The Phantom series sold 70,000 on the first day of its launch. It was the top seller in the country. It was almost twice the second place. On the second day, it broke through the 100,000 mark due to its high popularity and good reputation. It became popular all over the country. On the third day, the 20,000 sets that Xin Ao provided to the national distributors were sold out within an hour. It created a situation where there was demand but no supply. On the same day, Xin Ao's public relations department released an official announcement that shocked the industry: Due to the company's internal inspection, a small number of products did not meet international standards, all products produced in the same period have been urgently recalled. We, Xin Ao, guarantee that all the Phantom series products purchased by our customers will go through layers of inspection. Even if it is a lipstick, it will be guaranteed to be flawless. This is our responsibility to our customers, and also our respect to the industry. All colleagues, please supervise.
At the same time, Xin Ao's official website announced that there was a personnel change at the top. Some of the top executives had resigned.
These two announcements that originally had nothing to do with each other, how could it not cause people's imagination to run wild? Under the situation where the Phantom series was selling like hotcakes, Xin Ao took the initiative to announce that some of the products had been recalled. It also received unanimous praise from the entire country. From the reaction of the market, the subsequent sales were obviously weaker, especially on the second day of the announcement, the 20,000 sets were sold out until noon. But on the fifth day of the announcement, under the praise of the internet, the sales of the Phantom series increased again, even more exaggerated than the first day.
"We took the initiative to take responsibility for our mistake under the situation where no one reported or complained. It may have a negative impact in the short term. But in the long run, the customers will trust us more, "Xiao Zheng said confidently at the top executives meeting.
This was a fake public relations crisis. It was also Xiao Zheng's strategy to prevent the forces behind Xiahou Wu and Zhao Chuan from retaliating. Of course, it was also a suitable excuse for hunger marketing. In principle, Xiao Zheng's proposal would never be approved by the helmsman, Lin Huayin. Other than Xiao Zheng, if anyone dared to propose such a plan, Lin Huayin would mercilessly expel them.
Because of this, Xiao Zheng spent the whole night persuading the exhausted Lin Huayin. Of course, on the day of the announcement, it was also rejected by most of the higher-ups present. If it weren't for Lin Huayin's strong support, Xiao Zheng's evil plan would have been aborted.
"Any product will have quality problems. Even the most sophisticated instruments can't be 100% accurate. This was an unavoidable question. If you were eating in a restaurant, a plate of unsalted Sichuan poached fish had just been served. The owner of the restaurant would personally take away your Spicy Boiled Fish and solemnly apologize to you. You would be disappointed with the craftsmanship of this restaurant. Or would he continue to care for her? Or even mobilize the friends around him? "
"Modern society lacks trust and a sense of responsibility. We have to be people-oriented so that users can trust us and have absolute confidence in our products." Xiao Zheng smiled. "Based on the sales over the past few days, most users have accepted our apology. Moreover, it had created a good reputation. He has set the benchmark of conscience in the industry. "
Bai Yujiao curled her lips and said, "But the problem is that our products were launched after strict inspections, so there's no quality problem at all. Even if you can win the respect of users by doing this, it will damage the company's interests to a certain extent. It's like shooting yourself in the foot. You deserve a beating. "
"— —" Xiao Zheng rolled his eyes and retorted, "I naturally have my reasons for doing this. Moreover, I have obtained CEO Lin's approval. I don't need to explain it to you. After all, you're just the head of the security department. And what I'm discussing is a trade secret. "
"— —"
If it was someone else who humiliated Bai Yujiao like this, she would definitely give them a beating without a care. Only when Xiao Zheng made this kind of personal attack joke with her could she restrain her violent emotions.
"CEO Lin. The first profit of the Phantom series has been recovered. We can start the second round of production and research at any time. "Xiao Zheng asked with some anxiety. "In addition, the product department still doesn't have a manager. A lot of details can't be communicated well. I hope you can find a product manager as soon as possible. It can also improve the efficiency of our overseas department. "
"I've already decided. You'll take over. "Lin Huayin said expressionlessly.
"Me?" Xiao Zheng hurriedly shook his head. "There's too much work in the overseas department. I really don't have the time to take care of it."
