Sunday. Morning.
While Zhang Ye was still asleep, the news about A Bite of China was still bombarding him. It had not stopped since yesterday morning, and this morning's morning papers were naturally no exception.
"A Bite of China takes first place!"
"Tied for first place in the viewership ratings. An unexpected dark horse!"
"Zhang Ye opens a new era for documentaries!"
"Has spring arrived for the documentaries?"
"Zhang Ye's viewership ratings miracle continues! A Bite of China's praise! "
"A Bite of China in HD! Awakening the memories of taste buds! "
"A complete analysis of A Bite of China's scenes, explaining in detail the amazing aspects of Zhang Ye's filming techniques!"
"The first ever award-winning documentary in history has been born!"
"I'm honored to be witnessing history, a history that belongs to documentaries!"
"Will the unpopular documentaries that have been silent for decades be awakened by Zhang Ye? This lion that has just woken up, will he be able to continue his viewership ratings miracle next week? Let us wait and see! "
On this morning, the amount of news and public opinion regarding A Bite of China was equal to that of Rise to the Dance for the first time. Remember, the program team of A Bite of China and Central TV Department 14 had not spent a single cent to buy any news!
The netizens were also spamming the screen!
"Ahhh, I still can't believe it!"
"Of all the celebrities in the entertainment industry, I only have to fucking admire Zhang Ye!"
"Me too, I'm completely convinced by him this time!"
"Those Rise to the Dance fans actually came over to slander A Bite of China, saying that Zhang Ye's standards are not good enough? I'm cramping up from laughing. Don't they know that? This is Zhang Ye's first time directing a documentary! This is his first time crossing over to make a documentary! "
"That bunch of retards, Big Saber Bro single-handedly scolded them back!"
"Zhang Ye's fan club leader, Big Saber Bro — he's still as fierce as ever!"
"Those who didn't like Zhang Ye in the past, but after watching A Bite of China, they immediately became fans without any hesitation! I love this documentary so much! It's simply awesome! "
"Me too!"
"Chen Ye's reputation and popularity might be quite good, and he's being praised quite fiercely by others, but those who know the industry know that Teacher Zhang's ability is not something that Chen Ye can compare to. They are on completely different levels!"
"Of course! In terms of talent, who in the entire entertainment industry can compare to Zhang Ye? If Teacher Zhang's looks were even half of Sect Leader Huo's, he would have long been an A-list celebrity! "
"Agreed!"
"Teacher Zhang's looks are not bad too. Anyway, after I get used to him, I think he's alright. The more I look at him, the more pleasing to the eye. Hehe, I'm Zhang Ye's hardcore fan!"
…
At home.
Zhang Ye was woken up from his dream by someone.
"Zhang Ye, wake up." It was Chenchen.
Zhang Ye impatiently turned his back to her, "Stop fooling around. Go to the side."
But after a while, Chenchen went around to push him and said, "Zhang Ye, wake up. Grandma told me to wake you up. It's time for you to go to work."
His mother had also entered the house. "Hurry up and get up. We'll go to work after breakfast."
Zhang Ye didn't know whether to laugh or cry. "What time is it now? I'll go later today. There's no rush."
"It's already eight o 'clock. Why aren't you anxious?" His mother urged, "Hurry up, hurry up. Go to work early at the office. Don't stay at home and sleep in. Your new program has just become an instant hit. Why aren't you consolidating it? If they were overtaken by Rise to the Dance next week, how embarrassing would that be? This time, both of your programs are tied for first place. Do you know how many people are waiting to see who will win? Wake up! "
His father said from the living room, "Your mom was provoked by someone, hur hur. Last night, when I was out for a walk, a neighbor from the opposite building said that Rise to the Dance was better than A Bite of China. When your mom heard that, she went over to argue with that person for a long time. If not for the old residents in the neighborhood holding her back, your mom would have gotten into a fight with that person."
Zhang Ye said nervously, "Mom, it's not that bad."
His mother harrumphed, "Why not? She said that my son's program is not good? She must have been blind! "
Little did she know that she was the one who was most pessimistic about Zhang Ye's documentary. However, when the viewership ratings of A Bite of China were announced, it had indeed changed a lot of things. It had also changed a lot of people's views on traditional documentaries. The most interesting thing was that at the beginning, everyone who watched A Bite of China thought that they were the only ones who liked to watch it and that others would definitely not buy it. But in the end, they realized that everyone was thinking the same way and that everyone was watching it!
Zhang Ye, who had been dragged out of bed by his mother, could only eat breakfast and bitterly go to the office.
…
Past 9 AM.
