Far away's press conference had yet to end.
The news that Li Dong was going to sue < Forbes > Magazine had already spread.
The reason why it happened so quickly was that the Forbes World's Richest List had just been released today and many people were paying attention to it.
Especially Li Dong, who had just been named one of the world's top ten richest people and the world's youngest top ten richest people, he had attracted even more attention.
It just so happened that Distance was holding a press conference, and it just so happened that the international version of Distance's Weibo had been launched around the world. The news quickly moved from the Chinese version to the international version, which was also the reason why the news was quickly known by everyone.
So many coincidences, so many coincidences.
The onlookers were watching the show, but some of the sharp-eyed entrepreneurs reacted quickly after the initial shock!
What a man, Li Dong!
He had probably made up his mind a long time ago.
He might not have chosen this time to launch an attack on Forbes.
In the last interview, Li Dong's words implied that he was preparing to enter the international market.
The reason why Lu Zhou publicly attacked Forbes at the press conference was most likely to increase his international reputation.
Although there were pros and cons to such a reputation.
Far away had always been limited to the domestic market. In the international market, other than Weibo, there was almost no industry that people knew about.
This time, with the opportunity to compete for the World's Richest Man, there was a high chance that the domestic brand Far away would instantly become an international brand.
If Li Dong succeeded this time, then he would be known as the top marketing expert of Hua Xia. There would probably be people who would accept it.
To operate the Hua Xia brand into an international brand, for other companies, an investment of one billion or eight hundred million in advertising might not be effective.
But this time was different. "Compete for the World's Richest Man", "Asia's Richest Man", "Forbes' First Lawsuit", "The World's Youngest Richest Man" …
These keywords would attract the attention of everyone.
If Li Dong was always on the list, if Li Dong did not enter the top ten this time, if Li Dong did not have Weibo to promote, if Li Dong was not so young …
Without all these, Li Dong's decision to sue Forbes Magazine would not be of much use.
But with the above prerequisites, plus he already had a strong focus.
At this time, if they were to publicize it wantonly, the effect of public opinion would probably be beyond everyone's imagination.
…
Shanghai.
Shi Yuzhu, who had always been known as the top marketing expert in the industry, burst into laughter the moment he saw the news. "What a great Li Dong! It's a profitable business with no capital, well done! "
Because of Brain Platinum, Shi Yuzhu stood at the peak of marketing.
Even in business schools, there were marketing cases about him.
When Li Dong was at Jiangbei University, he had even heard his professor talk about Shi Yuzhu's case. Shi Yuzhu, who was born in Jiangbei, was also the model for many businessmen in Jiangbei.
This time, Li Dong actually chose to sue < Forbes >, which surprised Shi Yuzhu.
Of course, they could only sigh in admiration.
This, he could not learn.
It wasn't that he didn't want to learn, but he was also on the list of the world's richest people. He was ranked around 480, with a wealth of more than 1.5 billion USD.
If he wanted to sue, he could use the same excuse as Li Dong.
However, he was a tycoon at the bottom of the list. If he really sued, he would become a laughing stock. Not only would no one pay attention to him, but he would also be laughed at for overestimating himself.
Li Dong was different. He was currently the richest man in Asia, and he was fighting for the position of the world's richest man.
Li Dong's position was very influential in the business world.
He could only attract the attention of < Forbes Magazine > by suing them.
If it were Shi Yuzhu, they would not even bother to pay attention to him. Sue him if you can.
Shi Yuzhu looked at his computer and smiled as he muttered to himself.
Shi Jing, who was sitting opposite him, could not help but ask, "Dad, is this necessary?"
Shi Yuzhu raised his head and looked at his daughter. He smiled and said, "Why not?"
"He is now the richest man in Asia, and he has a high reputation. If he chose to sue < Forbes Magazine > at this time, it would make him look petty."
Shi Yuzhu laughed and said, "Petty?
