In the cafeteria.
Li Dong did not mind the few of them leaving.
There were over a hundred companies here today. Distance did not have this ability, nor did it have the confidence to gather so many companies.
Far away's limit is 40 to 50 companies.
Any more and they will drag Far away's feet, and they will not be able to form a united front.
After they left, Li Dong continued. "Since I have said so much, I will make it clearer!
Hua Xia's retail companies have not been able to expand and go out of the country because their strength is too scattered!
And the internal friction is very serious!
There is also competition and internal friction overseas. But foreign giants started early and had established their foundations long ago.
Hua Xia is different. We have just started the modern hypermarket model.
It is nice to say that a hundred flowers bloom and a hundred schools of thought contend.
To put it bluntly, it is chaotic and disorderly!
Also, I am not afraid to say a few harsh words here today.
A large portion of Hua Xia's public resources are invested in state-owned enterprises, such as Bailian and China Resources.
But state-owned enterprises have their limitations. Whether it is China Resources or Bailian, their desire to expand is not strong. Far away did not appear. Bailian was just muddling along.
Private enterprises have the desire to expand. But contrary to state-owned enterprises, we lack talents and funds.
We get very little of the public resources.
Even for loans, the banks are given to state-owned enterprises first and then to private enterprises.
Bailian and Hua Lian have too much cash flow to spend, and they still have the time to do real estate, gas, and other things.
What about us?
We don't even have the funds to expand our stores!
They occupy the best locations and get the goods at the best price. They have a large number of talents and never have to worry about funds!
They don't care about how much they pay or how much they get because the profits and losses belong to the country!
Can we compete with them?
No!
Everyone present here today, who hasn't suffered before?
Who did not start from a weak position and walk step by step to where they are now?
Even I, Li Dong, although I haven't been doing this for a long time, when it comes to suffering, I don't dare to say that it's too much, but I've still suffered.
What we have today is all thanks to our own hands!
Since the state-owned enterprises have no intention of leading Hua Xia Retail to the international market, let us do it ourselves!
If one person's strength is weak and not enough, then wouldn't the combined strength of all of us be enough?
Far away may not have been established for a long time, but I, Li Dong, have the heart to be the leader, to be the leader, to lead everyone to the international, to the world!
If the state-owned enterprises snatch our resources, then we will have to snatch them back ourselves!
Since they are muddling along, we will tell them that we will be better off without them!
Society's resources are limited. The more they get, the less we get. What we give them, they don't create more value. This is a waste!
Since they've wasted it, we won't give it to them! "
There was complete silence on the field.
After Li Dong paused, Shen Guojun said slowly, "General Manager Li, are you talking about the retail alliance plan?"
Li Dong had told him about this plan when they were in Shanghai.
Shen Guojun was also tempted when he heard about it. That was why he had waited until now for Li Dong to state his conditions and make a decision.
No one was surprised when Li Dong said he wanted to be the leader.
There had been rumors about the alliance plan a long time ago.
Since Far away wanted to form an alliance, it would be strange if Far away did not become the leader.
Li Dong nodded and said loudly, "That's right. I think everyone has heard about this retail alliance plan! Of course, if there are restrictions, we can also call it Hua Xia Retail Alliance. As everyone here can see, there are no foreign investors or state-owned enterprises. All of us are from Hua Xia Retail Alliance. "
Everyone looked around and nodded.
Chu Dequn thought for a while and said, "General Manager Li, we have heard about the alliance plan. Far away wants to form a retail alliance. We all know about this.
But to be honest, I don't think it will be effective.
What is the point of an alliance?
Who is the opponent?
How can we help when we are being targeted?
To put it bluntly, people's hearts are complicated. We are allies today. Tomorrow, he will come to swallow you. Do you think he will stop swallowing you?
Where is the binding force?
General Manager Li, I agree that you want to be the leader. But can you really control so many companies?
Let me put it bluntly. If I want to listen to you, I will listen to you. If I don't, I will not listen to you. Can General Manager Li really attack me over such a small matter?
Other than a lose-lose situation, what are the benefits?
So, the alliance can be formed, and we can all join. But the effect … "
Chu Dequn shook his head. He felt that Li Dong was taking it for granted.
Of course, if the retail alliance was formed, Li Dong's words would definitely increase. But it might not be beneficial to the companies that joined the alliance.
They were allies now. If Li Dong wanted to expand and swallow them up, what else could they do?
Li Dong laughed. "Director Chu is right. An alliance needs to have the core fighting power and cohesiveness. It is impossible to form an alliance by shouting slogans! In the business world, what do you think is the foundation of everything? "
Everyone looked at each other. After a while, someone asked uncertainly. "Harmony?"
"Sense of social responsibility?"
"… …"
Li Dong saw the uncertainty on their faces and shouted. "Bullsh * t!
