The 1 billion yuan was in place.
The construction of the stage began.
The advertising negotiations.
The program design.
Preparations for the first approval session.
The Spring Festival Gala production team led by Zhang Ye got busy all of a sudden.
During this period, there was no lack of doubts from the outside world.
Little Wang reported, "Director Zhang, there's quite a lot of people scolding us out there."
Zhang Ye said, "I know, just let them say whatever they want."
Tong Fu said, "Aren't we going to do something in response?"
Zhang Ye smiled and said, "There's no need for that. If they keep talking about us, it means that the Spring Festival Gala is getting a lot of attention. That's still better than no one paying any attention to us, right? This is also a form of publicity in disguise. Besides, this isn't even the beginning, so what does this bit of scolding count for? The time for them to really scold us hasn't arrived yet. "There was a hidden meaning in his words.
Everyone was stunned.
"Ah?"
"It hasn't arrived yet?"
"What do you mean?"
"Is it about the advertisements?"
"There's still a problem with the advertisements?"
They hurriedly asked. Not everyone on the Spring Festival Gala production team had such good mental fortitude like Zhang Ye.
However, Zhang Ye did not answer them directly. He gave a sheepish laugh and said, "You'll find out in the future."
For the sake of the Spring Festival Gala's viewership ratings, Zhang Ye had resorted to a killer move. This killer move was the kind of move that could kill 1,000 enemies while sacrificing 2,000 of oneself. This was one of the most controversial marketing campaigns in Zhang Ye's previous world. It was very popular and also very deceptive. The people of this world would definitely not know about it, but when the people of Zhang Ye's previous world heard about this marketing campaign, eight out of ten people would jump up and curse at it!
That's right!
It was exactly such a deceptive marketing strategy!
And now, Zhang Ye was prepared to use it in this world!
…
Time passed day by day.
The production of the Spring Festival Gala sped up.
…
On this day.
The entire country blew up!
Everyone was shocked by a sudden piece of news!
The Spring Festival Gala's advertising partner, the largest payment platform in the country, Unipay, released a shocking announcement. With a cash pool of 200 million RMB, the Spring Festival Gala's Red Envelope Collection Card campaign was officially launched.
What were the Five Fortunes?
Fortune and Power.
Harmony.
Friendliness.
Patriotism.
The work dedication card.
Rules Introduction: A user adds 10 new Unipay friends to receive 3 cards. The remaining 2 cards need to be exchanged between Unipay friends. In the end, once 5 cards are collected, they will be able to split 200 million. This isn't just a chance to draw, but rather, it's a definite split. If only one person collects all 5 cards, then that person will be able to pocket 200 million. If two people collect all 5 cards, then they will split 200 million equally!
Real gold and silver!
Deceiving neither old nor young!
The Spring Festival Gala's official Weibo reposted!
All the major forums announced it!
Unipay's advertising was overwhelming!
The crowd had never seen such a scene before. They were all dumbfounded!
"Holy sh * t!"
"200 million?"
"Am I seeing things? Has Yifu Tong gone mad? "
"Is this the advertisement for the Spring Festival Gala?"
"Haha, I like this advertisement!"
"Nonsense, who wouldn't like money!"
"Is he really going to give out 200 million yuan as a red packet?"
"Do you have to go so far?! But? "
"This is forty times more than the first prize of the sports lottery!"
"Oh my god!"
"Ahhhhh! 200 million! 200 million! "
"Good job, Unipay! Well done! "
"200 million, here I come!"
"Get lost, this is mine!"
"I'll give it a try!"
"Quickly add me as a friend! Hurry! "
"If you're slow, it'll be gone. Begging for ten friends!"
"Let's exchange and help each other out, comrades!"
"This is so exciting!"
Everyone was excited!
The red packet war had begun!
…
Tsinghua University.
In a classroom.
An English teacher was giving a lecture.
"How do we play?"
"Add me as a friend first, and I'll tell you."
"Wow, I've got three cards of fortune!"
"Me too, I'm just short of two!"
"Who has the work dedication card? I'll exchange it for the fortune! "
"Shh, keep it down. We're in class."
…
At a company.
"Old Li, I've gathered all four cards of fortune."
"What card of fortune? Why do you need it? "
"Don't you know? It's 200 million yuan! "
"Ah?"
"Hurry up and activate Unipay."
"Alright, I'll do it too, I'll do it too!"
…
At a restaurant.
The waiters were gathered in twos and threes.
"Give me the patriotism card! Hurry, hurry, hurry! "
"I only have two cards!"
"I'll exchange it for the harmony card!"
"Alright, I'll exchange it for it!"
"Where's the work dedication card?"
"I don't know, no one has it!"
…
In the crosstalk world.
"What are you all doing?"
"We're gathering the five cards of fortune."
"Whoa, you guys are still doing this at your age?"
"Since there's no chance of getting on the Spring Festival Gala, we might as well try it out. Who knows, we might even get a red packet."
The number of people gathering the cards of fortune was increasing!
Even many of the veteran comrades of the crosstalk world had joined in. What kind of trend was this?!
…
On a certain day.
A Weibo photo went viral.
The first person in the country to gather all five cards of fortune had finally appeared. That person posted the photo and the five cards of fortune were all lit up. The comments below were filled with envy.
"This is awesome!"
"So fast?"
"Bro, please hug my thigh!"
"It's 200 million yuan, bro!"
"If no one gathers all of them, the 200 million yuan will be yours!"
"Fuck, where's the work dedication card!"
"I'm looking for it too. There are too few of them!"
"Bastard's work dedication card, come out!"
"Work Dedication Card, 50 yuan each!"
"I'll take it for one hundred yuan!"
"Who has a work dedication card and private message me? I know how to act cute and warm the bed!"
