The battle for the advertisers was over!
In the following days, the promotional war officially began!
Many industry insiders and onlookers were either shocked or dumbfounded by what they saw!
"Wow, look at People's Daily!"
"Damn, I Am a Singer bought out the advertising space on People's Daily today!"
"How much money did they have to spend to do that? How much did that cost? "
"I wonder how many days they'll buy the party's newspaper for."
"Hey, look, everyone. The advertising space on Beijing Daily, Shanghai Daily, and Huadong Morning Post have all been bought out by Sing! What the hell!"
"I Am a Singer has taken up the advertising space on Tianhe Forums' front page!"
"The TT chat app has started popping up, and it's all about Sing!"
"These two program teams are f * * king crazy!"
"I've never seen such a desperate promotional war before!"
"How rich! Too damn rich and overbearing! "
"I have to give it up. The entire country has turned into a battlefield!"
"This must be the largest promotional war in the history of variety shows, right?"
"How much hatred do they have for each other? This is really a life-and-death battle! "
"Let's fight. Sing! has lost the advertising war, but let's see who will win the promotional war!"
All the major forums!
All the major newspapers!
All the major communication apps!
Without exception, they were all turned into battlefields!
The promotional war had spread far and wide. Even many people from the music and film industries were alarmed by it. This was because when they were preparing to promote their new albums, concerts, or movies, they realized that they could not get any good advertising spots. Almost all of the heavyweight advertising spots had been bought out by Sing! and I Am a Singer! All along, the film industry had been recognized as the most expensive industry. Be it the appearance fees of the celebrities, the promotional fees, or the production investment, the movie industry had always been the highest among all the other industries. But who could have thought that the film industry would be shocked by two variety shows this time!
How many advertising spots had they bought?
How many spots had they bought out?
10 million?
20 million?
Just this amount of money alone would be enough for the film industry to produce a low-budget idol movie. Weren't these people a little too rich? And this was only the beginning? Could it be that the production costs of a variety show would cost more than 200 million? What could 200 million be enough for? It would be enough for them to hire the best director and A-list actors in the country to make a New Year's film! Thinking of this, the people in the film industry could no longer remain calm!
This was too exaggerated!
It was too scary!
...
In fact, Beijing Television could not remain calm either.
I Am a Singer's program team.
Hu Fei said fearfully, "Zhang'er, we've already spent more than 10 million!"
"Alright, it's fine." Zhang Ye said calmly, "Let's continue buying seats!"
Hou Ge exclaimed, "You're still buying? Isn't that enough? "
Zhang Ye shook his head. "We're still far from it. Since Central TV Department 1 wants to wage a publicity war with us, we can't let them suppress us. If we fight against them, isn't it just throwing money at them? Don't worry, everyone. The money we spend now will be earned back several times over later. If we're going to play, we're going to play big! "
Dafei didn't know whether to laugh or cry. "But this is too big!"
It was indeed a little big!
But it was all worth it!
The biggest weakness of I Am a Singer was that it had not accumulated enough popularity. In his previous world, the first, second, and third seasons of I Am a Singer had been getting worse and worse. But due to the accumulation of popularity and popularity of the show, the viewership ratings got better and better with each season. The number of views on all online platforms also increased by several folds. But Zhang Ye did not have the time to do so, so this sort of publicity effort was necessary. He had to use the money to promote the show. He wanted to make I Am a Singer's viewership ratings explode from the very first episode of the first season and become an instant hit!
The shows he played with in the past were all too small. It was the same for The Voice, A Bite of China, and King of Masked Singers. Due to the limited production budget, the publicity efforts were always used where they were needed to save on production costs. But Zhang Ye did not intend to do that for I Am a Singer. With Beijing Television's trust in him, there was no upper limit to his production budget. With the 200 million RMB title sponsorship from Brain Gold and several tens of millions from many other advertisers, he did not need to worry about money at all. Moreover, there was still the licensing fee for the video hosting website, which had not even been sold yet!
Let's play it big!
Zhang Ye couldn't wait any longer, nor could his "Reach the Summit" plan!
I Am a Singer was not only a show that Beijing Television had high hopes for, but it was also not only a show that Zhang Ye wanted to slap Central TV Department 1 in the face. It was also the fourth step of his "Reach the Summit" plan. Zhang Ye wanted to use I Am a Singer to boost his popularity in the variety industry and reach the summit!
Zhang Ye said, "Oh yes, take out 2 million RMB from the production budget."
Xiao Lu asked, "Alright, what are we going to do with the money?"
Zhang Ye said, "Shoot a promotional video."
Hou Ge was taken aback. "A promotional video? How many minutes will it take? "
"About a minute or so," Zhang Ye said shockingly.
Everyone in the program team gasped. "A minute? Two million RMB? Director Zhang, aren't we going to beat that? "
Zhang Ye instructed, "I will personally be in charge of the promotional video. I want to use the best equipment, the best production staff, and the best special effects!"