It is not that you don't know. It is just that you don't dare to say it!
Then, I, Li Dong, will make it clear. The business rules are cold and heartless. The core of everything is profit!
As long as there are common interests, we are allies. If there are conflicts, no matter how good our relationship is, we will still be enemies!
Profit is the core and the foundation.
With common interests and aspirations, we will no longer be an alliance. We will be a real community of interests. We can even become an economy!
Furthermore, it was not impossible for them to become the prototype of a financial group!
Far away is the link between profits and profits. Do you think an alliance is useless?
Now, there are many retail companies, and their competitiveness is increasing.
Repeated investments and waste of resources have become the norm.
In a city, you build a distribution center, and I build a distribution center. Have you ever thought that one distribution center can satisfy the logistics needs of two or three companies?
In a place, you build a warehouse, and I invest in a storage center. Have you ever thought that one storage center can satisfy the needs of all the stores within a radius of ten miles?
A company looking for a channel to cooperate with, and they give you a 10% discount. You are so happy.
If you are not happy, they can look for the next one. They can look for your competitor. Because you are just an insignificant part of their channel supply!
But what about three? Five?
Or even hundreds!
At that time, who will control whose channel? Who will control whose lifeline?
I am not happy even if you give me a 30% discount!
The alliance must reduce the exploitation of the second and third tier middlemen, reduce unnecessary investments, and reduce unnecessary repeated investments in resources. Only then can we have greater competitiveness.
When that day comes, even if there is an impact on e-commerce, it will not be too big.
Costs will be reduced. Management costs will be reduced. Resources will not be wasted. We can take out more funds to develop areas that we have yet to touch.
In the long run, who can compete with us?
I earn money, and you earn money. Everyone has food to eat. This is sharing!
Don't expect your opponents to stop and wait for you. Don't expect your peers to be weaker than you. These are all unrealistic!
The only way for us to survive is to become stronger ourselves! "
Everyone seemed to understand. Someone asked, "General Manager Li, what do you mean?"
"Establish an alliance based on interests! With interests as the foundation, with common interests and a common goal, our alliance will be unbreakable! "
"Common interests? Where does it come from?" Someone's eyes were bright as he stared at Li Dong.
Li Dong smiled. "How do foreign consortiums survive in the early stages?"
"General Manager Li is talking about cross-shareholding?"
"That's right!"
"But consortiums cannot survive in the country. In the end, all consortiums are controlled by one person. General Manager Li wants us to be shareholders who only pay dividends?"
Li Dong said coldly, "I'm just making an analogy. Alliances are not equivalent to consortiums!
In addition, if you have the ability and strength, no one will replace your position!
The management rights will still be in your hands. If you are disappointing and the company is a mess, why should we share the profits with you?
We only want elites, not trash!
If you think I'm begging you to join us, then you're wrong!
Mediocre people are not qualified to be my, Li Dong's, allies. I don't need a bunch of useless teammates to drag me down. Even if I want Far Away to continue growing, I won't leave any loose ends for myself! "
Everyone was silent. At this time, Li Dong had not revealed the final plan.
But they were all smart people, and they had already vaguely guessed something.
After a long time, the smile on Shen Guojun's face disappeared. He said in a low voice, "Then what do we need to pay?"
"Online management rights … plus channel supply!"
Everyone had already expected the former.
But when they heard the latter, many people's faces changed!
Channel supply!
For a retail company, channel supply was the most important, especially for a small company. If they lost their own channel, their life or death would be in the hands of others.
If they gave up the channel supply, could they still be called a company?
Shen Guojun's face changed. His cheeks trembled. He continued, "If we give up the channel supply, does that mean we have to give up the logistics and storage?"
"That's right."
"Then what else do we have besides the store?" Shen Guojun was shocked and immediately questioned.
Li Dong frowned. "Why? How many companies have their own logistics and storage facilities?
They are all rented and outsourced!
In the entire retail industry, besides us, Far Away, Huarun, Bailian, and Suning, how many other companies have complete logistics and storage channels?
CEO Shen's reaction seems a bit extreme to me!
Other than the store, you have nothing!
What you pay is definitely less than what you get. With a unified channel supply, the cost will be greatly reduced. This is a fact that everyone knows.
Since you want to form an alliance, you can't just think about the benefits and not pay!
Do you think that I, Li Dong, am an idiot?
If I pay the price and get nothing, then what am I after?
Is it really to let everyone have a better life? That's why I'm begging you to join and share the profits? "
As Li Dong spoke, he looked at the crowd. "Online channels and storage. These things require a lot of investment and time!
Now, there are no more than five companies here who can truly achieve self-sufficiency in these channels!
Unifying these channels and focusing on the store will allow you to have more funds and energy to invest in the specific operations. Isn't that good?
Or do you think that your lifeline is controlled by me, Li Dong, and you are worried that I will control you?