"He won't be the only one who gets 200 million in the end, right?"
"No way, right? There will definitely be people who will be able to gather all of them. Besides, I heard that during the live broadcast of the Spring Festival Gala on Chinese New Year's Eve, there will also be signs on the television. The host will also give out the word of fortune. At that time, everyone will be able to fight for it. There should also be quite a number of work dedication cards. It all depends on luck! "
"What? Synchronized with the Spring Festival Gala? "
"Yeah."
"This commercial really knows how to play!"
"Zhang Ye is too devious!"
"Yeah, only he could come up with this advertisement!"
"Pfft, Zhang Ye really knows how to do business. I was wondering why he would suddenly want to take on the commercials. So it turns out that these commercials can also increase the viewership ratings and increase the attention of the Spring Festival Gala!"
"I don't care about his attention. I want the work dedication card right now!"
"I'll be the girlfriend of whoever gives me the work dedication card!"
"F * ck, are you serious?"
"Come on, Spring Festival Gala. I can't wait!"
"I hope that they will give out more work dedication cards during the Spring Festival Gala!"
One spread to ten.
Ten spread to a hundred.
Some people did it for the red packets, some did it for fun, and some saw their friends giving out the word of fortune, so they went along with the flow and somehow joined in. This sort of spread through social media was quite terrifying. When a friend was collecting the word of fortune, the ten other friends he added would also know about it. When this friend also joined in, these ten friends would add a hundred more friends. A hundred would bring a thousand friends, a thousand would bring ten thousand friends, and so on and so forth!
This was viral marketing!
In a short period of time, the entire country was caught up in the crazy atmosphere of the Spring Festival Gala gathering of the five fortunes!
That's right!
It was madness!
Unparalleled madness!
…
Elsewhere.
Zhang Ye had been receiving countless calls from his family and friends over the past few days.
It was a call from his mother.
"Son."
"Mom, I'm busy."
"Wait a moment, I haven't said anything yet."
"Go ahead, go ahead."
"Give me a work dedication card."
"Ah?"
"The work dedication card! Hurry up! "
"I don't have any."
"The Spring Festival Gala is giving out cards of fortune, so how can an executive director like you not have any?"
"I really don't have any. That's handled by Unipay. We're just a cooperative platform."
"Alright, I'll ask someone else then."
It was a call from Rao Aimin.
"Little Zhang!"
"Big Sis Rao, what's the matter?"
"Give me a work dedication card."
"What? You're playing this too? "
"Only a fool wouldn't play when there's money to be had!"
"How much money do you have? Besides, I don't have any either."
"Kid, don't talk nonsense. Hurry up and give me one!"
"I really don't have any."
After hanging up, Zhang Ye could only give a wry smile. Then he looked at Ha Qiqi, Zhang Zuo, and the group of people from the Spring Festival Gala production team who were taking a break. Many of them were whispering to each other. When he went over to take a look, he saw that they were all using their cell phones to exchange the word of fortune. Each one was more excited than the last. Even their Spring Festival Gala production team had been crazily attacked by the five fortunes!
The entire country had fallen!
No one was spared!
They had all been scammed!
This had gone too far!
This had really gone too far this time!
Zhang Ye was secretly alarmed. He wiped away his sweat and called Ha Qiqi over. "Sister Ha, about that, can you come over for a moment? I have something to discuss with you."
"You're here, Director Zhang." Ha Qiqi hurriedly exchanged a "good luck" with Little Wang before walking over. "Is your lunch break over? Shall I inform everyone to start work? "
Zhang Ye coughed and said, "You were the one who contacted Unipay, right?"
Ha Qiqi nodded. "Yes, I'll take care of it."
Zhang Ye cleared his throat and stammered, "About that, quickly tell them that I'm the one who suggested it. Get them to organize another activity and set up another prize pool on the day of the Spring Festival Gala. It doesn't need to be too much, just tens of millions or even 100 million. Or perhaps they can work with the various celebrity studios and invite the celebrities to join them. They can then use the celebrity's name to give out red packets to the public. Anyway, that's what we're going to do. There's no need to collect the fortunes, and there aren't any restrictions either. Anyone can snatch the red packets and participate in it.
Ha Qiqi was taken aback. "I don't think there's a need for that, Director Zhang. This Fortune Collection Event has gone crazy and everyone is playing it. Do we still need to give out red packets directly? Now that the promotional effects are in place, the entire advertising world has been shocked by this marketing proposal of yours! "
Yes!
They were all shocked now!
But what was even more shocking was yet to come!
This marketing proposal was simply a pit, a bottomless pit!
Zhang Ye said, "Just do as I say."
"Alright, I understand. I'll contact them," Ha Qiqi said.
Zhang Ye said, "Tell them that this is to help them build up their karma. Don't be afraid to spend money. We've already spent several hundred million, so it doesn't matter anymore."
Ha Qiqi went to get it done. "OK."
Zhang Ye's proposal was to pull Unipay out of this pit of fire. After the event was over, Unipay would probably benefit quite a bit and the Spring Festival Gala would not be implicated either. Be it collecting the fortunes or snatching the red packets from the celebrities, they would all increase the viewership ratings of the Spring Festival Gala. The Spring Festival Gala would also benefit the most from this. No matter how he thought about it, Zhang Ye had to take the blame for this. Not only was he the executive director of the Spring Festival Gala, he was also the planner of this marketing proposal. This fellow could already imagine how many people would vomit blood and curse at him on the day the event was over!
Hai, come on then. He was already mentally prepared for this. Who asked him to scam the entire nation's citizens for the sake of the Spring Festival Gala's viewership ratings!
Five fortunes?
Five fortunes, my ass!
This was basically a scam!
But right now, no one knew about this!
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