Afternoon.
The production of the commercial began.
In a modern office area, Zhang Ye had full authority. He began instructing the people of the advertising company to produce the content of the commercial according to his requirements.
Zhang Ye did not even listen to the suggestions of others. He even made them listen to him when it came to some details that seemed insignificant to others. They had to work according to his instructions. There was no other way. It was not that Zhang Ye wanted to be arbitrary, but that he had no choice but to do so. In this world, only Zhang Ye knew about the miracle of his world's "Brain Platinum" commercial. Hence, in order to recreate this heaven-defying miracle in this world, Zhang Ye did not plan on changing the content of the commercial. At least, he could not change it too much. Every step had to be done according to his world's "Brain Platinum" commercial to avoid any accidents!
"What? You're not going to sing the advertising message? "Director Wang said dumbfoundedly.
Zhang Ye said matter-of-factly, "Of course I'm not going to sing. Let the dubbing do it." He thought to himself, "Why would this bro sing such a retarded advertising message? Do you think I'm stupid?"
Director Wang said in surprise, "Then how are we going to film the commercial?"
Zhang Ye said, "Didn't I say it already? The animators will be produced by two people, an old man and an old woman. The singing will be the dubbing. The two animated characters will be twisting and turning. The characters will probably look more cartoonish and cute. You guys can design the characters first. I'll take a look at it later."
Director Wang said incredulously, "Then what are you doing in there?"
Zhang Ye pointed at himself, "Me? I just need to appear in front of the camera, holding Brain Platinum... and Brain Gold. The core of this commercial is not me. "
Director Wang and the advertising team had their horizons broadened today. How many years had they been in the advertising business? This was the first time they had seen such a production. A company had spent a large sum of money to get you to be their spokesperson for a year and produce a promotional commercial, but you just did a perfunctory scene and that was it? Your endorsement fees were too easy to earn. And even the Brain Gold company, why did they include such a clause in the contract!?
Director Wang looked at Wu Mo, "Director Wu, this..."
Wu Mo already felt that the situation was hopeless. He waved his hand and said, "Just listen to Zhang Ye. Don't ask me. I'm going out for a smoke." He did not care anymore. He was also a little angry. He had boarded Zhang Ye's pirate ship and was forced into a corner. There was nothing he could do.
Zhang Ye ignored them and continued giving orders.
"Is this image okay?"
"No, he's too young."
"What about this? My hair has turned white. "
"I'm talking about a cartoon image. This one isn't cute at all. It has to be cute with a touch of benevolence, and benevolence exudes vitality. Adjust your eyes a little bigger. Yes, lower your body proportions too. Old men have to wear suits, and old women have to wear wedding dresses. Don't be too old either.
"How about now?"
"Alright, that's fine. That's it!"
The proposal for the TV commercial had already been decided. All that was left was to produce it. This was not something that Zhang Ye could handle as he did not have the skills to produce an animated commercial.
…
Outside.
On a small rooftop at the end of the corridor.
Wu Mo squatted there and smoked. There were already seven to eight cigarette butts on the ground.
"CEO Wu." Zhang Ye walked over with a smile and took out a cigarette. "Let me have a smoke too."
Wu Mo glanced back at him and did not say a word. He ignored Zhang Ye.
Zhang Ye knew that the other party had been angry since noon. He lit a cigarette and sat down on the steps. He offered the cigarette to him, "Want one?" Wu Mo grabbed one.
She even said that you are a talent that no one in China can replace. I have also seen your poems, listened to your speeches and seen your advertisements. I have always believed in your abilities. You are older than me by a year or two, so I will call you Brother Zhang. You can't cheat me like this. We are just a small business and we are about to go bankrupt soon. We really can't take such a blow. "Wu Mo grabbed a stick and said," Teacher Zhang, my aunt has told me about you before. She has always thought highly of your literary qualities and even said that you are a talent that no one in China can replace. Zhang Ye's status in the industry was there for all to see. He was a famous host, a famous author, a famous literary scholar and Redologist. He was also a popular educator in Peking University's Chinese department. Hence, Wu Mo did not want to get angry at him.