Do you think that he is too narrow-minded and not broad-minded enough?
Or do you think that the richest man in Asia is also well-known in Europe and America?
It's just suing < Forbes Magazine >, not the American President.
< Forbes Magazine > might have a certain social status and international reputation, but it is still a media organization.
Also, do you think that Li Dong will sue someone so casually?
The chances of him winning are very, very high!
Because he is Li Dong, the richest man in Asia. He is a young business magnate who has influence in Hua Xia and even the world.
And < Forbes Magazine > is actually the mouthpiece of the Republican Party. It is not the same party as the person on the stage now.
So what if Li Dong sues < Forbes Magazine >?
The government will not side with one party. Instead, the Republican Party cannot intervene. If they intervene, do you believe that the American government will stand on Li Dong's side?
This is a serious business with no capital but high profits. Why not do it?
If it were me, if I thought of it, I would do it too.
Not only will I do it, I will also make it big!
Make it known to the world and cause a global sensation!
If I guessed correctly, Li Dong is likely to take this opportunity to step into the Faraway Group's international expansion.
And my guess is that the first stop will be the United States.
As for the breadth of mind, these things are superficial. When you achieve success, then these problems do not exist.
The benefits in hand are the real benefits.
In the past few years, I was criticized by many people, and many people scolded me.
So what?
In the end?
In the end, I am now a marketing master, a model.
Li Dong is the same. If he uses this to open up the international market, then he will be a model.
And if he really wins, he will force < Forbes Magazine > to change its list, then he will be the world's richest man.
The world's first Chinese richest man!
The first richest man under the age of 30!
The first richest man from Asia!
This series of accolades will suppress all shortcomings and attacks. "
Shi Yuzhu did not agree with his daughter's idea. As for the first Chinese richest man, of course, he did not include Wu Bingjian, a Qing Dynasty businessman who was previously named the world's richest man by < Wall Street Journal >. That was meaningless.
If Li Dong really becomes the world's richest man, then it will be a well-deserved title.
As for what happened more than a hundred years ago, who knows if it is true or not? Who still remembers that there was a Chinese who became the world's richest man?
It is said that the West is capitalistic, but is it not the same in the East?
If you are the richest man in a county, everyone does not care. There are too many counties in Hua Xia.
It is the same for the richest man in a city.
The attention of the richest man in a province is limited since it is across the province.
But it is different to become the richest man in Hua Xia, the world's richest man.
At this time, it is no longer limited to the country, but the whole world.
Even the Hua Xia government must pay great attention to this time. A world's richest man in Hua Xia will not only affect Li Dong, but also the entire Hua Xia economic market.
Sometimes, the richest man brings more than just fame.
At this time, Shi Yuzhu is sure that the Ministry of Commerce's decision is coming, and Li Dong will win.
When Li Dong is fighting for the title of the world's richest man, the Hua Xia government will not hold him back. These matters will be settled soon, and Li Dong can fight freely.
A simple action by Li Dong will bring him countless benefits.
Isn't this making huge profits without any capital?
That is why Shi Yuzhu is full of praise and admiration for Li Dong.
Their marketing is still limited to the media and product marketing. But Li Dong has already surpassed them.
Li Dong was now marketing and packaging himself as well as the entire group, and what he chose was not marketing in the traditional sense.
In other words, this is a controversial marketing method, and it is very meaningful.
Shi Yuzhu is already considering if he should learn from Li Dong and make a name for the giants in other ways.
Then, Shi Yuzhu continued to say to his daughter, "Don't hang out with those unreliable people all day long. I will bring you to meet other friends in the circle later.
Doesn't Li Dong like to recognize his eldest niece?
Later, you should also go and recognize an uncle. Be thick-skinned. Will it kill you to call him uncle?
Old Liu's daughter is older than you. Although she says that she is embarrassed, she still takes the initiative to get close to Li Dong.
