In the television station's small conference room.
Everyone wanted to see what kind of ideas Zhang Ye had. They wanted to see how capable this notorious writer was. Everyone present was no stranger to Zhang Ye. Those who had been to the Golden Microphone Awards, or more than half of the people in the room, knew that he was a thorn amongst thorns. They also admitted that his literary standards were passable, but literature was literature. Creativity was creativity. The two did not have much of a connection.
You have an idea?
You can break the deadlock of a public service announcement?
A few people were skeptical and did not believe it.
There were also a few people from the advertising department who were skeptical. They treated Zhang Ye's words as a joke. They were in the advertising industry. They were professionals. How could a layman like you make such a solemn vow? If this wasn't a joke, then what was? Do you think you are the only smart and capable person in the world, and no one else can do it? What a joke! This was a problem that no one in the country or abroad had been able to overcome. Even if there were people who had come up with innovative public service announcements in the past, the focus would always be on the innovation. They would also be scolded badly. This was because creativity and public service could not be combined. It was no longer considered a public service announcement in the strict sense of the word. They did not think highly of Zhang Ye at all!
"Little Zhang?"
"Say it?"
"That's right. What idea?"
"Another change to the advertising slogan?"
"If it's just to change the advertising slogan, then don't say it."
Seeing Zhang Ye remain silent for a long time, some people became impatient.
Hu Fei frowned and said, "Let Little Zhang think of the slogan? How can it be done so quickly!? "
Just now, there were many people who gave suggestions, but everyone was listening seriously. At most, they would give a few comments at the end. At this moment, it could be seen how unlikeable Zhang Ye was. They were all giving suggestions, but their attitudes were completely different. There was no other way. Who asked Zhang Ye to attract so much hate at the Silver Microphone Awards? He even used a poem to completely negate Wang Shuixin's work. It would be a wonder if he was liked.
Zhang Ye did not mind. He was already used to it.
He was actually thinking of which public service announcement to use!
The ones in his world? There were some that were quite good, but he felt that they were not outstanding enough. They were not outstanding enough in terms of creativity.
Save electricity …
Save electricity …
Got it! Haha! I'll use that!
Zhang Ye suddenly thought of a very famous public service advertisement in Russia from his previous world. Just how famous was this advertisement? Not only did it attract a lot of attention in Russia, it even spread to China itself. There was once an advertising textbook in China, but Zhang Ye had forgotten if it was a university advertising textbook. In any case, that textbook was the introduction to public service announcements. The first successful example was this advertisement, so it was obvious how famous it was. It had also received many honors and praises from home and abroad — this advertisement had opened up a new model and model for public service announcements, and was learned by countless advertising professionals.
But obviously, this advertisement did not appear here!
Zhang Ye had seen it by chance once and it had left a deep impression on him. He looked at everyone and spoke softly. He first introduced the format of the advertisement, "The advertisement I'm talking about is mainly using a set of animated images as a template. Of course, real people can also be used, but that's not important. The advertisement's duration is about 15 seconds."
Wang Shuixin didn't take it to heart. "Go ahead."
Just now, many people had said that they were creative, but reality had proven that they were not creative. They were all unqualified, so no one thought that Zhang Ye would be able to say it.
Zhang Ye did not care what they were thinking. He raised his eyebrows and said with a serious expression, "In a room, a couple is having an earth-shattering argument. The wife is pointing at her husband and scolding him. There's no language here, nor are there any vulgarities. It's just an animated or real person's mouth shape and expression, so that the audience can tell at a glance that the wife is being unreasonable and aggressive. Well, after that, the husband couldn't take it anymore. He packed his clothes and left the house. Only then did the wife wake up from her dream. She hugged the children and cried. Soon after, the door suddenly opened and the husband appeared at the door. "
What?
What the hell was going on?
Wang Shuixin's eyebrows furrowed even tighter. He was very unhappy!
Jiang Fen and the other members of the conference nearly fell asleep from listening to it!
A couple quarreling? Are you talking about a public service advertisement? Even if the two of them quarreled to the Universe! Quarreled to the f * * king Milky Way! That had nothing to do with saving electricity!
Hu Fei kicked Zhang Ye's shoes, "Little Zhang."
Zhang Ye did not seem to notice it. He continued with a serious expression, "The husband is back! The wife and children thought that he had forgiven them for their rudeness and rudeness. Just as they were about to turn tears into smiles and hug the husband … "Then, the heavy atmosphere suddenly changed. Just as everyone felt that Zhang Ye was too boring, and Wang Shuixin was about to interrupt and reprimand him for what he was doing, Zhang Ye's next sentence took a shocking turn," Who knew that the husband would stretch out his hand and switch off the light switch on the wall. He then slammed the door and left. The room immediately turned dark. "
Everyone was dumbfounded!
This was not the end. Zhang Ye did not forget the most important advertising slogan, "After the room turns dark, a line of words will appear: Save electricity. When the person leaves, the light goes out!"
Save electricity?
When the person leaves, the light goes out??
Holy sh * t! A godly sentence! This was a godly sentence!
Especially that line, "When the person leaves, the light goes out." Not only did it match the situation, it also matched the situation. This was an advertising slogan with multiple meanings!
A professional advertising staff member, who had been doubting and looking down on Zhang Ye a few seconds ago, suddenly sat up from his chair, "This … This advertisement …"
Zhang Ye asked, "Is mine okay?"
Is it okay?
This one of yours is too good!
What was creativity? This was f * * king godly creativity!
A few employees of the Advertising Department were stunned. This was the first time they knew that the old-fashioned public service advertisement … could actually be done in such a way??
Immediately, everyone stared at Zhang Ye's face. What kind of brain did this person have? This could even work? He could even think of this?
Wang Shuixin was also secretly praising. He slammed the table, "Good! Good! Good! "After saying" good "thrice, he said," This is the creativity I need! I'll use it! "He said to a few people from the Advertising Department," Do it now! Do it according to Little Zhang's proposal! Immediately! "
Jiang Fen said, "But the audit is still …"
Wang Shuixin said firmly, "Just do it and send it for review. If this case doesn't pass, then no case will pass! Quickly go and prepare! "
A few people from the Advertising Department obeyed and went to work.
"Let's adjourn the meeting." Having settled a matter, Wang Shuixin was in a good mood.
Hu Fei took the opportunity to say, "Director, I've calculated the funds that our station has approved. There is still a gap. After all, we need to hire some professors and scholars. They all need money."
Wang Shuixin waved his hand and said without thinking, "I'll give you another 500,000!"
Hu Fei was overjoyed, "Then I'll thank the Leader." Then he patted Zhang Ye on the shoulder. Well done!
With the meeting adjourned, everyone began to leave the small conference room.
When Wang Shuixin walked to the front, it was unknown what he thought of. He suddenly turned his head and glanced at Zhang Ye. He knew that Old Hu had chosen the right person. This Little Zhang was indeed talented, but to Wang Shuixin, he loved and hated this disobedient but talented troublemaker!
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