On the same night.
The program team of Rise to the Dance held a press conference.
At the venue, huge promotional posters were pasted all over the venue. Rise to the Dance's promotional slogans and covers were everywhere. The organizers and related program team staff were all present, including the three big name coaches, Huo Dongfang, Fan Wenli, and Shen Lili. They sat behind the long table on the podium with Executive Director Xu Yipeng and Assistant Director cum host Chen Ye, facing over 40 reporters from various newspapers, media outlets, and television stations.
First up was the announcement segment, where the promotional video was shown.
After that, Xu Yipeng, Chen Ye, and the three coaches talked about the interesting things that happened during today's recording.
Finally, the questions and answers session began.
A male reporter raised his hand and asked, "Director Xu, Rise to the Dance has already entered the recording stage. Everyone has been very concerned about the broadcast date."
Xu Yipeng smiled and said, "The date has already been set. It will be on December 10th, Friday at 8 PM. At that time, Rise to the Dance will be presented punctually to everyone."
A female reporter asked, "Sect Leader Huo, you've been filming for the past two years and rarely appear on the cameras of variety shows. Now that you've joined Rise to the Dance, what do you think of this talent show? What kind of feeling did you get from the first day of recording? "
Huo Dongfang smiled and said, "If I had to describe it, then it would be a 'surprise.' I won't be revealing the details of the recording for now. Let's just wait and see what happens on December 10th. I believe that it will be a surprise for all of our friends and viewers. Oh yes, there's even a dance duel between me and Teacher Wenli, so you must definitely watch it."
Fan Wenli also smiled.
At the beginning, the questions were all very routine. But suddenly, the rhythm of the press conference changed.
A reporter suddenly asked, "According to our sources, Rise to the Dance has not been very successful since the beginning of the planning phase. There were even a lot of problems during this period. There were problems with the venue, and also the staff members who made mistakes. What I would like to ask is, ever since Teacher Zhang Ye stepped down from his position at Central TV Department 1, has it affected you guys a lot? If Zhang Ye were to take over as the producer and director, wouldn't the overall planning be better? "
Chen Ye frowned.
Shen Lili also did not feel very comfortable listening to this.
What was the meaning of this? Without Zhang Ye, would we still be able to make a show?
However, that reporter's question was not without reason. During the production process of the show, there were indeed a lot of omissions and problems. This was because this was the first time that Xu Yipeng, Chen Ye, and the entire production team were producing such a large-scale talent show. The difference between a production budget of 10 million RMB and a production budget of 100 million RMB was not only in terms of money, but also in terms of the show's production plan. As Xu Yipeng, Chen Ye, and the others did not have any experience in this area, they took a lot of detours and made a lot of mistakes.
Xu Yipeng looked at the reporter and said, "There's no need to talk about Teacher Zhang's experience and results in entertainment shows. We also feel that it's quite a pity for him to leave. However, Zhang Ye's transfer was arranged by the station, so the leaders naturally have their own considerations. Since I've taken over this task, I will definitely do my best. Moreover, a program will definitely not be smooth sailing from preparation to production, so it's not surprising if there are problems. Hehe, although I'm a gala director, I'm no stranger to variety shows. Plus, I have a group of elites under me, so we'll know how the program turns out after it's broadcast. "
Another reporter asked, "What's the target viewership ratings for Rise to the Dance?"
Xu Yipeng answered, "Haha, of course we're aiming for the higher the better."
A middle-aged female reporter said, "I heard that Teacher Zhang has also launched a documentary at Department 14. What are your thoughts on this?"
Xu Yipeng glanced at her. "Is that so? I didn't really pay much attention to it. "
The female reporter asked, "You didn't try to find out more about your competitors?"
When Chen Ye heard that, he interjected, "Our competitors are all the variety shows that are airing at the same time slot, and even those that are airing at different time slots. Documentaries are not within our scope of observation."
When Fan Wenli heard that, she glanced at Chen Ye beside her but did not say anything.
Many of the media reporters understood what he meant!
This was a declaration of war!
Not only was it a declaration of war against all the domestic variety shows, it was also very obvious that he was looking down on Zhang Ye. He did not even think much of Zhang Ye and his documentary!
Suddenly, Xu Yipeng dropped another bombshell. "Here, I would like to announce something else. We have already authorized the exclusive title sponsorship rights for Rise to the Dance to the Dance to Chunhe Mineral Water!"
