On the first day of business, Forever Jewels achieved sales of more than 10 million.
On the second day, Singles' Day, the promotion continued. The customer flow was even higher than the day before, achieving sales of 18.6 million!
The sales on the third, fourth, and fifth days were 8.7 million, 8.3 million, and 7.4 million respectively.
Only when the promotion ended on the eighth day did the store's sales drop below 5 million.
During these seven days, the total sales achieved by the store reached 64 million!
This was a very eye-catching sales figure.
Chiu Wan-Ting had been in the jewelry industry for more than 20 years, but she had never achieved such explosive sales.
Of course, she knew the reason why the store's business was so good this time. It was because the prices of gold and silver jewelry were too good!
Especially gold jewelry. Other jewelry stores generally set their prices at $350 or $360 per gram. Even during the promotion, they would only offer a discount of about $10.
What about Forever Jewels?
Gold was priced at $336 per gram. With a 10% or 15% discount, the average price was about $300 per gram. It was equivalent to not earning customers' labor fees.
There were also those small 50g gold bricks that were specially made for investors. They had a squarish appearance and were not aesthetically pleasing. However, they only cost $288 per gram, which was close to the international spot price of gold. The price was very attractive and very suitable for investment.
More than a third of the store's sales were created by customers with investment needs.
Some investors felt that 50g gold bricks were too small. They wanted to buy bigger ones like 100g, 200g, 500g, or even 1kg. That way, they would look more comfortable.
Chiu Wan-Ting could only increase the number of gold bricks of 100g, 200g, and 500g to meet the needs of different customers.
At the same time, she could not help but sigh, "There are too many rich people in Shang Hai City!"
However, even if the store's sales were high these few days, the actual profits were not high due to the strategy of selling at low prices.
Gold, in particular, was not only unprofitable, but for every gram sold, they would lose $2 to $3. If it were not for platinum, silver, diamond, and other jewelry that brought in millions of profits, the store would not have made any money during the seven-day promotion period!
Fortunately, the promotion period was over. The store's reputation had spread. Although the prices of gold and silver jewelry had risen, the profits were absolutely guaranteed!
Chen Jin, on the other hand, had a completely different mentality.
He grinned from ear to ear.
Because the 100 kilograms of gold he provided were all picked up on Haierfa. After going to the jewelry factory to exchange for 90 kilograms of gold jewelry, the purchase cost of this batch of goods was equivalent to zero.
Over the past few days, the 90 kilograms of gold jewelry had long been sold out. It had become a huge sum of 26 million yuan in a mysterious account (the account was opened with Uncle Qin's ID card).
The process of converting gold into cash was completed in just a few days.
The profits of the jewelry store were also guaranteed.
It could be said that the process was perfect.
But in order not to attract too much attention, Chen Jin felt that under the condition that the jewelry store maintained its normal operations, he would only provide a small amount of gold every month.
"Take about 100 kilograms of gold every month and exchange it for gold jewelry at various jewelry factories."
"This way, I have more than 20 million in cash every month!"
"In a year, it will be more than two hundred million."
Over two hundred million …
Was that enough?
Of course, it was far from enough.
Chen Jin had boasted in front of his parents that he would earn at least $1 billion a year!
It was equivalent to converting four to five tons of gold into gold every year.
Of course, if Chen Jin had enough gold on hand, he would even want to sell tens or even hundreds of tons every year and earn tens of billions!
But this method was too risky. The probability of being found out was too high. To avoid being investigated, selling 100 kilograms of gold every month was already the limit!
If he wanted to achieve his goal of earning $1 billion a year, he had to use other methods to earn money legitimately!
"Entrepreneurship!"
"I have to start my business immediately. With more than 20 million in my account every month, it should be enough for the initial stage of my business."
"Other people burn money to start a business and worry about the capital chain breaking. But I have a jewelry store and an entire planet! My capital chain can't stop burning! "
"The next step of my plan should be carried out soon!"
…
She made use of the two days off.
He Hi checked every transaction in and out of the jewelry store's accounts clearly, and she calculated every detail clearly.
She nodded and said to Chen Jin, "You didn't choose the wrong person.
The store manager you hired, Chiu Wan-Ting, is a very good person. "
"Whether it was renovations, purchases, shipments, staff expenses, or other consumables, she can match all the bills. I don't see any problems."
"Moreover, this doesn't include travel expenses, car fuel, treating customers to meals, and treating the staff to supper and drinks. Obviously, Manager Chiu paid part of her own money. Son, give her an extra $10,000 next month. It's rare to see such a good employee."
Chen Jin nodded. "Got it, Mom."
If it wasn't for his mother's experience, he wouldn't even know that Auntie Chiu had paid.
