this time, Li Dong slightly frowned and said, "If you have any complaints, just say it. If you don't have any, just laugh foolishly for no reason. That's a provocation to your superior. 10 marks will be deducted for this year's assessment!"
Bai Su looked aggrieved. Far away, ever since the online assessment system was implemented, points were deducted as the standard.
The initial maximum score was 100 points. If one's score was deducted below 60 points, then sorry, they would have to resign or be demoted.
Those with less than 80 points would not have the opportunity to be promoted within a year.
If he wanted to be promoted or get a full bonus, he had to get at least 80 points.
10 marks were deducted in one go. This year had just started. If he or she randomly dropped the ball later on, then he or she could forget about getting a promotion and a full bonus.
But thinking of what she was thinking just now, Bai Su couldn't help but look at Li Dong again.
Seeing Li Dong glaring at her, Bai Su gritted her teeth and said in a low voice, "I just … just thought of these names. I was afraid that when CEO Chen asked General Manager Li to name them, General Manager Li would be so worried that his hair would turn white."
"Pfft!"
Chen Lang couldn't hold it in this time. He was drinking tea when he suddenly burst out laughing.
Luckily, Li Dong was far away and wasn't affected.
But hearing this, Li Dong was also furious. He said angrily, "Get out!"
Bai Su looked embarrassed. She turned around and hurriedly ran away.
She knew that she would definitely be scolded after saying this.
But who asked Li Dong to force her to say it? She couldn't find any other excuse at the moment, so she could only tell the truth.
Moreover, it was the truth anyway.
Hearing the names of other people's boutique supermarkets, Li Dong, who only knew how to name things according to people's names, could come up with a decent name?
After Bai Su left, Li Dong rubbed his temples and said speechlessly, "Is it that funny? It's just a name. How can I not come up with it?
Forget it, let's not talk about this first.
We still have to go with the boutique supermarket strategy.
I've said it before. We have to have what others have. We have to have what others don't have.
Actually, I know that there is a limited audience for boutique supermarkets. The scale is limited, and the impact on the company's revenue is even more limited.
But capturing the high-end crowd is also one of our tasks.
Far away, the audience includes everyone, including the current group of people who call themselves the elites of society. "
When Li Dong said this, there was a hint of mockery in his tone.
He didn't hate the rich because he was the richest person in the world.
But the richer the person was, the closer they were to the common people.
On the contrary, there were some middle-class people who liked to use the elite crowd to distinguish themselves from ordinary people, thinking that they were two completely different classes.
These people felt that it was very low for them to go to ordinary supermarkets to queue up and shop with the uncles and aunties.
That was why there were boutique supermarkets. That was why boutique supermarkets had a market.
According to Li Dong's idea, it was actually better to take the Aldi route to the common people. This was also the route Far away had always taken.
However, he had to admit that these middle-class people were sometimes extremely authoritative in a certain field.
Far away, if they didn't keep up with the rhythm, it was easy to be led astray by these people.
Because of this, even if the influence of boutique supermarkets was limited, Far away had to be a boutique supermarket.
Of course, boutique supermarkets were actually a trend after the expansion of the online shopping market.
As the scale of online shopping expanded, the traffic of ordinary supermarkets would decrease.
On the contrary, boutique supermarkets took the high-end route and would not be affected by online shopping.
When physical department stores were affected, boutique supermarkets could be used as a showcase for Far away, as an experience area.
Chen Lang nodded and said, "Boutique supermarkets are indeed limited, but we have to do it.
Moreover, as the economy develops, the number of middle-class people will increase, and boutique supermarkets will gradually step onto the stage.
When the basic material needs are satisfied, the masses will pursue a higher level of spiritual enjoyment. This is inevitable.
Therefore, in the future, boutique supermarkets still have a future.
Moreover, you reached an agreement with some real estate giants in Beijing last time to enter high-end villas and residential areas. This is also our advantage and opportunity.
To be honest, I'm afraid we're the only ones in the entire retail industry who can do this.
From the root, we can directly intercept the high-end consumer areas. This is much better than competing with others.
If there is a high-end boutique supermarket in the residential area where they live, these people will not deliberately choose other boutique supermarkets to shop.
As for the construction of the high-end residential area, it just so happens that only big real estate developers have the capital to develop it.
From this point of view, although we are slightly slower than others in launching boutique supermarkets now, we actually have a greater advantage than them. "
After saying that, Chen Lang continued, "So it's necessary to go online. At present, we are mainly focusing on the first-tier cities. Next, we will slowly penetrate into the second-tier and third-tier cities.
As for the third-tier cities, there's no need.
When the socioeconomic development reaches that stage, we can continue to expand.
As for the layout of the first-tier cities, in my opinion, we don't need too many.
More means that there are many people.
The rarer something is, the more expensive it is. If there are too many, the boutique supermarkets will not be boutique supermarkets.
Therefore, in a first-tier city, three to five supermarkets are more than enough. "
Hearing this, Li Dong said, "In your eyes, the first-tier cities are referring to Beijing, Shanghai, Yangcheng, and Shenzhen?"
Chen Lang hurriedly smiled and said, "Of course not. Jinling, Jiangcheng, Jinmen, Linan, Shancheng, and Jiaozhou are also within the scope of my plan. In other words, the first phase, the boutique supermarkets will be launched in these ten major cities. On average, four in each city should be enough. My idea is to launch 40 boutique supermarkets this year to try. "
"Forty …"
Li Dong slightly frowned and said, "That's too much."
According to the investment budget, a boutique supermarket of the same size was equivalent to opening three ordinary supermarkets of the same size.
The difference was that big!