Her status in Goldman Sachs is getting higher and higher, and the funds she can use are getting more and more. Recently, she has used more than 500 million US dollars. Where did the money come from?
It is because Goldman Sachs thinks that she is familiar with Li Dong, and they gave her more authority in the Weibo financing last time.
If you can learn from Old Liu's daughter and get me 500 million US dollars of investment, your father will wake up smiling.
Speaking of which, in recent years, there have been many young elites in Jiangbei's younger generation.
Longhua's Hsu Shengzhe, East Star's Hu Xiaorui, Jinding's Ji Lanxin, and Li Dong are all the pillars of the business world in Jiangbei.
We are also from Jiangbei. Let's take some time to go to Jiangbei and get to know them.
The giants also need resources and support now.
Li Dong's online media system is getting bigger and bigger. Weibo, PP, videos, and even shopping malls can be used as media.
Moreover, their gaming platform is getting more and more influential. Together with East Star Entertainment, if we really cooperate with the giants, it may bring us a lot of benefits.
In short, learn something.
The giants will be handed over to you sooner or later. Your father is old and behind the times. I can't keep up with the pace of these people.
If you don't work hard, sooner or later, you will be forgotten by others. The giants will also be forgotten in a corner! "
Shi Jing was not really a playboy. When she heard this, she quickly said, "I know. Isn't he getting married soon? Dad, I will go with you when the time comes. "
Shi Yuzhu laughed and nodded. "Okay, let's go together and meet the world's richest man!"
Although Li Dong had not won yet, Shi Yuzhu had already called him the world's richest man.
If not this time, there will be a next time. If not next time, there will be a next time!
What is Li Dong afraid of? He is only 24 years old. He has a long way to go.
As long as he does not do anything stupid, reaching the top is only a matter of time.
…
In the business world of Hua Xia, Shi Yuzhu was not the only one talking about it.
Many people were discussing and analyzing the situation.
The richest man in Asia and even the world is worthy of everyone's attention, analysis, and discussion. Their every move is sometimes worth learning.
On this day, the Ministry of Commerce officially made a decision.
There is no need to discuss the case anymore.
The two state-owned enterprises and Suning do not need to be considered. As for foreign investors, can they compare with Faraway Group?
There are not many foreign investors involved this time, and none of them have come forward. Therefore, the competent authorities naturally do not need to consider their influence.
Hua Xia, a private entrepreneur, reaching the top of Asia's richest man, has tilted their minds.
The moment Li Dong chose to sue Forbes, this tilt has been decided.
If they do not drag Li Dong down now, even if Li Dong does not become the richest man this year, he will become the richest man next year, the year after, or in the near future!
Hua Xia is now integrating into the world. Not only does he need to improve his hard power, but he also needs to improve his soft power!
The throne of the world's richest man is the pinnacle of soft power in the business world.
Far away has one good thing. It is not a company that specializes in real estate and energy monopolies.
If the head of such a company really ascends to the throne of the world's richest man, it will be controversial.
On the contrary, Far away, which focuses on the Internet and retailing, will be recognized.
Today's global rich list and world famous company rankings are dominated by these two types of people. Of course, this refers to private enterprises.
Among private enterprises, the retail industry and the Internet industry account for more than half of the country.
The same is true among the tycoons.
On the contrary, other companies that monopolized industries were not remembered by people. With that kind of wealth and strength, people felt that it was a matter of course. It would not produce the celebrity effect of people like Li Dong.
…
At the same time.
The Forbes Group in the United States also received the news.
Steve Forbes, the CEO of the Forbes Group and the editor-in-chief of Forbes magazine, was a little stunned when he heard the news.
But it was only for a moment. Steve Forbes responded in English on the phone, "We accept the challenge!
Titan Lee is very interesting and far-sighted.
The next issue of the magazine will do a special report on Titan Lee as the theme.
If necessary, I can even go to Hua Xia in person to talk to him and do an interview.