Zhang Ye did not know what to say. After some thought, he asked him, "CEO Wu, since you have seen the commercial I planned, then tell me, will my electricity conservation commercial have a big impact?"
Wu Mo hesitated, "Big!"
Zhang Ye asked again, "Is the commercial for 'I'll speak for myself' popular?"
Wu Mo paused for a moment before saying, "Popular!"
Zhang Ye smiled, "To brag, in the field of broadcasting, novels, television hosting, poetry and literature, lecturing, or advertising, have I ever failed?"
Wu Mo was stunned and thought about it seriously for a while. He realized that what Zhang Ye said was right. This fellow had never failed before. No matter what kind of works he produced, they were all extremely popular. Even if it was a work or program that was not looked upon favorably by others, Zhang Ye was always proven to be right!
The other party was Wu Zeqing's nephew. He was a good person and valued promises. As he was young, he was not as cunning and unscrupulous as those in the business world. Hence, Zhang Ye said a few more words, "When I did Analysis of the Three Kingdoms, how many people doubted me? When I did Talk Show, how many people scolded me to death? When I talked about Dream of the Red Chamber, how many people wished they could skin me alive? But in the end, I did not disappoint those who trusted me. CEO Wu, if you trust me, hand over the commercial planning to me. I will do my best to turn your company's losses into profits! "
Wu Mo stamped out his cigarette, "I have no other choice!"
Zhang Ye was also done smoking, "Then shall we go in? What kind of concept is Brain Gold? You still have to tell me the technical support in detail. "
Wu Mo asked, "Why are you asking this?"
Zhang Ye said, "The television commercial just now was the final trump card. But just this trump card alone is not enough to create this miracle. We still need other supporting strategies."
Wu Mo naturally had no problems, "Alright, let's talk on the way."
Along the way, Wu Mo began to introduce the product in detail to Zhang Ye.
Zhang Ye discovered that this "Brain Gold" was actually the "Brain Platinum" of his world. The main ingredient was melatonin, but there were other ingredients that were different.
Then it would be even easier!
There was an eighty to ninety percent chance that it was true!
......
In the meeting room.
Wu Mo called for a meeting.
Zhang Ye closed his eyes and bought a "Memory Search Capsule" from the game ring and ate it. He recalled the promotional methods of Brain Platinum that he had seen in his previous world. In his previous world, Brain Platinum's greatest comeback was this television commercial. It looked extremely stupid, but when this commercial, which everyone thought was trash, was broadcast, it created a miracle that shocked all the industry insiders. In fact, in the decades of history of China, there had never been such a miraculous commercial. How many people were blinded by it? Zhang Ye had experienced it firsthand.
However, Brain Platinum's success was not solely due to this television commercial. Zhang Ye had said that this was the greatest trump card. To create this miracle, there were still some specific conditions needed!
Firstly, the product's quality. This was already in place.
Secondly, it was an overwhelming advertising campaign.
Thirdly, it was the promotion of popular science articles without any traces of advertising.
Fourthly, it was the brainwashing of the miracles of the television commercial!
"Teacher Zhang?"
"Zhang Ye?"
"Isn't he in a meeting?"
"Why did he fall asleep?"
Everyone was at a loss of whether to laugh or cry as they discussed. He was a legendary figure in the advertising world? Bullshit! Hearing about him was really not as good as meeting him in person! To them, a legendary figure like Zhang Ye was too f * * king unprofessional!
Zhang Ye finally opened his eyes, "Sorry about that. I was thinking about something just now."
Wu Mo had already resigned himself to his fate, "Tell me, what else do you need us to do?"
Zhang Ye said, "CEO Wu, I would like to know how much funds we have for our promotions. I mean, what is the maximum amount that we can use from what we have left?"
Wu Mo said helplessly, "Excluding your endorsement fees and advertisement production fees, we can still use a million."
Zhang Ye felt that it was a little too little, "Can it be a little more?"
