January 17th.
After another week of adjustments, improvements, and optimization.
The final design of the "Wa-wah First Generation" cleaning robot was successful!
The basic performance parameters were as follows:
Product size: 345mm long
* Width: 345mm
* Height: 506mm
* Weight:
Battery: Lithium battery
Rated power: 65W (sweeping)/75W (mopping)
Working time: 160-180 minutes (enough to clean a 200-square-meter room)
Cleaning index: 6-8%
That's right.
Although Chen Jin had set a target of 9%, which meant that he had to get rid of 99.99% of the rubbish and dirt, it was difficult to achieve this target due to the layout of the room, the material of the floor, the quality of the decoration, and so on.
It could only be achieved under the most ideal working environment.
A cleaning index of more than 6% was already quite high. Not only did it surpass all the cleaning robots on the market, but even housewives could only achieve 70% to 95%.
It was quite amazing that the Wa-wah robot could achieve more than 99%.
But …
The outstanding performance of the Wa-wah robot was built on a relatively high manufacturing cost.
Su You Jie took a purchase list and read it aloud:
"Robot circuit motherboard, purchase price $75 per piece; 8-core mid-range CPU, $132 per piece; 2GB DDR3 memory + 8GB DDR3 storage combination, $168; 12 megapixel high-definition camera module, $119; imported Japanese brushless motor, $315; imported Japanese mechanical arm moving parts, $364; 10,000 milliampere-hour lithium battery, $89 …"
"In addition to the plastic casing, audio equipment, Wi-Fi connection network card, charging base, centrifugal drum for cleaning brushes … and the assembly costs of the OEM factory, as well as various personnel expenses."
"President Chen, the total hardware cost of manufacturing a Wa-wah robot is … $2,518."
Su You Jie said with a serious expression, "President Chen, the hardware cost is too high. Even if we bring out the product and introduce it to the market, the market price of the Wa-wah robot could be as high as $4,000 to $5,000 if we want to make a profit!"
He asked, "Will consumers buy a cleaning robot that costs four to five thousand yuan?"
"Yes!"
Zhou Kun nodded and said, "The price is so high that it makes people flinch. I'm afraid most consumers won't be able to afford it."
Wu Lei said, "Mr. Chen, we should find a way to reduce the hardware cost. It's best to reduce it to less than 2,000 yuan. Otherwise, we won't be competitive in the market."
Everyone else nodded. Zhang Zhiwei said, "If we slightly lower the configuration and save a little bit of money in each link, it shouldn't be a problem to reduce the cost to less than 2,000 yuan."
Chen Jin shook his head. "No, we can't lower our costs. We have to ensure the quality of our products! In order to let our users feel at ease and at ease, we will also provide free maintenance services for more than three years, establish a perfect and convenient after-sales system, and provide door-to-door service at any time. "
"What?"
Wu Lei was surprised and asked, "Won't that increase our cost? Each unit can't be sold for more than five thousand? "
Su You Jie couldn't sit still any longer. He quickly suggested, "Mr. Chen, how about this? Let's develop two models of cleaning robots. One will be a low-end model with low specifications and a price of around three thousand yuan. The other will be a high-end model with luxurious specifications and the best materials. The market price will be more than five thousand yuan … We'll cater to all levels of customers. What do you think?"
"You Jie is right. If we segment the market, we can get the most users." Zhou Kun nodded in agreement.
"No!"
Chen Jin waved his hand forcefully. "Your idea is right, but now is not the time to adopt it. Xing Hai Technologies and our Wa-wah cleaning robot have no market recognition at all. How can we attract high-end customers and make them fork out more than five thousand yuan to buy a cleaning robot from an inferior brand? We can't even make a low-end robot! If there's a large-scale quality problem, we can't even guarantee low-end customers! "
"Now, the first model of cleaning robot that our company is going to launch must be of excellent quality and have no shortcomings. Its performance must be far ahead of its peers. It must be a hit and strive to get good reviews from customers of all levels.
Only when our first product achieves a good start and wins the user's reputation will we be able to segment the market. Success will come naturally when the conditions are right! "
Hence, cost considerations had to be ranked after quality.
Everyone nodded. What Mr. Chen said made sense. If they only cared about making money from the start and threw quality to the back of their minds, the final outcome would be that the product would not have a good reputation. Instead, it would receive a flood of bad reviews and flop.
Moreover, there was a way to reduce the hardware cost of the Wa-wah cleaning robot.
"You Jie, if I place a production order with the OEM factory for one million units, can the cost be reduced by 20% to around two thousand yuan?"
"One million units?"
Su You Jie opened his mouth and stuttered, "It shouldn't be too big of a problem, but one million units …" This number was too much!
"In terms of marketing, if we don't sell it offline and adopt online sales, eliminating the middleman, will the users be able to accept the price of the Wa-wah cleaning robot at $3,299 per unit? Will we make a profit? "
Chen Jin asked again.
3299？
Su You Jie thought for a while and said, "No problem. This price is very attractive to the middle class. With the excellent performance of the Wa-wah robot, they should be willing to buy it. We can also make a certain amount of profit, at least $800 per unit!"
