At night.
It was almost 9 PM.
As the broadcast date of The Voice neared, there were more and more comments about Central TV Department 1's new show in the outside world and on the internet. The direction of the comments was still the same as before. Looking at the poll data on Weibo, it could be seen that the public's opinion of The Voice was still not high. Most of the people still maintained the same attitude they had towards the show a few days ago, with most of them feeling pessimistic.
27% of the people who were optimistic about the show.
71% of the people who were not optimistic about the show.
… …
On the Line 10 subway.
In a certain carriage, a few colleagues who had just finished their night shift were chatting.
"What day is it today?"
"Thursday."
"Yo, it's already Thursday? The Voice of China is going to start broadcasting soon? "
"Heh, it's true. Let me check the time. Yo, it's going to start broadcasting in less than 10 minutes!"
"I have to hurry home to watch it. I'll still make it in time."
"You watched the talent show too? It's not that interesting. "
"Not many people are optimistic about The Voice. It's definitely going to be the same."
"I know, but Zhang Ye's shows have always been full of surprises. I've been following him since Lecture Room, so I hope that he can put on another miracle this time. I've also read a lot of the comments that are pointing out the various flaws of The Voice and the reasons why it won't succeed. They're all very reasonable and logical, but when has a person like Zhang Ye ever been judged by common sense? Based on past experience, sometimes, the more others think that Zhang Ye can't do something, the better he can do it. That's why I'm still a little looking forward to his new show. Let's hope that he will be like before and not disappoint his fans! "
"I think you deified him."
"In the past, the shows that Zhang Ye made were all pretty good, but don't forget that 80% of them were all innovations. Whether it was a lecture show, a never-before-seen talk show format, or a mass entertainment program like Do You Remember, they all relied on surprise moves to win. They relied on subversive innovation, which is also Zhang Ye's advantage. But this time, The Voice is a talent show that has been done too poorly in the industry for too long. I've never doubted Zhang Ye's ability and have always believed that he has the ability to make a good show, but he didn't choose to take the easy road of a singing talent show. I really don't know what he's thinking. This show's viewership ratings shouldn't be too low. After all, with Zhang Ye's reputation and Zhang Yuanqi, Zhang Xia, and the others holding the fort, the viewership ratings will definitely not be too good. The market has long been saturated, so if they can get a 0.7% viewership rating, they should be thanking the gods!"
…
In a certain household.
A family of three was sitting in front of the TV.
"Dad, let's switch to Central TV Department 1."
"What are you doing? I'm watching the game."
"The Voice of China is about to start."
"No one is optimistic about that show, so what's the point of watching it?"
"But I still have to watch it. If it's not good, I'll change the channel!"
"How many singing talent shows have you watched in the past two years? You might not be sick of them, but I'm sick of them. Alright, alright, I'll switch to the channel for you. You'll know once you watch it."
…
In a forum.
In the entertainment section's comments section.
"The Voice is about to start broadcasting. Does anyone want to watch it?"
"I'm not watching it. It's boring."
"I can't be bothered to watch it either. I'll just carry on playing my game."
"Haha, I'm going to watch it. It's not that I think the show is good, but I want to see how bad it can be. Singing talent shows are always dead these days. That's how bad the market is, so I don't believe that Zhang Ye will be an exception. Could it be that he really has three heads and six arms? It's the same genre, the same show, but the other satellite channels can't do it well. So many program teams have fallen one after another in the singing talent shows, yet you, Zhang Ye, can make a comeback? You're thinking too highly of yourself. In my opinion, Zhang Ye is going to fall from his pedestal this time! "
"That's what you say, but I still can't help but want to watch it."
"Let's watch it. Let's mock it together in a while, hahaha!"
… …
On Weibo.
Some of the television industry insiders were also very active.
"Who's predicting The Voice's viewership ratings?"
"We've already analyzed it internally. It won't exceed 0.7%!"
"Our analysis here is more or less the same. I'd like to see how Central TV Department 1 will wrap things up this time. I also want to see if Zhang Ye will still dare to talk big after the show is broadcast. Will he stand at the top and look down upon all the mountains? When the viewership ratings are out tomorrow, everyone will know that this poem is just a big joke! "
"This kind of show that maliciously raises the joining fees of celebrities should be boycotted. What's the point of a show that relies on hype and raising the price to create a topic of discussion? It's just a show to please the public. The inflated price will only make the show unable to make ends meet in the end. The entire Central TV Department 1 will be implicated as well as the Brain Gold company and the four coaches' reputations. They will all suffer a devastating blow from the inflated price that Zhang Ye created. The market has its own rules. It's not something that will be worth it just by paying such a high joining fee! "
"I just want to see Zhang Ye's expression after the show ends. It's a good thing to have confidence, but if you're blindly arrogant, you'll only be a frog at the bottom of a well!"
Jinshi Television Station.
Beihe Province Television Station.
Liaodong Television Station.
Jiangnan Television Station.
A famous television program production company in Shanghai.
A broadcasting and television association.
