Meetings!
Debates!
Disagreements!
Voting!
Two days!
The higher-ups discussed this for a full two days!
At this point, the Spring Festival Gala was already an urgent matter. The appointment of the previous executive director had been delayed for a very long time and was the latest appointment in all the previous years. In the end, the previous executive director resigned after only a few days in the job, and it was only now that Zhang Ye was appointed as the new executive director. They were counting down the seconds as every minute and second was extremely precious and could not be wasted. However, the higher-ups had already held a meeting for two consecutive days to discuss the possibility of implementing the advertising model for the Spring Festival Gala. From this, it could be seen just how big of a deal this was!
No one dared to make this decision!
No one dared to bear the infamy!
But now, Zhang Ye had stepped forward and would bear all the consequences. Moreover, he had even come up with an advertising proposal that shocked everyone. He had even communicated with the business partners in advance and had already reached a preliminary agreement with them. When the Spring Festival Gala's organizing team saw this proposal, they all slapped the table and praised it. Even the higher-ups could not help but be impressed by Zhang Ye's ingenious ideas — he was really an expert in advertising and marketing. If Zhang Ye's advertising proposal was adopted, not only would they still get the advertising fees, it could even drive up the Spring Festival Gala's viewership ratings and popularity!
Should they do it or not?
Should they agree to it or not?
The higher-ups were also hesitating!
Even the Spring Festival Gala leadership team could not make a decision on such an important matter. It might need to be approved by higher-ups, or even higher-ups!
…
In the Spring Festival Gala's production team.
Zhang Ye was busy with the stage design proposal.
"Director, this won't do."
"If I say it's fine, then it's fine."
"But this design will cost too much money."
A group of designers were chattering away.
Actually, Zhang Ye was also waiting. He had been waiting for two days now. Without money, all of the design work would be for naught. There was no way to start work on the stage.
Was it not done yet?
Was it still not done?
He was also getting anxious.
All of a sudden, Ha Qiqi ran in. "Director Zhang!"
Zhang Ye looked at her. "How did it go?"
Ha Qiqi said excitedly, "It's approved! It's approved! "
Zhang Ye immediately asked, "What did they say?"
Ha Qiqi quickly said, "We can only take on a maximum of five advertisements and can't exceed that number. Of the advertising fees, 1 billion will be allocated to us. The leaders have requested that every penny be spent wisely. As for how the funds will be used, you will be the one to decide and submit it to the higher-ups for approval!"
All of a sudden, the Spring Festival Gala production team exclaimed!
"What?"
"The higher-ups really approved it?"
"Great!"
"Ahhhhh!"
"I'm rich! We're rich! "
Some of the female comrades were so excited that they wanted to cry!
Once upon a time, the Spring Festival Gala's production team had always been laughed at by their industry peers as the poorest production team. They occupied the world's biggest gala stage, but their budget was not even comparable to a large-scale variety show's production budget. They couldn't buy anything, couldn't get anything done, and didn't approve anything. Even when ordering equipment, they had to carefully calculate whether they had enough money. If they spent any more, they would be criticized by the media for using taxpayers' money for extravagance. So the higher-ups were very cautious, and so were they. Who could understand that feeling? It was simply unbearable to recall!
But it was different now!
Their executive director's proposal had been approved by the higher-ups!
This meant that they were going to have money soon. And it wasn't as simple as a 100 or 200 million RMB budget either. It was 1 billion RMB! And it was even capital money. They didn't have to worry about anyone gossiping about them! From the poorest production team, they were about to become the richest production team in the world!
What kind of feeling was this?
This was the fucking feeling of ascending to the heavens!
Zhang Ye suddenly felt more confident. "Old Ha, contact the advertisers over there immediately and make an appointment with the person in charge to sign the contract. The advertising proposal will be launched immediately!"
Ha Qiqi said, "Alright, I'll get it done!"
Zhang Ye said, "I only have one request for them!"
Ha Qiqi said, "What is it?"
Zhang Ye said, "The advertising fee must be paid within a week!"
Ha Qiqi said, "Alright, I'll talk to them!"
Everyone got busy!
Some of them were very motivated, while others had a bitter look on their faces.
Director Zhang had really gone overboard this time. Was the Spring Festival Gala really going to advertise? Just what kind of consequences would this bring? No one dared to make any predictions!
…
In the outside world.
The media was very bored.