Then multiply that by one million units.
If they could sell all of them, the company's profit would be …
Everyone took a deep breath. Their faces were full of anticipation. Of course, their rationality repeatedly told them that the possibility of this happening was very, very low.
Moreover, the risk was very high. If Mr. Chen placed an order with the OEM factory for one million units, the cost would be two billion. Where would Mr. Chen get so much money?
Chen Jin smiled faintly.
Chen Jin smiled faintly. He already had a card up his sleeve.
…
Number 18.
Su Hong City, a second-tier city only a few dozen kilometers away from Shang Hai City.
Ling Feng Jing Mi Technology Co., Ltd.
This was a local electronics OEM company that was established in the past few years. It had not been established for a long time and was not very famous. However, its technical level was not bad.
Wang Quan Long, 43 years old, was a middle-aged man with glasses. He had a doctorate degree and had a background as a sea turtle. He used to be a technical executive in a large international OEM company for many years. Later, he responded to the country's call to return to China to start his own business. He invested billions and established Ling Feng Jing Mi.
However, in recent years, the competition in the OEM industry had been fierce. In the past few years, Ling Feng Jing Mi's development had been lukewarm. They relied on the government's orders to survive. This made Wang Quan Long very anxious. He had lost a lot of hair.
But today …
A super order worth two billion was placed in front of him.
Wang Quan Long opened his mouth in shock.
He stared blankly at the young man sitting next to him. Then, his attitude became respectful and serious. He said pleasantly, "Mr. Chen, a big order worth two billion to mass-produce one million cleaning robots. You're not joking with me, are you?"
Chen Jin nodded. "No, I'm serious."
"Ling Feng can accept this order and is capable of completing it. But …"
He looked at Chen Jin suspiciously. "According to industry regulations, your company has to pay a 50% deposit first before we can start production … This is one billion."
Chen Jin shook his head. "Uh, I don't have that much money on hand."
“40%！ Ling Feng is willing to bear a small portion of the risk. " Wang Quan Long said. A super order worth two billion was equivalent to Ling Feng's orders in the past year. He did not want to miss this opportunity.
Chen Jin shook his head. "I don't have 40% either."
"Then we'll sign an order for 500,000 units first! Depending on the situation, we'll sign another 500,000 units. " Wang Quan Long took a step back. A 40% deposit for 500,000 units was only 400 million. This was not a lot.
Chen Jin explained, "Mr. Wang, I actually only have $200 million in cash on hand. I can only pay 10% of the deposit for the order of one million units. The rest of the payment will have to wait until the robots are sold before I can receive the payment."
This …
Wang Quan Long frowned. He shook his head and said, "I can't accept this order. It's too risky. If anything goes wrong, my factory will go bankrupt … Actually, you can place a smaller order, like 200,000 units. We can do that too."
"200,000 units won't save much in cost. It has to be more than one million units. How about this, Mr. Wang, let me introduce you to this product that our company has developed. I'll let you see its market potential and consider new ways of cooperation."
Wang Quan Long nodded. "Sure!"
Then, Chen Jin asked Su You Jie and the rest to take out the prototype of the Wa-wah robot. They found a factory and let the robot sweep the factory until it was spotless.
It even barely reached the standard of a "low-dust production factory."
Wang Quan Long's eyes lit up. "Not bad! This product is very good. It has a huge market potential. We can definitely sell a lot of units! "
He also saw the market potential of this robot model.
Finally, he took a step back and accepted Chen Jin's compromise plan. For a million units, he would pay 10% of the deposit first. Another 10% would be paid within two months. The rest of the payment would be paid in half a year after the product was sold. If there were any problems with the capital chain, Ao You Xing Hai Technologies would bear all the debts.
Even so.
In fact, Ling Feng Jing Mi Company was also bearing a huge risk. They had to pay a few hundred million dollars in advance to purchase all the required materials. If Xing Hai Technologies suddenly ran away midway or met with an accident, Ling Feng Jing Mi Company would definitely collapse!
But Wang Quan Long still planned to bear this risk. Firstly, he was optimistic about the market prospects of the robot model. Secondly, it was the same when starting a company. Only a few had sufficient funds. Lack of funds was the norm! But if the company wanted to develop and expand its scale, it had to take risks.
This was called finding riches amidst risks!
Even Wang Quan Long himself found it hard to believe that he had tied the life and death of his company to a small startup and a young man in his early twenties. Was it because he had good foresight that he could grab a blue-chip stock?
Or did he go berserk in order to get the order?
But no matter what, after the signing of this OEM contract, these two companies, which had not been established for a long time, had become closely allied.
Before he left.
Considering that there were only 20 days left until the Chinese New Year, Chen Jin told Wang Quan Long that he hoped the OEM factory would work overtime. Su You Jie's project team would also be stationed in the factory. They would strive to produce 1,000 units of the Wa-wah robot before the Chinese New Year. It did not matter if the manufacturing cost of this batch of robots was high. He would pay for the workers' overtime pay. But he had to see the first batch of products before the Chinese New Year. This was very useful!
"Sure, 1,000 units. No problem!"
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