These people who posted on Weibo all had a long list of titles and affiliations on their verified Weibo accounts. They were all people from the television variety industry, and some of them were even leaders or famous analysts in the industry. Zhang Ye's new show had been affected by the inflated title sponsorship fee and the high premium of the joining fee. The Voice had also been boycotted and denounced by almost all of the television industry's peers in the country!
In the end, when the show was about to start broadcasting, many of the advertisers also joined in!
"A special advertisement can sell for several million! What an exorbitant demand! "
"You guys were also asked for this price? Us too. I'm just wondering why there are still companies that dare to buy their advertisement slots. They're really not lacking in money! "
"Especially Brain Gold. A title sponsorship fee of 100 million? I'll just laugh and not say a word! "
"Brain Gold company is probably going to suffer a loss this year! Just this 100 million is enough to make them suffer. Don't even talk about recouping the advertising costs, I'm afraid they won't even be able to recoup a fifth of it! "
"Yeah, our company has also worked with many television programs before. For a Korean program with 1.2% viewership ratings, the title sponsorship fee is only 50 million, so why are you asking for 100 million? Don't tell me your viewership ratings can break 1%? This Zhang Ye is really interesting! "
"Yeah, I don't know where he gets his confidence from."
The company bosses or department heads who were making sarcastic remarks were mostly those who had contacted Zhang Ye before The Voice's broadcast. In the end, they could not come to an agreement because the price was too high. Furthermore, the price offered by both parties was very different, so this made many of the advertisers unhappy. They felt that it was already pretty good that they were willing to buy the advertisement slots for The Voice, but who knew that the other party was still not satisfied and asked for a few million right off the bat? And this was only the price of a special advertisement slot. During the bargaining, there was some friction, so they naturally brought their emotions with them! If we had that money, why don't we go and buy the domestic copyrighted variety shows that are already very popular overseas? Why don't we spend 3 million to buy a domestic program with a declining market? It's not like we don't know the situation of domestic variety shows. Buy it? Are we crazy?!
The comments were almost all one-sided!
There was even a lot of fake news that discredited The Voice!
"I just heard from a friend that the recording of the first episode of The Voice had a major problem due to the tight schedule. The situation at the studio is very bleak. Everyone, don't watch it anymore!"
"I have a friend at the SARFT. I heard that the SARFT has already taken action!"
"Yeah, I heard that too. Zhang Ye used to be a banned artist and was one of the key targets to be cracked down on. Although his ban has been lifted, the SARFT is still keeping a close eye on him. This time, he's disrupting the market price, so the SARFT will definitely crack down on him. Everyone, take note. Whether The Voice can be broadcast today is still unknown. It might even be stopped at the last minute by the SARFT. The SARFT is already taking action!"
"Is that true?"
"Damn, that can't be, right?"
"It's true, it's insider news!"
"Ah? The Voice is really going to be taken off the air? "
"This is bad, Zhang Ye is doomed again this time!"
An industry insider also voiced out: "For a program like this, the authorities should really crack down on it! We fully support the SARFT's decision to take The Voice off the air! "
The online news also appeared.
"The Voice facing a suspension?"
"The ill-fated Zhang Ye and his The Voice of China!"
Voices of doubt and rumors were flying everywhere.
… …
At Central TV.
The program team staff of The Voice had been working hard to catch up with the post-production and had finally completed the first episode. But when they saw the news online, they, who were already exhausted, started panicking again.
Even Central TV Department 1's Deputy Director Jiang Yuan felt his heart skip a beat. He quickly made a few calls to the station heads to check on the situation. After all, there would be no smoke without fire. He was really afraid that there would be a last-minute change!
In the office.
Zhang Zuo said nervously, "Director Zhang, what should we do?"
Ha Qiqi was also worried. "The program that we've been working so hard on for so many days is going to be taken off the air?"
"The SARFT is really taking action? Isn't this too much of a bully! "Little Wang, Wu Yi, and the others were all furious." What right do they have to take off our program! "
Faced with so much gossip and even online news, many of them were feeling nervous!
In the entire Central TV, only Zhang Ye was the calmest.
He said calmly, "Don't believe those rumors. What's with them!"
A female editor said, "But a lot of the news is saying that. Besides, there was news a while ago that the SARFT has their eyes on singing shows. As there are too many television stations doing such talent shows, it has already disrupted the market. I heard that the SARFT is going to control the approval of singing talent shows!"
Zhang Ye said firmly, "Let me tell you all, no matter which program the SARFT decides to take off the air, they will not stop our program!"
Zhang Zuo said, "Really?"
Ha Qiqi asked, "Why?"
Zhang Ye said, "Go about your own business, don't listen to those useless rumors!"
Only then did everyone start to doubt him.
Why?
Or was it for real?
Zhang Ye thought to himself, My girlfriend is the SARFT's Deputy Chief who is in charge of the approval and punishment of television programs, movies, and dramas! If The Voice is being targeted, how can I not know about it? And even if it's being targeted, with Old Wu there, can they stop my program?!
Bullshit!
This bro has people above him!
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