Wu Mo rolled his eyes, "We are a company that is about to close down. How much more do you think we can use for our promotions? We have already gone bankrupt. We have to pay off our loans and gamble it all on this. "
Zhang Ye immediately said, "Let's do it this way. I don't want my endorsement fees and advertising planning fees for the time being. Your company can pay me in a few months or in a few years. We can add an additional clause and write this into the contract. I don't have any objections even if it's paid in installments within five years. Then, you can use the money you want to pay me on advertising. Since it's a gamble, let's make it big. I'll say something inauspicious, but if your company really goes bankrupt, I don't want a single cent of the endorsement fees. This can also be written into the contract!"
Director Wang was stunned!
Wu Mo and the people from Brain Gold company were also stunned!
"Brother Zhang..." Wu Mo said, "Are you serious?"
Zhang Ye smiled, "I'm a person who values credibility the most. Since I've said it, I will not go back on my word. Even if it's not written into the contract, I will still do it."
If it were anyone else who said it, no one would believe it.
But since it was Zhang Ye who said it, no one doubted it!
What sort of person was Zhang Ye? He was someone who was willing to sell his copyrights and borrow money to save a fan he did not know! Back then, how much money had he spent to treat his fan's illness? It might even be more than this endorsement fee! Zhang Ye did not care about this money at all! This matter had been handled beautifully. Even now, there were still many people and media discussing this matter enthusiastically. This was also the only matter that Zhang Ye had not been attacked or questioned since his debut. Zhang Ye's character and character were not good in other aspects. He was notorious, but in terms of character, no one had ever doubted him, nor could they doubt him. He had indeed handled it more beautifully than anyone else!
Zhang Ye's words were something that no one had expected. This was clearly a suggestion that was not in line with Zhang Ye's interests.
Wu Mo's eyes trembled. At this moment, he finally believed that Teacher Zhang Ye was sincere in helping him. He was not teasing them, nor was he joking!
Wu Mo was still a loyal person. From a certain point of view, he was the same type of person as Zhang Ye. He would treat you the same way you treat him. "Teacher Zhang, there's no need to do this. We will pay you however much you deserve. Our company can still squeeze out another three to four hundred thousand. Just this one million to four hundred thousand should be enough."
Zhang Ye shook his head, "It's really not enough. CEO Wu, listen to me. Just add my endorsement fee to the advertising fees. I find it too little."
A woman from the Brain Gold company said in surprise, "What do you want to do with so much money?"
Zhang Ye said, "Invest in advertisements, in large quantities. We can't afford to do television advertisements for now, but on Tieba, forums, video hosting websites, newspapers. With this money, we can still do a lot of things. First tier cities, second tier cities, third tier cities, and even county-level cities, we have to do it as much as possible. I need a large-scale and omnidirectional advertising bombardment. We do not have the money to do it in the long run, but we can do it in the short run. We have to do it in these few golden days before the new year. The more the better!"
Director Wang said in a sweat, "Will this work?"
However, Zhang Ye said, "Just this alone is not enough."
Wu Mo's eyes darkened, "Still not enough? We still have to pay for it? "
Zhang Ye chuckled, "There's no need. After doing all this, the rest of the work will be simple. The money we need to spend will be very little, not even 100,000. Let's get a troll army!"
An advertiser said, "Why do we need a troll army?"
Zhang Ye said, "Top a post on the forums and Tieba to help us build momentum!"
Director Wang said in a speechless manner, "A troll army is just a low-level method. It can't be used in public, so there's not much meaning to it, right? It was already outdated a few years ago. "
Zhang Ye said confidently, "A troll army is outdated? That's because we haven't found the right method or strategy. This kind of publicity and building momentum will never be outdated. "
Wu Mo said, "But if we use this kind of method to advertise, it will cause the people to be disgusted. Everyone will be conflicted and it will have the opposite effect. The people these days are much smarter than before. They can tell what an advertisement is at a glance and won't click on it at all."
Director Wang also said very professionally, "It's like this. In the past, our company would still accept such work, but now, we don't do it anymore. It's just a waste of time."
Zhang Ye was amused, "When did I say that it was advertising?"
