Noon.
After lunch, Zhang Ye and Wu Mo signed the contract.
The terms were all conventional, except that Zhang Ye had the authority to take charge. After checking, Zhang Ye did not find any problems. He did not haggle over the price either, so the other party gave him quite a lot.
"Teacher Zhang, it was a pleasure working with you."
"It was a pleasure working with you."
"Do you want to go to the advertising company?"
"Sure, anytime is fine."
"Alright, let's go now. I've already made an appointment with them. The main thing is that there are only a few days left before the advertisement is released. It's best if we can come up with a proposal today and start the production. If not, we won't be able to make it in time. The advertising fees from Beijing Television are not refundable."
"Alright, I will do my best."
"We are all counting on you, Teacher Zhang."
The group of them rushed to the advertising company's office building.
Even a few of the company's shareholders did not agree to it at the beginning, but the situation was pressing. They were about to go on the advertisement and the company was facing the danger of bankruptcy. If the product could not be sold, then they would have to pack up and leave. They would even have to bear the debt. This was something no one wanted to see. Hence, they could only take a gamble on a legendary figure like Zhang Ye. For their company, which was facing a crisis, there was no other choice!
......
At the advertising company.
Wu Mo began his introductions.
Zhang Ye also shook hands and greeted the people from the advertising company.
Quite a number of them were quite friendly. When they saw Zhang Ye, their eyes lit up. Clearly, they had heard of Zhang Ye's advertising planning abilities.
"Hello, Teacher Zhang." A middle-aged man said.
"Hello, Director Wang." Zhang Ye shook hands with him.
"I'm in charge of this project. Shall we talk inside?" Chief Wang was a middle-aged man in his forties. He looked a little simple and honest. He was very fat. "We all know about your reputation in the advertising industry. When we heard that you were coming to guide the work and be in charge of the planning this time, many of our employees wanted to learn from you."
Zhang Ye hurriedly said, "I don't deserve that. You are the professionals. I'm just here to join in the fun."
A youth behind him said, "Teacher Zhang, you are being modest. Your advertising plans are all classics. We advertising professionals have even specially studied them during our classes."
Zhang Ye said, "Your company is also a leading figure in the advertising industry in Beijing. I wouldn't dare to be careless."
It was the first time they met, so they didn't have a deep conversation. It was just a situation where everyone was good and everyone was good. They all flattered each other.
Actually, the advertising company was not flattering Zhang Ye. If someone else were to interfere with the planning of their company's advertisements, they would definitely not be happy. After all, they were the professionals in this field. However, Zhang Ye was different. Zhang Ye had the qualifications and had dazzling results in the advertising field. He had even pioneered creative advertising. It was said that back then, one of the top three advertising companies in the country had extended an olive branch to Zhang Ye, wanting to hire him with a high salary. Hence, no one doubted Zhang Ye's ability in this field.
A group of people entered a conference room.
After the door was closed, everyone took their seats and started talking about the project.
This time, Wu Mo had staked everything on this and had given a lot of money. To the advertising company, this was a very big project and they placed a lot of importance on it.
Director Wang instructed his staff to start presenting the proposal. "This is the proposal that we've come up with previously. Director Wu wasn't satisfied with it, so we didn't use it."
Wu Mo said to Zhang Ye, "Take a look?"
"Alright." Zhang Ye took a copy and glanced at it.
It didn't have any flaws, but it didn't have any merits either. It was very ordinary.
Wu Mo said, "We don't really have any requirements for the advertising proposal. Any type is fine as long as it can increase the sales of our products. What we need now is sales, or else the company won't be able to continue operating. We can't sustain such a huge expenditure anymore." In front of them, Wu Mo and his company's staff had nothing to hide, so there was no need to hide it.
Zhang Ye said, "It's just an advertisement, so it will eventually be converted into sales. That's the prerequisite. If it's just a word-of-mouth advertisement that can't convert into sales, I won't do it either."
Director Wang said, "Oh? Looks like Teacher Zhang has a plan? "
Wu Mo said anxiously, "Tell us about it? How are we going to make this advertisement? "
Everyone in the conference room looked at Zhang Ye.
Zhang Ye coughed. Now that things had come to this, he was feeling a little embarrassed. He wasn't sure if the advertisement would really work, but since things had come to this, there was no turning back. Zhang Ye could only carry on with his plans. "I do have a proposal. Can I share it with you?"
"Go ahead."
"I'm all ears."
Everyone started to get serious.
A few of the advertising staff even took out pen and paper. There were even some who took out voice recorders. They wanted to record Zhang Ye's words verbatim so that they could learn from him.
Zhang Ye cleared his throat, "My advertisement is actually not that complicated. It's very simple. It's basically just a slogan that is sung."
Sung?
In the form of a song?
That's new! As expected of Teacher Zhang Ye!
Thinking about the adaptation of "Shuidiao Getou", "Wishing We Last Forever", that was written by Zhang Ye. The lyrics and music were all composed by him.
