Later that afternoon.
The matter of A Bite of China's advertising fees was being forwarded like crazy on Weibo.
"200 million, oh my God!"
"It was all sold out in just one day?"
"This is what Zhang Ye's signature looks like!"
"This is crazy!"
"In the past, if someone told me that a documentary could be sold for 200 million in advertising fees and licensing fees, I would definitely have thought that they were stupid. But now, it's really happening!"
"Central TV Documentary Channel has really made a killing this time!"
"The biggest success of their channel is getting Zhang Ye transferred over!"
"This advertising fee should have been Central TV Department 1's harvest. I wonder what their expressions are like now. Pushing Zhang Ye away is probably the dumbest thing Central TV Department 1 has done in the past few decades! It's so dumb that even I, who am not a fan of Zhang Ye, feel that Central TV Department 1 is really dumb this time! "
"Hahaha!"
...
Central TV Department 1's Deputy Director Jiang Yuan did not look too good. Especially when he found out about the advertising fees for A Bite of China, he also felt like a dumbass for a moment! Although it looked like the advertising fees for Rise to the Dance and A Bite of China were about the same, if you thought about it, how much did they invest in Rise to the Dance? More than 100 million! But for A Bite of China? It was only a mere 10 million! A whole 10 million!
Zhang Ye!
It's Zhang Ye again!
Were you hired by a monkey to deal with us??
At this moment, Jiang Yuan suddenly felt a little regretful. He really should not have let Zhang Ye go back then. He should have been frozen in Central TV Department 1 and not given a single chance to be broadcast on camera. But they couldn't be blamed for this! Central TV Documentary Channel was the channel with the lowest viewership ratings in the entire Central TV and was the worst department. If it were anyone else in that position, they would also think that Zhang Ye would not be able to make any waves in a documentary channel!
He picked up the phone and called Xu Yipeng.
"Director Xu."
"Director Jiang."
"Can you guarantee the viewership ratings for the next episode?"
"Don't worry, it won't be a problem."
"Alright, we will definitely make Central TV Department 1 proud!"
"I understand! We're all ready! "
"Very good!"
...
Elsewhere.
Department 14.
A few of the advertisers had arrived late and did not even get a share. A few of them were chasing Zhang Ye around the office, not leaving his side at all.
"Director Zhang, you can't do that!" a company representative said.
Another person also said, "We've already worked together once. We're all old customers. How am I supposed to answer to my boss when you come up and tell us that the advertisements are sold out? I came here with a mission. I've already made a military pledge to my boss and colleagues in the company! "
Zhang Ye said helplessly, "Guys, we've really sold all of the advertisement spots. Even the advertisements for the reruns are gone." Holding a list in his hand, he pointed at them and said, "Look, I really can't add any more places. Why would I lie to you?"
A female vice president said, "Why don't you get one for us too!"
"That's right, Director Zhang," someone beside him echoed.
"There's really no more." Zhang Ye thought for a moment, then said, "If you guys don't mind, it's not like we don't have the opportunity to work together. Well, we still have a third license that we can sell. You can use your company's own resources to promote the advertisements, be it online videos or television commercials. Then we can authorize you to add the words' A Bite of China's Recommended Beverages' to your advertisements. It's not that expensive."
The advertisers looked at each other.
"Alright, I'll take it!"
"We'll take it too!"
"We'll take it then. We don't have any better options! Hai. "
The reason why the advertisements were sold so cheaply was because the promotional resources were not provided by the program team of A Bite of China, but by the other advertisers themselves. They had to buy the advertising spots and then add the words' A Bite of China 'to their advertisements. They could use A Bite of China to help them increase their reputation and trust, while A Bite of China could also use their advertising resources to promote their show for free. Both parties were benefiting from each other.
After settling everything on this side, Zhang Ye also moved the promotions for A Bite of China up to the schedule. He called Ha Qiqi, Zhang Zuo, and the others over and said, "We've just sold a few licenses to help us promote our show. When the time comes, get someone to follow up on the progress and sign the contracts. Yes, now that the money is in place, it's time to start the promotional work. Let's do it according to the publicity plan that we initially set. We'll double … no, triple the amount of advertisements and get them out there!"