Many of the advertisers present were very puzzled, "If we're not advertising, why are we spending so much money?"
Zhang Ye explained, "We want to do a popular science advert. We will go the public welfare route and not have any traces of advertising at all!"
Wu Mo did not understand, "What do you mean?"
Zhang Ye looked around, "Do you have pen and paper?"
"Yes, what kind of pen and paper do you need?" A person from an advertising company asked.
Zhang Ye wanted to show it to everyone, so he had to write bigger words, so he said, "It would be best if it's Xuan paper and a brush. Yes, a small brush."
"Then, I'll go get it." The youth went off.
Not long after, the four treasures of the study were prepared for Zhang Ye.
Everyone did not know what kind of advert Zhang Ye was going to write, so they all surrounded him.
Zhang Ye did not eat the Memory Search Capsule for nothing. He picked up the pen and began writing. He took the Brain Platinum promotional soft copy from his world and made some slight changes. He wrote:
"Women at 40, are they flowers or tofu dregs?"
Women past the age of 40: Their skin becomes coarser, their wrinkles increase, their bodies become bloated, their hair constantly falls out, and all sorts of spots increase. This makes them care about their looks, but they cannot face the reality in the mirror. Coupled with the onset of menopause, it leads to huge psychological and physical changes. Hence, some people say: Women at 40, are tofu dregs. Modern science has discovered that all of this is determined by the most important organ in the human brain that controls the clock of life — Brain Gold Body. The structure of the brain is made up of layers, like an onion. The outermost layer is the cerebral cortex, while the innermost core is the Brain Gold Body. The amount of Brain Gold it secretes directly controls the aging of all the organs in the human body. And when a person reaches 40, the amount of Brain Gold secretion is only 30% of what it was during childhood, so most of the organs in the body have already begun to age. If an appropriate amount of Brain Gold is consumed daily, it can restore the organs to a youthful state. The skin produces a large number of new cells (during deep sleep). The dead cells are cleared, and the loose skin will regain its elasticity, greatly delaying the formation of wrinkles. The intestines enter a youthful state, effectively preventing various toxins that harm the skin from entering the body, eliminating spots, and even delaying menopause.
Wait, wait, wait.
Zhang Ye finished writing.
Wu Mo said in surprise, "This is the public service advertisement that you were talking about?"
Director Wang was also dumbfounded. He suddenly exclaimed, "How creative! This creativity is great! It looks like a public service advertisement, but isn't it actually an advertisement!? It's just that it wasn't explicitly written. It's like planting a seed. When the Brain Gold commercial is released, everyone will naturally associate it with this advertisement! "
The other advertising staff were also amazed. They never knew that advertisements could be done in such a way! It could even be done without batting an eyelid! It's too sinister!
Is it wicked?
It's really a little wicked!
But all the advertising staff present looked at Zhang Ye with admiration in their eyes!
However, Zhang Ye ignored them and continued to pick up the brush. He quickly wrote a few other soft essays on the Xuan paper.
"Can Humans Live Forever?" (1, 2, 3)
"Two Biological Atomic Bombs"
"The Americans can sleep soundly, but what about the Chinese!"
"There is a 'clock' in the human body"
"How Astronauts Sleep"
"Humans Can Only Live Five Days Without Sleep"
"Not Defecating for a Day = Smoking Three Packs of Cigarettes"
Starting from 3 PM, Zhang Ye wrote all the way to 7: 30 PM. It had been more than four hours, almost five hours. Zhang Ye did not say a single word. He just sat at the desk in the office, writing with the brush. He did not drink a single mouthful of water or eat a single mouthful of food. He did not rest for even a minute. It was as though he did not even blink. His brush never stopped, and he continued writing for almost five hours.
This made the surrounding people dumbfounded!
"Teacher Zhang?"
"Uh, do you want to take a break?"
"There's still plenty of time."
"Teacher Zhang, why don't you eat something first?"
Zhang Ye's thoughts were all focused on recalling what he had learned from the Memory Search Capsule. He had to start writing again, so he did not have the time to reply to them. He did not even hear them as he was too focused.
