Add a soundtrack.
Post production.
Complete production.
Submit for approval.
Approved.
Rehearsal.
...
More than ten days later.
December 10th, Friday.
It was very lively at Central TV Department 14 in the morning. The staff of A Bite of China's program team had arrived at the office at almost 7 AM. Yan Tianfei was angry, Director Zhang was angry, and they were also angry at the bias of Central TV Department 1 and some of the leaders of Central TV. Without money, there wouldn't be any large-scale publicity? Then they would act as the troll army and use their meager efforts to promote A Bite of China. Although the results were not great, they could not give up. This was because it was already the last day of the documentary. There were only 12 hours left until the official broadcast of the documentary!
"Let's post another round on Weibo!"
"It's starting, it's starting!"
"Director Zhang's fans are so supportive. There are so many retweets!"
"Which documentary of our Department 14's has the highest viewership ratings? Get Director Yan to help us add a few more advertisements. There's not much time left! "
"That documentary's viewership ratings are not good either!"
"The highest viewership ratings of the documentaries that are still airing right now is 0.062%. We've already done more than a dozen rounds of advertisements for A Bite of China over the past few days. We've already overdrawn ourselves, so there's no point in doing it anymore. That documentary doesn't have many viewers to begin with, so it's already saturated."
"What about the news agencies?"
"I have a classmate who works at a newspaper firm. Yesterday, after much persuasion, I managed to get her to help us add an article. The other newspaper firms have been talking about Rise to the Dance during this period of time. We're not paying them and it's a documentary, so they're not willing to help us with any news at all. The few news articles that were published recently were all about our Director Zhang and that poem, Rotten Fruit, from that day."
"We've done everything we can!"
"Hai, we'll just leave it to fate!"
Ha Qiqi, Zhang Zuo, and the others had already tried their best. With such a fundamental disadvantage, it was impossible for them to turn it around. Without money, topics of discussion, and selling points, how were they going to promote it?
"Where's Director Zhang?" Little Wang suddenly asked.
Wu Yi looked around. "I don't know?"
Ha Qiqi also found it strange. "Yeah, why don't I see Director Zhang around today?"
It wasn't until 9 AM in the morning, which was Central TV's normal working hours, that Zhang Ye finally arrived at the office slowly. The moment he entered the office, he saw the program team's staff bustling with activity. Zhang Ye was stunned for a moment before he waved his hand to greet them, "Whoa, you're all here? Why are you here so early? "
Tong Fu nearly fainted. "But today is the day A Bite of China starts broadcasting!"
Huang Dandan was also speechless. "This is the last day!"
"I know." Zhang Ye said, "Haven't we already finished recording? We've checked the source footage again yesterday, and there's no problem with it. We'll just have to wait for the broadcast, right? "
Zhang Zuo was stunned. "So you're not anxious?"
Zhang Ye laughed and said, "What's the use of being anxious? We've done everything we can. Let's just wait for the broadcast. "
Everyone didn't know whether to laugh or cry as they thought of an old saying: The emperor is not anxious, but the eunuchs are!
Actually, what they did not understand was that when Zhang Ye was needed, he would never drop the ball. He would always rush to work at the first instance and would not even bat an eyelid even if he was asked to work around the clock for an entire day and night. But once he was done with what he needed to do, Zhang Ye would not waste his time on useless things. For example, right now, they did not have the money to advertise on the major video-sharing websites or high viewership television stations like Rise to the Dance. In that case, posting on Weibo or creating hype on the forums would not have much meaning to them anymore and could almost be ignored. At this time, the best choice was to rest and strike a proper balance between work and rest.
Furthermore, Zhang Ye was very confident in A Bite of China. Compared to the initial promotions for the first season of A Bite of China in his previous world, the little topics and promotions they had now were already many times better than the original version of A Bite of China in his previous world!
Did the original version of A Bite of China do any promotions?
Actually, they did, but not many people paid attention to it at that time!
Zhang Ye could still vaguely remember that when he first watched A Bite of China, it was only after the first season had ended that he really learned of the show's name. He heard it from a classmate and went online to search for it. After that, he watched it for an entire day in astonishment. Naturally, it did not contribute much to the viewership ratings because he did not even know that such a documentary existed. Many of the other viewers were probably the same and only found out about the documentary later on. This was also the reason why there was such a huge difference between the first and second seasons of A Bite of China in his previous world.
Therefore, with the current situation, there was no need for him to feel discontented. In this world, regardless of whether the people would watch it or not, at least a lot of people knew about the existence of A Bite of China. They also knew that A Bite of China would premiere on the same date and time as Central TV Department 1's popular talent show, Rise to the Dance, so wasn't that enough for them? Actually, it was enough!
"Everyone has worked hard during this period." Zhang Ye looked at everyone gratefully. "I know that everyone has worked hard, and I thank everyone for trusting me so much. Everyone, please get off work early today. You can go back later or in the afternoon if you want. Get Little Wang to register it and I will approve your leave. You won't be counted as miners, hur hur."
Zhang Zuo wiped his sweat away. "Director Zhang, why are we going back?!"