Forty was equivalent to adding an additional 120 ordinary stores this year, outside of the plan.
Boutique supermarkets were also divided into sizes, but normally they would not be too small. Even if there was no need for such a big place, even if there were very few people.
However, in order to distinguish it from ordinary supermarkets, in order to create that kind of enjoyment and unique atmosphere for the middle and high-end people, they would rather leave it empty and make it big.
If it was too crowded, it would not be called a boutique supermarket. It would be better not to do it.
According to the previous investment amount Far away, the size of the store was the most suitable to use Beijing as a comparison.
This time, there were also more than a hundred stores in the Beijing area, including convenience stores.
And the price of selling it was close to five billion yuan!
The investment amount for forty boutique supermarkets would probably not be lower than this. The investment for a single store would probably exceed a hundred million yuan.
At the very least, it would be an investment of four billion yuan.
To invest so much in a boutique supermarket, at the moment, it did not seem worth it.
Chen Lang directly wanted to cover the ten major cities. In Li Dong's opinion, it was a little too much.
However, back then when they were headhunting Chen Lang, Li Dong had promised that Far away would be built into a boutique brand.
Now that it had been so long, Chen Lang also had high expectations in this area. If he rejected it again, it would seem like Li Dong was going back on his words.
Li Dong said, "Forty is still a little too much. The target audience might not be that big. In the future, if the target audience increases, we can fill in more. Currently, China Resources' Ole Boutique Supermarket is the largest in the country. But until now, there are less than twenty stores. It has been three years. We have the determination to be the first. That is a must. Forty is too much. Thirty is enough. "
The moment he finished speaking, Chen Lang smiled happily and said, "Thirty is fine too. We can give it a try first."
Actually, he did not have to say forty. But he considered that Li Dong liked to bargain a little. So, he gave a little more and let Li Dong bargain.
Originally, he thought that it would be good enough to have a quota of twenty stores. Now that Li Dong had given a quota of thirty stores, it had already exceeded his expectations.
Seeing that Chen Lang's face was wrinkled from smiling, Li Dong was speechless. After a while, he said, "We can't rush the boutique supermarket. We can do it slowly.
Also, it is best if they are self-owned properties.
Boutique supermarkets are located in the most prosperous and high-end places. Currently, the rent is sky-high. In a few years, we will not even be able to pay the rent even if we work for the landlord.
Although it is a big investment to buy it now, it will be like a horse race.
In fact, most of the companies that run boutique supermarkets have the same idea.
Let's not talk about the profits of boutique supermarkets. Their original intention is to rely on the property to maintain their value. "
"Then, the investment will be even bigger."
"There is nothing we can do even if the investment is big. Or we can do less and take it slowly.
In this area, I can give you a maximum investment of 5 billion. Any more and it will delay the business.
Boutique supermarkets are just a supplement to the industry and not the main body. To be able to invest 5 billion is equivalent to a medium-sized retail chain company.
Other than us, no other company in the country can do this.
If it exceeds 5 billion, it will exceed my range. You should know what to choose.
Don't play tricks with me this time. If you exceed the budget by a few billion, I will not pay for it. If you want to pay for it, find someone else.
Even if I agree, others will not agree. "
Li Dong warned in advance. Far away people like to do this kind of thing.
The budget is fine, but they exceed the budget every time.
Far away Airlines had budgeted 2 billion last time, and the budget was more than doubled.
They let Li Dong foot the bill every time, and Li Dong had a headache.
5 billion for a boutique supermarket is indeed his limit. He will not do it if it is more, and the other shareholders will not agree.
Of course, as it is self-owned properties, it is equivalent to investing in real estate. Also, it sounds better in name, and it will not attract attention. 5 billion is still within Li Dong's range.
Even if the boutique supermarket loses money, Far away will be able to make a lot of money from the property market in the next few years.
Also, the profits are not as bad as the real estate companies. This is what many retail companies are doing. Some retail companies have more land than the real estate companies, but no one cares about it.
Chen Lang does not care about what Li Dong said. 5 billion is enough.
To be honest, how many of the Hua Xia retail companies have more than 5 billion in assets?
There are less than 30 companies in terms of net assets, maybe even less, about 20 companies.
A boutique supermarket can be ranked among the top 30 retail companies. Chen Lang is satisfied with it.
After talking about the general situation, Chen Lang finally said with a smile, "Director Li, then I'll have to trouble you to give it a name."
Li Dong glanced at him. He had expected this guy to say this.
However, Li Dong was already prepared. He immediately said, "The other supermarket's premium brands might look foreign, but in fact, they aren't that great. They can't even be called out and are useless in promoting their brand awareness. Although we are going for the high-end brand, we need to be more down-to-earth. At least, people will know that we have this brand. I thought about it. YFLD is not bad. Don't people like to use English? We will satisfy them. "
Li Dong said it naturally. Chen Lang's brain is working very fast. He mumbled. "Infiniti? No, YFLD … Far away … Li Dong … "
Chen Lang's face stiffened when he said this!
I knew it!
I should have guessed it!
This guy has always been like this. Is it possible to expect him to give a meaningful name?
YFLD？
How could this be considered classy?
Just as he was thinking, Li Dong explained seriously. "The full name is not Far away Li Dong. It is Your Friend Li Dong. Your friend Li Dong will provide you with the service you need the most!"
"Cough, cough, cough …"
Chen Lang coughed violently. Is there a difference?
Is there really a difference?
Was there even a need for him to explain himself?
Chen Lang felt helpless. Fine. You are the boss. You have the final say.
Chen Lang does not care about how others interpret this. Anyway, this narcissistic boss likes to use the letters LLD.
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