It is not impossible to say that I will control you. But in fact, this is also a test for Far away.
With so many companies' logistics and storage facilities, including the establishment of the channel, Far away will also be under a lot of pressure, including the investment of a lot of funds.
Even if you don't have Faraway, don't tell me your channels are really in your hands?
Even I, Li Dong, do not dare to say this. What makes you so confident?
As long as you can bring me benefits, I will also bring you benefits. That will be an unbreakable alliance.
Once any of us cannot continue to bring benefits, then the so-called alliance will be empty. Is there any difference whether you control it or not?
Maybe I, Li Dong, am too direct, and you can't take it.
But I believe that if you calm down, you will realize that you have lost nothing.
What you are paying is something that you cannot control, but what I am paying is real money!
The management rights will still be yours, and the company will still be yours.
I, Li Dong, do not have the ability or the appetite to swallow all of you.
Follow me, Li Dong, and you will realize that what I give you is definitely more than what you can give me! "
Shen Guojun exhaled and said, "Then what are you after?"
Li Dong frowned and looked at him. "CEO Shen, don't make such a meaningless joke!
What am I after?
Of course, I want to grow Far away. I want to live a better life, have more influence, and have fewer restrictions!
When we become one, your growth will be Far away's growth, and vice versa.
This is an obvious fact, do I need to explain it to you?
Of course, the foundation of all this is built on the foundation of Far away's strength.
In the past few years, we have invested tens of billions in logistics and warehousing, laying out a large network that covers the third and fourth-tier cities and above.
In the next few years, we will continue to invest more to expand this network to the fourth and fifth-tier cities, and to the rural market.
When that time comes, Far away will no longer be a simple retail company. With this as the foundation, it will form a complete ecosystem.
Creating a complete retail ecosystem has always been my idea.
A long time ago, I set up a logistics group, a real estate group, and even Far Away Mall, all to serve this purpose.
Today, you are willing to join this big family of Far Away. Tomorrow, you will be proud of your choice!
Far Away Retail, what makes me proud is not that Gome has exceeded 300 billion in sales, but that we have already created a complete ecosystem! "
Everyone continued to maintain their silence. The entire canteen was silent.
Li Dong was not in a hurry to speak. He stood there and waited for everyone's response.
After a long time, someone said softly, "General Manager Li, I really hope to join this system and become a member.
But I am really sorry, our company's warehousing and logistics, including channel supply, are the foundation of our survival.
To say something that is not afraid of being laughed at, it is precisely because our company can provide these to the local area that we have the opportunity to grow.
If we were to be recruited by Far Away now, then the value of our existence would be greatly reduced.
Even if we join this alliance, the disadvantages outweigh the advantages.
I am really sorry. "
Li Dong said understandingly, "There is no need to apologize, I understand that. Everyone has their own connections, their own demands, and even some external factors and political demands will make everyone waver. It's okay, this is normal. I hope we will have more opportunities to work together in the future. "
The person who spoke heaved a sigh of relief and stood up. "General Manager Li, I will take my leave first. But rest assured, General Manager Li, I will keep this a secret."
Li Dong smiled. "It doesn't matter. After tonight, the so-called secret will just be public news."
Everyone nodded. With so many people, it is indeed difficult to keep a secret.
The person who stood up bowed to Li Dong again and turned to leave the canteen.
At this moment, quite a few people stood up and looked at Li Dong. They said with slight regret, "Director Li, I'm sorry."
Li Dong smiled and nodded. "It's okay, a melon that is forcefully picked will not be sweet. I hope we can work together next time."
"Definitely."
Everyone nodded. It is not that they do not want to participate in Li Dong's alliance plan.
But like the previous person, the value of many retail companies' existence was due to their various connections.
This includes their warehouses and logistics. Most of the time, they are managed by their connections.
It is the same for their channels.
If Li Dong wants to take over these connections, the foundation they have built will disappear, and they will no longer be competitive in the local market. This is against their original intention.
So, even if they feel that Li Dong's idea is good, they cannot join in.
Some people left.
Including the people who left earlier, there are less than 80 people left.
After they left, someone asked, "General Manager Li, you said that the management and ownership of the company are still in our hands. Does that mean Far away will not participate in the operation, and we will make the decisions ourselves?"
Li Dong nodded. "This is the foundation. Sometimes, the value of a small or medium-sized enterprise lies in the people at the helm. Without you, the value of the company will not exist."
Everyone laughed. This is the truth.
Many companies can succeed because of the people at the helm, including some people's connections. For example, whose brother-in-law is a local official, whose relatives are influential in the local area …
These are the keys to the success of the company. Without them, the company will not have the core competitiveness.
Furthermore, Li Dong does not have the capital and energy to take over all the companies. If he does that, he will only get an empty shell.
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