Wu Yi said, "Yeah, it's going to be broadcast today! A lot of people are waiting to see us make a fool of ourselves! "
"Who can take a break at a time like this?" Ha Qiqi also gave a wry smile. "You might be carefree, but we are not as carefree. Didn't you see? How many waves of 'bombardment' by Rise to the Dance's and Chen Ye's fans these past few days? They are not even paying any attention to us at all. Even our Central TV staff are discussing it downstairs. When Old Wu and I went upstairs today, the people from the other departments in the elevator were looking at us strangely! "
A well-informed veteran staff member said, "I heard that in a meeting at the station yesterday, one of the deputy station heads in charge of Central TV Department 1 even made a joke out of our A Bite of China's program team!"
Tong Fu said nervously, "I think I better stay behind and work overtime. I'll go back later today."
"Count me in." His girlfriend, Huang Dandan, said, "If I don't see our documentary broadcast safely, I won't be able to rest easy. Anyway, it'll be around 9 PM when it finishes broadcasting, so I can wait!"
"We have to work overtime!"
"This is the last hurdle we have!"
Seeing everyone express their stance, Zhang Ye felt helpless. He knew that the attitude of Central TV Department 1 and some of the station heads had really angered everyone, and it was a pretty big one at that!
Alright then.
Then he would just have to work overtime.
Ring, ring, ring. His cell phone rang.
When he saw that it was Fan Wenli, Zhang Ye went back to his office and answered the call. "Sister Fan?"
"I just saw you outside. Did you just get back to the office?" Fan Wenli said with a smile.
Zhang Ye said: "Yeah, I just got here a while ago. What about you and Central TV?"
Fan Wenli said: "I had some matters to attend to here today, so I came over. Director Xu and Chen Ye were with me just now, so I didn't have time to inform you." With a pause, she said: "Rise to the Dance has already recorded four episodes and the content is quite rich. I think it's not bad, but compared to The Voice, it might not be as intense. The dance is also not as mainstream as the music, so it's not as well known to the public. That's why some of the people in Central TV Department 1 keep saying that they want to surpass The Voice. I have to put a question mark on that. But there's no denying that this is a very good talent show. Furthermore, with such a large promotional campaign, it's not impossible for the viewership ratings to catch up to The Voice."
Zhang Ye knew that Old Fan was revealing some information to him. "I see."
Fan Wenli asked: "What about you? How was it? "
Zhang Ye smiled. "I finished recording a long time ago. I'm just waiting for the broadcast, so I can't really talk about it. We'll talk about it after the broadcast."
"Do you think you can win an award?" Fan Wenli asked.
"Why is it that so many of my friends have been calling me these past few days, asking me if I have the confidence to win the most prestigious award in the country for documentaries?" Zhang Ye countered with a question.
Fan Wenli said: "Because we have confidence in you. Although this is your first time directing a documentary, with your capabilities, it should still be possible for you to win an award."
Zhang Ye chuckled and said: "Why didn't anyone ask me about my views on the viewership ratings?"
"Viewership ratings?" Fan Wenli said: "That's because in our opinion, even if a documentary reaches its peak, it would only win a domestic documentary award. Does the viewership ratings have anything to do with a documentary?"
Zhang Ye just smiled and did not say anything.
...
Central TV Department 1.
The entire Rise to the Dance team was busy preparing for the final segment of the show!
Xu Yipeng said loudly: "Counting down to 10 hours!"
Chen Ye said: "Everyone, get your spirits up and finish up the final promotional work! Today is the most crucial day, so everyone should work overtime. Tonight, Director Xu and I will treat everyone to supper! "
Xu Yipeng added: "You can pick any place you like!"
Everyone cheered!
"That's great!"
"Thank you, Boss!"
"I'll be done on my end soon!"
"Can we have Western food? Heehee! "
Although the atmosphere was busy, it was also very relaxed and joyful. Everyone in the program team had an unprecedented look of anticipation on their faces. Yes, at the same time, they also had unparalleled confidence!
The viewership ratings champion of the same time period?
The nationwide viewership ratings champion of variety shows?
They had never thought that Rise to the Dance would not be able to get all of these. Because to them, this was already in the bag. With such a huge investment, such a heaven-defying title sponsorship fee, so many big shot coaches, such a popular platform, and such a massive promotional campaign, there was no reason why they would not be able to get first place in the viewership ratings! All they were thinking about now was whether they could surpass The Voice in the viewership ratings and whether they could make history!
There were only two people in the program team who were feeling uneasy!
Those two were rookies that Central TV Department 1 had poached from Department 14. They were also Zhang Ye's juniors from Media College who were a year younger than him!
The square-faced person whispered, "Isn't everyone being too optimistic?"
The other person also gave a wry smile and said, "Yeah, I also don't think it's that simple."
The square-faced person asked, "Why do you think so?"
"There's no why." That person said, "Because he's Zhang Ye!"
Yes, if the name "Zhang Ye" were to be looked at from a naming perspective, it was really too common. In the entire country, there were at least 80,000 people named "Zhang Ye" if not 100,000. But in the entertainment industry, this name was not common at all. It could be said that it represented a legend, a legend that no one dared to ignore!
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