The next day.
Later that morning.
At a braised food restaurant in Beijing.
There were not many people around at this time as everyone was working. The restaurant had just opened for business and there were no customers yet. A young man wearing sunglasses strolled in from outside.
The boss had sharp eyes. "Ah, Zhang Ye!"
Several of the employees' eyes lit up. "Zhang Ye?"
Zhang Ye smiled and said, "Are you open yet, boss?"
"Yes, it's open!" The boss was ecstatic. "Teacher Zhang, what brings you here today? Why are you so free today? The news is saying that you're making a new show! "
Zhang Ye chuckled and said, "Yeah, I have an appointment with someone to discuss some matters."
The boss said, "With your status, why have you come to our small restaurant? Your presence brings light to our humble abode. Please, come in."
Zhang Ye found a place to sit down. "I've eaten here before. Your food is quite authentic, but I wasn't famous back then, so you definitely wouldn't know me."
Hearing that, the boss looked like he was on steroids!
Zhang Ye had eaten at my place before?
And he even liked my food?
If this got out, wouldn't they become famous?
At this moment, the chairman of the Brain Gold Group, Wu Mo, and Wu Zeqing's nephew, also came in. "Yo, Brother Zhang, you're here already? Have you ordered? "
"Not yet, we were just waiting for you."
"I want a big bowl with lots of sausages."
"Alright, I'll have a small bowl. No vinegar, but more garlic sauce."
The boss personally went to the kitchen. "Alright, please enjoy yourselves."
He was rather timid and quietly informed one of the employees. One of them went over and closed the door to the restaurant. It was no longer open to the public and had booked the entire place for Zhang Ye.
The braised food arrived.
The two of them chatted as they picked at their chopsticks.
Zhang Ye took a bite of the lung. "Do you accept the title sponsorship for I Am a Singer?"
"Your new show?"
"Yes."
"A good show?"
"It's definitely a good job. Otherwise, why would I leave it for you?"
"Now that you mention it, I'm actually quite interested."
"Then let's talk about it."
"How much is the title sponsorship fee?"
"200 million."
"Whoa, are you asking for my life?"
"It's not a lot. It's just an honest price."
"You think it's not a lot? Have you seen any variety show that has a title sponsorship fee of 200 million? 150 million is a historical record, and it was even set by King of Masked Singers! "
"If you don't pick me up, I'll find someone else."
"Can you at least make it cheaper?"
"You won't lose 200 million. Your company is now the number one in the health supplement industry. 200 million is nothing to you. You can earn it in half a year. If you accept the title sponsorship for I Am a Singer, I will double your sales. Previously, the title sponsorship fee for the first season of The Voice was only 100 million RMB. How much did you earn? "
"Aiya, you can't compare it like that."
"Are you going to accept it?"
"Fine, I admit defeat!"
"I'll get someone to bring you the contract later."
After that, Xiao Wan 'er finished her braised food.
Zhang Ye stood up and said, "Boss, how much?"
"Forty-five in total," the boss shouted.
Zhang Ye took out his wallet, put down the money and turned to leave.
Wu Mo was speechless. "You're leaving just like that?"
Zhang Ye waved it off with his back facing her. "There's a bunch of things to take care of. I'm busy."
Wu Mo rolled his eyes and didn't know whether to laugh or cry as he said, "Alright, you're treating me to a 20 yuan stew meal for a 200 million yuan deal, and you're leaving first? Fine. "He lowered his head and continued eating.
Zhang Ye was not going to stand on ceremony with him anymore. Brain Gold was already far ahead in the health supplement market and was the number one brand in the industry. It was earning more and more, and of course, Zhang Ye had played a part in this. Be it when he first endorsed Wu Mo for the commercial, or later on when he won the title sponsorship for The Voice, they had all brought huge profits to the Brain Gold company. It had also turned a small company that was on the brink of bankruptcy into a leading health supplement brand overnight. This was also the reason why Wu Mo and Zhang Ye had such a good relationship. Of course, the most important thing was that Wu Mo was Wu Zeqing's nephew. After Zhang Ye and Wu Zeqing got married, Wu Mo would have to address Zhang Ye as his uncle based on seniority, so Zhang Ye naturally wouldn't stand on ceremony with him.
Of course, Wu Mo himself did not know about this yet.
…
Elsewhere.
Central TV Department 1.
Sing!'s program team. Since yesterday, everyone had been acting like they were facing a formidable enemy. Everyone was extremely busy and panicking. It wasn't that they weren't calm, but that their opponent was too strong. With Zhang Ye's name on the line, no one in the program team dared to slack off for even a moment!
"We've secured the East River commercial!"
