The next day.
Cloudy skies turned cloudy.
Zhang Ye's car was limited today, so he left it in the district's parking lot. He took the subway to work. There were too many people, so he did not manage to squeeze into the first subway. When he arrived at the office, he was a few minutes late.
"Morning."
"Teacher Zhang, you're here?"
"Teacher Little Zhang, good morning."
Hou Ge, Xiao Lu and company greeted him. Yesterday morning, when Zhang Ye had just arrived, they had called Zhang Ye by his real name or "Little Zhang". Now that they knew how awesome Zhang Ye was, they had all changed the way they addressed him. From "Little Zhang" to "Teacher Little Zhang", they were very polite. Be it in a government agency, a public institution, a private company or even in the entertainment industry, it was basically the same. If you were experienced, capable and famous, then others had to respect you.
Xiao Lu took the initiative to pour a cup of water for Zhang Ye, "You drink it."
"Thank you. I can do it myself." Zhang Ye did not dare to be careless.
Hou Di smiled, "Oh right, Teacher Zhang, Brother Hu came just now. He was looking for you, but you weren't around. Maybe there's a meeting upstairs that Brother Hu wants to bring you to attend."
Zhang Ye hurriedly said, "Oh, it's my fault for being late. Where's Teacher Hu?"
"Brother Hu is also working here." Hou Ge chuckled, "He should be here in a while."
The moment he finished speaking, Hu Fei entered the office. Seeing his colleagues smiling and getting along well with each other, he was very pleased. There was strength in unity. This was what he hoped to see, and also the reason why he did not want to recruit too many people. With too many people, it would be difficult to maintain a good relationship with his colleagues. Although he still had a little bit of reputation in the industry, after jumping ship, he would have to start all over again. He would have to build his own team, fight for the greatest rights for his program in the channel, do well in the program, and do well in the viewership ratings. There were too many things that needed to be done, so he especially needed a stable and united front.
"Teacher Little Zhang, come with me." Hu Fei smiled, "There's a meeting in the department. I don't have an assistant, so come with me. Hur Hur, I'm not taking you as an assistant, but I didn't call you in just to be in front of the camera. Your literary standards can also be of great use behind the scenes."
Zhang Ye wondered, "Teacher Hu, what meeting is it?"
"It's a public service announcement. Let's go. We'll know when we get there." Hu Fei brought him upstairs. When they were in the elevator, he explained to him, "The higher-ups issued a policy a month ago. It's considered media politics. They want our Arts Channel to do a public service advertisement on electricity conservation, but it hasn't been done after a month. Actually, it's not that we haven't done it well, it's just that the higher-ups didn't approve it. Seeing that tomorrow is the deadline, our channel's Leaders are also very anxious. That's why they gathered everyone to come up with ideas and help discuss the content of the advertisement."
Zhang Ye suddenly understood what was going on.
…
In the small conference room upstairs.
It was a long table with less than twenty seats.
When Zhang Ye and company arrived, the seats were almost full. It looked like they were the managers or employees of the Arts Channel's program teams. Zhang Ye saw a few familiar faces. There was a youth and a woman. They were the examiners who had interviewed him the other day.
When they saw Zhang Ye, they glanced at him.
"Old Hu, hehe, you're the slowest." A middle-aged man greeted him.
"Isn't the Leader not here yet? As long as you're not late, that's fine. Old Wang, this is our program team's Teacher Zhang Ye. Please take good care of him in the future." Hu Fei seemed to be very familiar with him.
The middle-aged man said happily, "That's your person. I can't take care of him even if I wanted to. However, I've long heard of Little Zhang's name. What's his current position?"
Hu Fei said, "Guest host, as well as the copywriting behind the scenes, Little Zhang might have to handle it. There's no other way about it. Our program can't compare to all of you. We have fewer people, so we can only multitask."
The woman who had interviewed Zhang Ye smiled and said, "Little Zhang is quite suitable for copywriting. There aren't many in our channel who are better at writing than him. After all, capable people do more work."
Everyone sat down.
Hu Fei introduced them to Zhang Ye in a low voice.
Only then did Zhang Ye know that the middle-aged man was called Wang Meng. He was the Executive Producer of the Top Chinese Music Chart's program team. The woman who had interviewed him was called Jiang Fen. She was the Executive Director of the Entertainment Broadcast.
At this moment, 5-6 people came in. One of them was the channel's head, Wang Shuixin. Director Wang did not look too good today.
He walked over and sat at the head of the table. He did not say a word. He first drank an entire cup of tea. It looked like he had just scolded someone, as his throat was dry. Finally, he put down his cup and said, "Alright, let's begin the meeting. Everyone should know the contents of today's meeting. It's to decide on the public service advertisement. It has to be done today. We have to rush the production in the afternoon and submit it for approval. After the approval, tomorrow will be the latest deadline. We will have to go on television. There's no more time!"
Finally, the people who came in with Director Wang were probably the television station's advertising staff.