It had been two days, but there was still no news from the Spring Festival Gala. They had been waiting for Zhang Ye to make his first move after taking over, but nothing happened. A lot of the reporters couldn't believe it. This was Zhang Ye they were talking about, a notorious hooligan in the entertainment industry. If you said that there was no news from any other executive director, they would believe it! But there was no news from Zhang Ye? That was impossible! He didn't fight with anyone? He didn't scold anyone? When did this fellow become so calm? This wasn't his style at all!
Beijing Times.
There was a lot of discussion in the editorial department.
"It's too quiet over at the Spring Festival Gala."
"Yeah, it's terribly quiet."
"Why do I feel like a storm is brewing?"
At this moment, someone ran into the office!
"This is bad!"
"What's the matter, Little Li?"
"I just came back from Central TV. Something big has happened at the Spring Festival Gala!"
"What's the matter? Tell me! "
"Zhang Ye, he —"
"What's the matter with him?"
"He's going to do an advertisement!"
"What?"
"Holy shit!"
"I knew it, I knew something big was going to happen!"
…
At Xinhua News.
"Something has happened! The Spring Festival Gala is going to advertise! "
"Get lost, that's impossible."
"But it's true!"
"Hur hur, who would dare to advertise at the Spring Festival Gala?"
"Zhang Ye would dare!"
"Damn, are you serious?"
"It's absolutely true! The news has been confirmed! "
"What?"
"Has Zhang Ye gone crazy?"
…
People's Daily.
The editorial department fell silent!
"Holy fuck!"
"This —"
"He's gone crazy!"
"This, this is crazy!"
"The Spring Festival Gala is going to advertise?"
"Heavens!"
"I'm afraid this year's Spring Festival Gala is going to turn into a mess!"
"Who asked them to invite that foolishly audacious Zhang Ye!"
…
The media was shocked!
The industry nearly vomited blood!
They had waited for two days without any news from Zhang Ye. But in the end, Zhang Ye's first move on the Spring Festival Gala had shocked the entire country's people! Zhang Ye was still the same old Zhang Ye. It was fine if this fellow didn't make a move, but when he did, it was always earth-shattering. Advertising at the Spring Festival Gala? Other than him, who would dare to have such an idea!
The people were also dumbfounded!
"Are you serious?"
"Oh my God!"
"Zhang Ye is too bold!"
"He has the guts of a leopard and the heart of a bear!"
"I knew that something big would definitely happen if he were to helm Central TV's Spring Festival Gala. Just look, just look. It's only been a few days, but the Spring Festival Gala is already taking on advertisements? If this goes on for another two months, wouldn't the Spring Festival Gala be torn apart by Zhang Ye? Aiyo, damn, the Spring Festival Gala has never advertised before! "
"Pfft!"
"That scammer Zhang Ye!"
"This is great. He's dragged the Spring Festival Gala down with him!"
"He's always stirring up trouble wherever he goes!"
"This is getting out of hand!"
"Why did he bring those variety shows to the Spring Festival Gala!"
"If the Spring Festival Gala were to advertise, how much would it cost? It would cost at least 100 million just to show their faces, right? "
"That scammer Zhang Ye! They asked you to helm the Spring Festival Gala to make it a good show, not to earn money. Aiyo, I'm dying of laughter! "
"Hahahahaha!"
"Zhang Ye is indeed 'unconventional'!"
"The higher-ups are really too much. They actually approved such a proposal?"
"Yeah, the higher-ups are really giving Zhang Ye face."
"This year's Spring Festival Gala is really different from the previous years."
"That's true. With Zhang Ye around, how can there be any less trouble?"
"The world can't stop Lord Zhang anymore!"
"Let him do it. In the past years, it was too traditional and everyone was too concerned about their statuses. It's good to let Zhang Ye stir things up. Who knows, he might even come up with something new. Besides, this year's Spring Festival Gala belongs to Zhang, so no matter how much trouble he causes, it has nothing to do with anyone else. Zhang Ye will take care of it himself. He must have considered the consequences."
There were those who praised it.
There were those who mocked it.
There were those who scolded it.
There were those who criticized it.
This move by Zhang Ye caused a huge uproar in the country!
The domestic news was released one after another!
Even the Asian media were reporting about it. A world-class stage like the Spring Festival Gala would also receive a lot of attention in Asia. Furthermore, Zhang Ye was now an Asian A-list celebrity. In the other countries of Asia, even though Zhang Ye's appeal was not that great, there were still a lot of people who knew him!
There were mixed reviews!
The debate continued!
But there was one thing that many of the media outlets agreed on!
The media unanimously evaluated Zhang Ye as the most daring executive director of China's Central TV's Spring Festival Gala!
It also took courage to advertise!
What more on a stage like the Spring Festival Gala?
This was not a decision that just anyone could make!
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