"But …"
Looking at the account book, He Li muttered, "The origin of this 90 kilograms of gold jewelry is very strange. There are only purchase records, but no purchase list. I can't calculate the purchase cost of this batch of goods."
Chen Jin's heart skipped a beat.
Mom saw through it.
But he wasn't surprised. With his mother's sharp eyes, it would be a problem if she couldn't see through such an obvious flaw in the account book.
Luckily, he had already thought of an excuse to explain the origin of this batch of goods.
"Mom, weren't you very concerned about how I earned the money to open the jewelry store? To tell you the truth, a friend lent it to me. "
He Li rolled her eyes. What a waste of words.
"And he lent it to me on his own initiative. He didn't even write an IOU, nor did he want me to pay him back. He had a large amount of gold in his hands!"
Chen Jin explained patiently. He fabricated a "mysterious" friend who had a large amount of gold in his hands, but it wasn't convenient for him to sell it. So, he sought Chen Jin's cooperation. He used the method of exchanging gold from the jewelry factory for gold jewelry and the jewelry store to sell and liquidate the gold in his hands.
So, Chen Jin was just a middleman. The mysterious friend behind the scenes was the real big shot.
He Li suddenly understood.
"No wonder there was a huge sum of $26 million transferred to a newly opened account."
"Smart. Your friend is really smart. He actually used this method to deal with the gold in his hands. He even used my son as a glove and a shield."
With a chill in her voice, she asked Chen Jin, "Son, what's the name of your friend? Where does he live? Can you bring me to meet him? "He Li wanted to" meet "the mysterious person.
Chen Jin waved his hands. "No, no, I promised him that I would keep it a secret! Once the secret is leaked, he will either disappear himself or make the person who knows the secret disappear … I can't tell you. "
He Hi snorted heavily. "How much gold does he have to make someone disappear before he dares to say something like that?"
Suddenly.
She remembered a question her son had asked her: If they found 100 tons of gold, who would the gold belong to?
Could it be …
Then, he recalled that the other party had "gifted" more than ten million yuan to her son to open a jewelry store, took out hundreds of kilograms of gold for him to cash, and strictly requested her son to keep it a secret …
He Hi immediately understood. That mysterious person definitely had a sizable amount of gold in his hands!
But he shouldn't have targeted his own son and treated her son as a tool.
Therefore, she had to intervene in this matter. She had to use her resources to investigate!
Based on how much gold that fellow had obtained, he had to hand it over to the country in accordance with the relevant laws. All of his earnings would be confiscated, and he would be rewarded or punished according to the situation.
"Mom! That gold was legally obtained. It was passed down from my friend's ancestors. It definitely belongs to his family! "
He Hi shook her head. "No, no. Logically speaking, it's a cultural relic."
"That's a huge amount of gold. Who would be willing to hand it over? Mom, if that gold was passed down from our ancestors, would you hand it over? "
"Uh …" He Hi fell into deep thought. She had to admit that this was a question that tested one's character. But if it were her, she wouldn't hand it over either.
"Mom, I have a good relationship with that friend of mine. He's a very good person. I can assure you that he's definitely not a criminal! During the last National Day holiday, I went with him to move the gold. It was dug out from under his old house. He even has the property ownership certificate for the old house! My friend trusts me the most. I can't bring harm to him! "
He Hi had a sudden realization. No wonder her son had been away for eight or nine days. He hadn't gone on a vacation, but had gone to move the gold.
He had been moving it for eight or nine days … This made the image of a mountain of gold appear in her mind.
"Alright, son. I believe you."
He Hi finally believed him. With such a huge amount of gold, no matter who obtained it, their first thought would be to keep it for themselves. Then, it would be to keep it a secret. It would be best if only one person in the world knew about it.
But her son, Chen Jin, still revealed part of the secret to her.
She finally said, "Alright, son. I can understand what you and your friend are doing. Mom will keep it a secret for you!"
"Thank you, Mom!" Chen Jin was overjoyed.
"But …"
He Hi waved the account book in her hand and shook her head. "You youngsters have brains, but you're not very reliable. How can such an obvious loophole in the account book stand up to an investigation? Although it's not illegal, what if something happens? We still have to patch this loophole. "
"But … how do we patch it?" Chen Jin scratched his head. He had no clue.
He Hi suddenly sighed and said, "Sigh, leave it to me. I'll settle it."
Chen Jin's eyes suddenly widened!
He looked at her in shock. "Mom, you mean … fake the accounts?"
He Hi nodded lightly.
"But you never do such things, right? You're known as the Iron Face Accountant in the Tax Bureau. "
"Who asked you to be my son?"
He Hi shook her head. There were some principles that she would never break, but her son's situation was special. She could make an exception this time.
"Thank you, Mom. Thank you, Mom!"
Chen Jin was ecstatic and cheered in his heart.
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