A staff member handed over a small sample. Perhaps it was more accurate to call it copywriting, "These are the two creative ideas that we came up with after working overtime last night."
A staff member distributed the documents to the participants.
Zhang Ye also received a copy and flipped it open to take a look.
Wang Shuixin took a closer look and threw the copywriting onto the table without looking too carefully, "This is called creativity? This is what you call creativity? "Wang Shuixin knocked on the table and said," Saving electricity is everyone's responsibility! Saving electricity starts with everyone! Is there anything new? "
A staff member from the advertising department said, "Leader, these days, the public service advertisements in our country are all like this. It's simple and clear. It's either shouting slogans, or it's exploding statistics. It says how many people don't have electricity, or how much everyone loses by wasting a kilowatt hour. We also want to innovate, but we can't. This is already the limit of public service advertisements!"
Wang Shuixin said angrily, "If you can't do it well, then you can't do it well. What's the reason?"
That person was silent for a moment, "Leader, this is our responsibility. Let's think about it again."
"It's too late! Didn't you hear what I just said? We have to have results today, and we have to do it! " Wang Shuixin said, "I also know that public service advertisements have a bottleneck, but only when there's a bottleneck can we break through. This is what the higher-ups want our channel to do. This is a policy-oriented advertisement, so there can't be any mistakes! I'm not asking about anything else. I'm not asking for reasons. I'm looking at the results. I'm looking at creativity! If not, the higher-ups will not approve it! "
The people from the advertising department could not be counted on. They had already submitted more than ten samples this month, but they had all been rejected by the higher-ups. Wang Shuixin said to everyone, "I called everyone here to brainstorm. If anyone has any good ideas or creativity, feel free to voice them out!" It looked like he was really anxious. If this policy-oriented task could not be completed, the higher-ups would definitely hold them accountable. No one would have it easy!
Jiang Fen asked, "Roughly how many seconds do we need?"
Wang Shuixin said, "There are no requirements, but according to the rules, it has to be within 15 seconds. If it's a long public service advertisement, it's best that it doesn't exceed 20 seconds."
Jiang Fen suggested, "Why don't we innovate a little on the advertising slogan? I have a pretty good one — Saving Electricity. The Road to Life's Continuation. "
Wang Shuixin shook his head, "No, it's still too common."
Wang Meng said, "Where's the witticism? A gentleman needs to know when to use electricity. "
"It's too unpopular." Wang Shuixin said, "The higher-ups are asking for creativity, not something unpopular. Creativity is the kind that will make people's eyes light up, or that no one can think of." As he said that, he also became irritated, "Can't you all think more broadly? Our Arts Channel has so many capable people. Are we going to be stumped by a public service advertisement? Can't you all think of a good idea? "
Another program team's person-in-charge said with a wry smile, "Leader, we are in charge of administrative work. Creativity is not our forte. If the advertising department can't think of anything, we're even more helpless."
Wang Shuixin said angrily, "We have to think of something even if we're at our wit's end! If we can't complete the task, will you bear the responsibility? "
The person-in-charge was originally joking, but he was choked back and did not say another word.
Following that, a few other program team members suggested their own ideas. However, Wang Shuixin was not satisfied with them and rejected them all. There was no creativity!
But everyone was helpless.
Creativity?
Creativity?
What creativity was there in saving electricity!?
After so many years, it had already been written so many times by various television stations!
Wang Shuixin looked towards Hu Fei, "Old Hu, only your program team has no ideas. We got you here to come up with ideas, not to sit and drink tea!"
Hu Fei had never done a public service advertisement before, and he did not have any good ideas either. He had the same thoughts as everyone else. Public service advertisements were already at their limits and had long entered a bottleneck. It was normal for them to do the same thing. This was because there was no way to be creative in such public service advertisements. How could they be creative? How could you create something like saving electricity to the heavens?
However, just as Hu Fei did not know how to answer, the other supervisors and staff did not know how to answer, Zhang Ye spoke.
"I have an idea." Zhang Ye said something surprising.
Upon hearing this, Hu Fei's eyes lit up. Right, he just remembered that Zhang Ye had a pen beside him, "Teacher Little Zhang, tell us about it."
Wang Shuixin looked at Zhang Ye with a complicated expression, "Go ahead."
Seeing everyone looking over, Zhang Ye cleared his throat. Public service advertisement? Of course he did not know how to do it. This fellow was a broadcasting major, so how could he have learned anything about advertising? However, although he did not know, the experts from his world did. In this world, Zhang Ye had seen quite a number of public service advertisements. You had to watch it even if you did not, so he still had some understanding of it. The public service advertisements of both worlds had their own strengths. This world paid more attention to the details and language. They were especially good in the small aspects. For example, some of the advertising slogans even surprised Zhang Ye. This was an area that was much better than his world. However, the public service advertisements of Zhang Ye's world also had its advantages, and that was creativity. This was the only area where the public service advertisements of his world were much better than this world's!
Who said that public service advertisements could not be creative?
How could this stump me? I'm going to become the King of One Piece … .become a big star!
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