The moment he entered the program team's office, Zhang Ye was blocked by someone.
"Director Zhang!" It was a young woman in her thirties. "I'm the Advertising Department Manager of Tiantian Food and Beverage Group. My surname is Xu. Can I talk to you about A Bite of China's —"
Before she could finish speaking, another middle-aged man came forward and grabbed Zhang Ye's hand. "Director Zhang, I'm Hawthorn Beverage's Old He. Do you still remember us when we worked together on The Voice? This time, you must reserve a spot for us in the advertisement for A Bite of China. We're old friends, so don't not share the profits with us! "
Another person said, "Director Zhang, can we ask how much the title sponsorship rights cost?"
"Director Zhang, can I speak to you in private?"
A group of people from the companies and manufacturers surrounded Zhang Ye!
Zhang Ye couldn't handle it anymore. "Everyone, speak one by one. I can't answer you guys like this. There are professionals in charge of the advertising spots, so we can just follow the procedures." Saying that, he said to Ha Qiqi, who was standing outside the crowd, "Sister Ha, hurry up and greet them. Why don't we arrange for someone to go to the conference room and discuss this together!"
Ha Qiqi, Zhang Zuo, and the others quickly came forward to communicate with him.
Zhang Ye wondered, "Why are there so many people here?"
Ha Qiqi gave a wry smile. "Last night, there were already advertisers who came to book an advertisement slot. At that time, they were talking to Department 14, but this morning, Director Yan said that all the advertising arrangements for A Bite of China would be decided by our program team. That's why they came to look for you. At first, I wanted to book a time with all the advertisers so that we could negotiate with them one by one. But who knew that all of them couldn't wait any longer and came all at once! After all, our show has already started broadcasting, and two episodes have already aired, so of course they're a little anxious. "
"We couldn't stop them at all." Zhang Zuo added, "The earliest advertiser came at five in the morning. I don't know how he managed to sneak into our office, but he chatted with one of our night shift employees, Little Sun, for three hours. Little Sun nearly fainted from the conversation." With that said, Zhang Zuo also laughed.
Little Wang came up to them and whispered, "There were also a few advertisers who Sister Ha contacted before A Bite of China started broadcasting. At that time, we pestered them until our mouths bled off, but they still refused to buy our advertisement slots. But look at them now, they're doing it in hindsight! We shouldn't have sold it to them! "
Zhang Ye shook his head and said with a smile, "That's not right. Before the viewership ratings were released, they didn't know whether our show was good or bad. There's also no precedent of a documentary selling its title sponsorship rights, so the risk of investing in the advertisement slots is definitely very high. We can't possibly ask them to help us share the risk, right? There's no reason for that. Anyone can buy the advertisement slots now. We'll welcome all of them and treat them equally. "
Little Wang gave him a thumbs up. "Director Zhang is still the most generous."
In the conference room.
The advertisers were all present at the table. There were more than twenty of them.
When Zhang Ye came in, those people immediately rushed to speak up. However, Zhang Ye said, "Everyone, please listen to me first. I know why you're here. Regarding the advertisement slots, we naturally welcome all of you with open arms. But A Bite of China is a documentary, so it's different from other variety shows. As such, we also have our own rules for the advertisement slots. Why don't everyone sit down quietly and listen to what I have to say first?"
"Please speak."
"Please speak."
"No matter what the rules are, our company will definitely book an advertisement slot!"
Only then did Zhang Ye say, "First of all, we will not accept the advertisement slots aired during the actual content of A Bite of China."
Everyone was stunned.
"Ah?"
"Then how are we going to broadcast it?"
"Why?"
"This …"
Zhang Ye continued, "Secondly, A Bite of China has already finished recording and won't be starting filming again. So if you wish to use our show to record a disguised advertisement for your company's food or ingredients, we definitely won't accept it. I have to be responsible for my show and for the art."
The faces of two of the company's representatives darkened.
The people from the other companies could only smile wryly. They thought to themselves that when other shows came across an advertisement slot, the more the better. Even if the advertisement slots were already maxed out, they would still think of ways to add a few more in. Who wouldn't want to live with money? Who would earn the most first? But for Zhang Ye and A Bite of China, they had come over to give them money, yet they were still so picky and even had to set rules.
But there was nothing they could do about it!
Who asked their show to be so popular! Who asked them to be so awesome!
After saying those harsh words, Zhang Ye changed his tone and introduced the advertising model of A Bite of China. He explained how he could help the advertisers maximize their promotions and also briefly introduced the price and placement of the various types of advertisement slots.