When they heard this, a lot of people got excited.
Little Wang looked over. "Are we finally going to fight Rise to the Dance head-on?"
Tong Fu asked, "Director Zhang, can we win in the next episode?"
Huang Dandan giggled and said, "With Director Zhang around, who are we afraid of! We're not afraid of anyone! "
Everyone's confidence was unprecedented. Actually, what they were doing now was already poking a hole in the sky of the television industry!
"Let's all get moving and just do what we're supposed to do. Let the viewership ratings and whatnot take their course." Zhang Ye smiled.
…
On the same day, the promotional advertisements for A Bite of China blanketed the internet!
On the video-sharing websites, the news media, and Weibo, A Bite of China was everywhere — now that they had the money, they could naturally promote it however they wanted and reach as many people as they wanted. With the program's net profit margin of nearly 20 times before taxes already in their hands, Zhang Ye and the others did not have to worry about the cost anymore!
The netizens were all exclaiming.
"The promotions for A Bite of China are finally here!"
"The new promotional video is so pleasing to the eye!"
"I'm looking forward to the third episode!"
"Teacher Zhang, we'll always support you!"
"Eh, what's A Bite of China? What kind of advertisement is that? "
"Previous poster, are you stupid? Did you not watch TV yesterday? Go and search for it! "
"Uh, it's just a documentary. What's so interesting about it?"
"Hahahaha, previous poster, many people have already said the same thing yesterday. But after yesterday, no one has said a word about it!"
"Damn, is it really that awesome? I'll go and have a look! Are there any resources online? "
"Yes, the video-sharing website that is cooperating with A Bite of China has already uploaded the first and second episodes online."
More and more people were finding out about their show through the advertisements!
…
Seeing the momentum of A Bite of China, many of the television station's program teams could no longer sit still that night. The main thing was that they were in a predicament!
At a television station.
In the office of a program team.
The manager looked at the staff and said, "A Bite of China has made a documentary like this, getting first place in the viewership ratings and advertising revenue. As a variety show industry, do you all feel embarrassed?"
Everyone gave a wry smile and did not say a word.
"I'm blushing!" The person in charge patted his face excitedly. "I'm especially blushing! Let's work overtime today. If this episode is not recorded well, no one is to leave work! "
At a province.
At a television station.
A program team's executive director gathered everyone in a conference room. "Take a look, take a look. These are the results of A Bite of China over the past two days. I don't know if you all feel bad about it, but I feel bad about it. I can't afford to embarrass myself like this. If a documentary can get first place in the viewership ratings, then what reason does an entertainment talk show like ours have to say that we can't do it? What reason do we have to say that our show is a niche audience? "
"Yes, Boss."
"We won't look for excuses anymore."
"Uh, then, then we will continue to work hard and strive for the viewership ratings to break 0.4% before the end of the month."
The incredible viewership ratings of A Bite of China had shocked a lot of people and also motivated a lot of them. Many of the television station's program teams in the industry were also experiencing similar scenes.
A documentary had challenged everyone's understanding of documentaries in a completely new way. This was also a joyous phenomenon because a lot of people were stimulated by it!
Perhaps it was done unconsciously.
Or perhaps it was not meant to compare.
But without a doubt, in order to preserve their last shred of pride in front of an unpopular show, many of the television stations and entertainment shows were getting anxious. At this moment, a war between documentaries and all the variety shows had begun. They did not want to be stepped on by a documentary. That would be too face smacking!!
They did not believe that the viewership ratings for the next episode of A Bite of China would still be so shocking!
Jiang Yuan did not believe it.
Xu Yipeng did not believe it.
Chen Ye did not believe it.
A lot of people in the industry did not believe it either!
The miraculous comeback of a documentary? Just having it happen once was enough. But if they could continue to dominate the television industry? That would no longer be a miracle, but a miracle!
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