"Great! Well done! "
"Lele Mineral Water has also secured an endorsement deal!"
"Have they secured the title sponsorship deal yet?"
"We're still waiting for news. They're still bargaining!"
"If it doesn't work, we'll find another one!"
"I can't find another one. You can probably count the number of consumer conglomerates that can fork out more than 100 million for a title sponsorship deal!"
"I heard that I Am a Singer is also fighting for advertisers!"
"They're just a new program, so how can they possibly compete with us?"
"But a lot of the advertisers have already been snatched away by them. The one that we managed to negotiate earlier was also snatched away by I Am a Singer!"
"They're too shameless!"
"Why are they doing this?"
"Aren't they breaking the rules of the industry?"
Suddenly, an assistant director of the program team walked in and announced excitedly, "We've secured it! We've secured the title sponsorship deal! 160 million! "
"Ah!"
"That's great!"
"160 million? That's an astronomical sum! "
"They've broken a record!"
"We'll definitely crush I Am a Singer this time!"
"Hahahaha, it's even higher than King of Masked Singers' title sponsorship deal!"
"This is unprecedented in the industry!"
"Release the news immediately!"
"Yes, Boss!"
The news got out!
The industry was shaken!
The people were astonished!
Sing!'s title sponsorship fee of 160 million?
This sort of title sponsorship fee might not seem to have anything to do with the quality of the program or the viewership ratings, but in fact, that was not the case. This was a very important signal and wind vane. This was because the people who were involved in the capital market were too shrewd. The title sponsorship fee also signified the degree to which the capital market was optimistic about a program. Since they were willing to pay more than 100 million, it proved that the future earnings of this title sponsorship deal would far exceed that figure.
Sing! was once again pushed to the forefront of the wave!
Sing!'s program team also became famous!
Many industry insiders and netizens were discussing this record-breaking title sponsorship fee!
But just as Central TV Department 1 was about to celebrate their victory, a shocking piece of news broke on Beijing Television's official Weibo!
The title sponsorship rights for I Am a Singer had been spent on Brain Gold Corporation!
The advertising title sponsorship fee: 200 million!
The industry insiders were shocked silly!
The people were also dumbfounded by this news!
"Holy shit!"
"Has Brain Gold gone crazy?"
"200 million? Did this fucking money just fall from the sky? "
"Yeah, it's as if this money came from nowhere!"
"Isn't Brain Gold the title sponsor for the first season of The Voice? What's the meaning of this? Are they not going to continue with the title sponsorship for Sing!? They're going to give it to Beijing Television instead? "
"Can they really recoup the cost of 200 million?"
"Who knows? This is too much!"
"They've broken another record?"
"I already thought that Central TV Department 1's 160 million RMB was already scary, but in the blink of an eye, they've gotten a title sponsorship fee of 200 million RMB? Oh my God! Aren't they just living like this? "
"Central TV Department 1 has been smacked in the face!"
"Pfft, so it's still Zhang Ye who's better!"
"Sing! has lost to I Am a Singer in the end!"
"They really paid 200 million RMB, what the fuck?"
"I can't believe it!"
The media was stunned!
Central TV Department 1 was also dumbfounded!
Countless curses rang out in the Sing!'s program team!
"Based on what!"
"200 million RMB?"
"Brain Gold has gone crazy!"
"They're going to suffer a huge loss!"
"For a new show that hasn't performed well at all, they dared to pay so much for the title sponsorship fee?"
Everyone could not understand it and also felt a sense of defeat. They felt like they had been tricked by Zhang Ye. They had excitedly announced that they had broken the record for the title sponsorship fee, but in the end, not even half an hour had passed and they had been slapped in the face by I Am a Singer's program team. This was clearly a huge blow to them and a lot of them could not accept it!
Why?
Based on what?
They were all asking this question in their minds.
A deputy director of Central TV Department 2 happened to pass by and bumped into the directors of Sing!'s program team.
The executive director of Sing! sighed and said, "Director He."
Deputy Director He asked, "What's the matter?"
The executive director said, "It's nothing."
Deputy Director He had a pretty good relationship with him since he was the one who had brought him up. "If it's nothing, then it's nothing."
The executive director hesitated for a moment before saying, "I just don't know how we lost."
Deputy Director He looked at their ugly expressions and shook her head. She could not help but say, "Don't forget who your opponent is. He's the number one director in the variety world. The highest viewership ratings and title sponsorship records are all held by him. He's the biggest name in the domestic variety industry. To put it bluntly, the name 'Zhang Ye' is worth 200 million, so there's no reason for you to lose no matter what."
The executive director gave a wry smile.
Zhang Ye?
He really lived up to his reputation!
This kind of person was really too difficult to deal with!
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