Online.
This piece of news was also exposed.
It wasn't news that had been leaked, but that the video hosting company's Vice President had directly announced on Weibo that they would be investing 80 million RMB to purchase the exclusive online broadcasting rights of The Voice of China. It was a stone that caused a thousand ripples!
"This is too exciting!"
"They're that rich?"
"Is The Voice worth this price?"
"It's only been one episode and they're willing to spend so much money to buy it? Am I crazy or is the whole world crazy? Isn't this a little too risky? "
"Yeah, we should wait for the viewership ratings to come out first!"
"If tomorrow's viewership ratings are very high, then this money might still be worth it. But if the viewership ratings are not satisfactory, then it would be a waste of money. Is there a need to be so aggressive? They can't even wait for a day? And they want to buy it today? "
"That's not it either. If The Voice's viewership ratings really explode and really defy all common sense, then by tomorrow, they might not even be able to buy the show at the price of 80 million RMB. Who knows, there might even be more competitors and they won't be able to get their hands on the show. That's why they offered such a sky-high price today that Central TV Department 1 couldn't refuse. They're trying to seize the opportunity and bet on Zhang Ye and The Voice!"
"F * * k, this is no longer a world I can understand!"
"Yeah, I can't understand it either. This is too crazy!"
"Right now, no matter what the viewership ratings are like, Zhang Ye can be said to have achieved great success! With his capabilities, he has already earned 100 million for Central TV Department 1! And from the looks of it, The Voice's income will be far more than that. It will be even higher! "
"This money is being earned too quickly!"
"Even a strong wind can't blow this fast!"
"Right now, I can only lament, 'Comparisons are odious, and comparisons are odious.' Other variety shows are at the stage where it's hard for them to even fill their stomachs and struggle for survival. It's already pretty good if they don't lose money, and if they can earn a little, they'll be satisfied. But what about The Voice? Zhang Ye just casually set up a stage, but in the end, there are people coming over to give money to him with their eyes closed! It's the same show, the same singing talent show, but why is there such a big difference! Look at those pitiful other singing talent shows. I can't bear to watch them anymore! "
"Furthermore, they're a show that was brought on at the last minute to save the day!"
"Yeah, and it's a Thursday night slot, which isn't a good time!"
"This is Zhang Ye's true ability?"
The people were shocked.
The industry was in an uproar!
…
At the restaurant.
Only Zhang Ye was not particularly surprised.
Jiang Yuan looked at him. "Little Zhang, what do you think of this price?"
Zhang Ye smiled and said, "It's alright."
"Are you selling it?" Jiang Yuan wanted to hear his opinion.
However, Zhang Ye knew when to advance and when to retreat, "You can decide with the Station Leader. I will respect the Leader's opinion. Anything is fine." This price was more or less what Zhang Ye had expected. Just like in his previous world, The Voice's online exclusive rights only cost about 100 million RMB at the start, so it wasn't a big deal even if there was a slight difference. Besides, he still had to consider the market situation in this New Earth.
Jiang Yuan smiled and said, "Then I'll sell it. You guys go ahead and eat. I'll go back and deal with this matter. I'll get someone to contact them and discuss the contract."
Zhang Ye said, "You've only just started. I don't think you've eaten much either."
Jiang Yuan said, "Before this, you were busy. But now, it's my turn to get busy!" Before leaving, Jiang Yuan turned around to look at Zhang Ye. "Little Zhang, you've really brought glory to Central TV Department 1 this time!"
Zhang Ye smiled and said, "Since Central TV has invited me here, of course I will do my best."
Jiang Yuan nodded and then left.
In the area of variety shows, Central TV Department 1 had always been in the middle of the industry. Some of the shows could even be said to be lagging behind and could not compare to many of the provincial satellite channels. But now, with Zhang Ye's arrival, Central TV's situation had been reversed. It was as if he had single-handedly turned the tables! In an instant, Central TV Department 1 had leaped from the middle of the pack to the forefront of the industry! Zhang Ye's ability was evident. Just like what someone had said about him in the past — he was truly a person who could create miracles! The only thing that was lacking now was the final viewership ratings figure!
How much would it be?
How much could it be?
In any case, Jiang Yuan did not dare to make any wild guesses!
At this moment, Zhang Zuo's cell phone rang. He went out to answer it. When he came back, he immediately reported the situation to Zhang Ye. "Director Zhang, an advertiser has contacted me. They want to buy our first-tier advertising rights."
Zhang Ye nodded. "How much is it?"
Zhang Zuo said, "I don't know. I haven't given them a quote yet. What do you think is a suitable price?"
Zhang Ye said, "Did they contact our company before?"