"The product department is a technical department. All you need to do is coordinate and manage. No one will let you enter the laboratory to develop products." Lin Huayin said mercilessly. "Meeting adjourned."
With that, Lin Huayin expressionlessly left the conference room.
Before Xiao Zheng even stood up, the higher-ups around him all came over to congratulate him. Taking over as the head of two large departments at the same time? Only Blue Heart had done it for a period of time. Later on, she took the initiative to give her position to someone more capable. Now, Xiao Zheng's status had risen due to the success of the Phantom series. Lin Huayin had also entrusted him with an important task and appointed him as the product manager. He was like the sun in the sky, and his fame was unparalleled.
Xiao Zheng humbly gave a speech about his appointment before slowly returning to his office.
In fact, the first thing he did was to ask Lu Dashan for his opinion after coming up with this risky plan of taking a step back in order to advance and cover his head with a bucket of sh * t. As a legend in Pearl City's business world, Lu Dashan was also silent for a long time after hearing Xiao Zheng's suggestion. Then, he gave a thumbs up and sighed. No matter how capable Xia Houde is, he won't be able to shake the foundation of the Phantom. Kid, you're really unconventional. You're quite crafty. "
With Lu Dashan's approval, Xiao Zheng, who was a rookie in the business world but was good at reading people's minds, dared to carry out his plan. Otherwise, he wouldn't have even dared to suggest this to Lin Huayin.
The Phantom series became more and more popular. Lu Qier's Exclusive Edition, Deluxe Set, Limited Edition, and other new products were also sold well. Just as Ma Choi Jun predicted, in a short three months, Xin Ao's market value broke 7 billion. Of course, Jefferson also played a part in this. Because it was an international collaboration, the Phantom series was successfully labeled as an international brand. In addition, the core technologies were all provided by Xin Ao. This made Hua Xia users develop a high level of awareness. In addition, the products were very effective. They weren't any worse than international brands. The Phantom successfully broke through international barriers and sold well all over the world. It could be said that they were making money every day. Even Lin Huayin, who was studying in America, pestered Xiao Zheng to take 50 sets of Lu Qier's Exclusive Edition. She said that they were in high demand in America. It was hard to get them even if you waited in line at night. Many female students said that if they couldn't use them, they would go out bare-faced.
This directly reflected the excellent quality of the Phantom series and Lu Qier's terrifying popularity in America.
At the same time, the employees who made great contributions to the Phantom series also received the rewards they deserved. Lin Huayin waved her hand and directly gave Tang Ming and Shen Han two million as a reward. She also gave them 5/1000 of the original shares. It was worth 35 million. The couple's total net worth was 70 million.
"F * ck! F * ck! F * ck! Hahaha … "
The moment he received the shares, Tang Ming screamed like a madman in Xiao Zheng's office. He kept doing push-ups to relieve the swelling in his heart. Shen Han also sat at the side and laughed foolishly. It was obvious that when the couple each received a million, they already felt that it was a windfall from the sky. The five thousandth of a person's shares had completely destroyed their firm psychological defenses.
In an instant, they went from being poor with a heavy load to being a shareholder of Xin Ao with millions or even hundreds of millions. It was no wonder that the couple had different reactions.
"That's enough." Xiao Zheng rolled his eyes and said in disdain. "Look at you. Isn't it just 5/1000 of the shares? It's just a few tens of millions. Why are you so excited? "
Tang Ming stood up with a flushed face. He rubbed his palms and said, "F * ck, I can finally hold my head up high when I return to the Tang family. Just thinking about it makes me feel satisfied. "
Of course, Xiao Zheng knew what Tang Ming was thinking. He had to rely on others for his entire life and live in frustration. Now that he had finally made a name for himself, how could he accept this unexpected surprise calmly?
Xiao Zheng smiled and said, "This is just the beginning. When the Phantom becomes the mainstream globally, the market value of Xin Ao will increase several times. By that time, you'll be a real billionaire. Oh, and you. "
Xiao Zheng said to Shen Han, who was sitting at the side and smiling foolishly.
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