He needs to use us to create hype, and we also need it.
I think he won't care whether he wins or loses. Similarly, we won't care either. "
Forbes is not without competitors. In the United States, Fortune magazine is their biggest competitor.
Steve Forbes is not a nobody. He is known as an economic prophet and has won many awards.
He is also an expert in marketing.
Between 1996 and 2000, he once spent 67 million US dollars at his own expense to run for the presidential nomination twice.
Of course, he wanted to be the boss, but Steve's other purpose was to use the nomination campaign to let everyone know and remember Forbes.
According to him, this amount of money is only enough to buy 10 minutes of advertising in the Super Football game.
But he spent the same amount of money to make the United States and the world remember him and Forbes.
Therefore, Steve Forbes quickly guessed the purpose of the young man who is the new richest man in Asia.
Steve has researched Li Dong before.
He has researched all the world's richest people published by Forbes magazine. As for Li Dong's criticism that he did not do in-depth research and underestimated his wealth, Steve did not bother to defend himself.
Don't forget, that was the 2008 ranking!
Three months ago, Li Dong's personal wealth and the environment at the time were about the same.
The ranking released in November was based on the demand of the Hua Xia people. The Forbes Hua Xia ranking was updated in real time. In fact, this kind of statistics was not done in real time. It was done a few months in advance.
In November 2008, Li Dong's personal wealth was 108 billion yuan. In January 2009, Forbes finished the statistics and gave a result of more than 145 billion yuan. Forbes did not underestimate Li Dong at all.
As for now, who knows how much money Li Dong has.
Also, the economic environment changes every day. The published list is naturally not as accurate.
Steve said a few words into the phone and continued, "Also, using this opportunity, haven't we been discussing the real-time rich list? If we can't reach an agreement with Titan Lee, then we can take a step back and admit our mistake. We can use this opportunity to launch the real-time rich list! "
For business elites like them, whether they take a step back or advance, the ultimate goal was to maximize their profits.
If Li Dong did not make a fuss this time, the real-time rich list tracking might cause some rich people to resent it.
But now, there was no problem. Look, Li Dong, this tycoon, felt that there was no real-time update of his wealth and chose to sue.
In order to avoid these problems, in order to better inform the public, in order to better serve everyone, Forbes sought perfection.
It was time-consuming and laborious to track in real time.
This way, even if they compromised with Li Dong in the end, they would still make a profit.
Originally, they wanted to delay the release for a few years. Now, no matter if they advanced or retreated, they would not lose.
Also, they can use Li Dong's limelight to boost < Forbes > < Forbes >.
Li Dong saved a lot of advertising costs, and they did the same.
Their opponent, Fortune, wanted to surpass them. Just wait!
The business elites could seize the opportunity at any time to make the choice to maximize their profits.
The netizens were still discussing Forbes' big deal. Little did they know that this was a tacit understanding between the two sides.
Li Dong did not discuss with them, and Forbes did not inform Li Dong.
Anyway, everyone just did it quietly. The final result was beneficial to both sides.
But at this moment, Steve Forbes was really interested in Li Dong.
The mysterious East, an interesting young tycoon. Perhaps, he could use this opportunity to make friends.
The richest man in Asia, or even the world, was no longer limited to the territory.
It was a good thing for media organizations like them to have more connections like this.
In particular, Hua Xia had integrated into the world over the years, and the ancient Eastern countries were also included in Forbes' territory.
If they could use Li Dong's power to open up the Eastern market, then Forbes would obviously have the upper hand in the competition between Forbes and Fortune.
Thinking about it, Steve was a little impatient. Maybe it was time for him to start his journey in the East.
That vast country was full of mysteries and unknowns.
In Hua Xia's territory, their biggest opponent was actually not Fortune, but the thief, Hu Run, who used to work at Forbes.
Steve also wanted to see if there was a chance to teach that thief a lesson. Titan Lee should be able to do it, right?
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