"Uh."
"Alright then."
"Whatever you say."
…
Several days later.
The promotional video for Sing! was released!
One look and you could tell that it was a big production that had cost quite a lot of money. The colors and style of the movie were a continuation of the style of The Voice. Although it was nothing new, it was still very beautiful.
The netizens were full of praise!
"Not bad."
"Looking forward to the broadcast!"
"The promotional video is very good!"
…
One day later.
The promotional video for I Am a Singer was officially released!
A lot of people were paying special attention to this. This was because everyone already knew what kind of show Sing! was and most of them had watched The Voice before. But as for what kind of music show I Am a Singer was, a lot of people were completely clueless about it. Even many of the industry insiders did not know about it. This was because Beijing Television did not reveal too much information in this regard. Zhang Ye's program team had also requested a certain degree of confidentiality and did not even reveal the name list of the participating singers. It seemed like they were going to keep it a mystery to the end. Therefore, without knowing anything, everyone was definitely looking forward to and curious about the promotional video!
Eight in the evening.
Beijing Television premiered.
His parents turned on the television.
Chen Guang and Fan Wenli sat in the living room.
Xiaodong and Amy had looks of anticipation on their faces.
Many people in the industry tuned in on time.
The background music started to play, and the screen came out!
Then came Zhang Ye's magnetic voice.
"The sound of a person falling to the ground.
"More deafening than the growth of a group of people.
"The moment of despair of a person.
"It signifies a death.
"Will life be renewed, or will it be suicide?
"It's all about the choices and decisions made in every moment.
"Music is not a goal, but a state of being alive.
"Please doubt me!
"Ridicule me!
"Hurt me!
"With my back, I pay my respects to life.
"Why must I sing? So that we will no longer be afraid.
"Music is fearless.
"I, am, the, hand, of a song!"
The short 52-second promotional video finished airing very quickly!
But the people who watched the promotional video for the first time had a look of amazement on their faces for a very long time. The graphics, colors, special effects, and dubbing were all too impressive!
I Am a Singer's promotional video immediately hit the trending search rankings!
Weibo was filled with praise and shock!
"This is great!"
"How is this a promotional video!"
"That's right, it's too artistic! Every image can be used as a tabletop! "
"Exquisite, concise, and artistic. It's really amazing!"
"Zhang Ye is really good at making things like this!"
"You can already see his standard just by listening to it!"
"That speech coupled with the graphics and music really made my blood boil!"
"It's much better than Sing!'s promotional video! It's two streets ahead of them! "
"Pfft, it looks like Sing! has lost the promotional battle again!"
"There's no regret for losing! Zhang Ye is indeed Zhang Ye! "
"I'm looking forward to I Am a Singer more and more!"
"Just based on this promotional video alone, the show is a must-watch!"
There was a heated discussion!
Many of the industry insiders couldn't help but Like it!
A famous advertising director posted on Weibo: "A brilliant promotional video!"
A program director from Shanghai Television: "I've watched it six times. It's indeed a work of art."
A not-so-famous film director: "To be able to produce such an artistic promotional video with such a perfectionist attitude, the show they produce will definitely not be bad."
The promotional video was a hit!
It was a hit without any warning!
There was no reason for it to be a hit!
In contrast, Sing!'s promotional video was much dimmer than before!
It wasn't that Sing!'s promotional video was bad, but there was always a fear of comparison. With a comparison, a lot of the disparity between the two became apparent! To be precise, it wasn't that Sing! had lost to I Am a Singer. It was just that the production and director of Sing!'s promotional video was too different from Zhang Ye's!
The funding was also different!
How much did the former's promotional video cost?
Tens of thousands?
Hundreds of thousands?
But what about the latter?
With an investment of 2 million RMB, how could the results be the same!
...
Beijing Television.
In the program team office of I Am a Singer.
Xiao Lu was laughing heartily. "We've won! We've won again! "
Hou Ge said, "This promotional video is so exciting!"
Dafei said, "2 million RMB? That was worth it! "
"It's already third on the trending searches!" Han Qi was pleasantly surprised!
Hu Fei nodded at Zhang Ye.
Zhang Ye smiled. This promotional video had been carefully selected by him. It came from the promotional video for the fourth season of I Am a Singer from his previous world. There weren't many changes to it, but for the graphics and music, Zhang Ye had added a lot of his own designs and special effects to make the visual impact even greater and more powerful. Every frame and every detail had been carefully scrutinized. Otherwise, it wouldn't have cost 2 million RMB!
Everything was ready!
All that was left now was the official recording!
The highest title sponsorship fee in the industry, the highest production budget in the industry, the highest promotional budget in the industry, and all sorts of other things had been invested into I Am a Singer. Zhang Ye had given it his all and did not want to leave behind any regrets. He vowed to make I Am a Singer a landmark variety show!
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