"Yes, it's that Heehee Dairy's manager, the one who went to your office before." Zhang Zuo said, "They've come back again."
Zhang Ye nodded. "Let's offer 4 million. The first-tier advertising rights will be priced at 4 million."
Zhang Zuo said, "Wasn't it 3 million before? They wouldn't have agreed to it if we offered 4 million, right? Besides, we've already broadcast one episode, so there's one less episode left for us to advertise. "
Zhang Ye said, "You can't look at it that way. Before our show was broadcast, a lot of people didn't think too highly of it, so we naturally couldn't ask for too much. But now that the response has been seen and the show has become popular, all that's left is the question of how popular it will be. If they come back again at this time, we'll definitely have to pay them the price. Even if there's one less episode, it won't be the same advertising price as before. Otherwise, if we still sell it to them at 3 million, that would be unfair to the two companies who bought the first-tier advertising rights. They took such a huge risk and bet 3 million on us under uncertain circumstances. Now that the show has become popular, the other advertisers will also pay 3 million to enter the market at a time when the risk isn't that high anymore? The only difference is that there's one less episode of advertising? Do you think they'll be happy about that? Is that fair? "
Zhang Zuo nodded. "That's true!"
Zhang Ye said, "We'll go with this price. The other second-tier and third-tier advertising rights will also be increased by about 30%. We won't have to worry about not being able to sell!"
"Alright." Zhang Zuo understood.
Ha Qiqi suddenly remembered the day when the four advertisers came to Zhang Ye's office and did not manage to come to an agreement with him on the advertising deals. Zhang Ye had said to Ha Qiqi and the others after they left that these companies would definitely regret it in the future. Indeed, Zhang Ye's words had come true!
The meal ended very quickly.
In the end, during the latter half of the meal, with just seven or eight phone calls, The Voice's previously unsellable advertising slots were sold out in one go, even with a 30% to 40% price increase on their original prices! They were all sold out within 20 minutes!
It was too explosive!
It felt like they were snatching them up like they didn't care about money!
Some of the advertisers were still worried that there would be a change in the situation after the deal was finalized over the phone. They even sent their people and legal consultants to Central TV with the contract immediately to sign the contract. Firstly, they were worried that The Voice would be recording its second episode soon. If they didn't sign the contract before then, the advertising rights for the second episode would be delayed and they would miss out on an important promotional opportunity. Secondly, they knew that there were too few advertising slots available. If someone else snatched it up, they wouldn't be able to buy it!
In the blink of an eye, another 20 million RMB had been earned!
There were also many other companies and units that wanted to work with The Voice. They all came to look for them. Some of them wanted interview rights, while there were also a few entertainment talent agencies that directly expressed their interest in signing certain contestants. Zhang Ye was not worried about any of this. He left it all to Ha Qiqi, Zhang Zuo, and the others to handle. Some of the projects that their program team did not have the authority to work with were directly handed over to the relevant departments and heads of Central TV Department 1 to handle!
… …
Lishuiqiao.
In a rented apartment.
Qian Pingfan's car mechanic was kneading his shoulders excitedly. "Good lad, you're really something!"
Qian Pingfan scratched his head. "Mechanic, I don't want to repair cars anymore, is that alright?"
"You still want to repair cars?" His mechanic laughed and said, "Just sing your song properly! Don't embarrass me! "
For some reason, Qian Pingfan's eyes reddened. "Mechanic!"
… …
Luo Yu's house.
After Luo Yu received a call, she made a few more calls. Suddenly, she screamed, "Dad! Mom!! "
"What's the matter?" Her parents rushed over.
Luo Yu was almost speechless. "I … I … they … they have a talent agency that wants to sign me! They want me to be a signed singer! "
Her mother exclaimed, "What?"
Her father was also ecstatic. "Really? Really? "
Luo Yu cried. "It's true! It's Teacher Chen Guang's talent agency that wants to sign me. I-I've already confirmed it with Teacher Chen Guang! He was the one who recommended me to the talent agency! But when I called Teacher Zhang, he told me to wait a little longer and not rush to sign the contract. He said that if I signed it now, the treatment would be average and I wouldn't be able to get a good contract. Teacher Zhang said that he would help me negotiate with Teacher Chen's agency. Halfway through the competition, he would try his best to help me get a good contract! "
"Sign a contract?" When her mother heard that, she hugged her daughter. "Heavens! My daughter is going to become a singer! "
Luo Yu cried, "Dad! Mom! I didn't let you down! I-I didn't embarrass you! "
… …
A lot of people's lives had changed because of The Voice!
A lot of people's hearts were beating wildly because of The Voice!
Today, this Thursday night, was destined to belong to The Voice of China. Countless people were screaming and going crazy because of The Voice!
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