Everyone's eyes lit up as they stared unblinkingly at Zhang Ye's face.
Then Zhang Ye started singing, "Let me sing a little for you to hear. Well, it's like this." Taking a deep breath, under everyone's expectant gaze, Zhang Ye sang loudly, "I won't accept gifts this year! Won't accept gifts, won't accept gifts! Won't accept gifts, won't accept gifts! Accepting gifts, I'll accept Brain Gold! Brain! Yellow! Gold! "
Then, Zhang Ye saw that everyone in the conference room was dumbfounded. Everyone was dumbfounded and kept quiet out of fear!
Wu Mo stared, "That's it?"
Zhang Ye acknowledged, "Ahem, that's it."
Wu Mo nearly fainted on the table, "What kind of advertisement is this?"
Director Wang's eyebrows twitched as he forced a smile, "Teacher Zhang, I know you do talk shows. Hur Hur, you're really humorous. Let's get down to business. What's the real slogan?"
Zhang Ye said, "That's it."
When Director Wang heard this, he nearly fell to the ground!
That's it?
This is f * * king an advertisement?
Everyone present almost spat out a mouthful of blood!
Wu Mo felt like crying, "Teacher Zhang, can't we just be nice? This advertisement... is too shameful and embarrassing! If this goes on TV, won't our company become the laughing stock of the entire industry? It can't be like this! This advertisement can't drive sales! "
Director Wang wiped the sweat off his forehead, "Then, I suggest we change it."
Zhang Ye did not agree, "Director Wu, have you forgotten what our contract says? Just listen to me on this matter. It's definitely not wrong. I guarantee that your sales will soar! "
Wu Mo, "..."
Director Wang, "..."
The others, "..."
Soar your sister! Soar!
Isn't this bullsh * t!
Wu Mo immediately said, "No! This advertisement definitely won't do! "
Zhang Ye glanced at him and threw up his hands, "Then I have no other choice. I can choose not to accept this endorsement. Your company can also choose not to use the advertisement, but you have to pay me the penalty fee." The contract was still in Zhang Ye's arms. It had not even warmed up yet, but the penalty fee was clearly written on it!
When Wu Mo heard this, his face turned green!
Holy sh * t! He felt like he had been scammed by Zhang Ye!
Wu Mo's tears were about to fall, "Teacher Zhang, you're harming me!"
Zhang Ye smiled bitterly, "I'm not harming you. You also know that I won't. In the end, the advertisement will still be decided by the market. When the advertisement is released, you will know what the situation is like. When that time comes, everything will be decided. So for now, the advertisement's content has to be decided by me. Besides, I won't bet my reputation on this, right? If the advertisement's effect is bad, it won't benefit me either. "
Wu Mo's eyes turned red, "But this advertisement... is too retarded?"
Director Wang added, "Not only is it retarded, this advertisement doesn't even have any highlights. How can this be called an advertisement? It's not even as good as our few proposals! Besides, Teacher Zhang, let me say something that you might not like to hear. This proposal of yours is worlds apart from ours. It's really an advertisement that can't be shown in public. Not only Brain Gold company, even we, even you, will become a laughing stock! "
Zhang Ye still insisted, "We have to use this. Trust me."
Wu Mo grabbed Zhang Ye's arm, "It's not that we don't trust you, but it's really... too much. Can't we change it? Teacher Zhang, can't we change it to another advertisement? I know you are a humorist, so you must be joking with us, right? "
Zhang Ye shrugged, "I'm really serious."
Wu Mo, "... $# # #% @ @ # @!!!"
Zhang Ye had expected this, so he had already foreshadowed it in the contract requirements, "Anyway, I'm the planner. CEO Wu, please believe me. Based on my relationship with Wu... Big Sis, I won't scam you. If you really think it's not possible, then I can only give up on the endorsement."
You still won't scam me?
You are f * * king scamming me!
Wu Mo felt that he was a retard, a pure retard. He was still not satisfied with the proposal given by CEO Wang's advertising company? No matter how trashy that proposal was, it was still a hundred million times better than the one Zhang Ye had given! If that was the case, he should have just used theirs from the start! Why did he have to agree to Zhang Ye's terms? He was digging a hole to bury himself! The company was already in trouble! Now, this was great! Zhang Ye was adding fuel to the fire!
Use this advertisement?
Or pay a million for breaching the contract?
Wu Mo really wanted to lose money. He really wanted to, but his company had already been hollowed out. This time, he was staking it all on this one gamble, so how could he have so much spare money!
Zhang Ye asked, "CEO Wu?"
CEO Wang also said, "CEO Wu, you have to think it through!"
Wu Mo struggled for a long time. Finally, after more than ten minutes, he slammed the table with tears in his eyes, "I'll use Zhang Ye's advertisement! If I die, so be it! At most, I'll start all over again! "This time, he did not call him Teacher Zhang, but called him by his full name.
Zhang Ye did not mind and smiled.
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