Xu Yipeng did not reveal the exact amount of the title sponsorship fee. But when the press conference ended, some of the reporters still got hold of the accurate news!
Chunhe Mineral Water had actually given a title sponsorship fee of 100 million RMB!
It was the same as The Voice's title sponsorship fee!
… …
Online.
Many of the netizens were in an uproar!
"A title sponsorship fee of 100 million RMB?"
"Holy shit, that's a lot? I thought it was only 50 million RMB! "
"Didn't they already talk to a title sponsor? Why did it change again? There's really a company that is willing to spend 100 million RMB to buy the exclusive title sponsorship for Rise to the Dance? "
"It's on par with The Voice's title sponsorship fee!"
"Do you guys think that Rise to the Dance can really surpass The Voice?"
"I don't know, but from the momentum, Rise to the Dance is going to be very fierce!"
"This is too awesome. Another title sponsorship fee of 100 million RMB has appeared in the country. In the future, will a title sponsorship fee of 100 million RMB become the dividing line between a normal variety show and a phenomenal variety show?"
"This news is too explosive!"
"Rise to the Dance is going all out!"
"With this momentum, no one can stop it!"
The news and Weibo were all dominated by Rise to the Dance once again!
… …
Department 14.
Everyone was working overtime. When they heard the news, they were extremely shocked.
Zhang Zuo said in disbelief, "A title sponsorship fee of 100 million RMB? How can it be so much? "
Little Wang said sourly, "Is that lousy show really worth 100 million?"
Tong Fu curled his lips. "The advertising costs are so high, can they even recoup it?"
"The advertisers are willing to spend the money." Ha Qiqi shook her head. "What can we do? Let's just get back to work. In any case, no matter what happens at Central TV Department 1, it has nothing to do with us. No matter how much Rise to the Dance does, it has nothing to do with us. "
Zhang Zuo gave a wry smile. "Who says it has nothing to do with us? Did you forget about our broadcast time?"
Ha Qiqi was speechless.
At this moment, Zhang Ye came back from the recording studio. He called out to everyone and said, "I've finished editing the promotional video and dubbing it. Get a few people to work overtime and release it. Online, as well as our Department 14, do the promotions. Oh yes, add in the broadcast time as well. We can start doing mass promotions now!"
Buying advertising slots and hiring Internet Water Armies were all part of the promotions.
Ha Qiqi immediately reported the situation of Rise to the Dance to Zhang Ye.
When he heard about the astronomical title sponsorship fee, Zhang Ye did not even frown. He just said, "Alright, I got it. Let's hurry up and do our own things first. Why should we care about them?"
"Uh."
"Understood."
Everyone immediately started playing the promotional video.
Of course, everyone also sat down to watch it first. The source footage and editing work were all done by Zhang Ye alone. Everything was also decided by Zhang Ye, so they had not seen the specifics of the promotional video yet. In their minds, this was just a more traditional documentary and there wasn't anything special about it. But when the edited promotional video was shown to everyone, they were all stunned.
The paddy in the fields.
The matsutake in the mountains.
The piping hot delicacies on the plates.
Those images left them in a daze.
"Eh?"
"That's not right!"
"Is this our documentary?"
"Uh, was this shot by us? Why do I feel like it's very unfamiliar? I know this shot. Wasn't it taken at the foot of the mountain next to that big rock? Is that place really that beautiful? Why did they zoom in so closely? It's all close-ups? You can even edit it like this? "
"Is this the HD video camera?"
"Damn, isn't it too clear? Even the steam coming out of it can be seen clearly. Even the wings of a bug flying over the matsutake can be seen clearly? "
"Why does it seem so different from other documentaries?"
"Yeah, this …"
At this moment, everyone in the program team realized for the first time that the documentary they had spent two months producing was very different from other traditional documentaries!
As for whether it was better or worse than them?
Everyone did not know. Documentaries did not have any particular pattern of success to begin with. Since Director Zhang had edited it this way, they would just have to follow suit and publish it.
Upload it to the website.
Contact the advertising agency.
Communicate with Department 14's broadcasting studio.
All of a sudden, a large number of posters and promotional videos for A Bite of China were released into the market. This was the first time that A Bite of China had been unveiled in this world!
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