China.
Shangcheng City.
The Lin Family. Lin Dong was eating at the dining table.
The housekeeper was putting the dishes on the table when Lin Hu came back, looking exhausted.
He walked to the dining table and saw his parents looking at his online store on the computer in the living room. He smiled and asked, "Dad, Mom, you're not eating anymore?"
Lin Han waved his hand. "You two brothers eat first. We're busy."
Lin Hu: "What are you busy with?"
Mother Lin: "Today is the day the Mandala Cosmetics' Resurrection 'series is officially released worldwide. Your dad and I used our savings to sign the purchase price with Xiao Dong. We used up all our savings, so how can we not be anxious?"
Lin Hu smacked his lips. "Aren't you guys taking too much risk? That's for the both of you. What if you lose out on it? The cosmetics market is very complicated, and it's not easy to do well. "
Then, he looked at Lin Dong and scolded, "You know we don't have money, yet you still asked us to pay for it."
"It's fine. If they can't sell it, they can return it to the company. If they can't sell it in China, they can go to other markets. It's the same." Lin Dong smiled. "Dad, Mom, there's no need to look. Come and eat. Doesn't your online store have a professional studio to help with the sales? What are you afraid of? "
Dad Lin said, "I'm optimistic about your cosmetics. I think it will be a hit."
Lin Dong: "Dad, you're really experienced."
Lin's father smiled and walked over. He stared at his youngest son and asked: "Xiao Dong, I don't know about other things, but this is the only non-official store. If you give it to us, won't your master blame you?"
Lin Dong said, "Don't let the goodies flow to others. When you guys earn enough money, you can pay for the management rights. It's understandable that you don't have money now."
Dad Lin asked, "How much do you want for the management rights?"
Lin Dong: "The online store's annual operating income is 500 million."
Pfft!
Lin Hu spat out the soup in his mouth. "Your company is cheating people, right?"
Lin Han nodded. "This price is indeed within the acceptable range. There's a limit, right?"
Lin Dong: "Of course. Otherwise, the price wouldn't be so high."
Lin Hu stared at him. "Dad, how are you going to earn 500 million in the future? This 500 million is enough for me to approve another piece of land for a project. "
"I may be old, but you're still too inexperienced when it comes to business." Lin Han harrumphed and looked at his youngest son, Lin Dong. "Little Dong, how many spots are you limiting in the greater China region?"
Lin Dong: "Currently, we've sold the distribution rights in some developed provinces. We've signed a total of 15 companies, and each company earns 300 million yuan a year! However, the price for designated online stores will be much higher. For example, Ah Mao and Dong Dong Mall signed a one billion agency rights in the first year, so Mom and Dad can only allow you to open stores on Taobao. However, with our official notice, you will be considered as a genuine authorized product. 500 million is considered a small amount. This is considered a trade secret. You and Mom must keep it a secret. "
Damn it, just the initial licensing fees alone cost 4.5 billion? No, that's not right. Including the online licensing, they had earned 6.5 billion yuan in the first year!
Lin Hu didn't know if he was swallowing soup or salivating, but he was especially envious. He had been muttering about how big Lin Hu's Mandala Studio project was. He had studied those products, and they were all too expensive!
They were so expensive that no one could afford them. From his perspective, Mandala's revival series might not be able to sell.
"Little Dong, what's the purchase price you gave Dad?"
"According to the market price. I can't be messing around with this, right? The purchase price must be the same for all the distributors. For example, the market price for gold vases is 1,288 USD, and the supply price is 1,200 USD, and the profit is 88 USD. For platinum, the supply price is 29888 USD, and the profit is 888 USD. "
Lin Hu shook his head. "The profit margin is too small. The capital is there, and if we can't sell it, the profit is not as good as squeezing out the inventory. If more than one-third of the goods can't be sold, the profit won't be enough."
Lin Dong smiled and didn't take it seriously. He continued eating his meal.
Lin Dong's father stared at his eldest son. "Then according to you, those who are willing to spend 1 billion to buy the sales rights are fools? You missed the most important point about this product, and that is the efficacy! The revival series can be said to be the world's first dermatology product, and it is decades ahead of the industry in terms of technology. If you still don't like the price, you can go and investigate how many rich women spend on skin care in beauty salons every year. Also, those skin care products are superficial. You can ask your mother. "
Lin Dong's mother turned around and replied. "The annual membership fee for those clubs is 100,000 USD! Not including the facial masks and essential oils, the monthly cost is tens of thousands, and it will cost hundreds of thousands of USD in a year. But the skin care products are useless. At most, it will make people look more energetic. After a long time, the pores on the skin will be very thick, and the face will look very stiff. Even the smile will be very natural, and you will look like a zombie. My friends in beauty salons have asked around, and the revival series is a product that every beauty salon in China must stock. Think about it, a high-end club can't be considered a high-end club without the revival series. How many beauty salons are there in China? Just by supplying these shops, the amount of Datura every year isn't enough for the market to digest. "
Lin Hu couldn't argue with her, but he still maintained his position. "Just look at the price. I don't believe this woman is crazy."
Lin Dong's mother smiled. "That's why I said you're not a woman, and you don't understand what women want. Wouldn't the world's luxury brands, Chanel and Hermes, be more expensive than the revival series? But they can still sell it. Enough talking, it's time. I'll go to Lian Mai to see how things are going. "
Lin Dong's mother ran to the computer, put on her earphones, and went to the studio to ask about the situation.
It was 10 o 'clock on the dot, and it was sold online in Greater China. There were a total of three websites, two major domestic e-commerce websites, and a treasure shop opened by a studio.
At 10 o 'clock, Lin Dong refreshed the number of the gold series on her website. A minute later, the data jumped to: 84591 bottles.
Another two minutes later, the number jumped to 71188 bottles.
Lin Dong's mother was excited.
"Old Lin, come here, hurry up."
Lin Han picked up his bowl and chopsticks and left the dining table. He ran over and bent down to check the number of bottles sold in seven minutes: 53338 bottles.
Lin Han's body trembled.
This was even more exciting than when he received his first order when he opened a factory. He felt that this project could give him a second chance.
"It's a profit, it's a profit. It'll be easy to make up for the 300 million this year." Lin Han grinned.
Lin Dong's mother nodded.
When Lin Hu saw how excited his parents were, he couldn't eat properly. He walked over with his bowl and chopsticks. As he ate, he asked, "Mom, how's the sales?"
(End of this chapter)
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