Only when he finished writing the last advertisement did Zhang Ye put down his brush. Suddenly, he felt a wave of fatigue. He took a deep breath and rubbed his eyes before quickly sitting down.
Wu Mo shouted, "Water! Water! "
A person hurriedly ran over to get it. "Coming, coming!"
"Go get lunch boxes for Teacher Zhang!" Director Wang was also very worried.
Many of them had taken the time to eat before coming back, so Zhang Ye was the only one working.
Many of the advertising staff in the office curiously went over to look at what Zhang Ye had written. After flipping through a few pages, they finished reading it. After that, everyone looked at Zhang Ye with admiration. Only now did they know why Teacher Zhang Ye was so famous. With this kind of skill, who the f * * k could compare to him? Five hours of standing still and writing. There was not even a draft, yet there was not a single typo. The entire text flowed smoothly, and every word was written to the point. It was written to the "pain points" of the sales crowd. Things like insomnia, memory loss, women's aging were all presented in a scientific manner. Anyone who saw it would be able to ingrain the term "Brain Gold" into the hearts of the people!
Each and every one of them was a classic!
Each and every one of them was shocking!
The words were good, and the prose was even better!
He was indeed a legendary figure. He really lived up to his reputation! The writing style and strength were simply too powerful!
If it were any other advertising staff, any random article would require a team to rack their brains for a few days before they could produce such a standard of writing. But Teacher Zhang Ye? Without even taking a break, he had written seven to eight articles in one go!
He alone could take on ten advertising teams!
Everyone looked at each other. They were a little stunned by Zhang Ye's ability!
After Director Wang saw it, he also gasped. He looked at Zhang Ye and said, "Teacher Zhang, if you were to join our advertising company, we would have long made it out of Asia! The strength of your writing is just too exaggerated! Even the advertising staff and advertising staff in our company combined cannot compare to your writing ability! "
Zhang Ye smiled. "I'm a professional in this field. Writing is my field, so I can definitely write faster than you. Come, everyone, take a look."
They had already finished reading it. Everyone was full of praise!
It was too cunning! This advertisement was too deceptive!
There was not a single sentence about eating "Brain Gold", but every sentence was telling everyone that without "Brain Gold", they would not be able to survive!
Zhang Ye said, "That's all. Let's get people to post it on various Tieba and forums, and then hire a troll army to top the post and hype it up. Together with the advertising campaign, we will fire the first shot!"
Wu Mo finally revealed a happy smile. "Brother Zhang, I now feel that the endorsement and advertising fees of more than a million were worth it!" If they were to hire someone to endorse for them, who would work as hard as Teacher Zhang Ye!? You really get what you pay for!
Zhang Ye gulped down the water. After finishing a bottle of mineral water, he wiped his mouth and said, "It was worth it for you, but I'm a little exhausted. Do you have food? Quick, give me a mouthful! "
Although Wu Mo, Director Wang, and the others did not feel that Zhang Ye's "Accept gifts, accept Brain Gold" was a good advertisement, but the advertising method of the advert was something everyone recognized. There was nothing to criticize about Zhang Ye's article either. Director Wang and his team were like amateurs in front of Zhang Ye.
Zhang Ye began to eat, stuffing himself with food.
Wu Mo saw the opportunity and suggested, "This advertising method is so good. We should put in more effort into it. Should we change that television advertisement from before? Can we change it to something similar to this advertising method? First we talk about the dangers, then we promote our product. Although 15 seconds isn't enough, we can squeeze it a little. It shouldn't be a problem. "
However, Zhang Ye shook his head and did not say a word. He carried on eating.
No one knew better than Zhang Ye. If not for that television advertisement, all the publicity and groundwork from before would not even be worth a fart!
Forum advertisements?
Advertising with adverts?
Top posts by troll army?
They could do without anything! And they definitely could not do without that brainless television advertisement!
However, no matter what he said now, they would not understand. Zhang Ye could not explain it clearly, so he might as well not say it. Anyway, this matter had to be done according to what he said. In the future, you will thank me!
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