Finally, another batch of advertisers entered the conference room. The number of people here had already reached 40, and each of them represented more than 40 companies. They were definitely not small companies or workshops either. Those who dared to come to A Bite of China's program team to buy advertisement slots were definitely not small companies. A small company would not be able to afford such a price.
Finally, after a round of bidding, the series of advertisement slots for A Bite of China were all sold out!
The two title sponsors went to two different companies. Although it was not an exclusive title sponsorship, the total title sponsorship fee from both of them added up to a total of 100 million RMB. Three of the second tier advertisement slots were sold, while Department 14's A Bite of China managed to sell 13 advertising slots before and after its broadcast! In the end, a few advertisers saw that the price was too high and decided to settle for the next best thing, buying the advertising slots for A Bite of China during the Saturday and Sunday reruns. On the Internet side, three online video hosting sites approached them and eventually sold their advertising slots to the highest bidder. A Bite of China's online broadcast rights were given to them, but there was a prerequisite. The online broadcast of A Bite of China had to be delayed by two hours before the video could be released — this was in consideration of the viewership ratings.
After the negotiations were done, although Zhang Ye did not calculate the exact amount, he could clearly feel that the total advertising budget this time would be an astronomical figure. Although most of the companies that came were related to the food, beverage, and brewing industries and were not as many as the companies that had bought advertising slots from The Voice, A Bite of China was a rarely seen culinary show. It was exactly in line with the marketing ethos of these companies, so they were naturally willing to spend more money.
For example, a beverage company might hesitate if a Rise to the Dance advertisement slot was sold for 8 million RMB. But if A Bite of China was also sold for 8 million RMB, they would definitely buy it without a second thought. This was because A Bite of China's style was in line with their company's. This kind of marketing would be twice the result with half the effort, so it would naturally be very popular. If anyone else wanted to find a similar type of program to A Bite of China? There was nothing left!
Zhang Ye even received a call from a friend.
It was skit artist Ci Xiufang. "Little Zhang."
"Ai, Teacher Ci." Zhang Ye was very polite.
Ci Xiufang said: "Someone asked me to help pull some strings. Do you still have any more advertising slots for A Bite of China? II or III would be fine too. Can you leave one for my friend? She's a childhood friend of mine. Since she asked me to help, I can't not help her. Do you think it's convenient on your side? It's fine even if it's not. I'll let her know. "
Zhang Ye touched his nose and said: "I've already sold all of them. But since you've asked, I will definitely give you face. Alright, I'll do some research and try to squeeze one out for you no matter what. Please get your friend to contact me."
Ci Xiufang smiled and said: "Thank you then. Consider it as me owing you a favor."
"You're welcome." Zhang Ye said: "You're the one who should thank me for pulling in the advertisers for us."
"Come on." Ci Xiufang smiled and said: "It might be like this for other people's shows, but how could it be the same for Director Little Zhang's show? It would be the advertisers who would snatch your advertising slots. If you come late, there won't be any left! "
Negotiating the price.
Establishing the project.
Signing the contract.
When everything was settled, the program team staff tallied up the figures and were shocked!
All of the advertising slots and broadcasting rights for A Bite of China had been sold for a total of 197 million, which was close to 200 million!!
Ha Qiqi swallowed hard!
Zhang Zuo stared at the string of numbers in a daze!
The original staff of Department 14 were even more shocked. This bunch of people who had always made traditional documentaries had never seen so much money before, so they were all dumbfounded!
Tong Fu said excitedly: "We're rich, we're finally rich!"
Huang Dandan blinked and said: "Don't tell me the station is eyeing us after seeing that we have money now? Are they thinking of transferring our money to Central TV Department 1? "
Wu Yi said: "That's impossible. The popularity of A Bite of China has already slapped the faces of those station heads who leaned towards Central TV Department 1. No matter how thick-skinned the station is, they wouldn't do something like that!"
Little Wang said excitedly: "Back then, who would have thought that our documentary could earn so much money? Even the advertising fees for Rise to the Dance shouldn't be this much, right? "
Tong Fu said: "200 million! It's like a dream! "
Ha Qiqi laughed and said, "This time, we can finally get a proper promotion for our documentary! We've been waiting for this sum of money for too long! "
The news spread like wildfire. There was no such thing as an impenetrable wall!
— "A Bite of China's China rakes in 200 million!"
— "A Bite of China's title sponsorship reaches 100 million, with a total of close to 200 million, equaling Rise to the Dance's advertising fees!"
— "A miracle performed by a 10 million RMB low-cost documentary!"
When the media reported this, it immediately caused another uproar!
A Bite of China!
A Bite of China!
A Bite of China!
Countless people went crazy over it!
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